| A CYNOPSIS MESSAGE |
Adapt your marketing strategy to fit a new (and impactful) generation
Tuesday, September 26 | 1:30-3:00pm ET
Gen Z is the largest, most diverse group of media users ever, according to a new report from Nielsen. In this live online event, you’ll learn: How to encourage conversation around TV shows and brands, how to employ apps and social platforms that are most popular with Gen Z, how to engage with Chatbots and VR and much more!
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OTT SVOD
Just how popular are the Fighting Irish? The NBC Sports Gold service is set to launch an internationally-targeted streaming package devoted entirely to Notre Dame college football. Called the Notre Dame Football Season Pass, it’ll be available in Canada, Austria, Germany, Denmark, Ireland, Italy, Luxembourg, the Netherlands, Japan, Spain, Sweden, Switzerland, and the U.K. The package will feature live and on-demand access to home games during the 2017 season. All told, it’ll cost $49.99. Consumers will also be able to purchase individual games for $9.99.
VIRTUAL + AUGMENTED REALITY
Developers just got a look at ARCore, Google’s new augmented reality software development kit. Google says that intends to introduce ARCore to some 100 million phones in the not-too-distant future. The SDK lets developers build AR apps that overlay digital objects into a phone’s camera view. Google debuted several demos on Tuesday, including one app in which animated characters appear to pop up out of nowhere. ARCore is designed to run on most Android smartphones. At launch, Google will make it available on the Samsung Galaxy S8, as well as its own Pixel phones. It’s a good time for Google to jump into the space; competitors Apple and Facebook have both been working on their own AR efforts.
Apparently Pokemon Go wasn’t quite terrifying enough. AMC Networks and Next Games are preparing to launch The Walking Dead: Our World, a new location-based augmented reality that will plant bloodthirsty zombies into real-world settings. The game will be available for iPhone, iPad, and Android devices. A release date hasn’t been announced.
ADVERTISING
MediaRadar, a software firm that tracks and researches ad-sales data, is rolling out a new tool for publishers. Called the Power Prospecting Report, the product is designed to let users identify and categorize ad sales leads through MediaRadar’s proprietary data. Among other features, publishers can use the Power Prospecting Report to compile prospect lists using various filters, and can narrow lead lists to businesses occupying specific areas of product categories.
APPS + PLATFORMS
According to recent reports, Apple’s September 12 announcements will include an updated Apple TV that can stream video in 4K HD and high dynamic range (HDR). But according to the Wall Street Journal, the tech giant has been clashing with movie studios when it comes to pricing. Apple reportedly plans to sell 4K films for $20. (Currently, most new HD films sell through iTunes for $15.) According to the Journal, some Hollywood studios have been pushing Apple to charge at least $25 or $30 for 4K movies. Such a price increase would, of course, mean more revenue for the studios. This isn’t a new story; Apple has faced similar fights when it comes to film and music licensing. Ultimately, the tech company has tended to embrace the idea that lower prices lead to more purchases, and ultimately a healthier business model.
WhatsApp has begun verifying business accounts. The Facebook-owned messaging app has been doling out little green check marks to businesses whose contact info checks out. It’s just a pilot program to start, and only a small number of businesses are participating. Separately, it seems that WhatsApp may be preparing to launch a new standalone Android app devoted entirely to businesses. That’s according to code analysis from WABBetaInfo, a website that’s accurately uncovered soon-to-launch WhatsApp features before.
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| A CYNOPSIS MESSAGE |
“…part revival meeting and part college reunion…”
Connect and Regroup at the Cynopsis Kids !magination Awards
“The Cynopsis Kids !magination Awards is a who’s who of everyone you’ve known – or would like to know in the kids industry. The event itself is a first rate, lively production with a friendly vibe that feels like part revival meeting and part college reunion. ”
– Alan W | Sayles & Winnikoff Communications
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BRAND INSIDER
When you think of hamburgers, do you also think of crushing professional disappointment? If not, Burger King is here to help. The fast food chain is offering a free Whopper to anyone who just got fired – so long as they can prove it on LinkedIn. Just go to the professional networking site and type “I got fired. I want a free whopper. #WhopperSeverance”. Then BK will send you a link to register for a Whopper “severance package” in the mail. That package includes a free Burger King gift card. It’s a very strange promotion, but you can’t say it isn’t original.
MEASURING UP
The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating capture organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Twitter, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
Streaming Series (8/21/17 – 8/27/17)
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Twitter, Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.
EXECUTIVE MOVES
VidCon is getting a new CEO. Jim Louderback will take over as chief exec of the annual conference, which caters to video creators and their fans. Louderback has overseen VidCon’s “Industry Track” section for the past three years. He previously co-founded the online video network Revision3, which was acquired by Discovery back in 2012. (He continued holding the chief executive role at Revision3 until 2014.) At VidCon, Louderback replaces Hank Green. Green founded the conference, and had served as its CEO since 2010.
Jessica Powell, Google’s communications chief since 2012, is leaving the company. And she’s got a novel reason for doing so, according to a memo she sent to Google staffers: She’s heading to grad school. Powell officially steps down on September 1.
TRIVIA
Channing Tatum and Joseph Gordon-Levitt co-star in which recently released streaming series? (Email [email protected] with your answer and be sure to include your name, company, city and state.)
Our Last Trivia Question: Julie Klausner, creator and co-star of Hulu’s Difficult People, wrote a young adult novel, which was published in 2013. What is it called? Answer: Art Girls Are Easy. Kudos to Andrew Bellamy-Producers Guild of America/NY, Andy Pittman-TAMU/TX, Susan Nessanbaum-Goldberg-M and S Entertainment/CA, David Westberg-SAG-AFTRA Federal Credit Union/CA, Tom Moore-Kalt Productions/CA, and Gloria L. Price-CBS News/NY
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| A CYNOPSIS MESSAGE FROM CTHRA |
CTHRA’s HR Symposium to Inspire Disruptive Thinking
October 25-26 · Philadelphia
Embrace brainstorming without boundaries and develop winning strategies for the future by attending THE INDUSTRY’S LARGEST GATHERING OF HR PROFESSIONALS. The HR Symposium will feature a dynamic lineup of sessions and three networking events. Speakers include a futurist, hybrid thinker, social change advocate, big data experts and more. Please join us!
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DIGITAL SPOTLIGHT
As mentioned above, YouTube has made some new updates to both its web platform and its mobile app. The company released a quick video overview of those changes, which you can watch here.
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| CYNOPSISJOBS – For More jobs, please visit Cynopsis.com |
JOB OPENING: MGR MEDIA RIGHTS & LICENSING/MSG CO/NYC: Negotiate, draft and assist with administration of license agreements. Work with MSG’s stakeholders to assess music and other IP-related clearance and use issues. 5+ yrs relevant exp incl contract drafting & negotiating licensing. Full info/apply HERE (9/7)
JOB OPENING: AD SALES ACCOUNT EXEC/Crown Media Family Networks/LA: Sell Nat’l advertising time to ad agencies and clients. Strong negotiation skills and presentation skills. Strong knowledge of Los Angeles mktplace. BA/BS req & Min 2 yrs exp. Apply HERE (9/7)
JOB OPENING: SALES COORDINATOR/Nat Geo Partners/NYC: Support 3 Sales Execs & 2 VPs. Assist w/Print RFPs, mng forecasts, support VP on linear initiatives, help gather sales materials & prep for sales calls; asst w/basic client req’s & take on special. Full info/apply HERE (9/7)
JOB OPENING: DIR, FINANCIAL REPORTING/AMCN/NY: 10+ yrs tech accting & reporting exp. 2+ yrs superv exp. Prepare the consolidated fin statemnts, incl bal sheet, inc statemnt, statemnt of comprehensive inc & statemnt of cash flows & related footnote disclosures for AMC Networks Inc. on a quarterly basis. Perf calculation of earnings per share for the quart & annual SEC rpts. Full info/apply HERE (9/7)
JOB OPENING: FREELANCE DIR, BRAND MKTG/NFL/NYC: Build executable mktg strategies for new/existing brand initiatives and platforms that leverage consumer rsrch, goals & overall brand strategy. 8-10 yrs of exp in consumer mktg, in-house or agency. Detail oriented & orgnzd. Full info/apply HERE (9/7)
JOB OPENING: SR DIRECTOR, DIGITAL STRATEGY & BUSINESS DEVELOPMENT/NBCU/Universal City: Evaluate, structure & help implement business growth opportunities in the digital media space. Bus Dev exp & track record of growing a consumer-facing, entertainment-focused digital property. BA deg, MBA pref’d. Full info/apply HERE (9/1)
JOB OPENING: PROD MNGR, ON-AIR/NYC: Mng promotional assets & timelines for orig prog slate. Work w/producers & vendors for promos, EPK shoots. Request & track show materials for promo use. 5-7 yrs exp, pref w/in Crtv Svcs. Exp working with scripted series. Resume HERE (9/1)
JOB OPENING: DIGITAL AD OPERATIONS SENIOR ASSOCIATE/A+E Networks/NY: Coordinate detailed implementation for complex online campaigns across all A+E Networks non-linear properties, including desktop, mobile/tablet, OTT and STB-VOD. Full Info/Apply HERE (8/31)
JOB OPENING: VP CONTENT/FlyQuest/LA: Out of the box thinker who thinks strategically and sets directions aligned to company’s strategy, applying external perspective to meet business needs. 8+ yrs’ exp working in a content strategy & editorial function, pref in the gaming, digital or ent space. Full info/apply HERE (8/31)
JOB OPENING: SOCIAL MEDIA DIRECTOR/FlyQuest/LA: Execute SM strategy ensuring goals are met by team and content is continuously optimized for key aud segments. Min 6 yrs of exp in custom social media content creation, digital Exp w/pd search & pd social a must. Full info/apply HERE (8/31)
JOB OPENING: HEAD OF MARKETING & BRAND STRATEGY/PromaxBDA/LA: Be the key creative & strategic digital leader that will drive create mktg strategy & mng brand & creative strategy efforts for the association and all events, initiatives & programs. Mktg exp w/in tech & dig spac a must. Full info/apply HERE (8/31)
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