CYNOPSISDIGITAL
11.30.16

Good morning. It’s Wednesday November 30, and this is your first early morning digital briefing.

Bit Rate: Bit rate (also known as "data rate") is the amount of data used for each second of video. It’s usually measured in kilobits per second (kbps).

AT&T‘s DirecTV Now OTT TV service has officially arrived, and the company is out with some new details. The service starts at $35 per month for a 60-plus channel lineup. It had previously been reported that the $35 subscription fee would cover a 100+ channel lineup, but it turns out that’s only a limited time offer.  If purchased after the initial discount phase, the 100-plus channel plan will cost $60 monthly. And another $70 plan will offer about 120 channels. (HBO and Cinemax cost an extra $5 per month each.) The service will accommodate only two streams at once. That’s highly significant: It means that DirecTV now won’t be able to serve the needs of many households. (Among other concerns, AT&T says it was worried about cannibalizing its traditional pay-TV business.) As previously reported, DirecTV Now won’t carry CBS at launch, though negotiations on that front are still ongoing.

Looks like the pop-up shop wasn’t enough for LeEco. The Chinese consumer electronics company officially entered the U.S. market last month, but now it’s getting serious. LeEco announced that it will begin selling its TVs and phones (dubbed "ecophones" and "ecotvs") at Best Buy and on Amazon starting in December. And speaking of DirecTV Now, LeEco announced a new promotion running from December 1 through January 5: buy a TV or phone, and get up to 12 months of free access to AT&T’s new OTT TV service.

The WPP-owned media investment group GroupM announced that it’s consolidating its ad tech, consumer insight, and date efforts into a single unit. Called [m]Platform, the new division will be overseen by Brian Gleeson, currently the Global CEO of the programmatic advertising platform Xaxis. Other Xaxis execs will join the unit as well, along with existing GroupM executives. "The collective mission of [m]Platform revolves around technology, data and expertise," Gleason told AdExchanger. "The mission is how to take each of those elements and put them together to provide addressability and accountability across all media."

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By the end of 2016, eMarketer projects that 69% of all programmatic display ad spending will come on mobile platforms. And when comes to programmatic video, mobile will likely surpass desktop next year. Suffice to say, programmatic advertising is shifting to mobile in a big way — and you need to shift with it. In a new Cynopsis webinar, you’ll learn crucial skills about where and how to advertise in the mobile programmatic space. The Weather Company, MDC‘s Assembly, Mindshare and Centro will be on-board to tell you everything you need to know. Learn more — and register here.

In the age of subscription services, it appears that audio and video can comingle if they find common purpose. In a new upgrade, Starz has integrated Spotify-powered music content into its app. The idea is to let users listen to soundtracks and playlists from the shows or movies they just watched. You’ll need both a Starz subscription and a Spotify subscription to make use of the new integration (unless you’re content with listening to 30-second song previews). It’s not the first time Spotify has partnered with a third-party app. This past September, for instance, the streaming music app made its songs available through Tinder. 

Amazon is hitting new frontiers. Back in March, the company started allowing customers to buy Comcast internet and TV service through a new site, at the time called the Amazon Cable Store. Now Frontier Communications is being added to the storefront, which it seems is now simply called "Amazon Internet | TV | Phone." While the site allows users to explore Comcast Xfinity bundles that include internet, phone and TV, Frontier’s offerings through Amazon are limited to internet plans.

To determine the TV ads generating the most digital response, iSpot.tv measures digital actions across Facebook, Twitter, YouTube and all major search engines. Here, a look at the brands that advertised during the 2016 Soul Train Awards, which aired Sunday on BET.
"The top 5 marketers that backed the Soul Train Awards, hosted by Erykah Badu: Walmart, Toyota, Burger King, Verizon and McDonald’s, in that order, ranked by estimated spend. Three of those brands also landed in the top 5 list of marketers generating the most digital response to their ads: Burger King at No. 1, Walmart at No. 2 and Toyota at No. 4. They were joined by Sprite, with an ad starring LeBron James, at No. 3, and KitKat, which featured Chance the Rapper as ‘Chance the Wrapper’ in one of its two funny spots during the big show."
-iSpot.tv

OpenSlate Engagement Data for the Entertainment vertical, based on the engagement metric for the week ending November 27.
Channel (Engagement) / Monthly Views / Total Subs / SlateScore
Philip DeFranco (9.8) / 31282889 / 4908303 / 792
Felipe Neto (9.8) / 68172321 / 7319801 / 786
VEGETTA777 (9.8) / 164682046 / 16137430 / 775
Wassabi Productions (9.6) / 84075950 / 6778133 / 721
ComedyShortsGamer (9.6) / 44656830 / 7498833 / 748
vcsabiavideos (9.5) / 28741136 / 6546905 / 726
SlivkiShow (9.5) / 60540961 / 6873904 / 714
bersgamer (9.4) / 77847155 / 3069547 / 715
Fatos Desconhecidos (9.4) / 37757305 / 3612857 / 720
elrincondegiorgio (9.3) / 38887570 / 5521122 / 721
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1-10 with higher being better. The OpenSlateEngagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.

 
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows. [Note: Data for the past week excludes Tumblr mentions.]

The online video measurement company Tubular Labs has named a new exec. Owen West will join the company’s London-based team, serving as Sales Director for the EMEA region. West previously held various positions at comScore, most recently serving as VP of Partnership Sales.

Our Last Trivia Question: What’s the title of Netflix‘s first-ever French original series? Answer: Marseille. Kudos to Andy Pittman-TAMU/TX, Susan Nessanbaum-Goldberg M and S Entertainment, Inc./NY, Louis Lewow-Lewow Media Group/GA, Bruce Angeli-PBS National Sales/NY, David Westberg-SAG-AFTRA Federal Credit Union/CA, Lorrie Shilling/CA, and Dan Haberer-Creo Entertainment/CA

Follow-up: What famed French actor takes on the lead role in Marseille? (Email [email protected] with your answer and be sure to include your name, company, city and state.)

You’d be hard-pressed to find a better piece of branded content. OK Go is famous for its elaborate music videos (you may have seen the one with the treadmills), but its latest, made in partnership with Morton Salt, may just be the most ambitious yet. Check it out here.

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JOB OPENING: VP RESEARCH/BBCWA/NYC: Informs key business decisions across BBC’s portfolio of businesses. Leads custom qualitative/quantitative/3rd party research with a focus on identifying audiences, understanding who they are, what they need & the BBC’s role in their lives. 10-15 yrs exp. Full info HERE (12/9)

JOB OPENING: FACILITY OPERATIONS DIR/Viacom/LA: Sprvs maintenance staff & vendors that provide srvcs & support to the employee population at mult locations. Extensive knwldg of building systems, BMS systems, local building codes & ADA req’s. 10yrs exp managing staff, 5 yrs in Facilities mngmnt. Apply HERE (12/9)

JOB OPENING: PROGRAMMING & SCHEDULING SPECIALIST/CSI SPORTS/NY: 3-5yrs TV Network exp. Create/manage logs and allocate inventory. Implement/schedule ad campaigns, promos plus work with Ad Agencies and RSNs nationwide. Traffic software exp. & excel skills req. Res/cvr to Rose HERE (12/9)

JOB OPENING: DIRECTOR SALES OPERATIONS/NBCU/NYC: Will help lead the Sales Operations team for the NBC Owned Television Stations, reporting to the VP, Sales Operations. Full info/apply HERE (12/8)

JOB OPENING: DIGITAL & ADDRESSABLE ADVERTISING OPERATIONS ANALYST/AT&T/NYC: Responsible for primary user support of the DealMaker Digital sales system as it relates to the Digital & Addressable platforms. 2+ yrs digital exp. Full info/apply HERE (12/7)

JOB OPENING: DIR OF PROD, BRAND CREATIVE/SUNDANCE TV/NY: Prod mgmt of allmktg assets for on/off-air video, design & print for TV, digital, social, content mktg, int’l, PR & affiliates. 5-6 yrs exp in TV & print a must & min 3 yrs at mgr level or above. Exc written/comm skills. Full info/apply HERE (12/7)

JOB OPENING: DIGITAL AE/NBCU/Chicago: AE for Telemundo digital properties. Generate, build, and grow accounts and develop digital media opps for key clients. 4 yr deg & min 2yrs of digital media sales exp req’d. Full info/apply HERE (12/7)

JOB OPENING: AD SALES RESEARCH MGR, CROSS PLATFORM/beIN Sport USA/Miami or NYC: Create/update category & brand positioning presentations that position beIN SPORTS positively within the Ad Sales marketplace. 4+ years of exp in Ad Sales or Program Rsrch or equiv combination of edu & exp. Resume HERE (12/7)

JOB OPENING: SR MGR INTEGRATED SALES MARKETING/beIN Sports/NYC: Manage 1-2 coords; direct daily workflow, write annual reviews, recommend dev training & identify opps to improve internal work processes. 5+ yrs of relevant exp in mktg, advertising, or a creative mktg agency w/2+ yrs of supervising exp. Res HERE (12/7)

JOB OPENING: DEVELOPMENT COORDINATOR/Lucky 8 TV/NYC: Create orig ideas/formats to pitch internally to the team for further dvlpmnt.Assist w/ grid mngmnt & tracking pitch status & internal movement of projects as well as support, as directed daily mngmnt of dvlpmnt projects. Resume HERE (12/7)

JOB OPENING: MGR, PROGRAMMING & MULTIPLATFORM/CMT/Nashville: Mng execution & coordinate scheduling for programming across all linear & non-linear platform. BA deg & Min 5yrs of escalating exp in TV programming. Passionate TV viewer & a rabid consumer of content across platforms. Full info/apply HERE (12/6)

JOB OPENING: SEGMENT PRODUCERS/MSNBC/NY: We are looking for experienced Segment Producers to write and produce segments with speed and accuracy for news programming, in a breaking news environment. Full info/apply HERE (12/6)

JOB OPENING: SALES PLANNER/FUSETV/NY: Create proposals in Ad Sales sys, monitor/steward accounts, support Nat’l Account Exec w/ mktg and rsrch projects. BA, 2+ yrs media/sales plan’g req’d. click on our career page @ www.fuse.tv (12/6)

JOB OPENING: VP, PROGRAM INTEGRATION, FOOD CATEGORY/Food Network/NYC: Dvlp overall strategy for prgrm integration as well as cultivate/mng relationships w/ sales, ad sales mktg & prgrmng teams. BS/BA or grad deg in related discipline & 10-15 yrs of prod exp, incl a management role. Full info/apply HERE (12/6)

JOB OPENING: HEAD OF MEDIA SCHEDULING/NFL/Culver City: Dvlp on-air promo/off-air promo/digital strategies & plans to support prgrmng & mktg priorities. Min 5+yrs mktg media plan’g/buying &/or promo scheduling. exp w/use of ratings & rsch. Full info/apply HERE (12/6)

JOB OPENING: AD OPS TRAFFICKER/FMG, The Onion/Chicago & NYC: Oversee all aspects of campaign delivery & be resp for accurately setting up future campaigns, monitoring current campaigns and making necessary optimizations to ensure deliver. Detail oriented & knwlg of units–current & cutting edge. Full info/apply HERE (12/5)

JOB OPENING: NATIONAL ACCOUNT EXEC/FMG, The Onion/NYC: Persuasive, disciplined self-starter w/passion for hitting sales goals and high-volume activity to generate advertising revenue w/agency partners. Strong mngmnt skills. & phone & email articulation of Media Plans, Content & Ideas. Full info/apply HERE (12/5)

JOB OPENING: NATIONAL ACCOUNT EXEC/FMG, The Onion/Chicago: Persuasive, disciplined self-starter w/passion for hitting sales goals and high-volume activity to generate advertising revenue w/agency partners. Dvlp a deep understand of product & content capabilities. https://theonion.recruiterbox.com/ (12/5)

JOB OPENING: DIRECTOR, MULTICULTURAL SALES/FMG, The Onion/Chicago: Dvlp a deep understanding of product & content capabilities. Grow/mng national multi-cultural team. Work collaboratively w/all levels of staff within our Nat’l Sales, Copy Writers, Product, and Marketing teams. Full info/apply HERE (12/5)

JOB OPENING: PUBLICIST/AMC & SUNDANCETV/NYC: Develop PR strategies, publicity campaigns and execution resulting in media coverage for AMC and SundanceTV programming and digital initiatives. 3-5 years PR experience with strong TV/media knowledge. Full info/apply HERE (12/5)

JOB OPENING: VP MARKETING/Animal Planet/NYC: Strong marketer across platforms resp for the daily mgmt of the positioning/messaging for Animal Planet shows. Analyze and synthesize research to inform consumer positioning, dev strong & strategic on/off air media plans, identify strategic partnerships, manage events. 10+ yrs mktg exp. Full info/apply HERE (12/5)

JOB OPENING: DIRECTOR DIGITAL RESEARCH/A+E Networks/NY: Drive Dig. Revenue growth by overseeing the Dig. Ad Sales Research team efforts, KPI reporting, aud. profiling, competitive positioning, RFP responses, sales collateral & ad effectiveness research Full Info/Apply HERE (12/2)

JOB OPENING: MANAGER, MULTIPLATFORM PROGRAM RESEARCH/NBC/Univ. City, CA: Collect & analyze digital and linear prog. data from a variety of internal and external sources. Min 3 yrs TV/digital req. Full info/apply HERE (12/2)

JOB OPENING: RECEPTIONIST/OFFICE ASST, POST PROD WORKFLOW MGR, JR EDITOR/Hollywood: Entry level med exp young professional for Promo & Content Ent Mktg boutique agency hiring several spots, freelance to staff. Motivated, team player, multi-tasker. Cable Ntwk & Media Exp a +. Res/cvr: HERE (12/2)

JOB OPENING: MANAGER, PLATFORM SOLUTIONS/NBCU/NYC: Assist w/program overview of Digital Ad Sales process & systems for digital video & inventory. 4-5 yrs. exp. Full info/apply HERE (12/2)

JOB OPENING: MEDIA PLANNER/BUYER/NYC: Min 1-2 yrs relevant paid search & digital exp req. s/b well-versed in the Google Ad Words platform. prior paid search knowledge to help inform paid search strategy; media team of 9. full info/apply HERE (12/2)

JOB OPENING: MGR, SR ANALYST TV RESEARCH/CAA/LA: Produce written analysis & presentations for represented properties for brdcst/cbl/synd/OTT programs. Min 3-5yrs exp TV rsch related to synd TV pref’d. Brdcst/cble ntwk exp a +. BA deg in comm or related field. Full info/apply HERE (12/1)

JOB OPENING: PRGRM PLANNING & SCHED ANALYST/UP/ATL: Love for TV.Prior cable ntwrk exp req. Exp. conducting prgrmng needs analysis. Exp. sched eps, specials & movies according to prgrm strategy. Effective verbal & written skills. Strong attn to details. Wrking knwldg of Sims prgrm mgt sys a + Send res: HERE (12/1)

JOB OPENING: SR DIRECTOR CREATIVE SERVICES/WETA/VA (DC): Build strategic TV channel branding with creativity innovation teamwork. 8 yrs TV prod’n incl. budget mgmt. & 3 yrs supv exp. Strong TV technology communications, leadership skills. Full info/apply HERE (12/1)

JOB OPENING: PRGRM ACQUISITIONS MGR/Films Media Group/NY: 3+ yrs exp acquisi.; factual prgmng knwlg; solid ind contacts; exp: educ & learning; self-starter & deal-maker; BA/BS req 2+ years of experience. Excellent benefits package. EOE Res: HERE (12/1)

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