CYNOPSISDIGITAL
07.20.16

Good morning. It’s Wednesday July 20, 2016, and this is your first early morning digital briefing.

Gaze control: In virtual or augmented reality, gaze control refers to a user’s ability to control an interface and navigate an experience by looking in a certain direction. A headset generally directs gaze control by picking up on movements from the neck and head; some of the most sophisticated headsets can even pick up on eye movements.

Under a new partnership, the NBA plans to produce upcoming live shows for Twitter. (Show details are still a little murky.) The league also plans to increase the amount of video it puts out over the Twitter-owned Vine and Periscope. Live NBA games won’t be coming to Twitter, for the record – at least not anytime soon; those will remain exclusive to TV broadcasters. Lately, Twitter has been on a furious tear when it comes to snatching up live-streaming news and sports content. So far this year, Twitter has reached live content deals with the NFL, Bloomberg Media, CBS News, and the Wimbledon tennis tournament; the company is reportedly in talks with other major sports leagues.

It’s not too often that a documentary subject provides enough material for a multi-episode season of TV. The story behind Netflix’s Making a Murderer, on the other hand, has provided enough for at least two. The streaming giant announced that it’s bringing its hit docu-series back for a second season. The new episodes will once again center on Steven Avery and Brendan Dassey, whose murder convictions were explored in season one. Season 2 will focus heavily on the post-conviction appeals process, and on the legal teams of Avery and Dassey. The premiere date is yet to be announced.

Plenty of social media influencers best known on Snapchat, Vine, or YouTube have been cropping up on Facebook Live lately. And according to a report from the Wall Street Journal, that’s partly because Facebook has been paying some of them. Last month, it was reported that Facebook would shell out about $50 million to media companies and celebs to get them to use Facebook’s live-streaming platform. But this is the first report that several of those celebs are of the Internet-first variety. Internet stars working with Facebook include Viner Jon Paul Piques, as well as YouTubers Ray William Johnson and Elise Strachan. According to the Journal, Facebook is doling out a total of $2.2 million to digital celebs who use Facebook Live.

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Virtual & Augmented Reality, from A-Z

If you haven’t done so already, REGISTER NOW!

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Tomorrow at 1:45PM ET, you might want to hop on over to the Within VR app. The Mr. Robot VR Experience, the first VR video tied to USA Network’s Mr. Robot, will live-stream at the aforementioned time; after the broadcast, the experience will disappear from the app. Within VR’s apps can be accessed via the Samsung Gear VR, HTC Vive, Oculus Rift, or Google Cardboard (using either Android or iOS phones). The VR experience, which is launching in time for New York Comic Con, was the result of a collaboration between Within VR (the VR startup was until recently called VRSE) and Mr. Robot creator Sam Esmail. The live-stream is billed as “the largest VR simulcast ever.”

Only ONE DAY left to register for the new Cynopsis webinar, Virtual & Augmented Reality, from A-Z. You might be the lucky winner of a Samsung Gear VR virtual reality headset! Register here to join and be entered into the drawing.

In an earnings call, Yahoo disclosed that it has written down the value of its Tumblr acquisition to the tune of $482 million. The write-down stems in part from the fact that Tumblr has so far failed to live up to the lofty sales goals that Yahoo initially set for it. Yahoo acquired the blogging platform for $1.1 billion in 2013. Meanwhile, Yahoo announced revenue of $1.31 billion in Q2, which is actually up 5% year over year. It’s a strange time for Yahoo; the company is, very probably, nearing the final stages of a sale, and it’s entirely possible that CEO Marissa Mayer will have to step down once that sale goes through. Q3 should be interesting.

What are you doing for breakfast on September 27? Join us and your industry peers for the Cynopsis Kids !magination Awards Breakfast. We’ll be gathering at the Yale Club in New York to celebrate some terrific work – see the full list of finalists. Hope to see you there!

The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating are the purest form of showing interest digitally, since they’re organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).

Streaming Series (7/11/16 – 7/17/16)

Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Google+, and Tumblr, along withWikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.
 

Social media measurement company Shareablee is launching a new Machine Intelligence Technology Group. The company has hired Pierre de Lacaze to lead the division as Head of Machine Intelligence. “Our customers’ needs are increasingly shifting to better visibility across platforms and tighter ROI, and we look forward to continuing to bring new solutions to market with our talented team,” said Shareablee CEO Tania Yuki in a release. De Lacaze, who has more than twenty years of experience working with AI technologies, most recently served as a Senior Software Engineer at Adaptly.

Satirical sports and men’s lifestyle site Barstool Sports has named Erika Nardini as CEO. Hiring a woman to fill the spot may well be something of a strategic move: The site has frequently been criticized as sexist. Nardini most recently served as President and CRO of Bkstg, a start-up focused on music content. Before that, she served as AOL’s Chief Marketing Officer between 2013 and 2015. Barstool Sports is majority-owned by the Chernin Group.

Univision announced some new hires to oversee Mosaico Trading, the company’s data-driven programmatic advertising and analytics platform. David Katz, formerly the VP of Advertising Data Solutions at Time Inc., will serve as Mosaico’s General Manager and VP of Programmatic Revenue Platforms and Operations. Dayana Hoffman, previously Associate Sales Director at Pubmatic, will serve as Director of Sales, Programmatic Revenue and Platforms. And Annie Fong, previously the Director of Platform Operations at Annalect, will serve as Mosaico’s Director of Programmatic Ad Operations.

Video personalization platform IRIS.TV announced some new additions to its tech team. Ming Fang and Tony Chia have been brought on DevOps Engineers. (The positions are newly created.) Fang and Chia will manage the scaling of the company’s tech infrastructure. Fang previously served as a Service Production Engineer at Yahoo. Chia previously served as Yahoo as well, working as Senior Build and Release Engineer for Search Advertising.

Ranker, a digital media company for crowd-sourced opinions and rankings, announced some new moves. Glenn Walker, formerly the company’s Chief Strategy Officer, has been elevated to Chief Operating Officer, overseeing strategic partnerships, marketing, and video. Jake Seidler, formerly of Refinery29, will serve as Head of Business Development; Mike Pappas, formerly of AskMen and Evolve Media, will serve as Director of East Coast Sales; and Jeff Kudishevich, formerly of Gravity, will serve as Director of AdOps and Yield.

When season one of Netflix’s House of Cards begins, Kevin Spacey’s Frank Underwood holds a leadership position in the U.S. House of Representatives. Which position is it? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.)

Our Last Trivia Question: In a 2015 commercial, the IBM supercomputer Watson conversed with which American music legend? Answer: Bob Dylan. Kudos to Andy Pittman-TAMU/TX, John Benshop-MLB Advanced Media/NY, Josh Greenberg-110 Percent Productions/CA, Michael Satyapor-Nielsen Buyer Insights/NY, Louis Lewow-Lewow Media Group/GA, Meghan Barrett-UP TV/NY, David Westberg-SAG-AFTRA Federal Credit Union/CA, and Katy Costner-IHG/GA

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Entry Deadline: August 4
Awards Event: November 1 // NYC

Previous winners include AT&T, Bravo, Food Network, Hulu, NBCUniversal, SONY & many more. View the full list of past winners, and then start your entry today.

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The U.K. production and advertising company Independent Films has launched Kidspiration TV, a new online original content channel for kids. The channel, which features young people interviewing renowned individuals such as Jane Goodall, is geared toward the 8 to 12-year-old age group. You can check out Kidspiration TV’s new trailer here.

See you on tomorrow,
David Teich
07.20.16

Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459

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CYNOPSISJOBS – For More jobs, visit Cynopsis.com

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JOB OPENING: DIGITAL RESEARCH MGR/NYC: Provide quantitative research for entertainment programming and media landscape. Track & analyze digital and linear traffic across all platform using internal & external data. Full info/apply HERE (7/29)

JOB OPENING: SR. RESEARCH ANALYST/ANIMAL PLANET/NY: Energetic critical thinker to analyze/report Nielsen TV ratings & consumer findings for Animal Planet. Manage submissions of Nielsen program lineups. 2+ yrs Nielsen exp req’d. Full info/apply HERE (7/29)

JOB OPENING: PROJECT MGR, DIGITAL/Nickelodeon/NYC: Mng plan’g, briefing & management of all Nick owned & operated digital platforms. Min 5 yrs project mngmnt, prod mngmnt or related exp. Demonstrated orgnz’d self-starter who is able to mng mult tasks deftly & see the big pic. Full info/apply HERE (7/29)

JOB OPENING: MGR INSIGHTS & INNOVATION/DISCOVERY/CHI or NYC: Strong sales storyteller to empower Ad Sales Team w/insights to drive digital sales using data to prove the value of partnering w/Discovery. Manage+deliver ad hoc analytics requests. 4+ yrs exp req’d. Full info/apply HERE (7/29)

JOB OPENING: SUPERVISING PRODUCER-BE/TLC/MD: Creative leader to concept/write/produce/edit branded entertainment + integrated mktg cmpgns. Collab w/ad sales to create content for advertisers+ true to TLC brand. Proven success a must, 7 yrs exp. Full info/apply HERE (7/29)

JOB OPENING: SR. DIR. MKTG STRGY+PROD MGMT/TLC /MD: Strategic thinker w/360 innovative approach to cmpgns. Strong brand mgt/consumer mktg exp.Supervise strategy, campaign development, production management operations. Exp. driving top TV brands. Full info/apply HERE (7/29)

JOB OPENING: ACCT DIRECTOR, MKTG & DISTRIBUTION/Discovery/MD: Innovative thinker to develop and implement robust distribution and partner mktg strategies for Discovery’s portfolio. Est./maintain strong consultative relationships w/ top MVPD partners. 5+ yrs exp req’d. Full info/apply HERE (7/28) 

JOB OPENING: MKTG MGR/FX Networks/LA: Work on development of mktg & media ideas tied to consumer launches. He/she will identify, dvlp & work w/media & creative agencies on mktg & media campaigns 5 yrs work exp mktg/media for a TV network or TV acct at an ad agency req’d http://bit.ly/29PbIwl (7/28)

JOB OPENING: DIR, PROGRAM PLANNING & SCHEDULING/FULLSCREEN/Playa Vista CA: Create daily/wkly prgrmng blocks using Fullscreen’s orig & licensed content. Prgrm plan’g/scheduling exp, either in traditional (cable or brdcst) TV or in digital media. 5-10 ys exp prgrm sched. Full info/apply HERE (7/27)

JOB OPENING: RESEARCH ASSOCIATE/Univision/LA: 2 openings. Resp for generating ratings and media consumption reporting across our platforms (Television, Radio, Digital). Analytical & creative skills. Comfortable reading, analyzing & interpreting data. Working knwldg of media rsach tools. [email protected] (7/27)

JOB OPENING: SCRIPT ASSISTANT/Nationally syndicated live daily talk show/NYC: Responsibilities incl creation/distribution of paperwork, coordination of graphics, handling music cue sheets & more. Script/Control Room exp pref’d. Position starts late Aug. Email resume HERE: [email protected] (7/27)

JOB OPENING: DIGITAL PROJECT MGR/GLOW/NYC: Work closely w/internal teams & clients to execute social campaigns that integrate with our clients’ overall strategic goals. 2-4 yrs agency exp. Prior exp w/dig or SM integrated campaigns. (Social & Interactive) Full info/apply Here http://www.weareglow.com/careers (7/27)

JOB OPENING: DIRECTOR, BRAND MARKETING/NBCU/NYC: Implements & develops the creative execution of linear and SVOD sales & marketing for TV, Film, Cable & New Media Platforms in US & Canada. Full info/apply HERE (7/26)

JOB OPENING: COMMUNICATIONS MANAGER/Equal Justice Initiative, Montgomery, AL: Nat’l human rights org. Implement media strategy; manage news inquiries, web site, social media. BA, 3+ yrs. exp. Resume, writing sample, letter to: [email protected] (7/26)

JOB OPENING: PARTNER MANAGER, ESL/ESL Gaming/NYC: Dvlp/maintain client relations and act as the lead point of contact, ensure successful executions of sponsorship entitlements, connect with key business executive and stakeholders; 2+ yrs acct mngmnt exp; strong cust svc background ideal. Resume/cover: HERE (7/26)

JOB OPENING: DIRECTOR, SPONSORSHIP SALES ESL/ESL Gaming/NYC: Prospecting & executing corporate partnerships & sponsorships, work w/sales team to dvlp mktg solutions, collaborate w/other depts to build new bus. platforms; 5+ yrs sponsorship sales exp; 5-7 yrs exp in sports mktg and/or media sales pref’d. Resume/cover: HERE (7/26) 

JOB OPENING: EDITOR PRODUCER/IFC/NYC: Create, write, and edit “slightly off” campaigns and promos. 5+ years exp as editor, 2+ years exp as promo editor. Strong knowledge in Avid, Photoshop, After Effects, and Illustrator. Full info/apply HERE (7/26)

JOB OPENING: SR DIR, MKTG CONTENT DISTRIBUTION/Viacom/NYC: Dvlp strategy, creative execution & oversee implementation of Viacom initiatives in conjunction w/various Digital/OTT, cable, satellite and telco dist partners. 7 yrs mktg exp working w/ cross-functional teams. Full info/apply HERE (7/26)

JOB OPENING: SALESPERSON, DIGITAL & BRANDED CONTENT/Authentic Entertainment/Burbank: Must have 3+ yrs experience in Digital, Linear Cable, Broadcast/Syndicated Television and/or Advertising Sales. Motivated Deal Closers only. Send resume/references to: [email protected] (7/23)

JOB OPENING: RESEARCH MANAGER/Science Channel/NY: Experienced researcher to utilize Nielsen ratings+ consumer databases to inform/develop network strategy and lead primary research. Skill to turn data into stories. Exp w/Nielsen, 5+ yrs TV rsrch exp. Full info/apply HERE (7/23)

JOB OPENING: CONTENT Specialist/CSI SPORTS/NY: Multimedia co. seeks energetic/driven ind. to license content to int’l networks & operators worldwide. Also work on content acquisition/mktg strat. +7 yrs int’l sales exp. req. in media ind. Sports bckgrnd a +. Res/cvr to Rose: HERE (7/23)

JOB OPENING: ACCOUNT EXECUTIVE/Twentieth Television/NYC: Looking for a strategic, motivated Account Executive to join the dynamic NY sales team. Minimum 1 yr Direct Response experience preferred in sales or planning. BA Degree required. Full info/apply HERE (7/23)

JOB OPENING: ADVANCED ADVERTISING ANALYST/Discovery/NYC: Implement & deploy TV & video data platform w/focus on improvement of targeted delivery of brand impressions and ad campaign optimization on Discovery nets for advertisers. 1+ yrs media indstry exp w/strong attention to detail. Full info/apply HERE (7/23) 

JOB OPENING: METADATA & DIGITAL DIST MGR-ENCODING/A+E Networks/Stamford CT: Resp: tech support & administration of all metadata & partner/vendor publishing related req’s; incl XML schema support, new partner on-boarding, publishing error resolution, reporting & UAT support for Prod Full Info/Apply: http://www.aenetworks.com/careers (7/22)

JOB OPENING: SR DIRECTOR, INTEGRATED MEDIA RESEARCH/NFL/Culver City CA: Drive vision, strategy, & execution for rsrch related to NFL media & content. Ideal candidate is creative thinker w/both TV/digital exp. 12+ yrs exp @ media agency, brdcst/cable ntwrk, rsrch supplier, or advertiser. Req# 2172 Full info: www.nfl.com/careers/about (7/22)

JOB OPENING: MGR, MARKETING SOLUTIONS/The Clear Channel Outdoor/NYC: Dvlp mktg strategies & compelling sales stories for clients & their agencies to increase awareness. 3-5 yrs Media mktg exp. Knwlg of digital OOH along w/mobile, social & other forms of media a +. Full info/apply HERE (7/22)

JOB OPENING: PROGRAMMING COORD/WFAA/Dallas: Asst in all aspects of daily prgrming operations & communication. Communicate all prgrmng changes internally/externally (i.e. sales, traffic & TV listing services). 5 yrs exp in TV or related comm field. Full info/apply HERE EOE (7/22)

JOB OPENING: ACCOUNT MGR/WFAA TV/Dallas: TEGNA Media Inc. Co., & ABC Affiliate, has opening for exp’d Accct Mgr to join sales team. Driven & solutions-based candidate to represent our vast range of brdcst/digital products. Min 2 yrs acct service support in media ind. Full info/apply HERE EOE (7/22)

JOB OPENING: TRAFFIC & FORMATTING SPECIALIST/MLB/NYC: Schedule commercial units on broadcast log in accordance with established traffic guidelines and procedures. Min 3-5 yrs of Traffic exp, pref in a nat’l ntwrk. BA deg req’d; Comm or related major is pref’d. Resume HERE (7/21)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIPS CREDITS ONLY: FALL INTERN/Bookmarks4Fun/NYC or REMOTE: Consumer goods company seeks motivated interns to work on social media, research and marketing for a fun new kid’s product. Should be articulate and comfortable writing. No experience necessary. Apply: [email protected] (7/29)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: CREATIVE DIRECTOR, ON-AIR PROMOS: Emmy award-winner with 15+ years experience in network, cable and agency with writing, producing, editing exp. [email protected] (7/22)

E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

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