A CYNOPSIS MESSAGE FROM PREMION PREMION LEADING THE EVOLUTION IN LOCAL OTT & CTV ADVERTISING WINNER: CYNOPSIS ADTECH AWARD OUTSTANDING LOCAL ADVERTISING SOLUTION TAG CERTIFIED AGAINST AD FRAUD 125+ Leading TV & Media Brands, No Open Exchanges Audience Targeting Across All DMAs, Website & Location Attribution LEARN MORE AT PREMION.COM […]
Monday February 22, 2021 With the industry moving away from third-party cookies, Nielsen is rolling out an approach that shifts to privacy-centric, people-based identifiers for attribution. Identity Sync is a non-campaign specific tag that doesn’t depend on device IDs or the browser ecosystem, enabling real-time collection of advertiser data associated with individuals, the […]
A CYNOPSIS MESSAGE FROM PREMION PREMION LEADING THE EVOLUTION IN LOCAL OTT & CTV ADVERTISING TAG CERTIFIED AGAINST AD FRAUD 125+ Leading TV & Media Brands, No Open Exchanges Audience Targeting Across All DMAs and Geographies Closed-Loop Website & Location Attribution LEARN MORE AT PREMION.COM Tuesday February 16, 2021 […]
Monday February 8, 2021 Google launched a platform in Australia last week offering paid news content. “We have been continually working with Australian news publishers of all sizes to provide their readers with a different kind of news experience under News Showcase,” said Kate Bleddoe, Head of News, Web and Publisher Product Partnerships […]
A CYNOPSIS MESSAGE FROM PREMION PREMION LEADING THE EVOLUTION IN LOCAL OTT & CTV ADVERTISING TAG CERTIFIED AGAINST AD FRAUD 125+ Leading TV & Media Brands, No Open Exchanges Audience Targeting Across All DMAs and Geographies Closed-Loop Website & Location Attribution LEARN MORE AT PREMION.COM Monday February 1, 2021 […]
Monday January 25, 2021 Facebook logged out some users in the US and Europe on Friday night, and they had to log back in with credentials to resume service. “We believe this was due to a configuration change,” said the company, as #SoFacebook and #FacebookDown became top trending topics on Twitter. Tru Optik […]
A CYNOPSIS MESSAGE FROM PREMION PREMION LEADING THE EVOLUTION IN LOCAL OTT & CTV ADVERTISING WINNER: CYNOPSIS ADTECH AWARD OUTSTANDING LOCAL ADVERTISING SOLUTION TAG CERTIFIED AGAINST AD FRAUD 125+ Leading TV & Media Brands, No Open Exchanges Audience Targeting Across All DMAs, Website & Location Attribution LEARN MORE AT PREMION.COM […]
Monday January 11, 2021 Twitter has acquired social broadcasting app Breaker, which will shut down January 15 as its team joins Twitter to help “improve the health of the public conversation.” “Here at Breaker, we’re truly passionate about audio communication and we’re inspired by the ways Twitter is facilitating public conversations for people […]
Monday January 4, 2021 After a most atypical – to put it mildly – year, Cynopsis gathered predictions from industry experts on what 2021 will bring, from the impact of streaming acceleration, to tech regulation, to improved data quality, and more. Streaming strategies “It’s impossible to ignore the impact of Covid-19 on the […]
Monday December 21, 2020 The Justice Department’s antitrust lawsuit against Google won’t be settled anytime soon – at a status hearing on Friday, Judge Amit Mehta set a tentative start date of September 12, 2023 for the trial, which is expected to last several weeks. The DOJ’s lawsuit, filed in October, accuses Google […]
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