07/21/16: Nielsen partners with viewability specialists; Spotify launches programmatic buying; Lorne Michaels’ Above Average raises $15 million


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Good morning. It’s Thursday July 21, 2016, and this is your first early morning digital briefing.


Field of View: In virtual reality, Field of View refers to the area that’s visible to a user at one time. In the real world, a human being’s field of view is about 170 degrees. With modern-day VR headsets, field of view generally ranges from 90 to 120 degrees. Considering that previous generations of VR headsets featured a field of view closer to 40 degrees, that’s pretty good. Still, there’s room for improvement.


Nielsen’s Digital Ad Ratings division is giving customers the gift of authenticated viewability. The division will now support DoubleVerify, Integral Ad Science, and Moat, arguably the three most prominent companies when it comes to third-party ad viewability measurement. The three companies, all of which have some form of authentication from the Media Rating Council, will help Nielsen clients calculate “viewable, human, demographic ad metrics within Nielsen Digital Ad Ratings using a single tag,” according to Nielsen.


There’s immersive, and then there’s ten thousand square miles immersive. Over the last several months, the virtual reality startup HelloVR has been designing a massive outdoor virtual world filled with trees, lakes, and campfires. Called MetaWorld, the world allows users to pitch tents, go fishing, and generally explore. It even has a time zone, sunrises, and sunsets. The MetaWorld experience will be made available to early adopters through a “Pioneer Edition” program, set to debut on high-end virtual reality headsets later in the year. 
It’s your last chance to join us for our today’s webinar, Virtual & Augmented Reality, from A-Z. The webinar starts at 1:30pm ET today. Listen and learn from IBB Consulting Group, National Geographic, Virtually Live & The Weather Channel. One registrant will win a FREE Samsung Gear VR headset! Register now.


Marketing platforms ClickDealer and MobAir have teamed up to launch the Global Digital Marketing Group (GDM Group), a new digital marketing company. GDM Group will offer a suite of media solutions, including mobile monetization, performance marketing, media buying and planning, video advertising, and a programmatic marketing platform. GDM Group’s capabilities will roll out over the next several months.


The New Ratings 101: How to Use Data to Make Your Case

Did you miss your chance to listen in on this one? If so, don’t worry! It’s still available to download and view on-demand.
Take advantage of this opportunity + watch at your leisure.



Above Average, the digital comedy platform of Lorne MichaelsBroadway Video, raised $15 million in new funding. The funding comes from Turner Broadcasting and Advance Vixeid Partners. (The later is an investment arm of Condé Nast and Advance Publications.) Above average, which features web series and other programming, was initially launched in 2012. “This funding further validates our efforts and productions, and we’re excited about the new opportunities for growth it provides,” said Above Average President Jennifer Danielson.


Viral content aggregator Jukin Media, which specializes in licensing user-generated clips, has launched a new digital marketplace. The marketplace, which Jukin calls a “second generation licensing platform,” is a database designed for marketers, producers and creators to search for viral clips. (The clips’ owners will have already given Jukin the greenlight to license them.) As part of the licensing deal, the clips’ owners will share revenue with Jukin. “Our platform offers the fastest and easiest way to discover great user-generated content and license it for use on any medium,” said Greg Bond, Jukin’s VP of Global Licensing, in a statement.
Influencer marketing platform Reelio launched Reelio Greenlight, a service that enables marketers to browse through a library of creators’ prospective projects before those projects are publicly distributed. Marketers and creators can then connect over the platform to agree on potential brand integration partnerships. Clients currently using Reelio’s enterprise platform will be the first to gain access to the new service.


Spotify, in partnership with the programmatic specialists AppNexus, Rubicon, and The Trade Desk, is opening up its audio ad inventory to real-time programmatic buying. The move will allow advertisers to buy inventory for the free, ad-supported version of Spotify’s mobile app, targeting users based on criteria such as gender, age, and musical preferences.


During the 2016 Olympic Games, NBC’s coverage will be highly active across digital platforms. (For the third straight year, NBC will make every event – outside of the Opening Ceremony – available for live digital viewing.) But according to a June survey from the product discovery and reviews platform Influenster, one major younger demo – millennial women – isn’t swayed. The survey, which featured 4,000 interviews, concludes that 75% of millennial women will simply watch the Olympics on TV. Only 18 percent said they would live-stream the Games.
To determine the TV ads generating the most digital response, iSpot.tv measures digital actions across Facebook, Twitter, YouTube and all major search engines. Below, a look at the brands that backed the major-network coverage of the Republican National Convention.
“The Trump Show”
“There are lots of ways to watch the Republican National Convention, which kicked off at the Quicken Loans Arena in Cleveland on Monday, including live-streaming and wall-to-wall cable news coverage. But marketers interested in reaching the most mainstream audiences are advertising during the primetime convention specials airing each night on ABC, CBS and NBC. So far during the first two nights of the convention specials on the nets, Entresto, a heart drug, has had the highest spend (12.67%, with its ads running on NBC and CBS). Right behind it: Pfizer (9.20%, on CBS and ABC), which chose to call general attention to its R&D efforts with a spot titled "Before It Became a Drug," and Tylenol (6.76% for an ad run on NBC). Entresto also tops iSpot’s digital share of voice (SOV) ranking.”
– iSpot.tv
The online video analytics company Tubular Labs took a look at the most watched online video publishers in June 2016. Some of their findings:
Overall: The top 100 video brands and influencers together generated 40.4 Billion total cross-platform views in June, with an average V30 (views per video) of 3.6 Million and an average ER (engagement rating) of 1.2x, meaning these creators and brands produced content that’s 1.2 times more engaging than the average.
– Facebook: Facebook rankings are separated into two categories: Facebook Publishers and Facebook Personalities. Food and entertainment continued to reign strong in Facebook Publishers category. Buzzfeed’s Tasty remained at #1 with 1.8 billion views. Unilad took the #2 spot with 1.7 Billion views while The LADBible took the #3 spot with 1.4 Billion views.
Instagram: Fueled by Euro 2016 games, soccer ruled on Instagram with 433 Football (Soccer) maintaining its #1 rank with 204 Million views. Hoodclips took the #2 spot with 122 Million views, followed by Justin Bieber, new on the rankings, with 964 Million views.
YouTube: Family content and entertainment dominated YouTube rankings in June. Ryan ToysReview was at #1 with 596 Million views. Webs & Tiaras – Toy Monster Compilation ranked at #2 with 536 Million views. Netd Muzik came it at #3.


Refinery29 announced a new hire. The female-oriented digital media company has named Amina Canter as EVP of Partnerships and Distribution. In the new role, Canter will work to expanding distribution of Refinery29’s video and brand content, across both traditional and digital media platforms. Canter most recently served as COO of the digital studio Astronauts Wanted.


Which three television groups co-own Hulu? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.)


Our Last Trivia Question: When season one of Netflix’s House of Cards begins, Kevin Spacey’s Frank Underwood holds a leadership position in the U.S. House of Representatives. Which position is it? Answer: House Majority Whip. Kudos to Andy Pittman-TAMU/TX, Katryn Geane-Situation/NY, Jenna Yaches-Us Weekly/NY, Peter Steckelman-Tennis Channel/CA, Bill VanDerKloot-Little Mammoth Media/GA, Kevin R. Morris-Omeda, Inc./IL, Tamara Jones-June Media/NY, Jason Zelamsky-EPIX/NY, Faye Kulik-Fox Networks Group/NY, David Westber-SAG-AFTRA Federal Credit Union/CA, Lauren Velez-Warner Bros. Entertainment/NY, Amanda Nojadera-Common Sense Media/CA, and Mike Karsch-Ideas United/GA


Cynopsis Digital’s 4th annual MODEL D AWARDS is open & ready for entries!

Are you elevating the industry with state-of-the-art contributions to branded content, technology, ad campaigns, & original content? If so, then begin your entry today.

Deadline to enter: August 4th
For more information click here.



Imagine you’re a watching a Hollywood movie. Then imagine turning your head and seeing the production crew. In a CNBC interview, film and TV producer Dana Brunetti (Netflix’s House of Cards) explains how virtual reality might be used to create the ultimate backstage viewing experience. Check out part of the interview here.

See you on tomorrow,
David Teich

Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: SUPERVISING PRODUCER/CSI Sports/NYC: Produce original programming for 24/7 Live Sports Network + National/Intl Synd. +7 yrs Post-Prod TV exp. Management and sports background req’d. Strong organizational skills necessary for broadcast and multi-media projects. Res HERE [email protected] (7/30)

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JOB OPENING: SR. RESEARCH ANALYST/ANIMAL PLANET/NY: Energetic critical thinker to analyze/report Nielsen TV ratings & consumer findings for Animal Planet. Manage submissions of Nielsen program lineups. 2+ yrs Nielsen exp req’d. Full info/apply HERE (7/29)

JOB OPENING: PROJECT MGR, DIGITAL/Nickelodeon/NYC: Mng plan’g, briefing & management of all Nick owned & operated digital platforms. Min 5 yrs project mngmnt, prod mngmnt or related exp. Demonstrated orgnz’d self-starter who is able to mng mult tasks deftly & see the big pic. Full info/apply HERE (7/29)

JOB OPENING: MGR INSIGHTS & INNOVATION/DISCOVERY/CHI or NYC: Strong sales storyteller to empower Ad Sales Team w/insights to drive digital sales using data to prove the value of partnering w/Discovery. Manage+deliver ad hoc analytics requests. 4+ yrs exp req’d. Full info/apply HERE (7/29)

JOB OPENING: SUPERVISING PRODUCER-BE/TLC/MD: Creative leader to concept/write/produce/edit branded entertainment + integrated mktg cmpgns. Collab w/ad sales to create content for advertisers+ true to TLC brand. Proven success a must, 7 yrs exp. Full info/apply HERE (7/29)

JOB OPENING: SR. DIR. MKTG STRGY+PROD MGMT/TLC/MD: Strategic thinker w/360 innovative approach to cmpgns. Strong production, budget, ops & personnel mgmt exp. Proven track record driving top TV brands, developing strategy and managing cmpgns. Full info/apply HERE (7/29)

JOB OPENING: ACCT DIRECTOR, MKTG & DISTRIBUTION/Discovery/MD: Innovative thinker to develop and implement robust distribution and partner mktg strategies for Discovery’s portfolio. Est./maintain strong consultative relationships w/ top MVPD partners. 5+ yrs exp req’d. Full info/apply HERE (7/28) 

JOB OPENING: MKTG MGR/FX Networks/LA: Work on development of mktg & media ideas tied to consumer launches. He/she will identify, dvlp & work w/media & creative agencies on mktg & media campaigns 5 yrs work exp mktg/media for a TV network or TV acct at an ad agency req’d http://bit.ly/29PbIwl (7/28)

JOB OPENING: DIR, PROGRAM PLANNING & SCHEDULING/FULLSCREEN/Playa Vista CA: Create daily/wkly prgrmng blocks using Fullscreen’s orig & licensed content. Prgrm plan’g/scheduling exp, either in traditional (cable or brdcst) TV or in digital media. 5-10 ys exp prgrm sched. Full info/apply HERE (7/27)

JOB OPENING: RESEARCH ASSOCIATE/Univision/LA: 2 openings. Resp for generating ratings and media consumption reporting across our platforms (Television, Radio, Digital). Analytical & creative skills. Comfortable reading, analyzing & interpreting data. Working knwldg of media rsach tools. [email protected] (7/27)

JOB OPENING: SCRIPT ASSISTANT/Nationally syndicated live daily talk show/NYC: Responsibilities incl creation/distribution of paperwork, coordination of graphics, handling music cue sheets & more. Script/Control Room exp pref’d. Position starts late Aug. Email resume HERE: [email protected] (7/27)

JOB OPENING: DIGITAL PROJECT MGR/GLOW/NYC: Work closely w/internal teams & clients to execute social campaigns that integrate with our clients’ overall strategic goals. 2-4 yrs agency exp. Prior exp w/dig or SM integrated campaigns. (Social & Interactive) Full info/apply Here http://www.weareglow.com/careers (7/27)

JOB OPENING: DIRECTOR, BRAND MARKETING/NBCU/NYC: Implements & develops the creative execution of linear and SVOD sales & marketing for TV, Film, Cable & New Media Platforms in US & Canada. Full info/apply HERE (7/26)

JOB OPENING: COMMUNICATIONS MANAGER/Equal Justice Initiative, Montgomery, AL: Nat’l human rights org. Implement media strategy; manage news inquiries, web site, social media. BA, 3+ yrs. exp. Resume, writing sample, letter to: [email protected] (7/26)

JOB OPENING: PARTNER MANAGER, ESL/ESL Gaming/NYC: Dvlp/maintain client relations and act as the lead point of contact, ensure successful executions of sponsorship entitlements, connect with key business executive and stakeholders; 2+ yrs acct mngmnt exp; strong cust svc background ideal. Resume/cover: HERE (7/26)

JOB OPENING: DIRECTOR, SPONSORSHIP SALES ESL/ESL Gaming/NYC: Prospecting & executing corporate partnerships & sponsorships, work w/sales team to dvlp mktg solutions, collaborate w/other depts to build new bus. platforms; 5+ yrs sponsorship sales exp; 5-7 yrs exp in sports mktg and/or media sales pref’d. Resume/cover: HERE (7/26) 

JOB OPENING: EDITOR PRODUCER/IFC/NYC: Create, write, and edit "slightly off" campaigns and promos. 5+ years exp as editor, 2+ years exp as promo editor. Strong knowledge in Avid, Photoshop, After Effects, and Illustrator. Full info/apply HERE (7/26)

JOB OPENING: SR DIR, MKTG CONTENT DISTRIBUTION/Viacom/NYC: Dvlp strategy, creative execution & oversee implementation of Viacom initiatives in conjunction w/various Digital/OTT, cable, satellite and telco dist partners. 7 yrs mktg exp working w/ cross-functional teams. Full info/apply HERE (7/26)

JOB OPENING: SALESPERSON, DIGITAL & BRANDED CONTENT/Authentic Entertainment/Burbank: Must have 3+ yrs experience in Digital, Linear Cable, Broadcast/Syndicated Television and/or Advertising Sales. Motivated Deal Closers only. Send resume/references to: [email protected] (7/23)

JOB OPENING: RESEARCH MANAGER/Science Channel/NY: Experienced researcher to utilize Nielsen ratings+ consumer databases to inform/develop network strategy and lead primary research. Skill to turn data into stories. Exp w/Nielsen, 5+ yrs TV rsrch exp. Full info/apply HERE (7/23)

JOB OPENING: CONTENT Specialist/CSI SPORTS/NY: Multimedia co. seeks energetic/driven ind. to license content to int’l networks & operators worldwide. Also work on content acquisition/mktg strat. +7 yrs int’l sales exp. req. in media ind. Sports bckgrnd a +. Res/cvr to Rose: HERE (7/23)

JOB OPENING: ACCOUNT EXECUTIVE/Twentieth Television/NYC: Looking for a strategic, motivated Account Executive to join the dynamic NY sales team. Minimum 1 yr Direct Response experience preferred in sales or planning. BA Degree required. Full info/apply HERE (7/23)

JOB OPENING: ADVANCED ADVERTISING ANALYST/Discovery/NYC: Implement & deploy TV & video data platform w/focus on improvement of targeted delivery of brand impressions and ad campaign optimization on Discovery nets for advertisers. 1+ yrs media indstry exp w/strong attention to detail. Full info/apply HERE (7/23) 

JOB OPENING: METADATA & DIGITAL DIST MGR-ENCODING/A+E Networks/Stamford CT: Resp: tech support & administration of all metadata & partner/vendor publishing related req’s; incl XML schema support, new partner on-boarding, publishing error resolution, reporting & UAT support for Prod Full Info/Apply: http://www.aenetworks.com/careers (7/22)

JOB OPENING: SR DIRECTOR, INTEGRATED MEDIA RESEARCH/NFL/Culver City CA: Drive vision, strategy, & execution for rsrch related to NFL media & content. Ideal candidate is creative thinker w/both TV/digital exp. 12+ yrs exp @ media agency, brdcst/cable ntwrk, rsrch supplier, or advertiser. Req# 2172 Full info: www.nfl.com/careers/about (7/22)

JOB OPENING: MGR, MARKETING SOLUTIONS/The Clear Channel Outdoor/NYC: Dvlp mktg strategies & compelling sales stories for clients & their agencies to increase awareness. 3-5 yrs Media mktg exp. Knwlg of digital OOH along w/mobile, social & other forms of media a +. Full info/apply HERE (7/22)

JOB OPENING: PROGRAMMING COORD/WFAA/Dallas: Asst in all aspects of daily prgrming operations & communication. Communicate all prgrmng changes internally/externally (i.e. sales, traffic & TV listing services). 5 yrs exp in TV or related comm field. Full info/apply HERE EOE (7/22)

JOB OPENING: ACCOUNT MGR/WFAA TV/Dallas: TEGNA Media Inc. Co., & ABC Affiliate, has opening for exp’d Accct Mgr to join sales team. Driven & solutions-based candidate to represent our vast range of brdcst/digital products. Min 2 yrs acct service support in media ind. Full info/apply HERE EOE (7/22)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIPS CREDITS ONLY: FALL INTERN/Bookmarks4Fun/NYC or REMOTE: Consumer goods company seeks motivated interns to work on social media, research and marketing for a fun new kid’s product. Should be articulate and comfortable writing. No experience necessary. Apply: [email protected] (7/29)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: CREATIVE DIRECTOR, ON-AIR PROMOS: Emmy award-winner with 15+ years experience in network, cable and agency with writing, producing, editing exp. [email protected] (7/22)

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