CYNOPSISDIGITAL
08.23.16 Good morning. It’s Tuesday August 23, and this is your first early morning digital briefing.
On-Target Percentage: The Interactive Advertising Bureau (IAB) defines on-target percentage (OTP) as the percentage of total ad campaign delivery that is within the advertiser’s campaign-defined goals.
Facebook recently acknowledged that it may not revive its Domain Insights data feature. Access to Domain Insights, which was designed to help publishers gain information about how their sites’ externally hosted content was performing when shared on Facebook, was closed off to most publishers in June. Only publishers who were already using Domain Insights will continue to have access to its data. While publishers who want to learn when their traffic is coming from Facebook can always turn to Google Analytics, Domain Insights offered a deeper dive, giving publishers a better understanding of who was sharing their content on Facebook. As Digiday points out, publishers who want granular insights regarding how their content is shared on Facebook may now be forced to place more of that content directly on the Facebook platform.
Yum. Google has officially unveiled Nougat, the newest version of the Android 7.0 operating system. A public beta version of Nougat had already been available since May. Nougat adds new features such as multi-window multi-tasking, extra battery-saving modes, and support for Daydream, Google’s upcoming VR platform. It should be noted that Most Android users won’t actually gain access to Nougat for weeks or even months; the OS will first roll out to users of Nexus devices. Other Android devices, such as those made by Samsung and Motorola, won’t have access to Nougat until their manufacturers adapt the OS for their versions of Android.
A CYNOPSIS MESSAGE
Leveraging a Platform to Reach Users & Increase ROI
Thursday, October 27 in NYC
Want to become a
Snapchat specialist? Join us to gain valuable insight on the social media business explosion & learn all you need to know regarding digital ad campaign execution, live event access, exclusive content & much more! To sponsor the Boot Camp, contact Mike Farina.**
Registration Opening Soon **The 2016 Olympics have ended; long live the Olympic Channel. The new global OTT service, went live on August 21, after the Rio Games had officially concluded. Backed by about $550 million from the International Olympic Committee, as well as from advertisers and other national Olympic committees, the mobile-centric service will include sports-related original programming, both short- and long-form. It’s available at olympicchannel.com, and via mobile apps for iOS and Android.
Facebook has launched Lifestage, a social network for the 21-and-under crowd. According to Techcrunch, the new app is especially geared toward helping high schools students get to know their classmates better. The app is heavy on video; indeed, profile and status updates are made up entirely of videos.
Live VR specialist NextVR announced that, under its partnership with Fox Sports, it will broadcast the opening match of the 2016/2017 Bundesliga soccer league in live virtual reality. The match will be played this Friday, August 26, in Munich, Germany. It’ll be available to VR viewers worldwide.
Telemundo is set to kick off a series of exclusive social experiences on Snapchat, WhatsApp, YouTube, YOUNOW, Instagram, Twitter, and Facebook. Designated toward TV viewers of Premios Tu Mundo (the ‘Your World Awards’), the social experiences will take place during the awards show’s August 25 broadcast. According to Telemundo, the show will feature activities that will allow viewers to interact with artists across social sites and apps. Participating social media stars will include Lele Pons, Alexander Ospina, and Kelly Peñaranda. The awards show will air on Telemundo and NBC Universo.
Sony’s Crackle has cast Rupert Grint of Harry Potter fame to co-star in Snatch, the streaming service’s upcoming 10-episode drama series based on the 2000 Guy Ritchie film of the same name. Dougray Scott and Ed Westwick have also been cast in the series. Nick Renton will direct.
The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating are the purest form of showing interest digitally, since they’re organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
All Series (8/15/16 – 8/21/16
![[]](https://www.cynopsis.com/wp-content/uploads/2016/08/ListenFirst-TVI-All-Series-8.22.16.jpg)
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.
OpenSlate Engagement Data for the People & Blogs vertical, based on the engagement metric for the week ending 8/21.
Channel (Engagement) / Monthly Views / Total Subs / SlateScore
shane (9.8) / 104,972,610 / 7,724,406 / 802
RomanAtwoodVlogs (9.8) / 179,243,280 / 8,672,401 / 752
MrMrSnB2 (9.5) / 12,057,360 / 2,288,374 / 701
CaseyNeistat (9.3) / 91,108,050 / 4,118,743 / 744
Bratayley (9.2) / 79,739,790 / 3,269,397 / 695
FaZe Adapt (9.1) / 40,590,390 / 2,887,228 / 705
Joey Graceffa (9.0) / 42,572,790 / 6,705,395 / 758
Adam Saleh Vlogs (9.0) / 22,044,780 / 1,430,069 / 682
BlastphamousHD (8.9) / 40,282,650 / 1,662,950 / 659
Mo Vlogs (8.9) / 38,872,230 / 1,451,820 / 656
The marketing technology company Amobee took a look at the digital content engagement surrounding the Rio Olympics. Here’s some of what they found:
– Between August 5-21, Nike was the Global or U.S sponsor most associated with the Olympics. Nike was associated with the Olympics on a number of fronts, such as: Michael Phelps wearing Nike sweatpants on the cover of Sports Illustrated despite being an Under Armour-sponsored athlete; a Chance the Rapper ad with the USA basketball teams; An Iron Nun ad; and the Nike-sponsored Simone Biles having a star-making performance at the games.
– Samsung saw about 71% as much engagement as Nike. The engagement largely centered around Samsung offering Samsung Gear VR users exclusive virtual reality footage from the games, and the fact that Samsung offered competing athletes free Galaxy 7 smartphones.
– Ryan Lochte was, by volume, the Olympic athlete who generated the most amount of Negative sentiment. But proportionally, there were more universally disliked athletes at the games. There were 962K Tweets mentioning Ryan Lochte between August 5-21, 2016 with sentiment around those Tweets being 19% Positive, 58% Neutral, and 23% Negative. During the same time period; there was 145K Tweets mentioning USA soccer goalie Hope Solo, who was criticized as a sore loser following her team’s elimination. Twitter sentiment around Hope Solo was 21% Positive, 47%Neutral, and 32% Negative. There were also 8K Tweets directly mentioning Islam El Shehaby – the Egyptian who refused to shake hands with the Israeli athlete who beat him at Judo. Twitter sentiment around Islam El Shehaby was 12% Positive, 41% Neutral, and 47% Negative.
Methodology
Digital content engagement is a measure of what people are seeing, reading, interacting and engaging with on over 600,000 sites on mobile, video, web and social.
EXECUTIVE MOVES
The sports-focused virtual MVPD fuboTV has made a new hire. Jason Solinsky, who formerly worked as Software Engineer Manager at Google, will serve as fuboTV’s new CTO. The company also says it plans to double its staff by the end of 2016, with a primary focus on marketing, design, and engineering hires.
In the Hulu series Deadbeat, what does the main character do for a living? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.)
Our Last Trivia Question: Who are the two credited co-founders of Wikipedia? Answer: Jimmy Wales and Larry Sanger. Kudos to Andy Pittman-TAMU/TX and David Westberg-SAG-AFTRA Federal Credit Union/CA.
A CYNOPSIS MESSAGE
2016 Kids !magination Awards View the list of those who made the cut in the highly
competitive & dynamic kids media industry.
Please join us in celebrating on Tuesday, September 27 in NYC.
What a world. The Drum recently participated in a “live” press conference with British Olympic legend Steve Redgrave. While Redgrave was in Rio, The Drum’s reporters were in London. The Samsung Gear VR headset helped bridge the gap. Check it out here.
See you on tomorrow,
David Teich
08.23.16
Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
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JOB OPENING: DIR, MEDIA RIGHTS & LICENSING/MSG/NYC: Negotiate/draft music license agreements & secure licenses from performing rights organizations. 5+ yrs of relevant exp inc contract drafting/negotiating, knwldg of music, TV, film, industry & intellectual property issues. Full info/apply HERE (9/2)
JOB OPENING: MGR, BRAND MARKETING/Comedy Central/NYC: Support dvlpmnt/execution of off-channel tradit’l/digital & pd social ad campaigns for orig series, specials & tent pole events. 3-5 yrs exp executing paid ad campaigns for ent brand. 1+ yrs mngmnt exp & good sense of humor req’d. Full info/apply HERE (9/1)
JOB OPENING: DIGITAL AD SALES EXEC/Edge Media/NYC: Drive online ad revenues for sports/entertain properties. Dvlp new business thru ntwrk of contacts & prospecting. BA deg req’d. Min 3 yrs Digital Ad Sales exp working w/major brands and/or online video ad sales. Apply to: [email protected] (9/1)
JOB OPENING: CHIEF OPERATING OFFICER/NYC: Searching for COO to manage strategic, financial, legal and HR for growing TV prod company in NYC. 8-10 years of operating and financial management preferred. Please send resume to Jonna Mclaughlin: [email protected] (9/1)
JOB OPENING: AWARDS CAMPAIGN MGR/AMC and Sundance TV /LA: 3-5 yrs exp of hands-on communications and media relations exp, including strong knowledge of awards. Exp pitching, booking and covering national and local media press. Strong knowledge of key members of the press including key awards press. Full info/apply HERE (9/1)
JOB OPENING: ANALYTICS & RESEARCH CONSULTANT/Nielsen/NYC: Lead relationship with high profile music client. Consultative business partner using analytics to solve client’s most pressing business issues. Min 5 yrs Marketing, Ad, Research exp. Full Info/Apply Here (8/31)
JOB OPENING: ENTERPRISE SALES DIRECTOR/Sportradar/San Francisco: Build/mng a deal pipeline of high-rev customer accts. At least 5 yrs exp in a sales “hunter” role & exp selling B2B solutions into leading enterprise companies, fortune 500 co, strategic accts & emerging mkt players in media. Full info/apply HERE (8/31)
JOB OPENING: SALES ASSISTANT/ION Media Networks/Burbank, CA: Seeks Assistant for netwk longform sales. Provide general admin support to Acct Execs, deg preferred. EOE Full info/apply HERE (8/31)
JOB OPENING: PRODUCER/SHOWRUNNER/Phoenix Productions/LA: Strong credits in reality, scripted, & talk TV & driven for new opp. Additional exp in digital media & film are a plus. Job Description: Head of Production & Development – Long-term, full-time, senior level position. Resume/cover HERE (8/31)
JOB OPENING: EXECUTIVE ASST/LA: Fast paced LA Based prod company looking for Exec Asst for its 2 Exec Producers. Candidate must be a seasoned asst & comfortable going above and beyond the avg asst duties. Candidate must be a multi-tasker. Resume to: [email protected] (8/31)
JOB OPENING: DIRECTOR, DEVELOPMENT/NYC: TV & film prod co that works across all genres (comedy, reality, game, scripted, doc). Must have creative ideas, strong ntwrk connections & able to follow thru on projects, from ideation to pitch. Ample dvlp exp @ production company essential. CVR/Res: HERE (8/31)
JOB OPENING: PRODUCER/DAILY LIVE SHOW/LA: Plan & produce field and lifestyle segments for daily live television show, brainstorm and pitch ideas daily, write scripts, attend set visits/red carpets when necessary. 5+ yrs exp. Resumes to: [email protected] (8/28)
JOB OPENING: AD SALES ASSISTANT/Crown Media Family Networks/NY: Provide support to Ad Sales by working W/Acct Execs to srvc clients. Including sales orders, move requests and media schedules. BS req. Full info/apply HERE (8/28)
JOB OPENING: COUNSEL, BUSINESS & LEGAL AFFAIRS/OWN/LA: Resp. for handling deal negotiations and drafting/ review of agreements for talent, new media, and licensing for OWN. Guide creative partners on production legal protocol. 5+ yrs exp working in entertainment. Full info/apply HERE (8/28)
JOB OPENING: DIR COMMS-CONTRACT/OWN/LA: Develop/oversee strategic comms for scripted/unscripted series and specials. Resp for press announcements, releases, internal comms, + press events. 6 mnth contract possible extension. 7+ yrs exp television comms/publicity. Full info/apply HERE (8/28)
JOB OPENING: MARKETING MGR/Spotlight Cinema Networks/NYC: Dvlpmt/execution of cinema mktg programs and provide strategic sales support. Serve as a key liaison between mktg & sales teams. BA deg req’d & 3 – 5 yrs of mktg exp in a media sales org, w/specific focus directly supporting a sales team. Resumes HERE (8/28)
JOB OPENING: WRITER/PRODUCER/EDITOR ON AIR PROMO/REELZ/Albuquerque: Write, produce & edit high impact promo spots for national network series & documentaries. Excellent opportunity for fresh, talented On-Air Promo Preditor on the rise. Relocation offered to Albuquerque, NM. TV exp. Apply: www.reelzchannel.com/careers.html (8/28)
JOB OPENING: LOCAL SALES ASSISTANT/WFAA/Dallas: Clerical & support person for the local sales staff. 1yr exp & strong organizational and time management skills & able to effectively communicate with others. Full info/apply HERE (8/27)
JOB OPENING: SUPERVISOR MKTG/MLB Network/Secaucus NJ: Serve as the primary NHL team & League contact in the promotion of NHL Network. 3-5 yrs mktg exp or equivalent Strong familiarity w/NHL & MLB teams & players, past & present. Strong social media knwldg as well as sm trends. Resume/cvr HERE (8/26)
JOB OPENING: CREATIVE DIRECTOR/PREDITOR-ON AIR PROMO/REELZ/Albuquerque: Direct and guide staff of 5 Preditors for national network series & documentaries. Some editorial required. Excellent opportunity for fresh, Sr. Producer to move up. Relocation offered to Albuquerque, NM. TV exp. Apply: www.reelzchannel.com/careers.html (8/26)
JOB OPENING: TEMP COORD, AD SALES PLNG/Smithsonian Channel/NYC: Maintain ad schedules, ensuring accuracy. Input ad schedules, handle schedule changes, and make-goods. Provide admin. support and assist with client presentations. 0-1 yr ad sales coord exp. Full info/apply HERE: http://tinyurl.com/zxrgmwo (8/26)
JOB OPENING: DIRECTOR PROGRAM RESEARCH/BRAVO/OXYGEN/NYC: Manage analyses/ratings reporting, audience profiling, for both nets and their competitors. 7 yrs media research req. Full info/apply HERE (8/26)
JOB OPENING: VP MKTG STRATEGY & PARTNERSHIPS/Discovery/MD: Strong relationship builder to develop and implement robust partner mktg strategy for Discovery’s US Nets Portfolio that build value and support distribution. 8-10 yrs mktg exp. Oversee all aspects of relationships w/top MSO partners. Full info/apply HERE (8/26)
JOB OPENING: SVP DIGITAL AD SALES/Discovery/NY or LA: Digital sales vet to lead the strategic development and prospecting of digital sales offerings across all Discovery digital properties. Navigate digital marketplace to keep Discovery in front and innovative. Full info/apply HERE (8/26)
JOB OPENING: PROGRAM SCHEDULING LEAD/Cartoon Network/ATL: Strategize/drive schedule plan’g for all Cartoon Network dayparts incl ROS & key prime franchises. Must possess excellent project mngmnt, analytical, written & verbal skills. Exp at cable network pref’d. BA deg req’d. Full info/apply HERE (8/26)
JOB OPENING: AD SALES ASST/FUSE Media/NY: Recent grad w/previous ad sales/adv internship exp. to asst ad sales dept. Strong Excel & multi-tasking a +. Good comm, interpersonal & organzt’l skills. Apply here fuse.tv (8/25)
JOB OPENING: SR ADMIN ASST/Fuse Media/NY: Mng head of Ad Sales phone/calendar/travel. Gen. office/admin responsibilities. Good comm, interpersonal & organzt’l skills Ability to multi task. BA deg comm/mktg & 1yr exp in media co, brdcst station, rep firm or ad agency pref’d Solid MS skills. Appy here fuse.tv (8/25)
JOB OPENING: DIGITAL LEADER, POLITICS/NBU NEWS/NYC: NBC News Digital is seeking an editor to drive our coverage of politics. The Politics Editor will be responsible for content for a newly-constituted section on Full info/apply HERE (8/25)
JOB OPENING: VP PROD & OPS/Discovery/LA: Collaborative, detail-oriented rock star to oversee in house prod/post-prod teams, budgets, studio ops, and mgmt. prod/post projects. Strong relationship builder w/internal and external partners. Resp for prod/ops of Studios facilities. 10+ yrs exp. Full info/apply HERE (8/25)
JOB OPENING: HR BUSINESS PARTNER/DISCOVERY/LA: Strategic partner to provide client support to Discovery Digital Networks & Global Enterprises. Expertly navigate employee related challenges while maintaining bal between bus. partner to leadership & employee champion. 7+ yrs exp. Full info/apply HERE (8/25)
JOB OPENING: EDITOR IN CHIEF/Discovery Digital Networks/San Fran: Editor in Chief to play a key leadership role in the voice and editorial strategy of Seeker’s science, news and exploration website and publishing platforms. Oversee and lead a best in the biz creative team. Full info/apply HERE (8/25)
JOB OPENING: PRODUCT MKTG MGR/Viacom/NYC: Mng mktg initiatives aligned to strategic objectives of the co. & its brands. Resp for driving execution of prod mktg efforts to scale awareness & adoption of Viacom’s advanced ad products. 5+ yrs. prod mktg exp & B2B ad tech/media exp pref’d. Full info/apply HERE (8/24)
JOB OPENING: ASSOCIATE DIRECTOR, MULTICULTURAL BRAND STRATEGY/Canvas/LA: Utilize skills/knwldg of existing/tradit’l multicultural strategic media plan’g approaches, as well as emerging & creative multicultural comm channels & media trends. Min 5-7 yrs exp dvlpg multicultural strategies. Resume HERE APPLY (8/24)
JOB OPENING: QA SPECIALIST/NBCU/NYC: The QA Specialist is responsible for reviewing and confirming the successful trafficking and launch of campaigns across the NBC Universal Entertainment Digital Group. Full info/apply HERE (8/24)
JOB OPENING: ACCOUNT EXECS (JR & SR)/IRISH TV/NYC & BOS: Motivated/creative multimedia acct execs to represent co. in our brdcst & digital ad sales. Prior cable TV &/or OTT, dig. sales exp a must. Personal integrity/strong work ethic as well as support of our clients pertinent. Full info/apply HERE (8/24)
JOB OPENING: CABLE TV AD SALES BUSINESS SYSTEMS ANALYSTS/NY, NY: Needed for long term contract, contract to hire and perm roles. Min 5 yrs exp. Also exp w/software platforms such as Sintec, WideOrbit, DealMaker a +. Please send resumes to: [email protected] (8/24)
CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]
EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com
E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.
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