CYNOPSISDIGITAL 11.30.16 Good morning. It’s Wednesday November 30, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Bit Rate: Bit rate (also known as "data rate") is the amount of data used for each second of video. It’s usually measured in kilobits per second (kbps). TOP NEWS AT&T‘s DirecTV Now OTT TV service […]
CYNOPSISDIGITAL 11.29.16 Good morning. It’s Tuesday November 29, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Link Building: In search engine optimization (SEO), link building is when website owners develop strategies to earn links to their sites from other websites, with the goal of improving their search engine ranking. TOP NEWS CNN […]
CYNOPSISDIGITAL 11.28.16 Good morning. It’s Monday November 28, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Output Device: An output device is any device that’s used to send data from a computer to another device or user. Examples include monitors, speakers, printers, and headphones. TOP NEWS Black Friday has come and gone, […]
CYNOPSISDIGITAL 11.23.16 Good morning. It’s Wednesday November 23, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Vaporware: In the computer industry, the term vaporware refers to software or hardware that’s been advertised or announced to the public, but is not actually available to buy. TOP NEWS Amazon Video […]
CYNOPSISDIGITAL 11.22.16 Good morning. It’s Tuesday November 22, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Open Source Software: Open Source Software is software for which the original source code is made openly available, and can be easily redistributed and modified. TOP NEWS AT&T‘s DirecTV Now, the much-discussed OTT TV service that’s […]
CYNOPSISDIGITAL 11.21.16 Good morning. It’s Monday November 21, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Input Device: An input device is any piece of hardware that sends data directly to a computer, allowing a user to interact with and control said computer. An input device can be something as sophisticated as […]
CYNOPSISDIGITAL 11.18.16 Good morning. It’s Friday November 18, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Submission Lead Time. The IAB (Interactive Advertising Bureau) defines Submission Lead Time as the number of business days prior to a digital ad campaign going live in which a publisher needs to validate advertiser submitted […]
CYNOPSISDIGITAL 11.17.16 Good morning. It’s Thursday November 17, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Dark Social: The phrase dark social refers to the social sharing of content that occurs outside of what can be measured by online analytics programs. The term was coined by Alexis Madrigal, formerly a senior […]
CYNOPSISDIGITAL 11.16.16 Good morning. It’s Wednesday November 16, and this is your first early morning digital briefing. TODAY’S CODEBREAKER SEM: SEM, or search engine marketing, refers to online marketing in which websites are promoted by increasing their visibility in search engine results pages. SEM marketers tend to use paid advertising. TOP NEWS […]
CYNOPSISDIGITAL 11.15.16 Good morning. It’s Tuesday November 15, and this is your first early morning digital briefing. TODAY’S CODEBREAKER House Ads: In digital advertising, house ads are self-promotional spots that run on a company’s own website or network of websites. They can be used to fill space left open due to unsold inventory. […]
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