CYNOPSISDIGITAL
11.22.16 Good morning. It’s Tuesday November 22, and this is your first early morning digital briefing.
Open Source Software: Open Source Software is software for which the original source code is made openly available, and can be easily redistributed and modified.
AT&T‘s DirecTV Now, the much-discussed OTT TV service that’s slated to debut on Monday, has landed a big fish. Fox Networks Group has extended its carriage deal across all of AT&T and DirecTV’s services, including DirecTV Now. The deal includes Fox News Channel, Fox Business Network, FXM, FS 1, FS 2, Big Ten Network, National Geographic, Nat Geo Wild, FX, FXX, and eighteen Fox regional sports nets. CBS is now the only major broadcaster that hasn’t yet signed on for the service.
BuzzFeed‘s most prominent investor apparently wasn’t done investing. NBCUniversal announced that it has poured another $200 million into the digital media company, identical to the amount it invested last year. Along with the funding, the companies say they will expand their sales/advertising partnership. Specifically, they’ll work together on NBCU‘s Content Studio, a short-form digital media unit geared toward advertisers. And NBCU will also sell BuzzFeed’s ad inventory. The companies say that they’ll collaborate on creating "new digital consumer experiences" for NBCUniversal’s premium content.
A CYNOPSIS MESSAGE
CYNOPSIS SOCIAL GOOD AWARDS
Late Submissions: December 15, 2016
Awards Event: Spring 2017 (NYC)
VISIT OUR WEBSITE FOR ADDITIONAL INFORMATION ON:
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Donald Trump‘s shocking victory is causing a whole lot of soul-searching among advertisers, according to a report from the Wall Street Journal‘s Alexandra Bruell and Suzanne Vranica. The meat of it: Agency figures are suddenly wondering whether they’ve been hopelessly out of touch with the rural, "elite-distrusting" voters who punched The Donald’s ticket to the White House. For decades, advertisers have relied on aspirational images of urban, upscale living. But is that the wisest approach? "Some marketers, concerned that data isn’t telling them everything they need to know, are considering increasing their use of personal interviews in research," write Bruell and Vranica. "Meanwhile, some ad agencies are looking to hire more people from rural areas as they rethink the popular use of aspirational messaging showcasing a ritzy life on the two metropolitan coasts." Check out the article here.
PushSpring, an app-based mobile audience targeting platform, announced a partnership with Cuebiq, a company specializing in location intelligence. According to the companies, the new partnership will bring Cubeiq’s functionality to PushSpring’s platform, enabling marketers to make use of "app-graph" data and location data via Audience Console, PushSpring‘s self-serve targeting platform. "This is the first time location and app graph data can be easily accessed, at scale, to create the most relevant custom audiences for marketers," said Matt Wong, PushSpring’s VP of Sales, in a statement.
Spectacles, Snapchat‘s smart glasses for recording and sharing video, have come to New York City. The company started rolling out its new hardware earlier this month, placing a Spectacles vending machine near its headquarters in Venice, California. One of those vending machines now sits in a storefront shop at 5 East 59th Street, near the corner of Manhattan’s Fifth Avenue. Beware — the line will likely be long. Also, you’ll have to shell out $130.
ABC is thinking about launching a 24-hour digital news channel, according to a report from The New York Post. The (anonymously-sourced) article states that ABC New head James Goldston is overseeing the effort. If the channel does become a reality, it won’t launch before next year, according to the report.
Likes its parent company, Facebook‘s Instagram is now in the live video business. The Instagram app now allows users to live-stream video (in select markets.) The live video feature will be a part of Instagram Stories, the Snapchat-inspired feature that launched in August. Unlike Facebook Live and Twitter‘s Periscope, Instagram’s live videos will permanently disappear after a stream ends. And in another bit of Snapchat-like functionality, Instagram has also debuted a new feature that enables users to share private photos that disappear after they’re viewed.
SHAREABLEE SOCIAL TV RATINGS: Top U.S. Streaming Shows Overall by Engagement for the week of October 31-November 6, 2016
Program, Date, Total Actions (000), Total Content, Actions per Post (000), Fans/Followers (000)
1. Orange Is the New Black (Netflix) 142, 1, 142, 9394
2. Trailer Park Boys (Netflix) 107, 15, 7, 1945
3. Daredevil (Netflix) 71, 6, 11, 3497
4. Stranger Things (Netflix) 64, 4, 16, 3633
5. Chelsea (Netflix) 50, 41, 1, 343
6. Sense8 (Netflix) 50, 2, 25, 1482
7. The Mindy Project (Hulu) 41, 42, 1, 1000
8. The Man In the High Castle (Amazon) 33, 10, 3, 268
9. Marvel’s Jessica Jones (Netflix) 15, 6, 3, 1509
10. Marvel’s Luke Cage (Netflix) 9, 5, 2, 703
Source: Shareablee Inc. The total actions metric includes the total volume of post-level likes, shares, favorites, retweets and comments. Total content includes all posts, tweets and media posted by each TV property across all platforms. Actions per post metric notes the average e number of actions garnered by each property. Total fans/followers includes Facebook and Twitter and Instagram followers.
The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating capture organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
All Series (11/14/16 – 11/20/16)
![[]](https://www.cynopsis.com/wp-content/uploads/2016/11/ListenFirst-TVI-All-Series-11.21.16.jpg)
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.
OpenSlate Engagement Data for the People & Blogs vertical, based on the engagement metric for the week ending November 20.
Channel (Engagement) / Monthly Views / Total Subs / SlateScore
mrmrsnb2 (9.5) / 21,049,230 / 2,770,824 / 707
caseyneistat (9.4) / 95,159,610 / 5,768,257 / 754
Julien Bam (9.2) / 26,411,970 / 3,038,075 / 692
Mo Vlogs (9.2) / 50,841,810 / 2,144,848 / 682
Bratayley (9.1) / 53,862,360 / 3,563,952 / 701
Flavia Calina (9.1) / 60,045,120 / 2,690,267 / 735
LosPolinesios (9.0) / 38,528,520 / 4,244,541 / 689
Joey Graceffa (9.0) / 27,123,300 / 6,984,617 / 764
FaZe Adapt (8.9) / 18,006,570 / 3,243,513 / 692
KhalafZone (8.9) / 10,373,490 / 975,544 / 632
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1-10 with higher being better. The OpenSlateEngagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.
Which former elected official famously called the internet "a series of tubes"? (Email [email protected] with your answer and be sure to include your name, company, city and state.)
Our Last Trivia Question: What is John Vincent Atanasoff credited with inventing? Answer: The first electronic digital computer. Kudos to Andy Pittman-TAMU/TX, Susan Nessanbaum-Goldberg-M and S Entertainment, Inc./CA, Louis Lewow-Lewow Media Group/GA, and David Westberg-SAG-AFTRA Federal Credit Union/CA
A CYNOPSIS MESSAGE
The iPhone 7 is highly water resistant. And as the Smart Technology YouTube channel makes clear in a new video, that’s true even if the water is boiling. Check out the trailer here.
See you tomorrow,
David Teich
11.22.16
Roberta Caploe: Publisher @robertacaploe
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JOB OPENING: MGR, PROGRAMMING & MULTIPLATFORM/CMT/Nashville: Mng execution & coordinate scheduling for programming across all linear & non-linear platform. BA deg & Min 5yrs of escalating exp in TV programming. Passionate TV viewer & a rabid consumer of content across platforms. Full info/apply HERE (12/6)
JOB OPENING: SEGMENT PRODUCERS/MSNBC/NY: We are looking for experienced Segment Producers to write and produce segments with speed and accuracy for news programming, in a breaking news environment. Full info/apply HERE (12/6)
JOB OPENING: SALES PLANNER/FUSETV/NY: Create proposals in Ad Sales sys,monitor/steward accounts, support Nat’l Account Exec w/ mktg and rsrch projects. BA, 2+ yrs media/sales plan’g req’d. click on our career page @ www.fuse.tv (12/6)
JOB OPENING: VP, PROGRAM INTEGRATION, FOOD CATEGORY/Food Network/NYC: Dvlp overall strategy for prgrm integration as well as cultivate/mng relationships w/ sales, ad sales mktg & prgrmng teams. BS/BA or grad deg in related discipline & 10-15 yrs of prod exp, incl a management role. Full info/apply HERE (12/6)
JOB OPENING: DEVELOPMENT COORDINATOR/Lucky 8 TV/NYC: Assist w/ grid mngmnt & tracking pitch status & internal movement of projects as well as support, as directed daily mngmnt of dvlpmnt projects. Create orig ideas/formats to pitch internally to the team for further dvlpmnt. Resume HERE (12/6)
JOB OPENING: HEAD OF MEDIA MARKETING AND SCHEDULING/NFL/Culver City: Dvlp on-air promo/off-air promo/digital strategies & plans to support prgrmng & mktg priorities. Min 5+yrs mktg media plan’g/buying &/or promo scheduling. exp w/use of ratings & rsch. Full info/apply HERE (12/6)
JOB OPENING: AD OPS TRAFFICKER/FMG, The Onion/Chicago & NYC: Oversee all aspects of campaign delivery & be resp for accurately setting up future campaigns, monitoring current campaigns and making necessary optimizations to ensure deliver. Detail oriented & knwlg of units–current & cutting edge. Full info/apply HERE (12/5)
JOB OPENING: NATIONAL ACCOUNT EXEC/FMG, The Onion/NYC: Persuasive, disciplined self-starter w/passion for hitting sales goals and high-volume activity to generate advertising revenue w/ agency partners. Strong mngmnt skills. & phone & email articulation of Media Plans, Content & Ideas. Full info/apply HERE (12/5)
JOB OPENING: NATIONAL ACCOUNT EXEC/FMG, The Onion/Chicago: Persuasive, disciplined self-starter w/passion for hitting sales goals and high-volume activity to generate advertising revenue w/ agency partners. Dvlp a deep understand of product & content capabilities. https://theonion.recruiterbox.com/ (12/5)
JOB OPENING: DIRECTOR, MULTICULTURAL SALES/FMG, The Onion/Chicago: Dvlp a deep understanding of product & content capabilities. Grow/mng national multi-cultural team. Work collaboratively w/all levels of staff within our Nat’l Sales, Copy Writers, Product, and Marketing teams. Full info/apply HERE (12/5)
JOB OPENING: PUBLICIST/AMC & SUNDANCETV/NYC: Develop PR strategies, publicity campaigns and execution resulting in media coverage for AMC and SundanceTV programming and digital initiatives. 3-5 years PR experience with strong TV/media knowledge. Full info/apply HERE (12/5)
JOB OPENING: VP MARKETING/Animal Planet/NYC: Strong marketer across platforms resp for the daily mgmt of the positioning/messaging for Animal Planet shows. Analyze and synthesize research to inform consumer positioning, dev strong & strategic on/off air media plans, identify strategic partnerships, manage events. 10+ yrs mktg exp. Full info/apply HERE (12/5)
JOB OPENING: DIRECTOR DIGITAL RESEARCH/A+E Networks/NY: Drive Dig. Revenue growth by overseeing the Dig. Ad Sales Research team efforts, KPI reporting, aud. profiling, competitive positioning, RFP responses, sales collateral & ad effectiveness research Full Info/Apply HERE (12/2)
JOB OPENING: MANAGER, MULTIPLATFORM PROGRAM RESEARCH/NBC/Univ. City, CA: Collect & analyze digital and linear prog. data from a variety of internal and external sources. Min 3 yrs TV/digital req. Full info/apply HERE (12/2)
JOB OPENING: RECEPTIONIST/OFFICE ASST, POST PROD WORKFLOW MGR, JR EDITOR/Hollywood: Entry level med exp young professional for Promo & Content Ent Mktg boutique agency hiring several spots, freelance to staff. Motivated, team player, multi-tasker. Cable Ntwk & Media Exp a +. Res/cvr: HERE (12/2)
JOB OPENING: MANAGER, PLATFORM SOLUTIONS/NBCU/NYC: Assist w/program overview of Digital Ad Sales process & systems for digital video & inventory. 4-5 yrs. exp. Full info/apply HERE (12/2)
JOB OPENING: MEDIA PLANNER/BUYER/NYC: Min 1-2 yrs relevant paid search & digital exp req. s/b well-versed in the Google Ad Words platform. prior paid search knowledge to help inform paid search strategy; media team of 9. full info/apply HERE (12/2)
JOB OPENING: MGR, SR ANALYST TV RESEARCH/CAA/LA: Produce written analysis & presentations for represented properties for brdcst/cbl/synd/OTT programs. Min 3-5yrs exp TV rsch related to synd TV pref’d. Brdcst/cble ntwk exp a +. BA deg in comm or related field. Full info/apply HERE (12/1)
JOB OPENING: PRGRM PLANNING & SCHED ANALYST/UP/ATL: Love for TV.Prior cable ntwrk exp req. Exp. conducting prgrmng needs analysis. Exp. sched eps, specials & movies according to prgrm strategy. Effective verbal & written skills. Strong attn to details. Wrking knwldg of Sims prgrm mgt sys a + Send res: HERE (12/1)
JOB OPENING: NATL TRAFFIC COORD-(temp job Jan-April)/Outside TV, Westport CT: Resp for coordinating all commercial traffic for nat’l feed. Sched programs; create logs for Master control; mng assets going to air. BA deg. 1+ yr exp/traffic & Wide Orbit exp a must. Working knwlg of TV brdcstg. FULL INFO/APPLY HERE (12/1)
JOB OPENING: SR DIRECTOR CREATIVE SERVICES/WETA/VA (DC): Build strategic TV channel branding with creativity innovation teamwork. 8 yrs TV prod’n incl. budget mgmt. & 3 yrs supv exp. Strong TV technology communications, leadership skills. Full info/apply HERE (12/1)
JOB OPENING: PRGRM ACQUISITIONS MGR/Films Media Group/NY: 3+ yrs exp acquisi.; factual prgmng knwlg; solid ind contacts; exp: educ & learning; self-starter & deal-maker; BA/BS req 2+ years of experience. Excellent benefits package. EOE Res: HERE (12/1)
JOB OPENING: MGR, MKTG & DIGITAL STRATEGY/Velocity/MD: Innovative leader w/360° perspective of strategic, creative & digital marketing needs including short form content & stills. Develop in-program messaging goals & strategy. Manage partnerships, barters & trade-outs for engaging brand campaigns. Full info/apply HERE (11/30)
JOB OPENING: SENIOR MANAGER, PR & Communications/Pac-12/San Francisco: Develop & implement strategic PR programs & strong story angles to increase brand awareness. 5-8 yrs of relevant sports & media exp in PR & communications. BS/BA degree. Strong ntwk contacts, B2B & B2C. Full info/apply HERE (11/30)
JOB OPENING: SR SALES PLANNER/beIN SPORTS/NYC: Create media plans while evaluating the pricing & inventory for all beIN SPORTS networks. Asst execs in strategy to maximize revenue/inventory & ensure campaigns are delivered in full. 2+ yrs exp sales plan’g or ad agency buying/plan’g. Full info/apply HERE (11/30)
JOB OPENING: SR CONTENT ACQUISITION MGR/beIN SPORTS USA/Miami: Focus on strategically growing viewership & expanding rev. Support Dir of Bus Dvlpmt/Strategy & help execute strategy for content acquisition & rights management . 7+ yrs exp licensing &/or bus. dvlpmnt in sports media ind. Resume HERE (11/30)
JOB OPENING: SVP, MARKETING/El Rey Network/Santa Monica: Lead creative, strategic initiatives for internal & external mktg that helps El Rey tell its story on-air, online & real time. 15+ yrs Sr level mktg exp, incl extensive exp on digital platforms & entertainment mktg exp. Full info/apply HERE (11/30)
JOB OPENING: PROJECT MGR, ACCT SERVICES/Viacom/NYC: Handling of Projects cross all media (print, digital, video, design & branding for Viacom & it’s properties. Min 3-5 yrs proj mngmnt exp w/ability to mng multi-platform projects from initiation thru completion within a fast-paced envir. Full info/apply HERE (11/30)
JOB OPENING: VICE PRESIDENT- HUMAN RESOURCES/DISCOVERY/LA: Strong influencer to coach/counsel employees & Sr executives of Discovery Channel, Animal Planet & Science Channel. Strategic member of nets leadership teams to dev & implement HR strategies. 10-15 yrs exp pref media ind. Full info/apply HERE (11/29)
JOB OPENING: MARKETING MGR/ATL: 3+ creative media exp. at cable network. Exp. dev. mkting strategies & creative briefs. Exp. working w/creative agencies and executing campaigns. Must have budget mgt exp. Exp. managing media trafficking for off channel. Send res: [email protected] (11/29)
JOB OPENING: PROGRAMMATIC ACCOUNT SPECIALIST/HGTV&Food Network/NY: establish/grow programmatic relationships with Agency Trading Desks, DSP’s, agency planning teams & direct clients. 3-4 yrs digital ad exp & buying/selling programmatic exp desired. Full info/apply HERE (11/29)
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