Cynopsis: Digital

CynopsisDigital Good morning. It’s Wednesday September 13, 2017 and this is your your first early morning Digital briefing! TODAY’S CODEBREAKER   Canonical Link Element: A canonical link element is an HTML element that helps webmasters avoid duplicate content issues. The canonical link element specifies the “canonical” or “preferred” version of a web […]

CynopsisDigital Good morning. It’s Tuesday September 12, 2017 and this is your your first early morning Digital briefing! TODAY’S CODEBREAKER   Tweetstorm: A tweetstorm is a thread of multiple Twitter posts, generally focused on one topic, that a user tweets out in quick succession. For a Twitter user looking to explore a […]

CynopsisDigital Good morning. It’s Monday September 11, 2017 and this is your your first early morning Digital briefing! TODAY’S CODEBREAKER   Baseband Transmission: A type of digital data transmission in which each medium (wire) carries only one signal or channel at a time is called Baseband Transmission. Broadband transmission enables a single […]

CynopsisDigital Good morning. It’s Thursday September 7, 2017 and this is your your first early morning Digital briefing! TODAY’S CODEBREAKER   Lossy Compression: In digital file size reduction, Lossy Compression is a technique for shrinkage that compromises some precision of detail (think JPEG’s). Most video compression technologies, such as MPEG, use a Lossy technique. […]

CynopsisDigital Good morning. It’s Thursday September 7, 2017 and this is your your first early morning Digital briefing! TODAY’S CODEBREAKER   Yield Optimization: In digital advertising, yield optimization broadly refers to data analysis and optimization techniques that maximize performance and revenue.     JUST IN…   In its never-ending efforts to one-up […]

CynopsisDigital Good morning. It’s Wednesday September 6, 2017 and this is your your first early morning Digital briefing! TODAY’S CODEBREAKER Black Hat and White Hat SEO: Broadly speaking, Black hat search engine optimization (SEO) refers to SEO activities that focus only on search engines, rather than on a human audience, and usually […]

CynopsisDigital Good morning. It’s Tuesday September 5, 2017 and this is your your first early morning Digital briefing! TODAY’S CODEBREAKER Ad Extensions: Ad extensions are additional bits of information about a business, such as phone numbers or links to a specific page on a website, that marketers can add to their ads. […]

CynopsisDigital Good morning. It’s Friday September 1, 2017 and this is your your first early morning Digital briefing! TODAY’S CODEBREAKER Remarketing: Remarketing is a strategy in which marketers target visitors who have already visited their webpage, but may not have made a purchase or enquiry yet. Remarketing enables marketers to target ads […]

CynopsisDigital Good morning. It’s Thursday August 31, 2017 and this is your your first early morning Digital briefing! TODAY’S CODEBREAKER Outbound Marketing: The opposite of inbound marketing, outbound marketing entails efforts to actively go out and find customers where they are, instead of bringing them to the company. Outbound marketing efforts usually […]

CynopsisDigital Good morning. It’s Tuesday August 29, 2017 and this is your your first early morning Digital briefing! TODAY’S CODEBREAKER Inbound Marketing: Inbound marketing is a marketing technique that focuses on attracting customers using company-created internet content. The goal is to get potential customers to visit the company, instead of competing with […]