CYNOPSISDIGITAL
08.26.16 Good morning. It’s Friday August 26, and this is your first early morning digital briefing.
ROS: ROS, or Run of Site, refers to the scheduling of Internet advertising whereby ads from an advertiser run across an entire site. ROS ads are often sold at a lower rate to the advertiser than if ads had been purchased for specific site sub-sections.
TOP NEWS
Instagram’s new Stories feature took, shall we say, some inspiration from Snapchat. Instagram’s move served to demonstrate that there’s very little that’s proprietary about certain social media features – and Apple seems to have noticed. According to a report from Bloomberg, the company is looking to launch a new social media app that takes cues from both Instagram and Snapchat. Still in the early planning stages, the app would allow users to easily shoot and edit short videos. Apple may be a massive tech behemoth, but it’s actually lagged a bit when it comes to integrating its own social networking applications into its mobile devices. Still, Bloomberg cautions that it’s still possible for Apple to abandon the project at some point, especially if the company determines that such an app runs the risk of exposing consumer data.
YouTube is working on a new social networking service as well, according to VentureBeat. Called Backstage, the service would enable users to share videos, photos, text posts, links, and polls with their subs. VentureBeat reports that the service is slated to launch by the end of 2016 – possibly as early as this fall – on both mobile and desktop. At launch, the service will be available only to a select number of popular accounts, and with limited features.
Tru Optik, an audience measurement and data management platform built for OTT, announced a new audience data offering. Tru Optik’s new OTT Data Cloud is designed to give advertisers the ability to measure and buy OTT ads, similar to the way they would buy other digital media advertising. The platform provides access to behavioral, demographic and purchase data through partnerships with Experian Marketing Services, Media Source Solutions, Cross Pixel, Target Smart, and V12 Group. The OTT Data Cloud will be available through the company’s Data Management Platform (DMP).
A CYNOPSIS MESSAGE
“As a marketer we would be foolish to turn a deaf ear to the size of the[esports]audience.”
-Bob Ruhland, Head of Marketing – Buffalo Wild Wings (source: WSJ) With a circulation of over 69,000 comprised of video game publishers and developers, agencies, brands, and networks your clients turn to our weekly eNewletter to get their daily dose of industry news in this new market. Don’t miss this opportunity to reach your core target audience. Space is limited; contact Mike Farina at 203.218.6480 to reserve your space.
VIRTUAL + AUGMENTED REALITY
President Barack Obama just became the first sitting president to appear in a VR video. (Be honest: Can you imagine Hillary Clinton or Donald Trump doing anything like this?) Titled Through the Ages, the video features Obama’s visit to Yosemite. The experience was released yesterday, August 25th – which happened to be the 100th birthday of the U.S. National Park Service. The video was produced by VR company Felix & Paul, in collaboration with National Geographic, Oculus and, of course, the White House. It’s available on the Samsung Gear VR headset, and will debut for the Oculus Rift headset soon. You can also check out part of the video on National Geographic’s Facebook page.
Gears of War producer Tanya Watson and Rick and Morty co-creator Justin Roiland have teamed up to launch Squanchtendo, a new VR gaming developer. (“Squanchtendo” is a Rick and Morty reference, by the way, and a funny one.) The company hasn’t announced any active projects just yet; it’s aiming for gaming experiences featuring what it calls “refined” gameplay and “edgy” comedy.
CYNOPSIS RISING STARS + HR AWARDS
We’ll be hosting a swanky reception on Thursday, September 15 in Manhattan to honor two groups of talented professionals: Rising Stars & HR Award winners. Don’t miss your chance to network with and applaud these individuals – register now!
The social broadcasting app Live.me recently launched Beam, a new feature allowing online broadcasters to invite fans into their broadcast and share the screen with another member of the Live.me community. (Beam is available immediately for starred or verified Live.me users.) The feature, available for both iOS and Android, launched in conjunction with Live.me’s sponsorship of Girls Night In. Girls Night In, a month-long tour put on by Fullscreen Live (Fullscreen Media’s touring and events division), features female YouTube stars including Jessie Page and Alyson Stoner. The tour features performances, musical sets, and meet-and-greets. The stars of the tour, which runs until September 18, are using Live.me to reach out to fans.
Facebook Live co-creator and Product Manager Vadim Lavrusik has departed the company, launching his own streaming app. Called Alively, the new service is designed to let users share live video with only a select number of people, as opposed to an entire social network. The app launched for iOS this week.
Amazon is producing it first original South Korean series. The [email protected], a K-pop infused drama series based on the Japanese Idolm@ster video game series, centers on a group of girls who embark on a career in the entertainment industry. The series will debut exclusively on Amazon Prime Video early next year. It’ll be localized into a number of languages, including English and Japanese.
And more from Amazon Prime Video: The service has acquired exclusive U.S. rights for The Kettering Incident, an Australian drama series from BBC Worldwide. The series will make its Amazon debut on September 30.
Apple Music recently acquired the rights to a new video series based on a popular segment from a late-night TV show. Which show is it, and which segment is it? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.)
Our Last Trivia Question: The first original series ever to air on Sony’s Crackle was recently renewed for a ninth season. Which series is it? Answer: Comedians in Cars Getting Coffee, starring Jerry Seinfeld. Kudos to Andy Pittman-TAMU/TX, Barbara Potasky-NBCUniversal/NY, Louis Lewow-Lewow Media Group/GA, Brad Stern-POM Technologies/NY, Sheena Das-Disney Media/NY, Cindy Brown-Scripps Networks Interactive/TN, Steve Hebel-Milestone Internet Marketing/IL, David Westberg-SAG-AFTRA Federal Credit Union/CA, Susan Nessanbaum-Goldberg-M and S Entertainment, Inc.-CA, Tom Nowicki-Conde Nast Entertainment/NY, and Kevin Cartini-ESPN
Google marketing execs Natalie Hammel and Lorraine Yurshansky use their ‘Nat and Lo’ YouTube channel to peek under the hood of Google’s products and services. Their latest effort is a two-part video explainer about YouTube. Yesterday’s Digital Spotlight section featured Part One, What Does YouTube Do To Your Video After You Upload It? Check out Part Two, What Actually Happens When You Watch A YouTube Video?, here.
A CYNOPSIS MESSAGE
2016 Kids !magination Awards View the list of those who made the cut in the highly
competitive & dynamic kids media industry.
Please join us in celebrating on Tuesday, September 27 in NYC.
See you on Monday,
David Teich
08.26.16
Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459
CYNOPSISJOBS – For More jobs, visit Cynopsis.com
JOB OPENING: DIR STRATEGIC PARTNERSHIP/The Onion/Chicago: dvlp high level client relationships with brand partners. 7+ yrs sales exp pref’d. Ad sales digital, radio, OOH. Full info/apply HERE (9/4)
JOB OPENING: TUNE-IN MGR/MullenLowe/Boston: Evolve/dvlp/inspire consumer insights across our ent portfolio. Min 5+ yrs of work exp in a professional services environment; consulting, advertising or internal client teams with 3+ years rsch exp in ent category. Full info/apply HERE (9/4)
JOB OPENING: TRAFFIC COORDINATOR/Tennis Channel/NYC: Highly proactive individual who will take initiative; can work independently & collaborate as part of a team seamlessly & has exceptional analytical & critical thinking skills. BA deg & 1-2 yrs log editing, copy & promo scheduling. Email: [email protected] (9/3)
JOB OPENING: ACCOUNT MGR/NeuLion/NY/London: Develop and manage customer relationships. 5 yrs in client development role. Exp in digital sports/entertainment for broadcast/rights holders/tech. Knowledge of sport/broadcast/content owners/ OTT. Resume [email protected] (9/3)
JOB OPENING: TECHNOLOGY EVANGELIST/NeuLion/NY/London: Technical presales/sales engineering support of NeuLion Digital Video Platform and live event services. Exp in broadcast/entertainment/sports/digital media. Knowledge of encoding/CDN/streaming. Resume [email protected] (9/3)
JOB OPENING: NEW SALES DIRECTOR/NeuLion/US/EMEA: Territory sales for NeuLion Digital Video Platform to content owners+rights holders in media/entertainment/sports. Knowledge of Internet/telecom concepts. Exp solution sales, quotas 2mil+. Resume [email protected] (9/3)
JOB OPENING: ACCOUNT EXECUTIVE/NYC or DC: Research-based, consultative selling, w/established partnerships for development. Engage decision makers using email, phone & face-to-face. Strong bus dev & comm skills, interest in news. Exp working in a B2B environment. Apply here: http://bit.ly/2bFrs49 (9/3)
JOB OPENING: DIR, MEDIA RIGHTS & LICENSING/MSG/NYC: Negotiate/draft music license agreements & secure licenses from performing rights organizations. 5+ yrs of relevant exp inc contract drafting/negotiating, knwldg of music, TV, film, industry & intellectual property issues. Full info/apply HERE (9/2)
JOB OPENING: MGR, BRAND MARKETING/Comedy Central/NYC: Support dvlpmnt/execution of off-channel tradit’l/digital & pd social ad campaigns for orig series, specials & tent pole events. 3-5 yrs exp executing paid ad campaigns for ent brand. 1+ yrs mngmnt exp & good sense of humor req’d. Full info/apply HERE (9/1)
JOB OPENING: DIGITAL AD SALES EXEC/Edge Media/NYC: Drive online ad revenues for sports/entertain properties. Dvlp new business thru ntwrk of contacts & prospecting. BA deg req’d. Min 3 yrs Digital Ad Sales exp working w/major brands and/or online video ad sales. Apply to: [email protected] (9/1)
JOB OPENING: CHIEF OPERATING OFFICER/NYC: Searching for COO to manage strategic, financial, legal and HR for growing TV prod company in NYC. 8-10 years of operating and financial management preferred. Please send resume to Jonna Mclaughlin: [email protected] (9/1)
JOB OPENING: AWARDS CAMPAIGN MGR/AMC and Sundance TV /LA: 3-5 yrs exp of hands-on communications and media relations exp, including strong knowledge of awards. Exp pitching, booking and covering national and local media press. Strong knowledge of key members of the press including key awards press. Full info/apply HERE (9/1)
JOB OPENING: ANALYTICS & RESEARCH CONSULTANT/Nielsen/NYC: Lead relationship with high profile music client. Consultative business partner using analytics to solve client’s most pressing business issues. Min 5 yrs Marketing, Ad, Research exp. Full Info/Apply Here (8/31)
JOB OPENING: ENTERPRISE SALES DIRECTOR/Sportradar/San Francisco: Build/mng a deal pipeline of high-rev customer accts. At least 5 yrs exp in a sales “hunter” role & exp selling B2B solutions into leading enterprise companies, fortune 500 co, strategic accts & emerging mkt players in media. Full info/apply HERE (8/31)
JOB OPENING: SALES ASSISTANT/ION Media Networks/Burbank, CA: Seeks Assistant for netwk longform sales. Provide general admin support to Acct Execs, deg preferred. EOE Full info/apply HERE (8/31)
JOB OPENING: PRODUCER/SHOWRUNNER/Phoenix Productions/LA: Strong credits in reality, scripted, & talk TV & driven for new opp. Additional exp in digital media & film are a plus. Job Description: Head of Production & Development – Long-term, full-time, senior level position. Resume/cover HERE (8/31)
JOB OPENING: EXECUTIVE ASST/LA: Fast paced LA Based prod company looking for Exec Asst for its 2 Exec Producers. Candidate must be a seasoned asst & comfortable going above and beyond the avg asst duties. Candidate must be a multi-tasker. Resume to: [email protected] (8/31)
JOB OPENING: DIRECTOR, DEVELOPMENT/NYC: TV & film prod co that works across all genres (comedy, reality, game, scripted, doc). Must have creative ideas, strong ntwrk connections & able to follow thru on projects, from ideation to pitch. Ample dvlp exp @ production company essential. CVR/Res: HERE (8/31)
JOB OPENING: PRODUCER/DAILY LIVE SHOW/LA: Plan & produce field and lifestyle segments for daily live television show, brainstorm and pitch ideas daily, write scripts, attend set visits/red carpets when necessary. 5+ yrs exp. Resumes to: [email protected] (8/28)
JOB OPENING: AD SALES ASSISTANT/Crown Media Family Networks/NY: Provide support to Ad Sales by working W/Acct Execs to srvc clients. Including sales orders, move requests and media schedules. BS req. Full info/apply HERE (8/28)
JOB OPENING: COUNSEL, BUSINESS & LEGAL AFFAIRS/OWN/LA: Resp. for handling deal negotiations and drafting/ review of agreements for talent, new media, and licensing for OWN. Guide creative partners on production legal protocol. 5+ yrs exp working in entertainment. Full info/apply HERE (8/28)
JOB OPENING: DIR COMMS-CONTRACT/OWN/LA: Develop/oversee strategic comms for scripted/unscripted series and specials. Resp for press announcements, releases, internal comms, + press events. 6 mnth contract possible extension. 7+ yrs exp television comms/publicity. Full info/apply HERE (8/28)
JOB OPENING: MARKETING MGR/Spotlight Cinema Networks/NYC: Dvlpmt/execution of cinema mktg programs and provide strategic sales support. Serve as a key liaison between mktg & sales teams. BA deg req’d & 3 – 5 yrs of mktg exp in a media sales org, w/specific focus directly supporting a sales team. Resumes HERE (8/28)
JOB OPENING: WRITER/PRODUCER/EDITOR ON AIR PROMO/REELZ/Albuquerque: Write, produce & edit high impact promo spots for national network series & documentaries. Excellent opportunity for fresh, talented On-Air Promo Preditor on the rise. Relocation offered to Albuquerque, NM. TV exp. Apply: www.reelzchannel.com/careers.html (8/28)
JOB OPENING: LOCAL SALES ASSISTANT/WFAA/Dallas: Clerical & support person for the local sales staff. 1yr exp & strong organizational and time management skills & able to effectively communicate with others. Full info/apply HERE (8/27)
CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]
EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com
E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.
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