CYNOPSISDIGITAL
09.01.16 Good morning. It’s Thursday September 1, and this is your first early morning digital briefing.
End-to-End Solution: In tech, the phrase end-to-end solution refers to when the supplier of an application, system, or program provides all the hardware and/or software components and resources necessary to meet the customer’s needs. When a supplier provides a truly end-to-end solution, no other supplier needs to be involved.
In a Wednesday interview, Twitter co-founder and board member Ev Williams said that when it comes to considering a sale, the company must “consider the right options.” He initially declined to flatly promise that Twitter would remain an independent company. Wall Street had no complaints: Twitter stock closed up 4.5% on Wednesday.
The CBS All Access streaming service is adding an ad-free tier…sort of. Priced at $9.99 per month, the new pricing option will cut commercials out of CBS’s classic content. But live TV content from CBS’s local TV stations will still feature ads. And, CBS says, select on-demand shows will include “promotional interruptions.” The service’s existing plan costs $5.99-per-month.
The programmatic TV advertising platform AdMore has partnered with the multi-screen ad delivery and measurement platform Extreme Reach. The companies say that, as a result of the partnership, agencies and clients using Extreme Reach’s Video Asset API will have access to technology that speeds the activation of campaigns and guarantees asset quality across AdMore’s platform. “This API integration with Extreme Reach creates efficiency in the workflow process and validates our ongoing commitment to having machine-to-machine exchanges in place across our platforms,” said Brendan Condon, President of AdMore and REVshare, in a statement.
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DramaFever, the Warner Bros.-owned streaming service for Asian content, is getting some new original programming. Under a three-year deal with Warner, Studio Dragon, a production subsidiary of Korean media giant CJ E&M, will co-produce a new slate of original shows for DramaFever. More specifically, the deal calls for Studio Dragon and DramaFever to co-develop and produce two original dramas. In addition, the companies will consider remaking existing TV series and movies. The new content will be geared toward an international audience.
OTT + SVOD
The video technology provider Kaltura announced that it has partnered with Azure, Microsoft’s cloud computing platform, to offer a new cloud-based OTT platform. Kaltura says that it has integrated with Microsoft Azure to encode, store, and deliver OTT TV content from the cloud. “The global scale of Microsoft Azure, combined with Kaltura’s industry expertise, offer our mutual customers the cloud scale services needed to maximize their content reach and monetization,” said Sudheer Sirivara, GM of Microsoft Corp.’s Azure Media Services, in a statement.
PLATFORMS + DEVICES
MTV’s VMAs lost 34% of their TV viewership compared to 2015 awards, drawing 6.5 million users across networks. But on digital platforms, things were different. The Viacom-owned network served 173 million video streams during the event, including 21 million unduplicated global unique viewers on Snapchat. (That’s more than three times the program’s TV audience, in case you weren’t keeping score.) MTV’s Snapchat efforts covered both the awards show itself and behind-the-scenes content. On MTV’s Snapchat channel, VMA-related content delivered 30.5 million video views. Last year, the number was 25 million.
RESEARCH
@zack_thedude: Stranger Things gonna give me some nightmares
Canvs, the language analytics company that measures emotions around content, analyzed tweets about TV and streaming programming for Aug. 24-30 using Twitter data from Nielsen. Trends and insights from the 4,235,917 tweets expressing a specific Emotional Reaction (ER) include:
– MTV knocked it out of the park across multiple categories of emotion – for example, grabbing 44% of all “brilliant” ERs across all networks – driven overwhelmingly by (you guessed it) the 2016 MTV Video Music Awards telecast.
– Netflix was the home of fear, prompting 8.5% of all “afraid” ERs, thanks mostly to its hit Stranger Things.
– Fox was the home of harsh, inspiring 6.1% of all “brutal” ERs, prompted largely by UFC Fight Night: Maia vs. Condit.
– MTV was also the home of tears, prompting 77.6 of all “cried” ERs, thanks, again, to the VMAs.
Netflix is currently increasing the price for its standard subscription plan to $10 per month. So now seems like a good time to ask: How high could the price go before Netflix started losing an excessive number of subscribers? According to Tivo’s Digitalsmith research firm, a lot of consumers would draw the line at about $15. Digitalsmith’s latest study, which surveyed over 3,000 individuals in the U.S. and Candada, finds that 39.1% of consumers say they’d pay $12-$15, tops, for Netflix service. (29.3% of respondents said they wouldn’t pay any more than they do now.) Past the $15 mark, the drop is precipitous: 8.4% would pay $16-$19, $6.5% would pay $20-$23. And 1.4% of respondents really love them some Netflix; that’s how many said they’d pay 32 bucks or more.
A number of agencies aren’t confident about their abilities to meet their clients’ digital needs. That’s according to 2,000 agency employees surveyed in The State of Advertising Talent report from the management consultant smith & beta. 62% of respondents said that their clients are requesting more advanced digital work – but 43% said that agencies feel they’re not prepared. Only 7% said that they’re surpassing their clients’ expectations when it comes to digital work.
The California-based content studio Portal A has named George Woolley as its new Head of Originals. Woolley, who formerly served as VP of Programming at Disney’s Maker Studios, will oversee the creation, development, and sale of Portal A’s original scripted and non-scripted content.
Our Last Trivia Question: Actress Julia Stiles is the star of which web series? Answer: WIGS’ ‘Blue.’ Kudos to Andy Pittman-TAMU/TX, Susan Nessanbaum-Goldberg-Generate/CA, David Westberg-SAG-AFTRA Federal Credit Union/CA, Steve Siegel-FreeWheel/NY, Tracey Lincoln Company-Paramount Pictures/CA, and Marilyn Gill-MGillProductions, Inc./GA
Follow-up to yesterday’s trivia question: Rodrigo García, who created Blue, also developed an HBO series (which itself was based on an Israeli series called BeTipul). Which series was it? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.)
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Stranger Things, the (extremely awesome) sci-fi series that debuted on Netflix in July, has gotten renewed for a second season. (Side note: It took too long!) Netflix is out with an enigmatic little Season 2 promo. Check it out here.
See you on tomorrow,
David Teich
09.01.16
Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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JOB OPENING: BROADCAST ENGINEER, ESL/ESL Gaming/LA: Mgmt position resp for technical & quality assurance needs of prod. Work w/prod team on tech needs & troubleshooting & mng equipment inventory; Exp in video infrastructure, streaming media/dist & various brdcst systems req’d. Resume/cover: HERE (9/12)
JOB OPENING: MEDIA BUYERS & PLANNERS (Supervrs, AD, Directors & VP’s )/Vizeum/NYC: Dig. perfmce exp w/SEM, SEO, strong negotiation exp. Exp w/plan’g/buying in intgrted/comms planning (Print/OOH) or digital media (video, mobile, etc.) Sr level must have exp w/supervising/mngng asst media plan’r. Resume to: [email protected] (9/12)
JOB OPENING: DIRECTOR, EDIT/Turner Studios-ATL: Lead support mgr. for a team of sports & ent. promo editors. Goal: maintain an environment where craft editing flourishes. Req. industry vision & strategy. (People manager skills also imp.) Exp. in post prod pref’d; BA deg req’d. APPLY HERE (9/12)
JOB OPENING: PROGRAM ANALYST/CaféMedia/NY: Driven & solutions-oriented. Passionate about analytics & mng numerous digital ad campaigns & identify/test new strategies to drive optimization for our advertisers. BA deg/or 1-2 yrs related exp. Resume/cvr/sal req’s: [email protected] (9/12)
JOB OPENING: RESEARCH MGR/NBCU/NYC: Provide top line & detailed analysis, reports, presentations & highlights covering NBCU brands across MVPD partners. Advanced knwlg Nielsen systems as well as advanced excel skills. 3+ yrs exp in rsch role w/in Media, Dig, Ent or mktg. Full info/apply HERE (9/9)
JOB OPENING: SR MGR, MULTI PLATFORM/Viacom Int’l/NYC: Dig content strategist who can oversee content strategy, plan’g & execution for the VIMN portfolio w/a focus on BET, Paramount Channel & Spike. 5+ yrs exp in digital media enviro. Exp int’l environment pref’d. Full info/apply HERE (9/9)
JOB OPENING: SR RESEARCH ANALYST/Discovery/MD: Detail oriented critical thinker to monitor/analyze Nielsen TV ratings and consumer data for 3 nets including Investigation Discovery. Passion and exp. w/TV research desired. Full info/apply HERE (9/9)
JOB OPENING: DIRECTOR OF SALES/WFAA/DALLAS: 5+ yrs of TV sales management as Director of Sales or GSM. The ideal candidate should preferably have experience in a top 20 market with extensive experience in digital media. communicate effectively with the general manager on all sales related activities. Full info/apply HERE (9/9)
JOB OPENING: DIRECTOR MARKETING/Discovery/San Fran: Impassioned advocate to lead brand & program mktg initiatives across Discovery Digital Networks & VR. Strong understanding of consumer messaging via social, digital & press. Work closely across depts. Full info/apply HERE (9/8)
JOB OPENING: VP RISK MGT & INSURANCE/Discovery/LA, NYC or MD: Strong leader to be resp for both the company’s insurance prram & direct mgmt. of US prod ins prgrm. Select brokers & carriers, advise on coverage, ensure US prods are properly insured & improve processes. Min 8 yrs exp. Full info/apply HERE (9/8)
JOB OPENING: DIGITAL AD TECH OPS SPECIALIST/Discovery/NYC: QA ad functionality to ensure best UX for consumers on Discovery Networks websites, apps, and content distribution platforms. 2+ yrs digital ad exp w/deep understanding of web architecture. Freewheel exp a +. Full info/apply HERE (9/8)
JOB OPENING: DIGITAL AD OPS SPECIALIST/Discovery/NYC: Implement and maintain high profile sponsor campaigns w/complex targeting and media creative formats w/a strong eye for detail. Solicit creative materials from agency per specs. 2+ digital ad ops exp. Full info/apply HERE (9/8)
JOB OPENING: COMMERCIAL LOG EDITOR/Katz Broadcasting/ATL: Schedule CM units. Manage log inventory. Work closely w/various teams in a 24/7 environment. Other backup duties as needed. WideOrbit exp pref. TV traffic exp req’d. Apply here: [email protected] (9/7)
JOB OPENING: PARTNER MANAGER, ESL/ESL Gaming/NYC: Dvlp/maintain client relations and act as the lead point of contact, ensure successful executions of sponsorship entitlements, connect with key business executive and stakeholders; 2+ yrs acct mngmnt exp; strong cust svc background ideal. Resume/cover: HERE (9/7)
JOB OPENING: SR PARTNERSHIPS MGR, ADVANCED TV/THE TRADE DESK/nyc: Resp for dvlpmnt/execution of strategic partnerships, 7+ yrs of exp TV advertising in sales/business dvlpmnt for Nat’l Brdcst Ntwrks, MVPDs, Syndicators, OTT devices, Video SSPs or Local Brdcst. Full info/apply HERE (9/7)
JOB OPENING: SALES PLANNER/20th Century Fox/NYC: Assist in all aspects of sales process such as generating plans out of internal operating sys. Previous exp @ media buying agency or media sales dept. Media math knwldg, such as CPM’s, ratings, and audience composition is pref’d. Full info/apply HERE (9/7)
JOB OPENING: ACCOUNT EXECUTIVE/WMAQ/Chicago: Business Development. Sales Account Exec sell entire portfolio of NBC Local Media content distribution platforms. Min 2 yrs of exp in sales and/or mktg. Full info/apply HERE (9/7)
JOB OPENING: DIR STRATEGIC PARTNERSHIP/The Onion/Chicago: dvlp high level client relationships with brand partners. 7+ yrs sales exp pref’d. Ad sales digital, radio, OOH. Full info/apply HERE (9/6)
JOB OPENING: TUNE-IN MGR/MullenLowe/Boston: Evolve/dvlp/inspire consumer insights across our ent portfolio. Min 5+ yrs of work exp in a professional services environment; consulting, advertising or internal client teams with 3+ years rsch exp in ent category. Full info/apply HERE (9/6)
JOB OPENING: TRAFFIC COORDINATOR/Tennis Channel/NYC: Highly proactive individual who will take initiative; can work independently & collaborate as part of a team seamlessly & has exceptional analytical & critical thinking skills. BA deg & 1-2 yrs log editing, copy & promo scheduling. Email: [email protected] (9/5)
JOB OPENING: ACCOUNT MGR/NeuLion/NY/London: Develop and manage customer relationships. 5 yrs in client development role. Exp in digital sports/entertainment for broadcast/rights holders/tech. Knowledge of sport/broadcast/content owners/ OTT. Resume [email protected] (9/5)
JOB OPENING: TECHNOLOGY EVANGELIST/NeuLion/NY/London: Technical presales/sales engineering support of NeuLion Digital Video Platform and live event services. Exp in broadcast/entertainment/sports/digital media. Knowledge of encoding/CDN/streaming. Resume [email protected] (9/5)
JOB OPENING: NEW SALES DIRECTOR/NeuLion/US/EMEA: Territory sales for NeuLion Digital Video Platform to content owners+rights holders in media/entertainment/sports. Knowledge of Internet/telecom concepts. Exp solution sales, quotas 2mil+. Resume [email protected] (9/5)
JOB OPENING: ACCOUNT EXECUTIVE/NYC or DC: Research-based, consultative selling, w/established partnerships for development. Engage decision makers using email, phone & face-to-face. Strong bus dev & comm skills, interest in news. Exp working in a B2B environment. Apply here: http://bit.ly/2bFrs49 (9/5)
JOB OPENING: DIR, MEDIA RIGHTS & LICENSING/MSG/NYC: Negotiate/draft music license agreements & secure licenses from performing rights organizations. 5+ yrs of relevant exp inc contract drafting/negotiating, knwldg of music, TV, film, industry & intellectual property issues. Full info/apply HERE (9/2)
JOB OPENING: MGR, BRAND MARKETING/Comedy Central/NYC: Support dvlpmnt/execution of off-channel tradit’l/digital & pd social ad campaigns for orig series, specials & tent pole events. 3-5 yrs exp executing paid ad campaigns for ent brand. 1+ yrs mngmnt exp & good sense of humor req’d. Full info/apply HERE (9/2)
JOB OPENING: DIGITAL AD SALES EXEC/Edge Media/NYC: Drive online ad revenues for sports/entertain properties. Dvlp new business thru ntwrk of contacts & prospecting. BA deg req’d. Min 3 yrs Digital Ad Sales exp working w/major brands and/or online video ad sales. Apply to: [email protected] (9/2)
JOB OPENING: CHIEF OPERATING OFFICER/NYC: Searching for COO to manage strategic, financial, legal and HR for growing TV prod company in NYC. 8-10 years of operating and financial management preferred. Please send resume to Jonna Mclaughlin: [email protected] (9/2)
JOB OPENING: AWARDS CAMPAIGN MGR/AMC and Sundance TV /LA: 3-5 yrs exp of hands-on communications and media relations exp, including strong knowledge of awards. Exp pitching, booking and covering national and local media press. Strong knowledge of key members of the press including key awards press. Full info/apply HERE (9/2)
JOB OPENING: ANALYTICS & RESEARCH CONSULTANT/Nielsen/NYC: Lead relationship with high profile music client. Consultative business partner using analytics to solve client’s most pressing business issues. Min 5 yrs Marketing, Ad, Research exp. Full Info/Apply Here (9/2)
JOB OPENING: ENTERPRISE SALES DIRECTOR/Sportradar/San Francisco: Build/mng a deal pipeline of high-rev customer accts. At least 5 yrs exp in a sales “hunter” role & exp selling B2B solutions into leading enterprise companies, fortune 500 co, strategic accts & emerging mkt players in media. Full info/apply HERE (9/2)
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