American teenager Hayes Grier returns to the screen with back-to-back season two and three renewals of his unscripted comedy series Top Grier in early 2018. The series about the day-to-day antics of Grier’s tight-knit family and crew of friends in America’s Heartland will be distributed on Complex Networks’ Rated Red digital channel, available via Verizon go90.
Amazon canceled Z: The Beginning of Everything, based on the life of Zelda Fitzgerald, which was a bit of a surprise – the dramedy had been renewed for a sophomore season, with Karl Gajdusek (Stranger Things) named showrunner.
YouTube gains a new docu-series on Sept. 12 with the debut of Indie Lens Storycast. It’s a collaboration between Independent Lens and PBS Digital Studios featuring a range of topics, from robot-building girls to dads navigating the waters of fatherhood.
Never a dull moment for Facebook’s public relations folks. This week brings two mini-crises as the social media juggernaut was asked to explain why its ad platform claims to reach millions more people than U.S. Census data show reside there. It was subsequently revealed that Facebook has identified about 500 “unauthentic” accounts with suspected ties to Russia that spent $100,000 on ads that seemed to be for the purposes of influencing the 2016 U.S. General Election.
The latest study from MediaRadar shows that more than 60% of digital publishers auto-play at least half of their video ads. The information gleaned from some 63,000 ads in the first six months of 2017 also reveals that 31% of publishers auto-start 75% ore more of their on-site, video ad inventory.
Bringing custom messaging to national TV ad spots for the first time, Omnicom’s OMD and Publicis’ Zenith have teamed with two-year-old tech firm Adcuratio Media on a platform that upgrades national ad inventory. Covering both broadcast and cable nets and across multiple cable operators, it creates the potential to deliver targeted ads to 108 million U.S. households. Brands involved include Clorox, with Axciom participating as data provider.
OTT + SVOD
Just in time for the new National Football League season, Fubo has signed a new carriage agreement that adds NFL Network to the Fubo Premier base package. The deal also adds NFL RedZone to the Fubo Sports Plus add-on.
Talk about going to school. Hulu is teaming with Spotify for a new discounted streaming bundle that in essence gives Hulu to college students for free.The Spotify Premium for Students streaming plan is being enhanced by adding Hulu access for the same $4.99-per-month rate that Spotify has been charging students for streaming music.
OpenX unveiled a new product that makes the online digital media bidding process explicit and transparent. It enables bidders to choose whether they want to use the traditional second-price auction method or an explicit, first-price auction. OpenX claims the addition makes it the first platform to explicitly offer a transparent first-price auction option for buying biddable media programmatically.
Pew Research Center says that two-thirds (67%) of Americans now get at least some of their news via social media platforms. That’s up from 62% in early 2016, with the increase attributed to greater adoption among older, less educated and non-white Americans.
Data management platform Lotame appointed Eric Marterella as Chief Revenue Officer. Marterella comes from Sprinklr where he served as a Global Vice President.
DigitasLBi has elevated Jenny Awasano to the role of SVP/Group Creative Director, in which she will lead the agency’s American Express Consumer business while continuing to work on new business and special projects.
VideoAmp has named former FreeWheel Chief Financial Officer and Chief Financial Officer Tom Schmitt its Chief Financial Officer, and Krista Thomas Global Head of Marketing. Thomas most recently was VP Product Marketing, Mobile and Video for Rubicon Project.
Spencer Kimball joins CNBC.com as a News Editor on the breaking news team. He spent two years as U.S. Editor of Handelsblatt Global, the English edition of the daily German business newspaper.
This Illinois-born actress plays the mother of the title character Lady Bird in the upcoming film from writer/director Greta Gerwig. (Email [email protected] with your answer and be sure to include your name, company, city and state.)
Our Last Trivia Question: Which Buffy The Vampire Slayer/Angel alum currently serves as co-showrunner of Netflix’s The Defenders? Answer: Doug Petrie. Kudos to Tom Moore-Kalt Productions/CA, David Westberg-SAG-AFTRA Federal Credit Union/CA.