08/02/21: Cynopsis Media Tech Update


Medias First Morning Read


Monday August 2, 2021

Google gave developers a peek at how a new user interface concept will look to the end user in the “safety section” on Google Play. Users will see the developer’s explanation of data collection, as well as what data is collected, how it used and whether data collection is optional. All developers will have to provide a privacy policy by April 2022. Google also said it is testing a feature that notifies developers of user opt-out preferences, and is prohibiting linking persistent device identifiers to personal user data or resettable device identifiers.

No vaccination, no entry into Google and Facebook offices. The two companies have mandated that staffers receive COVID vaccines before they can return to work. “Getting vaccinated is one of the most important ways to keep ourselves and our communities healthy in the months ahead,” Alphabet and Google CEO Sundar Pichai said in an email sent out Wednesday.

It’s going to be easier to count down to Christmas thanks to new features on Crown Media’s Hallmark Movie Checklist App. The Countdown to Christmas Widget places a countdown clock on users’ home screens; the clock will stop at the start of the season’s first original holiday world premiere on the October 22. After that, the feature will reset and begin counting down to Christmas Day. When tapped, the widget takes users directly to the Checklist App on their Android and iOS devices.

Entertainment is the #1 way people want to spend their post-pandemic free time, with 58% of survey respondents saying they are planning to spend more time with their favorite content, according to a new WarnerMedia report, “Welcome the the Age of Intentionalism.” Fifty-five percent of the consumers surveyed said they are more thoughtful about the entertainment they watch and 21% said they are reevaluating the type of entertainment they are watching. When it comes to ads, 65% of consumers reported thinking more favorably of a brand when they provide fewer commercial interruptions during content.

Idomoo has launched new technology that enables consumers to engage with videos much like they do with websites. The platform, called Living Video, is a suite of functionalities that make video evergreen, customizable and interactive. The videos can update in real time based on context and user input.

BRLab, the Caribbean accelerator program launched by technology platform TechBeach Retreat, announced the launch of their four-week immersive Corporate Innovation Program, the first step in a multi-year effort to accelerate the region. “The Caribbean region is incredibly rich in skilled developers and potential tech visionaries. Now that working remotely is the norm, tech startups on the mainland can tap this wealth of resources by connecting through our accelerator program,” said Kirk-Anthony Hamilton, Co-Founder of TechBeach Retreat.


Google reported record sales of $61.9 billion in 2Q21, up 62% from last year, and besting analysts’ estimates of $56 billion. “In Q2, there was a rising tide of online activity in many parts of the world, and we’re proud that our services helped so many consumers and businesses,” said Sundar Pichai said in the company’s letter to shareholders. “Our long-term investments in AI and Google Cloud are helping us drive significant improvements in everyone’s digital experience.”

YouTube scored big in the second quarter of 2021, with ad revenue hitting a record $7.0 billion for the period. That’s up 84% from $3.81 billion the prior period, when COVID put a damper on marketing spending. Alphabet, Google’s parent company, reported the news as part of its Q2 earnings.

Also posting huge revenue was Apple, which earned $81.4 billion for the quarter on higher-than-anticipated iPhone sales. The tech giant’s iPhone sales rose to $39.57 billion in the most recent quarter, up 50%. The number beat analyst expectations of $34 billion.

Amazon reported profit of $7.78 billion for the quarter, or $15.12 per share compared to $5.24 billion, or $10.30 a share, during the year-ago period. Revenue increased 27% to $113.08 billion, falling short of analysts’ expectations of $115.06 billion in quarterly revenue.



SESSION SPOTLIGHT | Made to Measure: Exploring the New Cross Platform Measurement Solutions
Audience measurement capabilities continue to advance as consumers increasingly migrate across multiple platforms. Marketers can no longer take a siloed approach to their video plans, but in a fast-evolving landscape, which solutions are most effective right now… and what’s next?

On Wednesday, September 22, gain insights from executives representing A+E Networks, Discovery, Spectrum & the VAB.




DoubleVerify announced enhancements to its CTV brand safety and suitability solution. Advertisers will be able to leverage DV’s measurement and protection controls to monitor, avoid and filter out any unsuitable CTV apps, based on 90+ brand safety and suitability categories that include Crime, Violence, Copyright Infringement, Inflammatory News and Politics. Advertisers will also be able to monitor and optimize away from unsuitable CTV apps, based on user age ratings, star ratings and app store categories.

Octopus Interactive, the national network of interactive screens inside of Uber and Lyft vehicles, has partnered with Place Exchange to make Octopus rideshare inventory available to be bought programmatically on Place Exchange’s marketplace of Digital Out-of-Home advertising inventory. “Place Exchange customers can now see for themselves the kind of performance delivered with in-vehicle rideshare advertising,” said Ryan Bricklemyer, VP of Ad Operations and Product at Octopus Interactive. “There is something special about video in the rideshare environment that creates memorable brand experiences.”


Twitter has launched a pilot to determine the potential for e-commerce on its platform. “Shop Module” offers retailers the ability to show their products to Twitter users on the business’ profile. Users can scroll through a product images and tap through on a product that piques their interest.

Twitter also rolled out an update to Twitter Spaces that makes it easier to share the audio room with other users. Users will be able to tweet from the Space that links to the room.

Snapchat has added a new feature, My Places, to Snap Map, enabling users to share their favorite locations with friends, and find recommendations. Over 30 million businesses are supported on the feature.

Facebook announced changes aimed at making young people safer on Instagram, including defaulting those under 16 into private accounts; making it harder for potentially suspicious accounts to find young people; and limiting the options advertisers have to reach young people with ads. “We want young people to enjoy using Instagram while making sure we never compromise on their privacy and safety,” said Facebook in a blog post. “We’ll continue listening to young people, parents, lawmakers and other experts to build an Instagram that works for young people and is trusted by parents.”

Instagram’s Reels can now support 60-second videos. Previously videos were limited to 30 seconds.

Advocates are calling for TikTok to institute a “mirror” feature giving parents access to the videos their children watch. “That would allow parents to intervene in dangerous situations and talk to their kids about harmful content, like extreme dieting or white supremacist material,” says a petition that has gathered over 12,000 signatures.

DMR (digitalmediarights.com), a digital media and entertainment company that serves niche fandoms, has officially launched DMR Social, its new social video channels division. Led by the company’s VP Digital Content Will Chao and VP Channels Danelys Sidron, the new business unit is focused on curating content for social platforms to drive new distribution, revenue, marketing and opportunities.


Peacock had reached 54 million signups and 20 million monthly active accounts as of last week, according to an update from Comcast. Speaking to investors during Comcast’s second-quarter conference call with investors, CEO Brian Roberts said NBCU’s year-old streaming service’s results were 50% higher than the company’s last report in the spring. The streaming numbers came as Comcast reported strong financial results that beat Wall Street expectations.

Tiered platforms, allowing viewers to choose between a paid, ad-free option and a less expensive (or free), ad-supported option, appeal to the largest cross-section of viewers, according to Hub’s new “Monetization of Video” study. “It’s true that some TV viewers will do almost anything, including paying a premium, to avoid ads. But there are many who will choose ad-supported TV if it saves money or lets them watch a show they can’t watch somewhere else”, said Jon Giegengack, one of the study authors. “Tiered plans give viewers control of their experience. Whether they watch with ads or not, everyone is getting an experience they chose, and not one chosen for them.”

AccuWeather will launch video streaming product AccuWeather NOW later this summer. It will feature 24 hours of continuous daily programming, including coverage of extreme and natural events, global forecasts, and climate and weather-related long and short-form documentaries across the US and around the world.

Tubi has struck an exclusive content deal with STXfilms, adding an exclusive free streaming window to “I Feel Pretty,” “The Edge of Seventeen,” “Ugly Dolls,” “Peppermint” and “Den of Thieves,” among other titles. In addition, beginning August 1, Tubi will become the exclusive AVOD home to adventure documentary “Into the Lost Desert.”

Cinedigm has partnered with Real Madrid to launch a sports streaming channel that will make the global franchise more accessible to fans. Real Madrid TV will feature thousands of hours of fan-centric football content leading up to the 2021-2022 season and two the three matches a week once the season kicks off.

Cynopsis Team

Lynn Leahey
Editorial Director
Kerry Smith
Division President
Access Intelligence

Roberta Caploe

Executive Director of Sales
Albert Nassour
Cynopsis Job Listings Sales
John Cox

Check out more jobs in Cynopsis Classifieds »
Job of the day

Min of five years of experience as a successful General Manager for a commercial broadcast station. Significant sales management experience in leading and driving revenue growth in broadcast and digital. Special emphasis on New Local Direct revenue growth, including self-created non-traditional revenue success and sports and community sponsorships. Full info HERE (8/17)


Build outstanding sales pitches and build equity with all external stakeholders to drive incoming briefs and pitches. Own all North & South America’s music responses and liaise internally to bring the best commercial propositions to market. Align on corporate messaging and own activation and launch. 5+ yrs of working in a business development req. Full info HERE (8/12)

GAC MEDIA/FORT WORTH TX: Perform the processing and management of media assets in a results-driven environment and create and archive edit projects for the edit team. Accountable for MAM and S3 ingest activity and tracking, as well as ingest activity that may occur outside GAC Media’s MAM & S3 storages. Bachelor’s degree required or relevant work experience. Full info HERE (8/11)

GAC MEDIA/FORT WORTH TX: Responsible for episodic scheduling of specific series, implement multi-platform scheduling on VOD and primary scheduler for GAC Family and GAC Living. Wide Orbit (scheduling software), including air schedules, revisions, formats, piece number creation, etc. Bachelor’s degree in communications, film, television, or related field preferred. Full info HERE (8/11)

Drive sales to new clients and engage with leaders at Fortune 500 brands to understand their needs and our value. Develop a targeted list of prospect accounts, and maintain a solid pipeline of meeting and proposal activity. 7+ yrs of sales experience within the adtech, marketing, data/analytics, and/or advertising research industries required. Full info HERE (8/10)

FANDOM/NYC or LOS ANGELES: Build our external brand through securing press coverage in the B2B space. Daily pitching and regular cadence of secured press coverage in B2B space and develop and maintain a comprehensive database of industry conferences and awards. 6+ years in a communications function at a global entertainment company required. Full info HERE (8/7)


Maintain agency accounts including upfront and scatter order entry, inventory moves, and product allocations and Electronic Data Interchange, flowcharts, change notices, handling program changes, booking billboards for marketing sponsorships. (B.A.) in Communication or equivalent; Prior internship experience in sales and/or media industry a plus. Full info HERE (8/6)

EDO/NYC, NY: Lead public relations and create marketing materials to contribute to brand awareness and revenue growth. Design and execute PR strategies and campaigns; Write compelling and informative content to engage customers and prospects. 3+ years B2B marketing and/or public relations experience required. Full info HERE (8/6)



Work with Managers and Directors to develop best-in-class multiplatform marketing campaigns for Viacom’s advertisers. Actively participate in brainstorming sessions and assist on RFP responses, and conceptualizing creative ideas. Degree with 1-3 years’ exper working in entertainment, advertising or marketing required. Full info HERE (8/5)


Activation point on RFP responses including but not limited to leading creative briefings and collaboration, vetting concepts with all necessary teams and assisting with presentation as needed. Social Strategy point across the group. 4-6 years of experience developing integrated marketing programs preferably focused on digital/social platforms
required. Full info HERE (8/5)


Support the Production team in office, on shoots and post projects. Manage and distribute call sheets, calendars, shoot schedules. Facilitate video conference calls, arrange meetings and guest lists for security. Contract routing: location agreements, guest releases, and contracts. 2 Years + production management on-set experience required. Full info HERE (8/5)


Sell new ad product and create detailed business plans designed to achieve goals and revenue quotas. Manage the entire sales cycle and effectively present Mirriad’s advertising solution to prospective clients. Develop/maintain relationships and collaboratively work across various business groups. Proven experience as an Account Executive required. Full info HERE (8/5)

Ensure that all subscriber questions and concerns are addressed within response times. Respond to, troubleshoot, and resolve customer issues submitted via multiple communication channels including in-app reviews, social media, and online contact forms. Ability to triage issues and clearly communicate solutions in a concise manner required. Full info HERE (8/4)

Expert in campaign management making data-driven recommendations on media plans for optimal results. Responsible for presenting & selling the client on opportunities brought by the media team, working with the operations team to develop and gather data relevant to each client’s individualized needs, supervising the process to successful outcome. Full info HERE (8/4)



Achieving national advertising revenue targets through direct sales by selling the value and brand strength of the TV One and Cleo TV. Create compelling presentations and proactively keep clients informed of pertinent account and network information. Strong knowledge of the cable industry, and African-American demographics required. Full info HERE (8/4)


Manages the On-air Program Log construction process; the playlist delivery to Master Control and the reconciliation of such logs for TV One/Cleo TV. Work with Advertising Sales department to assist in placing of spots and create detailed reports. Demonstrated ability to work independently, with a high degree of accuracy and accountability required. Full info HERE (8/4)



Crown Media is seeking an experienced marketer to join a growing team supporting linear cable networks Hallmark Channel & Hallmark Movies & Mysteries, along with its growing SVOD service, Hallmark Movies Now. This is an exciting opportunity to join a company with top-tier brands and help Crown Media maintain its position as a leader in entertainment. Full info HERE (8/3)



The Director of Production will help create & develop new original programming for HGTV, as well as manage all aspects of original commissioned productions. Looking for someone with at least 7+ years exp with either production company, network, or streaming service. Must have great unscripted programming knowledge & diverse skillset. Full info HERE (8/3)

Responsible for designing and building shows, managing show hosts and production team, identifying and integrating guests, overseeing and executing the production of key video & graphic elements. 3+ yrs EP exp or political news & talk programming. Full info HERE (8/2)

Write for fast paced news and opinion show. You are an exceptional storyteller with a command of political news and cultural trends. At least 3 years of national or large market local news experience. Full info HERE (8/2)

Responsible for the production and execution of live political news programming, and recorded video segments for television, and digital platforms. 3+ yrs experience line producing. Full info HERE (8/2)

WNET/NYC: Dvlp/optimize mktg campaigns to grow audience/viewer engagmt; create message/assets to support efforts. 3+yrs dig. mktg/publicity/aud engmt exp. Strong writing & verbal skills; knwlg of web & soc analytics, SEO & exp mging multiplat campaigns; Full info/apply HERE (8/2)



Related Stories

07/22/24: Cynopsis Media Tech Update

Video advertising

Monday July 22, 2024 The faulty Windows update from cybersecurity firm CrowdStrike that caused a massive IT outage on Friday may not have been a cyberattack, but bad actors were quick to jump in and take advantage of the event. Cybersecurity agency CISA reported “phishing and other malicious activity” amid the blue screen errors. About […]

07/21/24: Cynopsis Jobs


ASSOCIATE, GLOBAL LICENSING & DISTRIBUTION HEARST MEDIA PRODUCTION GROUP CHARLOTTE, NC Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules […]

Cynopsis 07/19/24: Beloved Bob Newhart dies at 94

Beloved Bob Newhart dies at 94

Friday July 19, 2024 Today’s Premieres A+E: Cold Case Files: DNA Speaks at 9p; Tell Me How I Died at 10p AppleTV+: Omnivore; Lady in the Lake PrimeVideo: Betty La Fea: The Story Continues Today’s Finale WeTV: Mama June: From Not to Hot at 9p; Deb’s House at 10p Saturday’s Premiere A&E: New House No […]