CYNOPSISDIGITAL
11.23.16 Good morning. It’s Wednesday November 23, and this is your first early morning digital briefing.
Vaporware: In the computer industry, the term vaporware refers to software or hardware that’s been advertised or announced to the public, but is not actually available to buy.
TOP NEWS
Amazon Video is reportedly looking to get into live sports content. According to unnamed sources who spoke with the Wall Street Journal, the company has already met with the NFL, NBA, MLB, Major League Soccer, the ACC, and other possible licensing partners. The meetings have reportedly been informal, and it remains to be seen which leagues – if any – wind up cutting deals with Amazon. As Variety points out, Amazon faces a ton of obstacles when it comes to nailing down content partnerships. For one, sports leagues are wary of undermining their TV partnerships, which tends to make them nervous about licensing too much streaming content. Amazon’s sports acquisition efforts are reportedly being overseen by James DeLorenzo, the company’s Head of Sports Video Channels. Before 2016, DeLorenzo was VP and GM of Sports Illustrated Digital.
Facebook has begun testing real-time ads for Facebook Live videos, the company confirmed to Digiday. Participating publishers and brands can use the ads to let users know about their live-streams. The ads appear in users’ News Feeds at the time the live videos are taking place. Facebook told Digiday that, at the moment, it’s only “running a small test” of the real-time ads. (The company wouldn’t share details about which advertisers and publishers are taking part in said test.) Facebook has gone to extraordinary lengths to promote Facebook Live this year, going so far as to advertise the platform on TV (a rarity for the company) and to pay influencers to use it. Facebook likely sees its live video feature as a potentially profitable outlet for TV-like mid-broadcast ads. First, though, Facebook Live needs to build up a huge user-base. Letting users known that live-streams are happening in the first place seems like a good first step.
AT&T’s DirecTV Now, the OTT TV service scheduled to debut Monday, almost certainly won’t feature America’s most-watched channel at launch. AT&T and CBS Corp. have failed to reach a carriage agreement, according to Bloomberg. Absent an 11th-hour deal, CBS will be the only top media company left out of the service. The two major questions, as of now: For DirecTV Now, will the absence of CBS become an impediment to picking up subscribers?
A CYNOPSIS MESSAGE
Digital marketers know that programmatic is an indispensable aspect of digital ad-buying. And as the importance of data-driven programmatic buying has increased, so has the focus on mobile platforms – eMarketer projects that mobile programmatic spend will reach $15.45 billion in the U.S. by the end of this year. That’s 69% of all programmatic digital display ad spending. Register today and get up to speed on 12/3.
MEASUREMENT
Cynopsis Digital Exclusive: The social media analytics company ListenFirst Media announced that it has launched Facebook Live support for its cross-platform Video Analytics tools. The new integration includes streaming video metrics for both live and on-demand video. Specific metrics include Live Viewers & Engagements and Unique Viewers. ListenFirst says it will also use Facebook Live data to create “aggregated and anonymized” benchmarks that are category- and industry-specific. ListenFirst says that the new Facebook Live integration allows clients to observe the cross-platform performance of live-streamed content, alongside that of on-demand video content and brand-owned content. “It’s exciting to watch Digital Video continue to expand as a critical part of every marketing strategy and execution plan,” said Jonathan Farb, ListenFirst’s Chief Product Officer of ListenFirst. “While content providers and publishers have been preparing for this day for over a decade, we didn’t think anyone imagined social networks powering this next evolution of video consumption. With the growing focus on social video, and even more specifically on the recent rise of live social video on Facebook, ListenFirst is happy to power the next wave Facebook Live measurement in our industry leading cross-channel social analytics.”
ADVERTISING
AT&T, WPP Group, and Dish Network have joined forces to acquire Invidi Technologies, a company that specializes in addressable TV tech (i.e., technology that enables advertisers to target ads toward specific audiences). AT&T, Dish and WPP will have representatives on Invidi’s board of directors. AT&T will own a controlling stake. WPP has actually held a minority stake in Invidi since 2007. Deal terms weren’t disclosed.
You already know that Facebook is an advertising behemoth, but a new analysis helps quantify things. According to SEC filings analyzed by The Information, Facebook generated over $9.1 billion in North American ad revenue during the first nine months of 2016. By comparison, Comcast’s ad revenue in North America was $7.6 billion; Disney’s was $6.7 billion; CBS’s was $5.4 billion. Only one year ago, Facebook trailed Comcast. Google, incidentally, generated $21.5 billion (!!!) in advertising through the first three quarters of this year – no one’s touching them anytime soon. One thing worth noting: Companies like Comcast and CBS have other revenue streams that have nothing to do with advertising; ad dollars alone aren’t indicative of just how big those companies are.
LIVE VIDEO
Seems like every prominent live event gets its own live-stream these days. Next up, thanks to NBC and Verizon, is Macy’s Thanksgiving Day Parade in Manhattan. NBCU and Macy’s will make a live video feed the parade available through Verizon’s YouTube page. The live-stream comes in addition to NBC’s telecast. The parade starts tomorrow at 9 AM ET.
Blossom, Bubbles and Buttercup are coming to Hulu. In a deal with Cartoon Network, the service has nabbed the exclusive streaming rights to The Powerpuff Girls’ entire series run, including all 78 of its classic episodes, as well as episodes of the new rebooted version that debuted this year. The animated series initially ran from 1998-2005; the rebooted version was recently renewed for a second season, slated to bow in 2017. Seasons of the show’s new iteration will run on Hulu starting next year, after they air on cable. For now, Hulu has already launched a collection of Powerpuff Girls specials and episodes from the original series. Turner, Cartoon Network’s parent, owns a 10% stake in Hulu.
To determine the TV ads generating the most digital response, iSpot.tv measures digital actions across Facebook, Twitter, YouTube and all major search engines. Here, a look at the brands that advertised during the 2016 American Music Awards on ABC.
“The top 5 marketers that backed the AMAs: Kohl’s, T-Mobile, Fiat Chrysler, Ram Trucks, and Apple iPhone, in that order, ranked by estimated spend. When it comes to top engagement, though, there was only partial overlap. T-Mobile garnered the most buzz related to its advertising during the AMAs, followed by CoverGirl, Apple iPhone, Walt Disney Animation (for Moana) and Geico. T-Mobile had the good fortune of having an ad, titled, ‘Road Trip,’ starring none other than Ariana Grande, who was named AMA Artist of the Year.”
-iSpot.tv
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The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating capture organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
Streaming Series (11/14/16 – 11/20/16)
![[]](https://www.cynopsis.com/wp-content/uploads/2016/11/ListenFirst-TVI-Streaming-11.21.16.jpg)
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.
An apocryphal story states that Apple’s logo – an apple with a bite taken out of it – is an homage to an important figure in the history of modern computing. The individual in question is believed to have died by eating a poisoned apple. Who was it? (Email [email protected] with your answer and be sure to include your name, company, city and state.)
Our Last Trivia Question: Which former elected official famously called the internet "a series of tubes"? Answer: Senator Ted Stevens of Alaska. Kudos to Andy Pittman-TAMU/TX, Susan Nessanbaum-Goldberg-M and S Entertainment, Inc./NY, Peter Steckelman-Tennis Channel/CA, David Westberg-SAG-AFTRA Federal Credit Union/CA, Lorrie Shilling-CA, Dan Haberer-Creo Entertainment/CA, and Aaron Paquette-Maru/Matchbox/TX
A CYNOPSIS MESSAGE
Live video has taken a quantum leap forward in the past year, drawing viewers from around the world to connect & share real-time experiences. With a foothold in gaming, sports & awards events, live-streaming promises new business verticals for a broad swath of programmers & brands – the deals are coming down daily on the heels of the first-ever Live Fronts market.
No matter what stage of implementation you’re in, you won’t want to miss the Cynopsis Live Video webinar. Register today.
DIGITAL SPOTLIGHT
What’s it like to buy Snapchat’s Spectacles – and why do people say they’re buying them? Thanks to a new video from the Wall Street Journal, you can find out – here.
See you on Monday,
David Teich
11.23.16
Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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JOB OPENING: DIGITAL & ADDRESSABLE ADVERTISING OPERATIONS ANALYST/AT&T/NYC: Responsible for primary user support of the DealMaker Digital sales system as it relates to the Digital & Addressable platforms. 2+ yrs digital exp. Full info/apply HERE (12/7)
JOB OPENING: DIR OF PROD, BRAND CREATIVE/SUNDANCE TV/NY: Prod mgmt of allmktg assets for on/off-air video, design & print for TV, digital, social, content mktg, int’l, PR & affiliates. 5-6 yrs exp in TV & print a must & min 3 yrs at mgr level or above. Exc written/comm skills. Full info/apply HERE (12/7)
JOB OPENING: DIGITAL AE/NBCU/Chicago: AE for Telemundo digital properties. Generate, build, and grow accounts and develop digital media opps for key clients. 4 yr deg & min 2yrs of digital media sales exp req’d. Full info/apply HERE (12/7)
JOB OPENING: AD SALES RESEARCH MGR, CROSS PLATFORM/beIN Sport USA/Miami or NYC: Create/update category & brand positioning presentations that position beIN SPORTS positively within the Ad Sales marketplace. 4+ years of exp in Ad Sales or Program Rsrch or equiv combination of edu & exp. Resume HERE (12/7)
JOB OPENING: SR MGR INTEGRATED SALES MARKETING/beIN Sports/NYC: Manage 1-2 coords; direct daily workflow, write annual reviews, recommend dev training & identify opps to improve internal work processes. 5+ yrs of relevant exp in mktg, advertising, or a creative mktg agency w/2+ yrs of supervising exp. Res HERE (12/7)
JOB OPENING: DEVELOPMENT COORDINATOR/Lucky 8 TV/NYC:Create orig ideas/formats to pitch internally to the team for further dvlpmnt.Assist w/ grid mngmnt & tracking pitch status & internal movement of projects as well as support, as directed daily mngmnt of dvlpmnt projects. Resume HERE (12/7)
JOB OPENING: MGR, PROGRAMMING & MULTIPLATFORM/CMT/Nashville: Mng execution & coordinate scheduling for programming across all linear & non-linear platform. BA deg & Min 5yrs of escalating exp in TV programming. Passionate TV viewer & a rabid consumer of content across platforms. Full info/apply HERE (12/6)
JOB OPENING: SEGMENT PRODUCERS/MSNBC/NY: We are looking for experienced Segment Producers to write and produce segments with speed and accuracy for news programming, in a breaking news environment. Full info/apply HERE (12/6)
JOB OPENING: SALES PLANNER/FUSETV/NY: Create proposals in Ad Sales sys,monitor/steward accounts, support Nat’l Account Exec w/ mktg and rsrch projects. BA, 2+ yrs media/sales plan’g req’d. click on our career page @ www.fuse.tv (12/6)
JOB OPENING: VP, PROGRAM INTEGRATION, FOOD CATEGORY/Food Network/NYC: Dvlp overall strategy for prgrm integration as well as cultivate/mng relationships w/ sales, ad sales mktg & prgrmng teams. BS/BA or grad deg in related discipline & 10-15 yrs of prod exp, incl a management role. Full info/apply HERE (12/6)
JOB OPENING: HEAD OF MEDIA MARKETING AND SCHEDULING/NFL/Culver City: Dvlp on-air promo/off-air promo/digital strategies & plans to support prgrmng & mktg priorities. Min 5+yrs mktg media plan’g/buying &/or promo scheduling. exp w/use of ratings & rsch. Full info/apply HERE (12/6)
JOB OPENING: AD OPS TRAFFICKER/FMG, The Onion/Chicago & NYC: Oversee all aspects of campaign delivery & be resp for accurately setting up future campaigns, monitoring current campaigns and making necessary optimizations to ensure deliver. Detail oriented & knwlg of units–current & cutting edge. Full info/apply HERE (12/5)
JOB OPENING: NATIONAL ACCOUNT EXEC/FMG, The Onion/NYC: Persuasive, disciplined self-starter w/passion for hitting sales goals and high-volume activity to generate advertising revenue w/agency partners. Strong mngmnt skills. & phone & email articulation of Media Plans, Content & Ideas. Full info/apply HERE (12/5)
JOB OPENING: NATIONAL ACCOUNT EXEC/FMG, The Onion/Chicago: Persuasive, disciplined self-starter w/passion for hitting sales goals and high-volume activity to generate advertising revenue w/agency partners. Dvlp a deep understand of product & content capabilities. https://theonion.recruiterbox.com/ (12/5)
JOB OPENING: DIRECTOR, MULTICULTURAL SALES/FMG, The Onion/Chicago: Dvlp a deep understanding of product & content capabilities. Grow/mng national multi-cultural team. Work collaboratively w/all levels of staff within our Nat’l Sales, Copy Writers, Product, and Marketing teams. Full info/apply HERE (12/5)
JOB OPENING: PUBLICIST/AMC & SUNDANCETV/NYC: Develop PR strategies, publicity campaigns and execution resulting in media coverage for AMC and SundanceTV programming and digital initiatives. 3-5 years PR experience with strong TV/media knowledge. Full info/apply HERE (12/5)
JOB OPENING: VP MARKETING/Animal Planet/NYC: Strong marketer across platforms resp for the daily mgmt of the positioning/messaging for Animal Planet shows. Analyze and synthesize research to inform consumer positioning, dev strong & strategic on/off air media plans, identify strategic partnerships, manage events. 10+ yrs mktg exp. Full info/apply HERE (12/5)
JOB OPENING: DIRECTOR DIGITAL RESEARCH/A+E Networks/NY: Drive Dig. Revenue growth by overseeing the Dig. Ad Sales Research team efforts, KPI reporting, aud. profiling, competitive positioning, RFP responses, sales collateral & ad effectiveness research Full Info/Apply HERE (12/2)
JOB OPENING: MANAGER, MULTIPLATFORM PROGRAM RESEARCH/NBC/Univ. City, CA: Collect & analyze digital and linear prog. data from a variety of internal and external sources. Min 3 yrs TV/digital req. Full info/apply HERE (12/2)
JOB OPENING: RECEPTIONIST/OFFICE ASST, POST PROD WORKFLOW MGR, JR EDITOR/Hollywood: Entry level med exp young professional for Promo & Content Ent Mktg boutique agency hiring several spots, freelance to staff. Motivated, team player, multi-tasker. Cable Ntwk & Media Exp a +. Res/cvr: HERE (12/2)
JOB OPENING: MANAGER, PLATFORM SOLUTIONS/NBCU/NYC: Assist w/program overview of Digital Ad Sales process & systems for digital video & inventory. 4-5 yrs. exp. Full info/apply HERE (12/2)
JOB OPENING: MEDIA PLANNER/BUYER/NYC: Min 1-2 yrs relevant paid search & digital exp req. s/b well-versed in the Google Ad Words platform. prior paid search knowledge to help inform paid search strategy; media team of 9. full info/apply HERE (12/2)
JOB OPENING: MGR, SR ANALYST TV RESEARCH/CAA/LA: Produce written analysis & presentations for represented properties for brdcst/cbl/synd/OTT programs. Min 3-5yrs exp TV rsch related to synd TV pref’d. Brdcst/cble ntwk exp a +. BA deg in comm or related field. Full info/apply HERE (12/1)
JOB OPENING: PRGRM PLANNING & SCHED ANALYST/UP/ATL: Love for TV.Prior cable ntwrk exp req. Exp. conducting prgrmng needs analysis. Exp. sched eps, specials & movies according to prgrm strategy. Effective verbal & written skills. Strong attn to details. Wrking knwldg of Sims prgrm mgt sys a + Send res: HERE (12/1)
JOB OPENING: NATL TRAFFIC COORD-(temp job Jan-April)/Outside TV, Westport CT: Resp for coordinating all commercial traffic for nat’l feed. Sched programs; create logs for Master control; mng assets going to air. BA deg. 1+ yr exp/traffic & Wide Orbit exp a must. Working knwlg of TV brdcstg. FULL INFO/APPLY HERE (12/1)
JOB OPENING: SR DIRECTOR CREATIVE SERVICES/WETA/VA (DC): Build strategic TV channel branding with creativity innovation teamwork. 8 yrs TV prod’n incl. budget mgmt. & 3 yrs supv exp. Strong TV technology communications, leadership skills. Full info/apply HERE (12/1)
JOB OPENING: PRGRM ACQUISITIONS MGR/Films Media Group/NY: 3+ yrs exp acquisi.; factual prgmng knwlg; solid ind contacts; exp: educ & learning; self-starter & deal-maker; BA/BS req 2+ years of experience. Excellent benefits package. EOE Res: HERE (12/1)
JOB OPENING: MGR, MKTG & DIGITAL STRATEGY/Velocity/MD: Innovative leader w/360° perspective of strategic, creative & digital marketing needs including short form content & stills. Develop in-program messaging goals & strategy. Manage partnerships, barters & trade-outs for engaging brand campaigns. Full info/apply HERE (11/30)
JOB OPENING: SENIOR MANAGER, PR & Communications/Pac-12/San Francisco: Develop & implement strategic PR programs & strong story angles to increase brand awareness. 5-8 yrs of relevant sports & media exp in PR & communications. BS/BA degree. Strong ntwk contacts, B2B & B2C. Full info/apply HERE (11/30)
JOB OPENING: SR SALES PLANNER/beIN SPORTS/NYC: Create media plans while evaluating the pricing & inventory for all beIN SPORTS networks. Asst execs in strategy to maximize revenue/inventory & ensure campaigns are delivered in full. 2+ yrs exp sales plan’g or ad agency buying/plan’g. Full info/apply HERE (11/30)
JOB OPENING: SR CONTENT ACQUISITION MGR/beIN SPORTS USA/Miami: Focus on strategically growing viewership & expanding rev. Support Dir of Bus Dvlpmt/Strategy & help execute strategy for content acquisition & rights management . 7+ yrs exp licensing &/or bus. dvlpmnt in sports media ind. Resume HERE (11/30)
JOB OPENING: MANAGER, MULTIPLATFORM PR/NBC/Univ. City, CA: Collect & analyze digital and linear prog. data from a variety of internal and external sources. Min 3 yrs TV/digital req. Full info/apply HERE (11/30)
JOB OPENING: SVP, MARKETING/El Rey Network/Santa Monica: Lead creative, strategic initiatives for internal & external mktg that helps El Rey tell its story on-air, online & real time. 15+ yrs Sr level mktg exp, incl extensive exp on digital platforms & entertainment mktg exp. Full info/apply HERE (11/30)
JOB OPENING: PROJECT MGR, ACCT SERVICES/Viacom/NYC: Handling of Projects cross all media (print, digital, video, design & branding for Viacom & it’s properties. Min 3-5 yrs proj mngmnt exp w/ability to mng multi-platform projects from initiation thru completion within a fast-paced envir. Full info/apply HERE (11/30)
JOB OPENING: VICE PRESIDENT- HUMAN RESOURCES/DISCOVERY/LA: Strong influencer to coach/counsel employees & Sr executives of Discovery Channel, Animal Planet & Science Channel. Strategic member of nets leadership teams to dev & implement HR strategies. 10-15 yrs exp pref media ind. Full info/apply HERE (11/29)
JOB OPENING: MARKETING MGR/ATL: 3+ creative media exp. at cable network. Exp. dev. mkting strategies & creative briefs. Exp. working w/creative agencies and executing campaigns. Must have budget mgt exp. Exp. managing media trafficking for off channel. Send res: [email protected] (11/29)
JOB OPENING: PROGRAMMATIC ACCOUNT SPECIALIST/HGTV&Food Network/NY: establish/grow programmatic relationships with Agency Trading Desks, DSP’s, agency planning teams & direct clients. 3-4 yrs digital ad exp & buying/selling programmatic exp desired. Full info/apply HERE (11/29)
SITUATION WANTED: Global Ad Sales Director/Manager: 18+ years of experience, management and line sales, multinational executions, cable and digital. Excellent communication and presentation skills. Bilingual: English and Spanish. New York, NY preferred. Willing to relocate. Contact: [email protected] (12/7)
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