CYNOPSISDIGITAL 09.02.16 Good morning. It’s Friday September 2, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Geotag: Geotags are directional coordinates that can be attached to pieces of online content. For instance, Instagram users will often use geotagging to highlight the location where their photo was taken. TOP NEWS […]
CYNOPSISDIGITAL 09.01.16 Good morning. It’s Thursday September 1, and this is your first early morning digital briefing. TODAY’S CODEBREAKER End-to-End Solution: In tech, the phrase end-to-end solution refers to when the supplier of an application, system, or program provides all the hardware and/or software components and resources necessary to meet the customer’s needs. When […]
CYNOPSISDIGITAL 08.31.16 Good morning. It’s Wednesday August 31, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Augmented and Virtual Reality Hotspots: In interactive AR and VR, hotspots are tappable spots within the experience. Hotspots, which can be animated and are often shown as glowing orbs, reveal more content or options when […]
CYNOPSISDIGITAL 08.30.16 Good morning. It’s Tuesday August 30, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Splash Page: A splash page is a preliminary webpage that precedes the page that the user has requested. Splash pages usually promote site features, provide advertising, or inform users of what kind of software or […]
CYNOPSISDIGITAL 08.29.16 Good morning. It’s Monday August 29, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Cost Per View: In online video advertising, cost per view is a pricing model where the advertiser only pays for a video start. Cost per view is typically sold at 1000 impressions, according to the […]
CYNOPSISDIGITAL 08.26.16 Good morning. It’s Friday August 26, and this is your first early morning digital briefing. TODAY’S CODEBREAKER ROS: ROS, or Run of Site, refers to the scheduling of Internet advertising whereby ads from an advertiser run across an entire site. ROS ads are often sold at a lower rate to the advertiser […]
CYNOPSISDIGITAL 08.25.16 Good morning. It’s Thursday August 25, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Verified Pages/Accounts: On social media platforms such as Facebook, Instagram, and Twitter, some pages and profiles and profiles are verified to confirm that they’re authentic. Well-known celebrities, public figures, brands, businesses, and media figures tend […]
CYNOPSISDIGITAL 08.24.16 Good morning. It’s Wednesday August 24, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Ad Server: ‘Ad server’ refers to the technology and service that places ads on websites. Ad serving technology companies generally provide software to advertisers and websites to help serve ads, count them, choose the ones […]
CYNOPSISDIGITAL 08.23.16 Good morning. It’s Tuesday August 23, and this is your first early morning digital briefing. TODAY’S CODEBREAKER On-Target Percentage: The Interactive Advertising Bureau (IAB) defines on-target percentage (OTP) as the percentage of total ad campaign delivery that is within the advertiser’s campaign-defined goals. TOP NEWS Facebook recently acknowledged that it […]
CYNOPSISDIGITAL 08.22.16 Good morning. It’s Monday August 22, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Stickiness: Stickiness is a measure used to gauge how effectively a site is retaining individual users. It’s usually measured by the duration of users’ visits. TOP NEWS According to a report from the […]
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