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TV measurement is more accurate than ever before – and also more complicated. Programmers and agencies can help advertisers target the audiences they want to reach, across platforms, but first they need to understand how to best interpret and employ the latest innovations and datasets. The Cynopsis “Ratings Master Class,” sponsored by comScore and Nielsen, offers explanations, insights and case studies from experts in the field on the tools your team needs to make their case.

Cross-platform ratings, predictive modeling, earned media strategies…TV measurement is evolving at a rapid pace, and with U.S. TV ad revenue expected to top $81 billion in 2020, you need to have a firm handle on the relevant metrics or leave money on the table.

But Cynopsis (and our sponsors comScore + Nielsen) are here to help! Register your team today (group rates available) for our Ratings Master Class on Wednesday, January 25 in New York City.

See who’s registered to attend >

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If you would like to purchase a sponsorship for the event, please contact VP of Sales & Marketing, Mike Farina at 203.218.6480.

Who Should Attend

If you are involved in any of these capacities, this Boot Camp is for you:

  • Advertising
  • Media Planning
  • Media Buying
  • Media Strategy
  • Programming
  • Marketing
  • PR
  • Business Development
  • Management
  • Production
  • Product Launches
  • Sales and Distribution
  • Ratings/Analytics
  • Ad Operations
  • View Past Attendees


  1. 9:00 am - 9:15 am

    Keynote: Turner's CRO, Howard Shimmel

    Turner CRO Howard Shimmel will address the state of audience measurement, where we need to be for 2017 and beyond, and who will help us get there.

  2. 9:15 am - 10:00 am

    Cross-platform Ratings: Bridging the Digital Divide (Session 1)

    Total audience measurement tools are here, including measurement of viewing across linear, VOD, DVR, mobile, connected TV devices and tablets. Find out:

    · How will this new data set work for you?

    · How do digital content ratings differ from total content ratings?

    · What are the two sets of metrics for digital content ratings, and how can they be used?

  3. 10:00 am - 10:40 am

    Cross-platform Ratings: Bridging the Digital Divide (Session 2)

    Marketers aren’t just looking for age and gender – they’re aiming for more specific targets. And they want you to find and measure them. You will learn:

    Methods for using data science to reach a specific audience.
    How to optimize promo and commercial schedules.
    How to utilize predictive modeling.

  4. 10:40 am - 11:00 am

    Recap and Q&A

    Not clear on what it all means? Don’t be shy! Now’s the time to have your questions answered.

  5. 11:00 am - 11:15 am

    Networking Break

  6. 11:15 am - 11:45 am

    Making Noise on Social: Getting - and Amplifying - Programming Buzz (Session 1)

    Social media helps viewers engage more deeply with television (Americans posted nearly 1 billion tweets about TV last year) – and social TV data offers networks and advertisers insights into the power of that programming, and its effect on consumer behavior. That’s info too valuable to miss.

    Session one: Refresh yourself with the latest insights, language and methodology you’ll need to understand and explain the audience’s connection with your brand. Key takeaways include:

    • The metrics and definitions, like uniques and interactions, for making your case.
    • Keys to developing an effective campaign across social platforms.
    • Strategies for marketers eager to maximize earned media for TV campaigns and sponsorships.
  7. 11:45 am - 12:15 pm

    Making Noise on Social: Getting - and Amplifying - Programming Buzz (Session 2)

    Learn by example. Here’s a case study of a network getting it right, leveraging social to engage and grow audience – and reaping the benefits.

  8. 12:15 pm - 12:30 pm

    Recap and Q&A

  9. 12:30 pm - 1:00 pm

    Networking Lunch

  10. 1:00 pm - 1:45 pm

    The Data Dig: Going Deep with Advanced Consumer Metrics (Session 1)

    Advanced targeting allows programmers to make smarter decisions about scheduling, and gives advertisers greater value. Key takeaways include:

    • How to more precisely understand your audience, from what they watch to what they buy.
    • The latest, most effective tools to optimize marketing planning.
    • How to determine the impact of TV campaigns, brand integrations and sponsorships. 
    • Privacy protocols: liability and how it’s being handled.
  11. 1:45 pm - 2:30 pm

    The Data Dig: Going Deep with Advanced Consumer Metrics (Session 2)

    You dove into the data. Now, how do you interpret audience behavior, feedback and ratings, and best share it with the media and advertising communities? Our expert shows how to make the most of all that information now at hand. 

  12. 2:30 pm - 2:50 pm

    Recap and Q&A

  13. 2:50 pm - 3:15 pm

    The Future of Measurement Fireside Chat: Can’t we all just get along?

    George Ivie, CEO and Executive Director of the Media Rating Council, and Jane Clarke, CEO and Managing Director of the Coalition for Innovative Media Measurement have a candid conversation about how to move measurement forward to something we can all agree on.


  • Jane Clarke

    Former MD and CEO
  • George Ivie

    Executive Director & CEO
  • Alec McNayr

    Co-founder & CCO
  • Ashwin Navin

    CEO and co-founder
  • Brent McGoldrick

  • Howard Shimmel

    Head of Strategy and Board of Directors
    datafuelX, Inc.
  • Kelly Abcarian

    EVP, Measurement & Impact
  • Zak Soreff

  • Tania Yuki

    Founder & CEO
  • Jeff Boehme

    SVP, Television Research
  • Trina Pepe

    Executive Director, Integrated Marketing
  • Jay Nielsen

    Sr Director, Product Leadership


Yale Club of NY

50 Vanderbilt Avenue (at the corner of 44th St)
New York, NY 10017
(212) 716-2100

  • Subway
    Take the 4, 5, 6, 7 trains or Times Square Shuttle to Grand Central and exit on Vanderbilt Avenue.
  • Railroad
    Metro-North to Grand Central and exit on Vanderbilt Avenue.
  • Parking
    Valet parking in front of the Clubhouse is available 24 hours a day. Self-parking is available at 200 Park Avenue. Hourly rates apply.


Group (3+)
Advanced Rate (Expired 01-06-2017)
Regular Rate
Individual Rate
Advanced Rate (Expired 01-06-2017)
Regular Rate




For questions related to event registrations:

Jenn Ocampo
Director of Marketing
Cynopsis Media
[email protected]


If you would like to purchase a sponsorship:

Mike Farina
VP, Sales & Marketing
Cynopsis Media
[email protected]


For information on programming and speakers:

Lynn Leahey
Editorial Director
[email protected]