09/05/17: Apple, expanding video efforts, may buy space at famed Hollywood studio

Good morning. It’s Tuesday September 5, 2017 and this is your your first early morning Digital briefing!


Ad Extensions: Ad extensions are additional bits of information about a business, such as phone numbers or links to a specific page on a website, that marketers can add to their ads. Ad extensions are common in search advertising.
As has been reported for months, Apple is preparing to ramp up its original video efforts. And according to a new report from the Financial Times, the company may soon snatch up a famous bit of real estate to help make it happen. The tech giant may set up shop in the Culver Studios, a famed Hollywood production space that’s been used by legendary producers like Cecil B. Demille and David O. Selznick. According to the Financial Times, Apple may lease space on the lot that’s next door to Sony Pictures. Speaking of Sony, Apple nabbed Sony TV’s now-former co-Presidents, Jamie Erlicht and Zack Van Amburg, back in June. Wherever Apple sets up shop, the pair will lead its original content efforts. Apple hasn’t commented on the Financial Times report.
Damien Chazelle, the writer-director behind La La Land and Whiplash, has seen nothing but success during his young career. Now he’s doing what a lot of successful people tend to do these days: inking a deal with Netflix. Chazelle will executive produce The Eddy, an upcoming eight-episode musical drama series, which Netflix says will be shot on location in France. Chazelle will also direct two of the show’s episodes. Set in Paris, The Eddy will focus on a nightclub, its owner, and the nightclub’s house band. Written by Jack Thorne (Star Wars: Episode IX), the series will be Chazelle’s first TV project. 
Noggin, Nickelodeon’s SVOD service for preschool-aged kids, just improved its language skills. Noggin has added 100 Episodes from the first four seasons of Dora the Explorer. All told, Noggin now has over 1,000 full-length TV episodes. The service costs $5.99 per month.
Mimosas, music, breakfast and a tremendous awards ceremony…
September 19 | The Yale Club, NYC
In addition to our 2017 finalists, Cynopsis will be honoring our Luminary Award recipients: the Content Pioneer Award, going to pocket.watch; the Video Vanguard Award, going to YouTube Kids; and the Family Viewing Award going to NBC’s Little Big Shots. Also enjoy a musical performance by The Joyous Quintet, a popular act featured on Little Big Shots.

Google’s Daydream View headset got a major price cut – if you’re buying it from Verizon, at least. The telco’s website is now selling the device for $39.99. The headset, the central piece of Google’s Daydream platform for mobile VR, debuted last year. Its original price was $79.99, though it had previously dropped to $59.99. The Daydream View is still being sold at full price in some places, including Google’s online store. As Variety points out, the steep price cuts elicits a question: Is Google planning to roll out a new, more expensive version of the View sometime soon? The company hasn’t commented on the matter.
Google’s iOS search app is getting some new updates. For one, the app is adding a Trending Searches feature. Google will now show iOS users searches that are “trending around you” when the search box is tapped on. (Twitter and Facebook have similar features.) In addition, Google’s iOS spp will now show users Instant Answers as they type, allowing them to get fast info before they press the search button.
Amazon recognizes its rapidly growing competition in the smart speaker market – and it’s moving to defend its turf, according to a new report from the Wall Street Journal. The paper reports that Amazon has been pouring resources into Alexa, its voice-activated AI product. The company is reportedly adding hundreds of new engineers to the Alexa program, and giving the unit hiring preference over other divisions. You can read the story here.
As first reported by Bloomberg, Tom Calderone is out at Spotify. Formerly the President of VH1, Calderone had served as the music streamer’s Global Head of Content Partnerships since last year. He oversaw Spotify’s original video and podcast efforts. As Bloomberg points out, those initiatives have struggled to catch on with audiences. A spokesperson from Spotify tried to frame things differently, writing that the company is focusing on “expanding video offerings on RapCaviar, Rock This and other popular Spotify owned and operated playlists.” Building video and podcast content “remains a priority,” the spokesperson wrote.
… for the week of Monday, Monday, September 4, through Sunday, September 10.
– People Now at People.com, Monday-Friday at 8:30a ET and 11:30a ET. Guests include model and beauty queen Olivia Culpo, actress Taryn Manning (Netflix’s Orange Is the New Black), and the cast of Warner Bros. Pictures It
Netflix: Marc Maron: Too Real, a new comedy special, debuts tuday, September 5
Netflix: Season 4 of animated comedy BoJack Horseman debuts Friday, September 8
Netflix: The Confession Tapes, a new documentary, debuts Friday, September 8
Netflix: Fabrizio Copano: Solo Pienso En Mi, a new comedy special, debuts Friday, September 8
Netflix: Joaquín Reyes: Una y no más, a new comedy special, debuts Friday, September 8
Netflix: Fire Chasers, a new unscripted series, debuts Friday, September 8
Netflix: Greenhouse Academy, a new unscripted series aimed toward tweens, debuts Friday, September 8
Netflix: Season two of family-oriented animated series Spirit: Riding Free debuts Friday, September 8
Netflix: Original film #realityhigh debuts Friday, September 8
Amazon Video: Season 2 of One Mississippi debuts Friday, September 8
Our Last Trivia Question: Bill Skarsgård, who plays the titular role in the upcoming film adaptation of Stephen King’s It, isn’t a stranger to scares. He previously starred in a horror-heavy Netflix series; which one? Answer: Hemlock Grove. Kudos to Louis Lewow-Lewow Media Group/GA, Mathew Melendez-SUNY JCC Jamestown/NY, David Westberg-SAG AFTRA Federal Credit Union/CA, Tom Moore-Kalt Productions/CA, and Lorrie Shilling/CA
Google’s first-ever Twitter post was written in binary code. What it did translate to in English? (Email [email protected] with your answer and be sure to include your name, company, city and state.)
Cynopsis Esports Master Class – Reserve your space, while you can
Cynopsis is partnering with ESL to provide you with the ultimate esports experience, including:
A high-level look at the opportunities and challenges in the esports industry, an information-packed event with experts in the esports space AND a VIP/behind-the-scenes tour of ESL One with a pass to the weekend esports tournament.
Space is limited – Register NOW

More than a decade ago, HBO’s Curb Your Enthusiasm may have saved someone’s life. No, really. Angelino Juan Catalan stood accused of murder and was facing the death penalty. But he found salvation when his lawyer dug up unused footage from the Larry David-helmed comedy, which proved that Catalan had been at a Dodgers game when the crime was taking place. On September 29, Netflix is releasing Long Shot, a documentary about the incident. The trailer just dropped, and David himself makes an appearance; watch here.
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CYNOPSISJOBS – For More jobs, please visit Cynopsis.com
JOB OPENING: AD SALES ASST DR/FUSE Media/NY: Recent grad w/previous ad sales/adv internship exp. to asst ad sales dept. Strong Excel & multi-tasking a +. Good comm, interpersonal & organzt’l skills. Apply HERE (9/12)

JOB OPENING: DEVELOPEMENT DIRECTOR/FUSE Media/LA: Developing ideas from concept through presentation or pilot. Work with internal depts and ext. productions partners, pitches, create and dev. concepts, manage presentation and pilot prod. Good comm, interpersonal & organzt’l skills. Apply HERE (9/12)

JOB OPENING: MARKETING DIRECTOR/FUSE Media/LA: creative development and delivery of the network branding, promotional campaigns and cross-promotional marketing initiatives on an interim basis. Apply HERE (9/12)

JOB OPENING: VICE PRESIDENT DEVELOPMENT/FUSE Media/LA: development process from ideation to post-production. Contrubite to strategic planning, content lens, channel management and be responsible for executing programming strategies through the development process. Apply HERE (9/12)

JOB OPENING: FIELD MARKETING SPECIALIST/Spectrum Reach/St. Petersburg, FL: Work w/Ad sales & help deliver mktg plans that drive client awareness. 3-5 yrs of ad sales mktg exp pref’d. Strong knwlg advertising/media, digital products & advanced ad products is a +. Res/cvr: HERE (9/8)

MGR MEDIA RIGHTS & LICENSING/MSG CO/NYC: Negotiate, draft and assist with administration of license agreements. Work with MSG’s stakeholders to assess music and other IP-related clearance and use issues. 5+ yrs relevant exp incl contract drafting & negotiating licensing. Full info/apply HERE (9/7)

JOB OPENING: AD SALES ACCOUNT EXEC/Crown Media Family Networks/LA: Sell Nat’l advertising time to ad agencies and clients. Strong negotiation skills and presentation skills. Strong knowledge of Los Angeles mktplace. BA/BS req & Min 2 yrs exp. Apply HERE (9/7)

JOB OPENING: SALES COORDINATOR/Nat Geo Partners/NYC: Support 3 Sales Execs & 2 VPs. Assist w/Print RFPs, mng forecasts, support VP on linear initiatives, help gather sales materials & prep for sales calls; asst w/basic client req’s & take on special. Full info/apply HERE (9/7)

JOB OPENING: DIR, FINANCIAL REPORTING/AMCN/NY: 10+ yrs tech accting & reporting exp. 2+ yrs superv exp. Prepare the consolidated fin statemnts, incl bal sheet, inc statemnt, statemnt of comprehensive inc & statemnt of cash flows & related footnote disclosures for AMC Networks Inc. on a quarterly basis. Perf calculation of earnings per share for the quart & annual SEC rpts. Full info/apply HERE (9/7) 

JOB OPENING: FREELANCE DIR, BRAND MKTG/NFL/NYC: Build executable mktg strategies for new/existing brand initiatives and platforms that leverage consumer rsrch, goals & overall brand strategy. 8-10 yrs of exp in consumer mktg, in-house or agency. Detail oriented & orgnzd. Full info/apply HERE (9/7) 

SR DIRECTOR, DIGITAL STRATEGY & BUSINESS DEVELOPMENT/NBCU/Universal City: Evaluate, structure & help implement business growth opportunities in the digital media space. Bus Dev exp & track record of growing a consumer-facing, entertainment-focused digital property. BA deg, MBA pref’d. Full info/apply HERE (9/6)

JOB OPENING: PROD MNGR, ON-AIR/NYC: Mng promotional assets & timelines for orig prog slate. Work w/producers & vendors for promos, EPK shoots. Request & track show materials for promo use. 5-7 yrs exp, pref w/in Crtv Svcs. Exp working with scripted series. Resume HERE (9/6)

DIGITAL AD OPERATIONS SENIOR ASSOCIATE/A+E Networks/NY: Coordinate detailed implementation for complex online campaigns across all A+E Networks non-linear properties, including desktop, mobile/tablet, OTT and STB-VOD. Full Info/Apply HERE (9/6)

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