CYNOPSISDIGITAL
07.19.16 Good morning. It’s Tuesday July 19, 2016, and this is your first early morning digital briefing.
Virtual Reality Refresh Rate: Just like TV, a VR experience presents a user with a series of images. Refresh rate refers to how fast those images get updated. A higher refresh rate means that the experience will be more responsive – and that users will be less likely to experience VR motion sickness. Any refresh rate below 60 frames per second is likely too low.
When CBS’s upcoming Star Trek series debuts next year, it will only be available on the CBS All Access SVOD service…in the U.S., that is. Globally, the series will live on a different streaming platform. Under a new deal, Netflix will be the show’s exclusive streaming home in 188 countries. In those countries, each episode of the show will become available within a day of its U.S. premiere. The deal excludes both the U.S. and Canada; CBS holds the rights in the former, while Bell Media holds the rights in the latter.
According to a new report from Digiday, Snapchat is looking to bring major new video content, including shows, to Discover, its platform for publisher-controlled channels. Digiday reports that Snapchat has been looking for content deals with Hollywood studios and major TV networks. The thinking goes that Discover, which hosts some short videos but is heavy on print, needs a good deal more premium video. Nick Bell, Snapchat’s Head of Content, is reportedly leading the negotiating efforts.
Adstream, a provider of creative asset management, delivery and analytics technology, has signed an agreement to acquire Dubsat. Dubsat, an advertising content management distribution company, is owned by Omnilab Media. The deal is expected to close in the coming weeks; first, it’s subject to the standard regulatory approvals, and other closing conditions.
Bonus! There’ll be FREE GIVEAWAYS during the Cynopsis Digital webinar, Virtual & Augmented Reality, from A-Z. You might be the lucky winner of a Samsung Gear VR virtual reality headset! Register here to join the interactive webinar and be entered into the drawing.
Netflix has rolled out Flixtape, a new feature enabling viewers to compile movies and shows into playlists. (The playlists are also shareable.) The streaming giant has also launched a new Flixtape micro-site, which comes with a handful of pre-curated playlists. You can check that out here.
PROGRAMMING + CONTENT ACQUISITIONS
Back in April, NBC announced that it would launch a pop-up Snapchat Discover channel to run during the 2016 Olympics, and that BuzzFeed would create and curate content for the channel. Now there are some more details: BuzzFeed, which received a $200 million investment from NBC last year, will supply twelve of its video producers to manage the channel and its content. The channel will feature up to 20 pieces of content per day during the Games. In addition to clips from NBC’s broadcasts and other highlights, the channel will feature videos, listicles, articles, and infographics spotlighting the Games. Other digital content will roll out on BuzzFeed’s social accounts. Meanwhile, dozens of social influencers, including The Fine Brothers and Flula, will create promotional videos ahead of the Games, and participate in a “Social Media Opening Ceremony.” Content from the Ceremony, which will be hosted by Ryan Seacrest, will be available via the influencers’ accounts, as well as NBC Olympics’ social handles. The Games run from August 5 to August 21.
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The “It List” Awards
Innovative / Intelligent / Influential
Entries are open for the very best pros in digital media who are emulated, one step ahead of the curve, shake up the status quo & have the potential to change the future of the industry.
For more information + to enter, please click here. Deadline to enter – August 4, 2016 – Awards Event – November 4, 2016Netflix reported that it added 0.16 million new U.S. subs during Q2. The number comes in below expectations, and marks a significant year-over-year drop. (Last Q2, the streaming giant added 0.9 million subs.) One possible cause of the slowdown is Netflix’s recent move to raise subscription prices for long-term customers. Internationally, the company added 1.52 million net subs – also below expectations. Last year, that number was 2.37 million. Q2, historically, has generally been Netflix’s worst quarter.
The usual digital suspects have been staking out their territory at the Republican and Democratic National Conventions. Twitter, YouTube and Facebook have already announced that they will live-stream coverage. Now Facebook is tacking on some additional plans: ABC News will deliver 24-hour live coverage of the conventions across several of its Facebook pages. ABC News’s Facebook coverage will include on-site interviews, protests, and other breaking news. Under the partnership, Facebook will provide ABC News with real-time, exclusive data during major convention speeches, which ABC News will use on TV and its digital platforms. ABC News will also use viewers’ comments and questions in its Facebook Live convention coverage. Last week, Facebook also announced plans to set up lounges during the conventions, inviting media organizations into the spaces to participate in Facebook Live broadcasts.
SHAREABLEE SOCIAL TV RATINGS: Top U.S. Streaming Shows Overall by Engagement for the week of July 11, 2016
Program, Date, Total Actions (000), Total Content, Actions per Post (000), Fans/Followers (000)
Orange Is the New Black (Netflix) 399, 10, 40, 8804
Trailer Park Boys (Netflix) 119, 16, 7, 1860
BoJack Horseman (Netflix) 117, 24, 5, 642
House of Cards (Netflix) 71, 14, 5, 3799
Sense8 (Netflix) 57, 5, 11, 1370
Grace and Frankie (Netflix) 42, 8, 5, 315
Bloodline (Netflix) 38, 4, 10, 263
Fuller House (Netflix) 36, 2, 18, 1006
Jessica Jones (Netflix) 35, 8, 4, 1335
Chelsea (Netflix) 35, 31, 1, 180
Source: Shareablee Inc. The total actions metric includes the total volume of post-level likes, shares, favorites, retweets and comments. Total content includes all posts, tweets and media posted by each TV property across all platforms. Actions per post metric notes the average e number of actions garnered by each property. Total fans/followers includes Facebook and Twitter and Instagram followers.
The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating are the purest form of showing interest digitally, since they’re organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
All Series (7/11/16 – 7/17/16)
![[]](https://www.cynopsis.com/wp-content/uploads/2016/07/ListenFirst-TVI-All-Series-7.18.16.jpg)
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.
OpenSlate Engagement Data for the Health & Fitness vertical, based on the engagement metric for the week ending 7/17.
Channel (Engagement) / Monthly Views / Total Subs / SlateScore
Tibo InShape (8.7) / 30,608,190 / 1,659,265 / 667
OmarIsuf (8.5) / 2,438,100 / 501,072 / 617
blogilates (8.5) / 10,354,710 / 3,177,373 / 665
themffitness (8.5) / 3,522,240 / 953,365 / 624
kalimuscle (8.5) / 5,301,180 / 923,868 / 576
officialrawvana (8.5) / 3,548,160 / 753,247 / 585
Felipe Franco (8.5) / 2,989,260 / 523,250 / 374
swoldiernation (8.4) / 1,433,370 / 544,556 / 569
fullyrawkristina (8.4) / 1,738,620 / 778,922 / 580
adictoalfitnesscom (8.4) / 2,992,470 / 492,581 / 567
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1-10 with higher being better. The OpenSlateEngagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.
According to a forecast from the Publicis-owned agency ZenithOptimedia, mobile will surpass “fixed” platforms as the dominant source of online video viewing this year. The forecast finds that global consumers will spend an average of 19.7 minutes daily viewing online videos on smartphones or tablets, compared to 16.0 minutes on fixed devices (desktop computers and smart TV sets). This would mark a 39% increase for mobile over last year’s numbers (14.2 minutes daily). According to Zenith, fixed viewing will remain static this year; while video viewership via desktop will decrease, smart TV viewership will increase. And it doesn’t stop there: Zenith projects that mobile video consumption will increase by 33% next year, and by another 27% in 2018, to reach 33.4 daily minutes.
Hulu has made an important new hire. The company has named Richard Irving as its new VP of Product Management. He’ll oversee Hulu’s long-term product strategy; managing cross-team efforts and creating long-term goals for the product team. The hiring is particularly significant given that Hulu is gearing up to launch an Internet-based live TV service next year; Irving previously worked at Microsoft for eighteen years, most recently as the Partner Group Program Manager for the Xbox One platform.
In a 2015 commercial, the IBM supercomputer Watson conversed with which American music legend? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.)
Our Last Trivia Question: Pokemon Go may be less than two weeks old, but the Pokemon franchise was initially created in 1995. Who’s credited with creating it? Answer: Satoshi Tajiri. Kudos to Andy Pittman-TAMU/TX and David Westberg/SAG-AFTRA Federal Credit Union/CA, Luis Mendez-Hulu/CA, and Jackie Ehrlich-Newsday/NY
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If you’re a surgeon, or a construction worker, or any other type of professional whose hands tend to be occupied, tech startup Eyefluence want to help. The company has designed an augmented reality headset that wearers can use to access and control computer programs using nothing but their eye movements. Courtesy of TechCrunch’s YouTube page, check it out here.
See you on tomorrow,
David Teich
07.19.16
Roberta Caploe: Publisher @robertacaploe
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JOB OPENING: ACCT DIRECTOR, MKTG & DISTRIBUTION/Discovery/MD: Innovative thinker to develop and implement robust distribution and partner mktg strategies for Discovery’s portfolio. Est./maintain strong consultative relationships w/ top MVPD partners. 5+ yrs exp req’d. Full info/apply HERE (7/28)
JOB OPENING: MKTG MGR/FX Networks/LA: Work on development of mktg & media ideas tied to consumer launches. He/she will identify, dvlp & work w/media & creative agencies on mktg & media campaigns 5 yrs work exp mktg/media for a TV network or TV acct at an ad agency req’d http://bit.ly/29PbIwl (7/28)
JOB OPENING: DIR, PROGRAM PLANNING & SCHEDULING/FULLSCREEN/Playa Vista CA: Create daily/wkly prgrmng blocks using Fullscreen’s orig & licensed content. Prgrm plan’g/scheduling exp, either in traditional (cable or brdcst) TV or in digital media. 5-10 ys exp prgrm sched. Full info/apply HERE (7/27)
JOB OPENING: RESEARCH ASSOCIATE/Univision/LA: 2 openings. Resp for generating ratings and media consumption reporting across our platforms (Television, Radio, Digital). Analytical & creative skills. Comfortable reading, analyzing & interpreting data. Working knwldg of media rsach tools. [email protected] (7/27)
JOB OPENING: SCRIPT ASSISTANT/Nationally syndicated live daily talk show/NYC: Responsibilities incl creation/distribution of paperwork, coordination of graphics, handling music cue sheets & more. Script/Control Room exp pref’d. Position starts late Aug. Email resume HERE: [email protected] (7/27)
JOB OPENING: DIGITAL PROJECT MGR/GLOW/NYC: Work closely w/internal teams & clients to execute social campaigns that integrate with our clients’ overall strategic goals. 2-4 yrs agency exp. Prior exp w/dig or SM integrated campaigns. (Social & Interactive) Full info/apply Here http://www.weareglow.com/careers (7/27)
JOB OPENING: DIRECTOR, BRAND MARKETING/NBCU/NYC: Implements & develops the creative execution of linear and SVOD sales & marketing for TV, Film, Cable & New Media Platforms in US & Canada. Full info/apply HERE (7/26)
JOB OPENING: COMMUNICATIONS MANAGER/Equal Justice Initiative, Montgomery, AL: Nat’l human rights org. Implement media strategy; manage news inquiries, web site, social media. BA, 3+ yrs. exp. Resume, writing sample, letter to: [email protected] (7/26)
JOB OPENING: PARTNER MANAGER, ESL/ESL Gaming/NYC: Dvlp/maintain client relations and act as the lead point of contact, ensure successful executions of sponsorship entitlements, connect with key business executive and stakeholders; 2+ yrs acct mngmnt exp; strong cust svc background ideal. Resume/cover: HERE (7/26)
JOB OPENING: DIRECTOR, SPONSORSHIP SALES ESL/ESL Gaming/NYC: Prospecting & executing corporate partnerships & sponsorships, work w/sales team to dvlp mktg solutions, collaborate w/other depts to build new bus. platforms; 5+ yrs sponsorship sales exp; 5-7 yrs exp in sports mktg and/or media sales pref’d. Resume/cover: HERE (7/26)
JOB OPENING: EDITOR PRODUCER/IFC/NYC: Create, write, and edit "slightly off" campaigns and promos. 5+ years exp as editor, 2+ years exp as promo editor. Strong knowledge in Avid, Photoshop, After Effects, and Illustrator. Full info/apply HERE (7/26)
JOB OPENING: SR DIR, MKTG CONTENT DISTRIBUTION/Viacom/NYC: Dvlp strategy, creative execution & oversee implementation of Viacom initiatives in conjunction w/various Digital/OTT, cable, satellite and telco dist partners. 7 yrs mktg exp working w/ cross-functional teams. Full info/apply HERE (7/26)
JOB OPENING: SALESPERSON, DIGITAL & BRANDED CONTENT/Authentic Entertainment/Burbank: Must have 3+ yrs experience in Digital, Linear Cable, Broadcast/Syndicated Television and/or Advertising Sales. Motivated Deal Closers only. Send resume/references to: [email protected] (7/23)
JOB OPENING: RESEARCH MANAGER/Science Channel/NY: Experienced researcher to utilize Nielsen ratings+ consumer databases to inform/develop network strategy and lead primary research. Skill to turn data into stories. Exp w/Nielsen, 5+ yrs TV rsrch exp. Full info/apply HERE (7/23)
JOB OPENING: CONTENT Specialist/CSI SPORTS/NY: Multimedia co. seeks energetic/driven ind. to license content to int’l networks & operators worldwide. Also work on content acquisition/mktg strat. +7 yrs int’l sales exp. req. in media ind. Sports bckgrnd a +. Res/cvr to Rose: HERE (7/23)
JOB OPENING: ACCOUNT EXECUTIVE/Twentieth Television/NYC: Looking for a strategic, motivated Account Executive to join the dynamic NY sales team. Minimum 1 yr Direct Response experience preferred in sales or planning. BA Degree required. Full info/apply HERE (7/23)
JOB OPENING: ADVANCED ADVERTISING ANALYST/Discovery/NYC: Implement & deploy TV & video data platform w/focus on improvement of targeted delivery of brand impressions and ad campaign optimization on Discovery nets for advertisers. 1+ yrs media indstry exp w/strong attention to detail. Full info/apply HERE (7/23)
JOB OPENING: METADATA & DIGITAL DIST MGR-ENCODING/A+E Networks/Stamford CT: Resp: tech support & administration of all metadata & partner/vendor publishing related req’s; incl XML schema support, new partner on-boarding, publishing error resolution, reporting & UAT support for Prod Full Info/Apply: http://www.aenetworks.com/careers (7/22)
JOB OPENING: SR DIRECTOR, INTEGRATED MEDIA RESEARCH/NFL/Culver City CA: Drive vision, strategy, & execution for rsrch related to NFL media & content. Ideal candidate is creative thinker w/both TV/digital exp. 12+ yrs exp @ media agency, brdcst/cable ntwrk, rsrch supplier, or advertiser. Req# 2172 Full info: www.nfl.com/careers/about (7/22)
JOB OPENING: MGR, MARKETING SOLUTIONS/The Clear Channel Outdoor/NYC: Dvlp mktg strategies & compelling sales stories for clients & their agencies to increase awareness. 3-5 yrs Media mktg exp. Knwlg of digital OOH along w/mobile, social & other forms of media a +. Full info/apply HERE (7/22)
JOB OPENING: PROGRAMMING COORD/WFAA/Dallas: Asst in all aspects of daily prgrming operations & communication. Communicate all prgrmng changes internally/externally (i.e. sales, traffic & TV listing services). 5 yrs exp in TV or related comm field. Full info/apply HERE EOE (7/22)
JOB OPENING: ACCOUNT MGR/WFAA TV/Dallas: TEGNA Media Inc. Co., & ABC Affiliate, has opening for exp’d Accct Mgr to join sales team. Driven & solutions-based candidate to represent our vast range of brdcst/digital products. Min 2 yrs acct service support in media ind. Full info/apply HERE EOE (7/22)
JOB OPENING: TRAFFIC & FORMATTING SPECIALIST/MLB/NYC: Schedule commercial units on broadcast log in accordance with established traffic guidelines and procedures. Min 3-5 yrs of Traffic exp, pref in a nat’l ntwrk. BA deg req’d; Comm or related major is pref’d. Resume HERE (7/21)
JOB OPENING: MGR, BRAND MARKETING/Comedy Central/NYC: Support dvlpmt/execution of off-channel traditional, digital & paid social ad campaigns for original series, specials & tent pole events 3-5 yrs exp brand mktg role TV Ntwk or film studio & comfortable in fast-paced envir. Full info/apply HERE (7/20)
JOB OPENING: MGR, MARKETING SOCIAL MEDIA ACTIVATION/NICKELODEON VELOCITY/NYC: Creates custom mktg programs across social platforms specific on dvlpng ideas for new bus. partners. 3-6 yrs exp working in social media content development or social media management. Full info/apply HERE (7/20)
CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]
EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected]
SITUATION WANTED: CREATIVE DIRECTOR, ON-AIR PROMOS: Emmy award-winner with 15+ years experience in network, cable and agency with writing, producing, editing exp. [email protected] (7/22)
E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.
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