CYNOPSISDIGITAL
07.22.16 Good morning. It’s Friday July 22, 2016, and this is your first early morning digital briefing.
DoubleClick Bid Manager: DoubleClick Bid Manager is Google’s programmatic demand-side-platform. Among other things, advertisers can buy YouTube video ad inventory through the platform.
FACEBOOK has gained the live-streaming rights to all nine Team USA basketball exhibition games over the next two weeks. Simulcasts of the games, which are airing in the lead-up to the Olympics, will be live-streamed on the Facebook pages of USA Basketball and NBA TV. Both the women’s and men’s games will be covered, beginning at 9PM ET tonight, when the USA men’s team plays Argentina. Verizon is sponsoring the simulcasts.
YouTube has been blocked in China for some years now, but the gaming-oriented digital media company Machinima is finding its way into the country nonetheless. Under a new exclusive licensing deal with the Chinese Internet company Sohu, Machinima will make ad-supported programming available on the Online Video PGC (Professionally Generated Content) platform, Sohu’s online video service. (For the record, it’s the second most popular streaming service in China, after Alibaba’s Youku Tudou.). Content included in the licensing deal will range from original series to eSports content.
At New York’s Comic-Con, Google and Paramount partnered to test out “instant video ads,” an ad format allowing brands to shoot and edit video, then immediately deliver them as programmatically placed advertisements. Over the course of Wednesday, the cast and crew of Paramount’s Star Trek Beyond used phones to capture red carpet events at the IMAX world premiere screening of the film. They then used Google DoubleClick’s experimental tech to edit the videos and serve them to fans as ads in real-time. “Paramount is the first advertiser to test [instant video ads],” Google confirmed to Media Daily News.
The mobile marketing tech company TUNE has launched Multiverse, a new standalone product. Multiverse is designed to help marketers quickly determine return on ad spend across all their channels, all on one platform. The company says that the product has already been integrated with over 100 ad partners.
The mobile ad-serving and mediation platform AerServ has partnered with The Media Trust, a company that works with digital properties to provide first-party data protection and real-time security. The partnership is designed to offer customers safer ad environments by automatically detecting suspicious or malicious creative, and then making an alert or removing the creative in question. "Through this partnership, major mobile publishers can keep their consumers, their site and, most importantly, their brand safe from malicious mobile ads on a continuous basis," said Chris Olson, The Media Trust’s Founder and CEO, in a release.
A CYNOPSIS MESSAGE
2016 Kids !magination Awards View the list of those who made the cut in the highly
competitive & dynamic kids media industry.
Please join us in celebrating on Tuesday, September 27 in NYC.
Redbox confirmed to Variety that it has begun testing a new streaming service with some customers. Called Redbox Digital, the service will focus on transactional VOD and EST. No word yet on when the app will launch widely. Variety initially reported on Redbox’s plans to launch a new streaming service back in April.
Do you work in digital media? If so, don’t miss your chance to submit your entries for our Cynopsis Digital “It List” by August 4. The process is easy, so get started today!
Live-streams from Periscope, Twitter’s app for broadcasting live video, can now be embedded on any website. Periscope live-streams have been available through Twitter timelines since January, but this move potentially exposes Periscope streams to a significantly wider audience.
@QB84: Kim’s daughter is gorgeous. Her lil eye is cute to me. She looks like one of those blinking baby dolls. #HipHopHonors
Canvs, the language analytics company that measures emotions around content, analyzed tweets about TV and streaming programming for July 12 through July 20 using Twitter data from Nielsen. Trends and insights from the 3,036,240 tweets expressing a specific Emotional Reaction (ER) include:
– Viewers were glued to Netflix, which garnered 23.1% of the 10,565 “addicted” ERs across networks, thanks to its original programs Stranger Things and Orange is the New Black.
– VH1 ruled in beauty with 12.2% of all “beautiful” ERs, driven by the Hip Hop Honors: All Hail the Queens.
– NBC was the home of awe, receiving 13.2% of the 25,094 “mindblown” ERs, thanks to a particularly compelling The Tonight Show Starring Jimmy Fallon with singer Troye Sivan.
– Some CNN viewers were disgruntled, with 9.5% of the 118,946 “hate” ERs being driven in part by coverage of Donald Trump and a broadcast from the Republican National Convention anchored by Don Lemon.
EXECUTIVE MOVES
Disney-ABC Television is beefing up digital team. John Solaro, who previously served as design/UX director for Microsoft’s Xbox Design Studio, will serve as Disney-ABC’s Head of User Experience and Product Innovation for digital media. Roger Tsai, who previously served as metadata provider for Gracenote, will serve as VP of Digital Strategy, Business Planning, and Operations for digital media.
MasterClass, a startup specializing in adult education videos featuring big-name celebs, has made a new hire. Matthew Rutler has signed on as the company’s new VP of Talent and Business Development. Rutler, who is engaged to musician and MasterClass instructor Christina Aguilera, was already an investor in the company.
TRIVIA
What’s the name of the multi-platform sports media company founded by LeBron James? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.)
Our Last Trivia Question: Which three television groups co-own Hulu? Answer: NBCUniversal (owned by Comcast), Disney-ABC (owned by The Walt Disney Company), and Fox Broadcastnig Company (owned by 21st Century Fox.) Kudos to Andy Pittman-TAMU/TX, Louis Lewow-Lewow Media Group/GA, Susan Nessanbaum-Goldberg-M and S Entertainment/GA and David Westberg-SAG-AFTRA Federal Credit Union/CA
A CYNOPSIS MESSAGE
Aside from causing people to crash their cars and fall of cliffs, Pokemon Go has given rise to another other potential hazard: malware. Phony, malicious apps are cropping up right and left, and plenty of Pokemon Go users have fallen for the trap. Courtesy of the Wall Street Journal’s YouTube page, get the rundown here.
See you on Monday,
David Teich
07.22.16
Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459
CYNOPSISJOBS – For More jobs, visit Cynopsis.com
JOB OPENING: MGR AUDIENCE MEASUREMENT & INSIGHTS/DISCOVERY/NYC: Strategic thinker to develop/create the roadmap for measuring and valuing audiences at Discovery across linear/digital. Turn findings into stories/trends to provide strategic direction. Work directly w. Nielsen, Comscore/Rentrak, etc. Full info/apply HERE (7/31)
JOB OPENING: ACCOUNT MANAGER/comScore Inc/NYC: Establish strong & productive relationships with clients. Direct Network & Research Exp a must. 3-5 Years Ntwrk Sales or Research Experience Req’d. Competency working with complex research/measurement data. Cover/resume to: [email protected] (7/31)
JOB OPENING: SUPERVISING PRODUCER/CSI Sports/NYC: Produce original programming for 24/7 Live Sports Network + National/Intl Synd. +7 yrs Post-Prod TV exp. Management and sports background req’d. Strong organizational skills necessary for broadcast and multi-media projects. Res HERE [email protected] (7/30)
JOB OPENING: DIGITAL RESEARCH MGR/NYC: Provide quantitative research for entertainment programming and media landscape. Track & analyze digital and linear traffic across all platform using internal & external data. Full info/apply HERE (7/29)
JOB OPENING: SR. RESEARCH ANALYST/ANIMAL PLANET/NY: Energetic critical thinker to analyze/report Nielsen TV ratings & consumer findings for Animal Planet. Manage submissions of Nielsen program lineups. 2+ yrs Nielsen exp req’d. Full info/apply HERE (7/29)
JOB OPENING: PROJECT MGR, DIGITAL/Nickelodeon/NYC: Mng plan’g, briefing & management of all Nick owned & operated digital platforms. Min 5 yrs project mngmnt, prod mngmnt or related exp. Demonstrated orgnz’d self-starter who is able to mng mult tasks deftly & see the big pic. Full info/apply HERE (7/29)
JOB OPENING: MGR INSIGHTS & INNOVATION/DISCOVERY/CHI or NYC: Strong sales storyteller to empower Ad Sales Team w/insights to drive digital sales using data to prove the value of partnering w/Discovery. Manage+deliver ad hoc analytics requests. 4+ yrs exp req’d. Full info/apply HERE (7/29)
JOB OPENING: SUPERVISING PRODUCER-BE/TLC/MD: Creative leader to concept/write/produce/edit branded entertainment + integrated mktg cmpgns. Collab w/ad sales to create content for advertisers+ true to TLC brand. Proven success a must, 7 yrs exp. Full info/apply HERE (7/29)
JOB OPENING: SR. DIR. MKTG STRGY+PROD MGMT/TLC/MD: Strategic thinker w/360 innovative approach to cmpgns. Strong production, budget, ops & personnel mgmt exp. Proven track record driving top TV brands, developing strategy and managing cmpgns. Full info/apply HERE (7/29)
JOB OPENING: ACCT DIRECTOR, MKTG & DISTRIBUTION/Discovery/MD: Innovative thinker to develop and implement robust distribution and partner mktg strategies for Discovery’s portfolio. Est./maintain strong consultative relationships w/ top MVPD partners. 5+ yrs exp req’d. Full info/apply HERE (7/28)
JOB OPENING: MKTG MGR/FX Networks/LA: Work on development of mktg & media ideas tied to consumer launches. He/she will identify, dvlp & work w/media & creative agencies on mktg & media campaigns 5 yrs work exp mktg/media for a TV network or TV acct at an ad agency req’d http://bit.ly/29PbIwl (7/28)
JOB OPENING: DIR, PROGRAM PLANNING & SCHEDULING/FULLSCREEN/Playa Vista CA: Create daily/wkly prgrmng blocks using Fullscreen’s orig & licensed content. Prgrm plan’g/scheduling exp, either in traditional (cable or brdcst) TV or in digital media. 5-10 ys exp prgrm sched. Full info/apply HERE (7/27)
JOB OPENING: RESEARCH ASSOCIATE/Univision/LA: 2 openings. Resp for generating ratings and media consumption reporting across our platforms (Television, Radio, Digital). Analytical & creative skills. Comfortable reading, analyzing & interpreting data. Working knwldg of media rsach tools. [email protected] (7/27)
JOB OPENING: SCRIPT ASSISTANT/Nationally syndicated live daily talk show/NYC: Responsibilities incl creation/distribution of paperwork, coordination of graphics, handling music cue sheets & more. Script/Control Room exp pref’d. Position starts late Aug. Email resume HERE: [email protected] (7/27)
JOB OPENING: DIGITAL PROJECT MGR/GLOW/NYC: Work closely w/internal teams & clients to execute social campaigns that integrate with our clients’ overall strategic goals. 2-4 yrs agency exp. Prior exp w/dig or SM integrated campaigns. (Social & Interactive) Full info/apply Here http://www.weareglow.com/careers (7/27)
JOB OPENING: DIRECTOR, BRAND MARKETING/NBCU/NYC: Implements & develops the creative execution of linear and SVOD sales & marketing for TV, Film, Cable & New Media Platforms in US & Canada. Full info/apply HERE (7/26)
JOB OPENING: COMMUNICATIONS MANAGER/Equal Justice Initiative, Montgomery, AL: Nat’l human rights org. Implement media strategy; manage news inquiries, web site, social media. BA, 3+ yrs. exp. Resume, writing sample, letter to: [email protected] (7/26)
JOB OPENING: PARTNER MANAGER, ESL/ESL Gaming/NYC: Dvlp/maintain client relations and act as the lead point of contact, ensure successful executions of sponsorship entitlements, connect with key business executive and stakeholders; 2+ yrs acct mngmnt exp; strong cust svc background ideal. Resume/cover: HERE (7/26)
JOB OPENING: DIRECTOR, SPONSORSHIP SALES ESL/ESL Gaming/NYC: Prospecting & executing corporate partnerships & sponsorships, work w/sales team to dvlp mktg solutions, collaborate w/other depts to build new bus. platforms; 5+ yrs sponsorship sales exp; 5-7 yrs exp in sports mktg and/or media sales pref’d. Resume/cover: HERE (7/26)
JOB OPENING: EDITOR PRODUCER/IFC/NYC: Create, write, and edit "slightly off" campaigns and promos. 5+ years exp as editor, 2+ years exp as promo editor. Strong knowledge in Avid, Photoshop, After Effects, and Illustrator. Full info/apply HERE (7/26)
JOB OPENING: SR DIR, MKTG CONTENT DISTRIBUTION/Viacom/NYC: Dvlp strategy, creative execution & oversee implementation of Viacom initiatives in conjunction w/various Digital/OTT, cable, satellite and telco dist partners. 7 yrs mktg exp working w/ cross-functional teams. Full info/apply HERE (7/26)
JOB OPENING: SALESPERSON, DIGITAL & BRANDED CONTENT/Authentic Entertainment/Burbank: Must have 3+ yrs experience in Digital, Linear Cable, Broadcast/Syndicated Television and/or Advertising Sales. Motivated Deal Closers only. Send resume/references to: [email protected] (7/23)
JOB OPENING: RESEARCH MANAGER/Science Channel/NY: Experienced researcher to utilize Nielsen ratings+ consumer databases to inform/develop network strategy and lead primary research. Skill to turn data into stories. Exp w/Nielsen, 5+ yrs TV rsrch exp. Full info/apply HERE (7/23)
JOB OPENING: CONTENT Specialist/CSI SPORTS/NY: Multimedia co. seeks energetic/driven ind. to license content to int’l networks & operators worldwide. Also work on content acquisition/mktg strat. +7 yrs int’l sales exp. req. in media ind. Sports bckgrnd a +. Res/cvr to Rose: HERE (7/23)
JOB OPENING: ACCOUNT EXECUTIVE/Twentieth Television/NYC: Looking for a strategic, motivated Account Executive to join the dynamic NY sales team. Minimum 1 yr Direct Response experience preferred in sales or planning. BA Degree required. Full info/apply HERE (7/23)
JOB OPENING: ADVANCED ADVERTISING ANALYST/Discovery/NYC: Implement & deploy TV & video data platform w/focus on improvement of targeted delivery of brand impressions and ad campaign optimization on Discovery nets for advertisers. 1+ yrs media indstry exp w/strong attention to detail. Full info/apply HERE (7/23)
CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]
EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].
FALL INTERNSHIP CREDITS ONLY: FALL INTERNS/ONE World Sports/Stamford: College student to Asst w/prgrm sched’g duties & prod coord for live sports. Interest or knwldg of video editing prgrms pref’d (Adobe Premier) Strong knwlg variety of sports & sports statistics.? Social Media & Graphic Desig exp req’d. Res/cver: [email protected] (7/31)
FALL INTERNSHIPS CREDITS ONLY: FALL INTERN/Bookmarks4Fun/NYC or REMOTE: Consumer goods company seeks motivated interns to work on social media, research and marketing for a fun new kid’s product. Should be articulate and comfortable writing. No experience necessary. Apply: [email protected] (7/29)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected]
E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.
To subscribe to any Cynopsis edition(s) click here.
%%PLUGIN_Unsubscribe: 2193667-unsub-generic%%
Copyright Cynopsis 2016
All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2016
