09/02/16: Facebook satellite destroyed in SpaceX explosion; Andy Roddick appears in monetized Periscope broadcasts; Dentsu Aegis buys Accordant Media


Good morning. It’s Friday September 2, and this is your first early morning digital briefing.


Geotag: Geotags are directional coordinates that can be attached to pieces of online content. For instance, Instagram users will often use geotagging to highlight the location where their photo was taken.


You may have heard that a SpaceX rocket exploded during launch prep yesterday, projecting a massive plume of black smoke into the Florida sky. Well, that rocket had a payload, and its destruction is a big deal. Specifically, the rocket was carrying Facebook’s first Internet satellite. The social media giant is currently undertaking Internet.org, a major initiative to spread global Internet access to parts of the world with low connectivity, including Africa and India. This particular satellite, valued somewhere between $95 million and $200 million, would have covered sub-Saharan Africa. It’s unknown whether the company plans to spring for a new satellite (the satellite was likely insured, so cash probably isn’t an issue). It’s possible that Internet.org simply won’t get off the ground any time soon: Facebook’s contract with the satellite firm Eutelsat allows the two companies to terminate their partnership if they don’t have an operational satellite up and running by January 1. And there’s now a significant that chance that they won’t.   
Instagram recently, shall we say, emulated Snapchat when it launched its new Stories feature. Looks like its parent company is jumping into the Snapchat-emulation game as well. Facebook’s Messenger app is launching Instant Video, a new feature that seems to take more than a little inspiration from the Ghost. Instant Video is designed to share “quick moments with friends who aren’t right by your side,” according to Facebook. “Your video will float over the active text conversation that you can continue while viewing the video,” Facebook explains. “Your friend can watch your video stream and share a video back if they decide.” At least they’re not calling it “Stories.”


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Dentsu Aegis Network has acquired the programmatic media firm Accordant Media. Financial terms weren’t disclosed. One thing’s for sure: Dentsu Aegis doesn’t want to fall behind when it comes to solidifying its ad tech and programmatic capabilities. Accordant’s proprietary technology platform, Accordant ATS, includes custom data models, analytics tools, bidding, and a data-management platform. Accordant’s 70 employees will join Amnet, Dentsu Aegis’s programmatic buying group. Once the acquisition is finalized, Accordant co-founders Art Muldoon and Matthew Greitzer (who serve as CEO and COO, respectively) will become co-CEOs of Amnet U.S.
For the first time, Twitter is moving to directly monetize Periscope. The Twitter-owned live-broadcasting app has partnered with former U.S. Open tennis champion Andy Roddick. Roddick will host a series of Periscope broadcasts for this year’s tournament, which began this week. Broadcasting from his Twitter handle, Roddick will provide gameplay commentary and answer questions for the audience. (It’s a shame he’s not playing himself; with nemesis Roger Federer sidelined due to injury, Roddick might have stood a chance.) Chase and Grey Goose vodka will sponsor; it’ll be the first-ever ad campaign on Periscope. 


The mobile-first ad network MobileFuse announced a new partnership with Cubeiq, a location intelligence company. The companies will launch a new measurement tool analyzing what MobileFuse and Cubeiq are calling “Dwell Lift” – in other words, the impact a campaign has on incentivizing consumers to spend time inside a physical location. The tool will compare a mobile ad campaign’s audience against a control group. The idea is to let marketers see whether they drove a consumer to a store, and also how much longer that consumer stayed in the store than if he or she had not been exposed to the ad. The tool is exclusive to MobileFuse.


What will consumer sports advertising look like in the future? Find out from our sponsors, Sportradar and Fanserv, at 1:30pm ET on September 14 during our FREE Sports webinar, How Building Live Sports Action into Your Ads Delivers Results. Sign up your team today!


Qualcomm is jumping into the VR game. The company, best known for making telecommunications and software chips, will launch a virtual reality headset by the end of 2016. Unlike high-end headsets such as the HTC Vive and Oculus Rift, the new Snapdragon VR820 won’t need to be connected to an external computer. It also won’t require a mobile device, as the Samsung Gear VR and Google’s upcoming Daydream platform do. Rather, it will be a fully standalone device, subsisting solely on Qualcomm’s chips. In fact, Qualcomm acknowledges that its primary goal in launching the Snapdragon is to offer other hardware manufacturers a reference platform with which they can build their own headsets using the company’s chips. Qualcomm says that it expects commercial products based on the Snapdragon’s design to be available soon.


It’s a good day for cord-cutters. The digital media software provider Plex just added a DVR function to its web app. The app enables users to record over-the-air TV broadcasts and stream them via connected devices such as Apple TV and Roku. To make use of the new feature, users first need a networked TV tuner. (Under a new partnership, the TV tuner maker SiliconDust will support three of Plex’s new devices.) Users of the Plex DVR will be able to schedule recordings within the Plex app; the recordings are then added to the app’s library. At the moment, the launch is being labeled as a beta. For the time being, users will only be able to schedule recordings through the Plex web interface; recorded content, though, can be watched on any of Plex’s apps for connected TV and mobile.


The Berlin-based music-streaming service SoundCloud has made a major new hire. Holly Lim will serve as the company’s Chief Financial Officerl, reporting directly to SoundCloud CEO Alex Ljung. Lim hails from Google, where she most recently served as Director of Business Operations for Google’s Cloud platform and Network operations. She joins SoundCloud at a crucial time: The company launched a paid subscription service this year, intent on competing with the likes of Apple Music and Spotify. Twitter acquired a stake in the company in June, reportedly worth $70 million.
MPP Global, a cloud-based entertainment and monetization platform for media companies, has named Jon Strudwick as its new Chief Financial Officer. Strudwick most recently served as Director at Five13 Consulting Ltd.


Eli Roth executive produced which streaming series? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.)
Our Last Trivia Question: Rodrigo García, who created the WIGS web series Blue, also developed an HBO series (which itself was based on an Israeli series called BeTipul). Which series was it? Answer: In Treatment. Kudos to Uriah Av-Ron-Oasis PR/Israel, Andy Pittman-TAMU/TX, Peter Steckelman-Tennis Channel/CA, Susan Nessanbaum-Goldberg-M and S Entertainment, Inc./CA, David Westberg-SAG-AFTRA Federal Credit Union/CA, Mike Petrocelli-Friend MTS/CA, and Aaron Paquette-MARU/VCR&C/TX


Cynopsis is excited to announce the finalists for the
2016 Kids !magination Awards

View the list of those who made the cut in the highly
competitive & dynamic kids media industry.

Please join us in celebrating on Tuesday, September 27 in NYC.



Looks like Uber and Lyft will have a new competitor on their hands: Google is launching a ride-hailing app through Waze, its navigation app. Courtesy of the Wall Street Journal’s YouTube channel, check out a video overview of the new offering – here

See you on Tuesday,
David Teich

Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: VP, PRODUCTION PLANNING & OPERATIONS/PAC-12/SFO: Create, implement & manage all production operational processes & procedures at remote live events & all studio productions at the network’s SFO headquarters. For full posting/apply here: https://app.jobvite.com/j?cj=oHtQ3fwN&s=Cynopsis (9/13)

JOB OPENING: DIGITAL/INTERACTIVE DESIGNER/BRAVO/OXYGEN/NY, NY: Work with cross-functional teams to design for BravoTV.com & Oxygen.com. Min 3 yrs with visual/motion graphics design. Full info/apply HERE (9/13) 

JOB OPENING: DIRECTOR, SALES ABC FULL CIRCLE/Chicago: ABC Full Circle, business dev team of NTVS, for 8 ABC Owned Television Stations, digital platforms and digital out-of-home. Seeking 5 yrs exp. self-motivated sales person to join our team as a Director, Sales. Full info/apply HERE (9/13)

JOB OPENING: BROADCAST ENGINEER, ESL/ESL Gaming/LA: Mgmt position resp for technical & quality assurance needs of prod. Work w/prod team on tech needs & troubleshooting & mng equipment inventory; Exp in video infrastructure, streaming media/dist & various brdcst systems req’d. Resume/cover: HERE (9/12)

JOB OPENING: MEDIA BUYERS & PLANNERS (Supervrs, AD, Directors & VP’s )/Vizeum/NYC: Dig. perfmce exp w/SEM, SEO, strong negotiation exp. Exp w/plan’g/buying in intgrted/comms planning (Print/OOH) or digital media (video, mobile, etc.) Sr level must have exp w/supervising/mngng asst media plan’r. Resume to: [email protected] (9/12)

JOB OPENING: DIRECTOR, EDIT/Turner Studios-ATL: Lead support mgr. for a team of sports & ent. promo editors. Goal: maintain an environment where craft editing flourishes. Req. industry vision & strategy. (People manager skills also imp.) Exp. in post prod pref’d; BA deg req’d. APPLY HERE (9/12)

JOB OPENING: PROGRAM ANALYST/CaféMedia/NY: Driven & solutions-oriented. Passionate about analytics & mng numerous digital ad campaigns & identify/test new strategies to drive optimization for our advertisers. BA deg/or 1-2 yrs related exp. Resume/cvr/sal req’s: [email protected] (9/12)

JOB OPENING: RESEARCH MGR/NBCU/NYC: Provide top line & detailed analysis, reports, presentations & highlights covering NBCU brands across MVPD partners. Advanced knwlg Nielsen systems as well as advanced excel skills. 3+ yrs exp in rsch role w/in Media, Dig, Ent or mktg. Full info/apply HERE (9/9)

JOB OPENING: SR MGR, MULTI PLATFORM/Viacom Int’l/NYC: Dig content strategist who can oversee content strategy, plan’g & execution for the VIMN portfolio w/a focus on BET, Paramount Channel & Spike. 5+ yrs exp in digital media enviro. Exp int’l environment pref’d. Full info/apply HERE (9/9) 

JOB OPENING: SR RESEARCH ANALYST/Discovery/MD: Detail oriented critical thinker to monitor/analyze Nielsen TV ratings and consumer data for 3 nets including Investigation Discovery. Passion and exp. w/TV research desired. Full info/apply HERE (9/9) 

JOB OPENING: DIRECTOR OF SALES/WFAA/DALLAS: 5+ yrs of TV sales management as Director of Sales or GSM. The ideal candidate should preferably have experience in a top 20 market with extensive experience in digital media. communicate effectively with the general manager on all sales related activities. Full info/apply HERE (9/9)

JOB OPENING: DIRECTOR MARKETING/Discovery/San Fran: Impassioned advocate to lead brand & program mktg initiatives across Discovery Digital Networks & VR. Strong understanding of consumer messaging via social, digital & press. Work closely across depts. Full info/apply HERE (9/8) 

JOB OPENING: VP RISK MGT & INSURANCE/Discovery/LA, NYC or MD: Strong leader to be resp for both the company’s insurance prram & direct mgmt. of US prod ins prgrm. Select brokers & carriers, advise on coverage, ensure US prods are properly insured & improve processes. Min 8 yrs exp. Full info/apply HERE (9/8)

JOB OPENING: DIGITAL AD TECH OPS SPECIALIST/Discovery/NYC: QA ad functionality to ensure best UX for consumers on Discovery Networks websites, apps, and content distribution platforms. 2+ yrs digital ad exp w/deep understanding of web architecture. Freewheel exp a +. Full info/apply HERE (9/8)

JOB OPENING: DIGITAL AD OPS SPECIALIST/Discovery/NYC: Implement and maintain high profile sponsor campaigns w/complex targeting and media creative formats w/a strong eye for detail. Solicit creative materials from agency per specs. 2+ digital ad ops exp. Full info/apply HERE (9/8)

JOB OPENING: COMMERCIAL LOG EDITOR/Katz Broadcasting/ATL: Schedule CM units. Manage log inventory. Work closely w/various teams in a 24/7 environment. Other backup duties as needed. WideOrbit exp pref. TV traffic exp req’d. Apply here: [email protected] (9/7)

JOB OPENING: PARTNER MANAGER, ESL/ESL Gaming/NYC: Dvlp/maintain client relations and act as the lead point of contact, ensure successful executions of sponsorship entitlements, connect with key business executive and stakeholders; 2+ yrs acct mngmnt exp; strong cust svc background ideal. Resume/cover: HERE (9/7)

JOB OPENING: SR PARTNERSHIPS MGR, ADVANCED TV/THE TRADE DESK/nyc: Resp for dvlpmnt/execution of strategic partnerships, 7+ yrs of exp TV advertising in sales/business dvlpmnt for Nat’l Brdcst Ntwrks, MVPDs, Syndicators, OTT devices, Video SSPs or Local Brdcst. Full info/apply HERE (9/7)

JOB OPENING: SALES PLANNER/20th Century Fox/NYC: Assist in all aspects of sales process such as generating plans out of internal operating sys. Previous exp @ media buying agency or media sales dept. Media math knwldg, such as CPM’s, ratings, and audience composition is pref’d. Full info/apply HERE (9/7)

JOB OPENING: ACCOUNT EXECUTIVE/WMAQ/Chicago: Business Development. Sales Account Exec sell entire portfolio of NBC Local Media content distribution platforms. Min 2 yrs of exp in sales and/or mktg. Full info/apply HERE (9/7)

JOB OPENING: DIR STRATEGIC PARTNERSHIP/The Onion/Chicago: dvlp high level client relationships with brand partners. 7+ yrs sales exp pref’d. Ad sales digital, radio, OOH. Full info/apply HERE (9/6)

JOB OPENING: TUNE-IN MGR/MullenLowe/Boston: Evolve/dvlp/inspire consumer insights across our ent portfolio. Min 5+ yrs of work exp in a professional services environment; consulting, advertising or internal client teams with 3+ years rsch exp in ent category. Full info/apply HERE (9/6)

JOB OPENING: TRAFFIC COORDINATOR/Tennis Channel/NYC: Highly proactive individual who will take initiative; can work independently & collaborate as part of a team seamlessly & has exceptional analytical & critical thinking skills. BA deg & 1-2 yrs log editing, copy & promo scheduling. Email: [email protected] (9/5)

JOB OPENING: ACCOUNT MGR/NeuLion/NY/London: Develop and manage customer relationships. 5 yrs in client development role. Exp in digital sports/entertainment for broadcast/rights holders/tech. Knowledge of sport/broadcast/content owners/ OTT. Resume [email protected] (9/5)

JOB OPENING: TECHNOLOGY EVANGELIST/NeuLion/NY/London: Technical presales/sales engineering support of NeuLion Digital Video Platform and live event services. Exp in broadcast/entertainment/sports/digital media. Knowledge of encoding/CDN/streaming. Resume [email protected] (9/5)

JOB OPENING: SALES DIRECTOR/NeuLion/CA/TX/CO: Territory sales for NeuLion Digital Video Platform to content owners+rights holders in media/entertainment/sports. Knowledge of Internet/telecom concepts. Exp solution sales, quotas 2 mil+. Resume [email protected] (9/5)

JOB OPENING: ACCOUNT EXECUTIVE/NYC or DC: Research-based, consultative selling, w/established partnerships for development. Engage decision makers using email, phone & face-to-face. Strong bus dev & comm skills, interest in news. Exp working in a B2B environment. Apply here: http://bit.ly/2bFrs49 (9/5)

Cynopsis has a variety of other opportunities available, please contact Trish Pihonak for more information, rates and specs:

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SITUATION WANTED: Posted by those looking to be hired (these are free to post).

SITUATION WANTED: Producer who just completed 13 episode live series with 10+ years directing/writing/prod exp for TV/content seeks to join project/net to conceptualize & prod content ranging from int, reality shows, daytime prog and more. Organized w/strong project mgmt skills. email. [email protected] (9/13)

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