09/11/17: Facebook could spend $1 billion on original shows

Good morning. It’s Monday September 11, 2017 and this is your your first early morning Digital briefing!

TODAY’S CODEBREAKER

Baseband Transmission: A type of digital data transmission in which each medium (wire) carries only one signal or channel at a time is called Baseband Transmission. Broadband transmission enables a single wire to carry multiple signals simultaneously.

JUST IN…

Facebook wants to be a video-first platform and it’s prepared to spend as much as $1 billion on original shows through next year, sources tell The Wall Street Journal. This comes as Apple is prepared to spend on equal amount on content, putting both companies in direct competition with the likes of Amazon, HBO, Netflix and a host of others. Facebook also wants to make it easier for users to consume and share video on the platform, so it’s been talking with record labels to secure rights to music playing in the background of videos users upload.

Disney CEO Bob Iger says the company won’t be licensing Star Wars and Marvel films to Netflix but will offer them on the new direct-to-consumer streaming services the company plans to launch in 2018 (ESPN) and 2019 (possibly a Disney product). It’s reported that the ESPN service could mimic iTunes in that viewers could pay as they go rather than commit to a fixed subscription.

PROGRAMMING

Time Inc. is extending its content reach by launching a new video series for Facebook’s Watch platform. It’s a “cooking reality show” titled Homemade vs. The Internet and it will run for five episodes, with a new episode airing each Sunday.

A CYNOPSIS MESSAGE

Networking reception, music, breakfast and a tremendous awards ceremony…

The 6^th Annual Kids !magination Awards

September 19 | The Yale Club, NYC

Cynopsis, along with participant sponsor NBCUniversal Kids, will be honoring our dozens of category finalists AND our Luminary Award recipients: the Content Pioneer Award, going to pocket.watch; the Video Vanguard Award, going to YouTube Kids; and the Family Viewing Award going to NBC’s Little Big Shots.

Get your tickets today before we sell out

BRAND INSIDER

Another marketer has decided to take its programmatic and digital display buying in-house in an effort to better deal with digital fraud. Sprint’s yet-to-be-named unit will include its own production operation, YellowFan Studios. The telecom company will continue to work with agency Droga5 for strategy and Horizon Media for ad buying on TV and other platforms.

ADVERTISING

Digital kids advertising specialist Super Awesome is touting a report by PwC estimating that by 2019 the kids digital ad market will reach $1.2 billion globally as it grows by 25% year over year. PwC says that 28% of total advertising within the kids market will be digital by 2019.

Identity management company Drawbridge has formed a partnership with LiveRamp, which provides omnichannel identity resolution. Access to the Drawbridge Connected Consumer Graph now extends to the more than 500 adtech and martech platforms leveraging LiveRamp IdentityLink to power people-based marketing. The partnership is designed to enable marketers to create more consistent experiences for consumers across their many connected devices.

RADIO

Cumulus Media is going to license WideOrbit’s traffic software at all of its 447 stations nationwide. The agreement will enable Cumulus stations to traffic and manage digital, network and barter ads, facilitate electronic payments and optimize revenue. The deal will replace Cumulus’ Stratus traffic system, which will phase out beginning sometime before the end of the year and through the first quarter of 2019.

PROGRAMMATIC

WPP’s Mindshare has a new staffer named ANNA. It’s actually a system implemented this week to let programmatic media planners automate targeting and create lots of audience segments faster than ever. Now in beta, ANNA depends on the AppNexus demand-side platform and a new application programming interface from dynamic creative optimization platform Jivox.

The Trade Desk is going deeper in its integration with Tremor Video that will enable media buyers to access more premium programmatic inventory across connected TV and over-the-top platforms. The deal includes supply from DISH, Sling TV, A+E Networks and Bloomberg Media, the charter publishers participating in the offering.

Alphonso TV is renewing its partnership with the Tremor Video demand-side platform through December of 2018. As a result, the Tremor DSP will continue to be the exclusive source for Alphonso’s real-time TV viewership data from more than 40 million devices and 30 million households.

EXECUTIVE MOVES

GroupM in Canada has created the new position of Chief Commercial Officer support its service expansion and trading efforts. It’s being filled by Stuart Garvie, who most recently was Deputy Global Trading Director at WPP’s Maxus.

Ted Malone is the new VP of Consumer Products and Services at TiVo. He comes from Ericsson where he headed the company’s IPTV portfolio.

TRIVIA

On which Amazon series did Senator Chuck Schumer guest? (Email [email protected] with your answer and be sure to include your name, company, city and state.)

Our Last Trivia Question: This Illinois-born actress plays the mother of the title character Lady Bird in the upcoming film from writer/director Greta Gerwig. Answer: Laurie Metcalf. Kudos to Andy Pittman-TAMU/TX, Andy Bellamy-Producers Guild of America/NY, Susan Nessanbaum-Goldberg-M and S Entertainment/CA, David Westberg-SAG-AFTRA Federal Credit Union/CA, Tom Moore-Kalt Productions/CA, Lorrie Shilling/CA, David Korduner-DGA/CA.

A CYNOPSIS MESSAGE

Inaugural Judges Selected for Cynopsis Short Form Video Festival

Jurors include execs from AwesomenessTV, CNE, Dick Clark Productions, Scripps & more . The Cynopsis Short Form Video Festival & Conference will recognize outstanding work in this emerging space, showcasing fresh and surprising storytelling across platforms. The winning videos be screened at this one-of-a-kind festival, that also includes though-provoking discussions with producers, directors, actors and marketers.

Submit your short form content by 10/20

DIGITAL SPOTLIGHT

Those who weren’t around when America Online (yes, AOL) was the Google of its generation might appreciate this brief documentary that chronicles the swift rise and subsequent fall of the first Internet empire. No dial-up modem required!

David Teich
Roberta Caploe Publisher @robertacaploe	Diane K Schwartz Senior Vice President Media Communications Group	Cynopsis Ad Sales Mike Farina \| 203-218-6480 VP, Sales	Cynopsis Job Listings Sales Trish Pihonak \| 203-899-8459 Director of Operations

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JOB OPENING: SALES SERVICE REP/Weather Channel/Chicago: Candidates looking to grow career and knowledge supporting AE’s and Dir of Chicago Office. Must have 1+ yrs. current Cable TV media experience to be considered. Go to https://careers.weathergroup.com/ to apply or email [email protected] (9/14)

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