CYNOPSISDIGITAL
11.17.16 Good morning. It’s Thursday November 17, and this is your first early morning digital briefing.
Dark Social: The phrase dark social refers to the social sharing of content that occurs outside of what can be measured by online analytics programs. The term was coined by Alexis Madrigal, formerly a senior editor at The Atlantic, now an Editor-At-large for Fusion. And speaking of Fusion…
For Univision Communications, 2016 has been all about addition: Acquisitions, investments, new initiatives. But now there’s some subtraction on the way, and it comes as a bit of a shock. The company confirmed that it will lay off between 200 and 250 employees, many of them from the millennial-oriented cable net and digital media company Fusion. In an interview with the Washington Post (the first news outlet to report on the layoffs), Univision exec Isaac Lee said that business and editorial employees across Univision would be included in the layoffs. Notably, Lee told the Post that no employees of Gizmodo Media Group, the network of former Gawker Media sites that Univision acquired over the summer, would be among the layoffs. With the layoffs also comes some restructuring: Fusion.net and TheRoot.com will join Gizomodo Media Group, and Fusion’s Real Future vertical will become a part of Gizmodo.com. "Constantly adjusting our scale and our processes is a reality of the business we are all in, and is not unique to us," Lee wrote to employees in an internal memo.
Just last month, Facebook admitted to measuring video ads in a way that inflated users’ average view time. Now the company is copping to more inaccuracies. In a new blog post, the social giant admitted that its Page Insights summaries have been miscalculating page reach “as a simple sum of daily reach instead of de-duplicating repeat visitors.” (The company insists that “the vast majority of reach data” in its Page Insights was unaffected, including graphs, historical reach, and other info.) Facebook says it’s revising how it gauges Page organic reach, now measuring reach counts based on viewable impressions. (In other words, organic reach will be measured only when a News Feed post actually enters a user’s screen.) Facebook estimates that the new standard – similar to its standard for paid ads – will lower reported reach by 20% on average. The company also admitted to over-reporting users’ average time spent on Instant Articles for over a year, and to over-counting the number of clicks that referred users directly to an app or website.
Facebook’s measurement woes were actually buried at the second half of the blog post (worth checking in full – here). First the company announced some new partnerships. Facebook says it’s teaming with third-party viewability verification companies including IAS, comScore and Moat. And the company says that Nielsen will start including Facebook video and Facebook Live viewership in its Digital Content Ratings. Facebook also says that it will begin “communicating more regularly” about updates to its metrics. To that end, the company says it will create a new Metrics FYI blog devoted entirely to such updates.
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PROGRAMMING + CONTENT ACQUISITIONS
ABC’s Freeform just launched some new digital content. Party Girl, an exclusive 10-epiode short form series produced by Maker Studios and New Form Digital, has debuted on the Freeform app and on Freeform.com. The series, which stars co-creator Lisa Schwartz, centers on a young woman working at a party company that specializes in themed birthdays.
In a recent post, Nielsen points out that eSports content is rapidly gaining in popularity. 14% of the 13-years-and-older populationare now fans of pro competitive gaming. That’s a 5% increase from last year – and the numbers are only growing. That’s why Nielsen calls eSports a “potentially lucrative complement to the sports status quo.” And there’s no better time to learn more. There’s still time to register for today’s Cynopsis webinar, eSports: How to Maximize & Monetize Competitive Gaming. The webinar starts at 1:30pm ET – and you can register here.
Twitter has spent much of 2016 locking up the rights to live-streamed content, including weekly NFL games. And sometimes viewers just don’t want to watch such programming on anything other than a TV. That’s why Twitter launched Apple TV, Amazon Fire TV, and Xbox One apps about two months ago. Now Android TV joins the list. In addition to live-streams, the app offers access to popular tweets, as well as the ability to watch popular Periscope broadcasts. Another feature: Users can watch live broadcasts and a curated feed of tweets side-by-side.
Amazon reportedly paid a fortune to land the cast of Top Gear for its new automotive show. And one thing’s for sure: Amazon intends to get some bang for its buck. The Grand Tour debuts tomorrow in five countries, including the U.S. and the U.K. New episodes will roll out weekly for 12 weeks. But it won’t stop there: In an announcement on the show’s YouTube channel, The Grand Tour’s stars revealed that, come December, the show will debut in 200 countries. It’ll be available exclusively on Amazon.
CYNOPSIS DIGITAL MODEL D AWARDS
This month’s Model D Awards honored the digital media industry’s best and brightest. “We are incredibly proud to receive the honor of Best Branded Integration Web Series,” said Krista Liney, History’s SVP of Brand Creative. “ROOTS was groundbreaking in many ways, and the HISTORY team was so pleased to be able to partner with 23andMe on a contextually relevant “Know Your Roots” campaign, working with our talent to discover more about their ancestry while shining a light on the belief that identity extends beyond race.” Lukas Cudrigh, Senior Vice President of Digital Red Bull Media House, had this to say: “Winning four Cynopsis Model D awards is both a tremendous honor and a significant recognition of our commitment to establish Red Bull TV as a premier content and digital TV service provider.”
RESEARCH
@mandy1o28: this was one depressing episode of greys anatomy I miss Derek
Canvs, the language analytics company that measures emotions around content, analyzed tweets about TV and streaming programming from Nov. 9-15 using Twitter data from Nielsen. (Election-related tweets are excluded from this analysis.) Insights from the 3,599,418 tweets expressing a specific Emotional Reaction (ER) include:
– 17.8% of viewers who thought something they were watching was crazy were tuned into NBC’s Saturday Night Live.
– 10.8% of people who said their minds were blown while watching TV witnessed the Iowa Hawkeyes beat the undefeated Michigan Wolverines on ABC.
– 9% of viewers who mentioned that something on TV was awkward were watching The Real Housewives of Atlanta on Bravo.
– 3% of people who talked about being sad while watching TV were keenly affected by a particularly depressing episode of Grey’s Anatomy on ABC.
– Canvs
EXECUTIVE MOVES
Time Inc. has landed a new exec. Scott Kelliher, Yahoo’s chief of technology and telecommunications ad sales, will hold a similar position at Time Inc., overseeing technology, revenue growth and telecom ad sales across the company’s brands. He’ll hold the title of President of Technology and Telecommunications. Meanwhile, Michael Schneider, who heads up financial services, tech, and telecommunications for the East Coast, will be promoted to SVP of financial services. Both execs will report to Mark Ellis, Time Inc.’s President and COO of Sales and Marketing. Kelliher starts at Time Inc. on December 5.
TRIVIA
Hulu seems to have a thing for actors named Hugh. In fact, two of them feature prominently in Hulu original series that debuted this year. What are their last names, and what shows do they star in? (Email [email protected] with your answer and be sure to include your name, company, city and state.)
Our Last Trivia Question: What Fullscreen-owned digital media company is responsible for sci-fi and fantasy shows such as Red vs. Blue and RWBY? Answer Rooster Teeth. Kudos to Steve Johnson-SJConnects/IL, Andy Pittman-TAMU/TX, David Westberg-Sag-Aftra Federal Credit Union/CA, and Lorrie Shilling/CA
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CYNOPSIS Social Good Awards
Media professionals’ commitment to community is honored in the Cynopsis Social Good Awards, recognizing individuals and organizations who give back to the public through innovative linear TV, digital and marketing campaigns. We’ll be celebrating promotions for diversity, environmental initiatives, anti-bullying and much more.
CHECK OUT THIS YEAR’S CATEGORIES, AND START YOUR ENTRIES TODAY!
DIGITAL SPOTLIGHT
Advice to all branded content creators: If you can, cast James Corden. In a new digital series sponsored by Chase Sapphire, The Late Late Show host dives into the future of travel. In a new episode of the series, called Reserve What’s Next, Corden visits a Tennesee company that uses 3D printing technology to make vehicles. Check it out here.
See you on tomorrow,
David Teich
11.17.16
Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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JOB OPENING: MANAGER, MULTIPLATFORM PROGRAM RESEARCH/NBC/Univ. City, CA: Collect & analyze digital and linear prog. data from a variety of internal and external sources. Min 3 yrs TV/digital req. Full info/apply HERE (11/24)
JOB OPENING: RECEPTIONIST/OFFICE ASST, POST PROD WORKFLOW MGR, JR EDITOR/Hollywood: Entry level med exp young professional for Promo & Content Ent Mktg boutique agency hiring several spots, freelance to staff. Motivated, team player, multi-tasker. Cable Ntwk & Media Exp a +. Res/cvr: HERE (11/24)
JOB OPENING: MANAGER, PLATFORM SOLUTIONS/NBCU/NYC: Assist w/program overview of Digital Ad Sales process & systems for digital video & inventory. 4-5 yrs. exp. Full info/apply HERE (11/24)
JOB OPENING: MEDIA PLANNER/BUYER/NYC: Min 1-2 yrs relevant paid search & digital exp req. s/b well-versed in the Google Ad Words platform. prior paid search knowledge to help inform paid search strategy; media team of 9. full info/apply HERE (11/23)
JOB OPENING: MGR, SR ANALYST TV RESEARCH/CAA/LA: Produce written analysis & presentations for represented properties for brdcst/cbl/synd/OTT programs. Min 3-5yrs exp TV rsch related to synd TV pref’d. Brdcst/cble ntwk exp a +. BA deg in comm or related field. Full info/apply HERE (11/23)
JOB OPENING: PRGRM PLANNING & SCHED ANALYST/UP/ATL: Love for TV.Prior cable ntwrk exp req. Exp. conducting prgrmng needs analysis. Exp. sched eps, specials & movies according to prgrm strategy. Effective verbal & written skills. Strong attn to details. Wrking knwldg of Sims prgrm mgt sys a + Send res: HERE (11/23)
JOB OPENING: NATL TRAFFIC COORD-(temp job Jan-April)/Outside TV, Westport CT: Resp for coordinating all commercial traffic for nat’l feed. Sched programs; create logs for Master control; mng assets going to air. BA deg. 1+ yr exp/traffic & Wide Orbit exp a must. Working knwlg of TV brdcstg. FULL INFO/APPLY HERE (11/23)
JOB OPENING: SR DIRECTOR CREATIVE SERVICES/WETA/VA (DC): Build strategic TV channel branding with creativity innovation teamwork. 8 yrs TV prod’n incl. budget mgmt. & 3 yrs supv exp. Strong TV technology communications, leadership skills. Full info/apply HERE (11/23)
JOB OPENING: PRGRM ACQUISITIONS MGR/Films Media Group/NY: 3+ yrs exp acquisi.; factual prgmng knwlg; solid ind contacts; exp: educ & learning; self-starter & deal-maker; BA/BS req 2+ years of experience. Excellent benefits package. EOE Res: HERE (11/22)
JOB OPENING: MGR, MKTG & DIGITAL STRATEGY/Velocity/MD: Innovative leader w/360° perspective of strategic, creative & digital marketing needs including short form content & stills. Develop in-program messaging goals & strategy. Manage partnerships, barters & trade-outs for engaging brand campaigns. Full info/apply HERE (11/22)
JOB OPENING: SENIOR MANAGER, PR & Communications/Pac-12/San Francisco: Develop & implement strategic PR programs & strong story angles to increase brand awareness. 5-8 yrs of relevant sports & media exp in PR & communications. BS/BA degree. Strong ntwk contacts, B2B & B2C. Full info/apply HERE (11/22)
JOB OPENING: SR SALES PLANNER/beIN SPORTS/NYC: Create media plans while evaluating the pricing & inventory for all beIN SPORTS networks. Asst execs in strategy to maximize revenue/inventory & ensure campaigns are delivered in full. 2+ yrs exp sales plan’g or ad agency buying/plan’g. Full info/apply HERE (11/22)
JOB OPENING: SR CONTENT ACQUISITION MGR/beIN SPORTS USA/Miami: Focus on strategically growing viewership & expanding rev. Support Dir of Bus Dvlpmt/Strategy & help execute strategy for content acquisition & rights management . 7+ yrs exp licensing &/or bus. dvlpmnt in sports media ind. Resume HERE (11/19)
JOB OPENING: MANAGER, MULTIPLATFORM PR/NBC/Univ. City, CA: Collect & analyze digital and linear prog. data from a variety of internal and external sources. Min 3 yrs TV/digital req. Full info/apply HERE (11/19)
JOB OPENING: SVP, MARKETING/El Rey Network/Santa Monica: Lead creative, strategic initiatives for internal & external mktg that helps El Rey tell its story on-air, online & real time. 15+ yrs Sr level mktg exp, incl extensive exp on digital platforms & entertainment mktg exp. Full info/apply HERE (11/19)
JOB OPENING: PROJECT MGR, ACCT SERVICES/Viacom/NYC: Handling of Projects cross all media (print, digital, video, design & branding for Viacom & it’s properties. Min 3-5 yrs proj mngmnt exp w/ability to mng multi-platform projects from initiation thru completion within a fast-paced envir. Full info/apply HERE (11/19)
JOB OPENING: VICE PRESIDENT- HUMAN RESOURCES/DISCOVERY/LA: Strong influencer to coach/counsel employees & Sr executives of Discovery Channel, Animal Planet & Science Channel. Strategic member of nets leadership teams to dev & implement HR strategies. 10-15 yrs exp pref media ind. Full info/apply HERE (11/19)
JOB OPENING: MARKETING MGR/ATL: 3+ creative media exp. at cable network. Exp. dev. mkting strategies & creative briefs. Exp. working w/creative agencies and executing campaigns. Must have budget mgt exp. Exp. managing media trafficking for off channel. Send res: [email protected] (11/19)
JOB OPENING: PROGRAMMATIC ACCOUNT SPECIALIST/HGTV&Food Network/NY: establish/grow programmatic relationships with Agency Trading Desks, DSP’s, agency planning teams & direct clients. 3-4 yrs digital ad exp & buying/selling programmatic exp desired. Full info/apply HERE (11/19)
JOB OPENING: DIR LEGAL & BUSINESS AFFAIRS/AMC Networks: WE tv and BBC America/NYC: 5+ yrs exp as a contracts mgr or 3 yrs as a legal and/or biz affairs attorney in entertainment. Solid drafting skills, knowledge of the production of scripted and unscripted TV programming pref. Full info/apply HERE (11/18)
JOB OPENING: ANALYTICS SUPERVISOR/NCC MEDIA/NY: Excpetnl prblm-solving and multi-tasking skills, leadership traits, strong organizational skills, able to meet deadlines, prior TV Media exp., advncd Excel a must. RESUMES [email protected] (11/18)
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