CYNOPSISDIGITAL
11.15.16

Good morning. It’s Tuesday November 15, and this is your first early morning digital briefing.

House Ads: In digital advertising, house ads are self-promotional spots that run on a company’s own website or network of websites. They can be used to fill space left open due to unsold inventory.
 
 

 
Maybe Facebook Live isn’t just for exploding watermelons. Back in May, Fox used Facebook’s live-streaming platform to debut Outcast, the network’s Robert Kirkman-created horror series, ahead of the show’s linear premiere. And according to a new report from Mobile Marketer, that approach yielded dividends. The report finds that Fox enjoyed a 250 percent increase in interactions between users and Fox’s Facebook pages after the broadcast. And the network’s UK Facebook page saw a 320 percent increase in positive sentiment and brand awareness. Perhaps most importantly, Fox managed to collect a trove of data about Outcast’s viewers, including what they were interested in, where they came from, and details about their watching behavior. As Mobile Marketer points out, such information can be used for future marketing and programming decisions. It’s enough to make one strongly suspect that Fox may try similar experiments with future shows.
 
 

 
There’s an enlightening new article out of Digiday. The gist: As Snapchat continues to command an increasing amount of interest from marketers looking to reach younger consumers, many advertisers remain wary about Snapchat’s measurement offerings. While Facebook and Google offer comprehensive data platforms, Snapchat doesn’t offer easily-accessible metrics – such as clicks or first-party data that would enable brands to track users – that would show whether an ad is successful. Snapchat is quick to point out that it offers measurement capabilities through 11 partners, including Nielsen and Innovid. But many execs find Snapchat’s offerings unsatisfactory on the whole. Digiday’s article is here.     

November’s Cynopsis Digital Model D Awards honored the digital media industry’s movers and shakers. “The Cynopsis Digital Model D Awards stand out for focusing on – and truly understanding – the importance of multi-platform,” said Jeffrey Kaufman, SVP Digital of Digital at Model D Winner USA Network. “It’s an honor to be recognized this year alongside such outstanding peers.” Another Model D winner agreed. “We’re humbled and thrilled,” said Nick Braccia of the Campfire at SapientNitro team. “The competition was fierce in the Web Video category. And honestly, an award from Cynopsis means a lot because, after the weather, your newsletters are the first thing we check on our phones in the morning.” 

 
20th Century Fox’s The Martian VR Experience, an interactive virtual reality experience based on the 2015 sci-fi film The Martian, initially debuted at January’s Consumer Electronics Show. But Fox decided to hold off on a wide release until high-end VR headsets became widely available. Now that a number of such headsets have debuted, Fox is letting users brave the red planet – for a price of $19.99. The experience is available for the HTC Vive and Playstation VR headsets. The Martian VR Experience was produced by the Fox Innovation Lab. For a 360-degree preview narrated by co-executive producer Ridley Scott, hop on down to the Digital Spotlight section.
 
Sony Pictures and Nokia announced that they have teamed up on a new VR initiative. Under the new partnership, Sony will use Nokia’s Ozo VR camera to produce 360-degree videos. And Sony will also add Nokia’s SDK (software development kit) to its Privilege Plus entertainment app. (Note that the Privilege Plus app is only available for Sony-made mobile phones.) Nokia first unveiled its Ozo camera last year. And the camera doesn’t come cheap: Nokia charges about $60,000 for it.
 
 

 
Four of Comcast’s regional sports networks are set to start offering live-streamed NHL games. NBCU-owned sports networks in Philadelphia, Chicago, Washington, D.C., and California’s Bay Area will be able to live-stream Philadelphia Flyers, Chicago Blackhawks, San Jose Sharks, and Washington Capitals games to Comcast subscribers. Users will need to authenticate their Comcast credentials to access the live-streams.
 
 

Google Music is relaunching this week, and it’s got some eerily impressive personalization features. The overhauled service, which works for Android, iOS and the web, will now feature streaming mixes based on users’ activity and location. For instance, if you’re at the gym, the app might automatically pull up your favorite workout music. The app also uses its machine learning algorithms to make recommendations based on weather; you might get different music in a rainstorm than you would under clear skies. Some users, of course, might find the service invasive. That’s why its location-based features are entirely opt-in.
 
 

 
The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating capture organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).

All Series (11/7/16 – 11/13/16)
 
  
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.
 
 

Breaking Bad’s Bryan Cranston voices a character in which animated streaming series? (Email [email protected] with your answer and be sure to include your name, company, city and state.)
 
Our Last Trivia Question: Which YouTube vlogger and comedian goes by the username IISuperwomanII? Answer: Lilly Singh. Kudos to Amber J Lawson-Good Amplified/CA, Andy Pittman-TAMU/TX, Louis Lewow-Lewow Media Group/GA, Jamie Euster-WME | IMG/NY, Luke Watson-Roker Labs/NY, Susan Nessanbaum-Goldberg M and S Entertainment, Inc./CA, David Westberg-SAG-AFTRA Federal Credit Union/CA, Anjali Desai-Departure Films/NY, and Venk Potula-Khrisp Entertainment/CA 

A CYNOPSIS MESSAGE

 
As mentioned above, 20th Century Fox has debuted The Martian VR Experience for the HTC Vive and Playstation VR headsets. Check out a new 360-degree preview, narrated by co-executive producer Ridley Scott, here.

CYNOPSISJOBS – To view our full job listing online, please visit our webpage: cynopsis.com/classifieds/

JOB OPENING: MGR, SR ANALYST TV RESEARCH/CAA/LA: Produce written analysis & presentations for represented properties for brdcst/cbl/synd/OTT programs. Min 3-5yrs exp TV rsch related to synd TV pref’d. Brdcst/cble ntwk exp a +. BA deg in comm or related field. Full info/apply HERE (11/22)

JOB OPENING: PRGRM PLANNING & SCHED ANALYST/UP/ATL: Love for TV.Prior cable ntwrk exp req. Exp. conducting prgrmng needs analysis. Exp. sched eps, specials & movies according to prgrm strategy. Effective verbal & written skills. Strong attn to details. Wrking knwldg of Sims prgrm mgt sys a + Send res: HERE (11/19)

JOB OPENING: NATL TRAFFIC COORD-(temp job Jan-April)/Outside TV, Westport CT: Resp for coordinating all commercial traffic for nat’l feed. Sched programs; create logs for Master control; mng assets going to air. BA deg. 1+ yr exp/traffic & Wide Orbit exp a must. Working knwlg of TV brdcstg. Resume: HERE  (11/19)

JOB OPENING: SR DIRECTOR CREATIVE SERVICES/WETA/VA (DC): Build strategic TV channel branding with creativity innovation teamwork. 8 yrs TV prod’n incl. budget mgmt. & 3 yrs supv exp. Strong TV technology communications, leadership skills. Full info/apply HERE (11/19)

JOB OPENING: PRGRM ACQUISITIONS MGR/Films Media Group/NY: 3+ yrs exp acquisi.; factual prgmng knwlg; solid ind contacts; exp: educ & learning; self-starter & deal-maker; BA/BS req 2+ years of experience. Excellent benefits package. EOE Res: HERE (11/19)
 
JOB OPENING: MGR, MKTG & DIGITAL STRATEGY/Velocity/MD: Innovative leader w/360° perspective of strategic, creative & digital marketing needs including short form content & stills. Develop in-program messaging goals & strategy. Manage partnerships, barters & trade-outs for engaging brand campaigns. Full info/apply HERE (11/19)

JOB OPENING: SENIOR MANAGER, PR & Communications/Pac-12/San Francisco: Develop & implement strategic PR programs & strong story angles to increase brand awareness. 5-8 yrs of relevant sports & media exp in PR & communications. BS/BA degree. Strong ntwk contacts, B2B & B2C. Full info/apply HERE (11/18)

JOB OPENING: SR SALES PLANNER/beIN SPORTS/NYC: Create media plans while evaluating the pricing & inventory for all beIN SPORTS networks. Asst execs in strategy to maximize revenue/inventory & ensure campaigns are delivered in full. 2+ yrs exp sales plan’g or ad agency buying/plan’g. Full info/apply HERE (11/18)
 
JOB OPENING: SR CONTENT ACQUISITION MGR/beIN SPORTS USA/Miami: Focus on strategically growing viewership & expanding rev. Support Dir of Bus Dvlpmt/Strategy & help execute strategy for content acquisition & rights management . 7+ yrs exp licensing &/or bus. dvlpmnt in sports media ind. Resume HERE [email protected] (11/18)

JOB OPENING: MANAGER, MULTIPLATFORM PR/NBC/Univ. City, CA: Collect & analyze digital and linear prog. data from a variety of internal and external sources. Min 3 yrs TV/digital req. Full info/apply HERE (11/18)

JOB OPENING: SVP, MARKETING/El Rey Network/Santa Monica: Lead creative, strategic initiatives for internal & external mktg that helps El Rey tell its story on-air, online & real time. 15+ yrs Sr level mktg exp, incl extensive exp on digital platforms & entertainment mktg exp. Full info/apply HERE (11/18)

JOB OPENING: PROJECT MGR, ACCT SERVICES/Viacom/NYC: Handling of Projects cross all media (print, digital, video, design & branding for Viacom & it’s properties. Min 3-5 yrs proj mngmnt exp w/ability to mng multi-platform projects from initiation thru completion within a fast-paced envir. Full info/apply HERE (11/17)

JOB OPENING: VICE PRESIDENT- HUMAN RESOURCES/DISCOVERY/LA: Strong influencer to coach/counsel employees & Sr executives of Discovery Channel, Animal Planet & Science Channel. Strategic member of nets leadership teams to dev & implement HR strategies. 10-15 yrs exp pref media ind. Full info/apply HERE (11/17)

JOB OPENING: MARKETING MGR/ATL: 3+ creative media exp. at cable network. Exp. dev. mkting strategies & creative briefs. Exp. working w/creative agencies and executing campaigns. Must have budget mgt exp. Exp. managing media trafficking for off channel. Send res: [email protected] (11/17)

JOB OPENING: PROGRAMMATIC ACCOUNT SPECIALIST/HGTV&Food Network/NY: establish/grow programmatic relationships with Agency Trading Desks, DSP’s, agency planning teams & direct clients. 3-4 yrs digital ad exp & buying/selling programmatic exp desired. Full info/apply HERE (11/17)

JOB OPENING: DIR  LEGAL & BUSINESS AFFAIRS/AMC Networks: WE tv and BBC America/NYC: 5+ yrs exp as a contracts mgr or 3 yrs as a legal and/or biz affairs attorney in entertainment. Solid drafting skills, knowledge of the production of scripted and unscripted TV programming pref. Full info/apply HERE (11/17)

JOB OPENING: ANALYTICS SUPERVISOR/NCC MEDIA/NY: Excpetnl prblm-solving and multi-tasking skills, leadership traits, strong organizational skills, able to meet deadlines, prior TV Media exp., advncd Excel a must. RESUMES [email protected] (11/17)

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