09/27/21: Cynopsis Media Tech Update

Monday September 27, 2021

Google has made a proposal to settle an EU antitrust investigation into its digital advertising business, a source tells Reuters. The move comes ahead of a scheduled court hearing this week related to a 4.32 billion euro fine over Google’s Android mobile operating system.

Google also announced new Android features that allow users to control their Google TV with their phone, play games from GameSnacks in Android Hide, control their phone with facial gestures and hide sensitive photos in a “Locked Folder,” among other things. They can also get “Heads Up” reminders to watch where they’re going when walking while using their phone.

Epic Games CEO Tim Sweeney got a hard “no” when he asked Apple to reinstate Epic’s developer program account, saying his company would adhere to Apple’s guidelines this time around. “Epic committed an intentional breach of contract, and breach of trust, by concealing code from Apple and making related misrepresentations and omissions,” responded Apple. “Apple has exercised its discretion not to reinstate Epic’s developer program account at this time. Furthermore, Apple will not consider any further requests for reinstatement until the district court’s judgment becomes final and nonappealable.” Epic is appealing a court decision that found Apple was within its rights to boot Epic for breaking its rules.

Facebook CTO Mike Schroepfer will step down in 2022 and become a “senior fellow,” working on initiatives like recruiting and fostering the company’s AI investments. Andrew Bosworth, head of Facebook Reality Labs, will take on the CTO position after a transition period.

Paypal has introduced the first version of a “super app” that combines direct deposit, a digital wallet, bill pay, crypto capabilities and more. The company has also partnered with Synchrony Bank for PayPal Savings, which will offer a high-yield savings account with a 0.4% Annual Percentage Yield.

Premium streaming platforms have been increasing spending on social media in an attempt to attract young, new streaming consumers, according to BrandTotal. The social media research company reports that from June 23 to September 20, Disney+ (30%), HBO Max (23%) and Hulu (21%) have been the top providers in terms of share of voice on social-media platforms. YouTube commanded 59% of all ad impressions, followed by Twitter with 32%, Facebook with 7% and Instagram with 2%.

Nielsen announced an “Impressions First Initiative” to support the move to impressions-based buying and selling in local markets. The move to impressions will occur in conjunction with the integration of broadband only homes into Nielsen’s local measurement metrics in January 2022, and lays the groundwork for implementing Nielsen ONE across local, national, and digital measurement. “Impressions are the great equalizer across all screens, programs, listeners and viewers,” said David Kenny, CEO of Nielsen. “Nielsen’s move to prioritize reporting impressions will help standardize the way it measures ads and content, enabling greater comparability across National, Local and Digital and is in line with Nielsen’s initiative to drive comparable metrics which are foundational to Nielsen ONE.”

Facebook has agreed to participate in the September 30 Senate hearing, “Protecting Kids Online: Facebook, Instagram, & Mental Health Harms.” Facebook’s Global Head of Safety Antigone David is scheduled to attend the hearing, which Senator Richard Blumenthal said will “examine the toxic effects of Facebook and Instagram on young people and others.”

Google delisted a game from Google Play and suspended the developer’s account after drawing criticism for a lapse that allowed sexually explicit ads to direct users to the app’s listing in the Play Store. The ad violated guidelines that state sexually explicit ads are a violation of Google’s Developer Program Policies.

NBC is collaborating with Pinterest to mark the premiere of the network’s “Ordinary Joe,” a drama about the choices people make. For the first time, Pinterest is combining an immersive experience with Creator Idea Pins to help Pinners explore their “what if” journey. The personalized quiz experience features a series of questions related to users’ passions resulting in a Pinterest board of Creator Idea Pins.

Influencer marketing platform CreatorIQ has acquired influencer marketing analytics platform Tribe Dynamics. The deal brings together Tribe Dynamics’ analytics and benchmarking solutions with the ability to make those insights actionable through CreatorIQ’s Creator Intelligence Cloud. The combined company will extend CreatorIQ’s position as the largest influencer marketing SaaS platform in terms of revenue growth, data authority and global expansion with over 450 customers, 250 employees and $90 million in funding.

Hamburg-based Musicube, a provider of advanced AI solutions for the music industry, has completed a raise of $560,000 USD, led by German investors including Holger Hübner, co-founder of the Wacken Open Air. Musicube plans to expand into the US market and deliver more scalable solutions for the music streaming market; musicube’s technology generates more than 500 tags (moods, instruments, and more) for more than 47 million songs using its audio analysis AI.

IPG Mediabrands is tapping new Gracenote Inclusion Analytics solution to help gain new visibility into gender, race, ethnicity and sexual orientation of talent appearing in linear and streaming TV programming. Mediabrands will leverage the data and insights to help its clients reach key target audiences, meet marketing objectives and deliver on DE&I related initiatives.

Ryff has partnered with Parrot Analytics to target global sports, TV and film viewers based on their interests. Parrot’s global audience demand and brand affinity databases aim to eliminate irrelevant or unsuitable product placements and increase brand ROI for Ryff customers.

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ADVERTISING

Yahoo has partnered with Shopify to help Shopify sellers grapple with the loss of third-party cookies. Sellers can now use Yahoo ConnectID, a people-first persistent identifier for the cookie-less world.

IRIS.TV and SpringServe are working together to enable video-level contextual targeting for CTV through SpringServe’s platform for ad inventory management aimed at making it easier for advertisers to extract maximum value from their CTV investments, leveraging contextual targeting to enhance performance and ensure that messages connect directly to the intended audience, while providing publishers with the tools to enhance revenue.

OOH advertising marketplace AdQuick.com announced it has formed a strategic partnership with global digital OOH marketplace VIOOH. AdQuick customers are now able to tap into VIOOH’s U.S. inventory immediately. More countries will be added to the partnership in the coming months.

A report from the VAB demonstrated that an increased TV investment, combined with a total audience TV buying strategy, results in clear business gains. “Our analysis proves marketers who target all consumers and broaden beyond traditional buying demos experience significant financial upside,” said Danielle DeLauro, EVP, VAB. “KPIs including customer base growth, website traffic and revenue are all impacted by shifting to a total audience mindset, which for data-driven DTC brands is a winning component of their success.” Since 2017, the 30 DTC brands analyzed have invested over $3 billion in TV advertising, significantly increasing their presence on the platform. Among the outcomes of brands’ expanded investments:
· This equates to over 600 billion national TV impressions over the time period for these 30 brands, with 70% of the delivery towards adults 50+.
· The exposure to this adult 50+ audience resulted in the influx of new consumers through the digital storefronts of the 30 brands.
· This drove clear business results with exponential growth in consumer action and digital engagement across brands: from Q1 2017 to Q1 2021, unique visitors per month increased by an average of 63%; total visits per month increased by an average of 135%; and total minutes increased by an average of 89%.

STREAMING

Apple TV+ had fewer than 20 million subscribers in the US and Canada as of July 2021, Apple told the International Alliance of Theatrical Stage Employees, allowing it to pay discounted rates to production crew members. The IATSE is seeking to eliminate that discount, established in 2009.

Connected TV is among the fastest growing channels in digital advertising today. According to eMarketer, 67% of the U.S. population is expected to be using CTV by 2025, representing a $27 billion dollar ad market. To that end, Viant Technology Inc. and Integral Ad Science announced an expanded partnership integrating IAS’s CTV fraud pre-bid solution within the Adelphic advertising software, enhancing CTV fraud protection capabilities for brands and agencies.

Comcast launched new wireless streaming device the XiOne, enabling the first delivery of video services over internet protocol for Sky customers in Europe. The device is part of Comcast’s larger hardware strategy to own “input A” on TV sets.

Wurl has unveiled Wurl Perform, a new performance marketing service that enables streaming TV apps to acquire new viewers and reduce churn via targeted promotional campaigns. With Wurl Perform, every campaign impression and conversion is measured, which provides streamers trackable return on ad spend.

Redbox expanded the reach of its streaming app to millions of devices via a distribution agreement with Vewd. Its app will be pre-loaded on new Vewd powered televisions and set-top boxes in the U.S. Vewd will also feature the Redbox app to existing customers on brands such as Hisense, Funai and Tivo, as well as Pay TV operators like Evoca

CBSN streaming service has a new name: CBS News. Along with the move, local news streaming services will be rebranded, such as CBS News Denver and CBS News Boston. Neeraj Khemlani, President and Co-Head of CBS News and Stations revealed the name change during a town hall, noting that it is “another example of how we are bringing our divisions together.”

Polaris, the Black-owned, free ad-supported streaming channel, is coming to Vizio’s SmartCast platform. Created by digital media pioneer and journalist Rahman J. Dukes, Polaris aims to uncover and share stories created by Black, Indigenous and People of Color about Hip-Hop and Black culture.

MATV Motorsports Network launched 24/7 streaming channel MAVTV Select on Pluto TV. It features a vast lineup of racing content including “American Sprint Car Series,” “Late Model Dirt Series,” “Pro Pulling League,” “ARCA Menards” and more available for free.

WAVE.tv is now available on Atmosphere. Already a sports partner to Snap, Facebook, TikTok, Instagram and YouTube, the deal expands WAVE.tv’s distribution footprint to reach Atmosphere’s 25 million viewers.

Steann Media and CatapultX have joined forces to bring content providers a new way to monetize content through non-intrusive programmatic ads. CatapultX’s technology uses AI to power contextually relevant and non-interruptive video ads integrated directly within video content.

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Job of the day

ASSOCIATE PRODUCER >>
THE NATIONAL ASSOCIATION OF REALTORS/WASHINGTON DC OR CHICAGO: Support development of corporate & series content. Collaborate to ensure Program goals, marketing plans & messaging platforms are incorporated into Campaign Production assets. Aid in script writing, with a focus on storytelling – elevating & supporting brand initiatives. 5 yrs of Production, Creative, Marketing and/or Advertising agency experience. Full info HERE (10/11)

PRODUCER >>
THE NATIONAL ASSOCIATION OF REALTORS/WASHINGTON DC OR CHICAGO: Conceptualize & produce video content to effectively reach & communicate with target audience, with a focus on Leadership Team and Program deliverables. Ensure Program goals, marketing plans and messaging platforms are incorporated into Campaign Production assets. 10 yrs of Production, Creative, Marketing and or Advertising agency experience. Full info HERE (10/11)

RESEARCH ANALYST >>
GAC MEDIA/NYC, NY: Track Nielsen data day-by-day in both broadcast & cable television. Ability to project ratings in line with the strategic focus and direction established of the advertising sales team. Understand programming with an emphasis on the various streams of data, including Live, Live + Same Day and Live +3. 2-4 years of experience working in Research req. Full info HERE (10/8)

ASSOCIATE PRODUCER
FRED ROGERS PRODUCTIONS
PITTSBURGH, PA
Create organizational, tracking, and filing systems for all series material. Create processes for and oversee upload and archive of all production material & related metadata to digital asset management system. Create & manage schedules for delivery and review of scripts and production elements. 3 years of production experience in related required. Full info HERE (10/7)

CONTENT MANAGEMENT SPECIALIST, PRODUCTION FACILITY & CONTENT MANAGEMENT
TV ONE
SILVER SPRING MD
Workflow Management; including tracking and finalizing all orders for linear content within the Media Asset Management system, while making adjustments as deadlines change and new work is introduced. Placing requests in context, and resolving discrepancies in order to maximize efficiencies. 3 years of prior experience working in related field. Full info HERE (10/7)

DIGITAL CONTENT SCHEDULING SPECIALIST
TV ONE
SILVER SPRING MD
Primary operational point of contact for all departments as it pertains to STB VOD, App and OTT initiatives. Process monthly VOD, OTT, and App schedules/schedule changes. Manages metadata entry of digital content, ads and promotions to be pitched to TV One and CLEO TV STB universe of Affiliates. 5+ years of exp in Cable Broadcast and Digital Media. Full info HERE (10/7)

MANAGER, PRODUCTION FACILITY OPERATIONS & CONTENT MANAGEMENT
TV ONE
SILVER SPRING MD
Create and track edit schedules for the production facility editors. Review technical QC Reports and approve programs for air; or coordinate replacement or editing. Spot check content to determine a pass or fail status. Ensure timely and accurate delivery of all original program. 7 years of prior experience working in operations and/or production. Full info HERE (10/7)

PRODUCER >>
LONG STORY SHORT MEDIA/WASHINGTON, DC: Leads creative and production process from pre-production to delivery. The Producer will work directly with the client and the LSS team. 5+ years exp, with agency, network, or production company. Full Info HERE (10/7)

ASSOCIATE PRODUCER >>
LONG STORY SHORT MEDIA/WASHINGTON, DC: Assist producers throughout pre, field, and post-production, generate creative concepts per project, craft proposals, conduct research and assemble briefing materials. 2+ year exp with an agency, network or production company. Full Info HERE (10/7)

CONTENT COORDINATOR, NETWORK OPERATIONS
TV ONE
SILVER SPRING, MD
Edit, time out, prepare & update the daily broadcast log through the insertion of promo filler, network ids and interstitial material. Optimize primary & secondary promotional events in daily logs via Grip It and Broadway Traffic Systems. Identify and allocate available time and assign deadlines. 4 years of Broadcast Operations experience required. Full info HERE (10/6)

GRAPHICS COORDINATOR, NETWORK OPERATIONS
TV ONE
SILVER SPRING, MD
Enter secondary event triggers into the daily programming log to support on-air promotions and sales initiatives. Manage and maintain the process of data entry and data transfer into Grip It for proper secondary events scheduling. Accurately QC graphic elements per on-air specs. At least 4 year of Broadcast Operations experience required. Full info HERE (10/6)

MANAGER, CROSS-PLATFORM INSIGHTS – NHL
WARNERMEDIA
ATLANTA, GA
Creation of research tactics, insights and storylines surrounding sports programming and sports consumers. Generate knowledge points on emerging sports and new content platforms. Provide leadership in staff development, project management and capacity planning. Exp with Nielsen software is req. 5+ years of exp in television, 3+ years as a manager. Full info HERE (10/5)

VICE PRESIDENT, APT SYNDICATION AND PREMIUM SERVICE
AMERICAN PUBLIC TELEVISION
BOSTON MA
Strategic planning; broadcast and digital initiatives; diversity, equity and inclusion; & mapping the future of APT. Lead, manage & motivate the organization’s leading prime time content department as well as others throughout organization in various projects. Develop, manage & forecast annual budgets & updates. 5-10 yrs related media experience. Full info HERE (10/5)

ANALYST, AUDIENCE RESEARCH
fetv
NYC, NY
Daily email about network performance outlining top program performances with Households & Key Demos, with context. Daily update of excel based network programming grid. Weekly Programming Report giving insight into FETV schedule performance. A strong understanding of Nielsen concepts and terminology & Experience with the GfK MRI MEMRI system req. Full info HERE (10/5)

SALES SERVICE EXECUTIVE >>
REELZ/NYC, NY: Selling advertising time, while also providing all necessary sales support functions for Pricing & Planning. Should be comfortable presenting sales & marketing materials and cultivating agency relationships. Experienced candidate will carry a list. 5 years of progressive ad sales planning/support experience. Proficient in Wide Orbit a plus. Full info HERE (10/5)

PUBLICITY COORDINATOR >>
DISCOVERY INC/LOS ANGELES, CA: Oversee PR administrative functions for the TLC team in addition to contributing to new/ongoing publicity campaigns. Work on press packets, media lists, press releases, talent, and video assets across our shows. Looking for a passionate individual with 1-2 years exp in comms/PR, great time management, editing skills, and attention to detail. Full info HERE (10/5)

DIRECTOR OF SALES-WEST COAST >>
FUSE MEDIA/GLENDALE, CA: Generate profitable sales revenue while exceeding sales quotas and delivering a high level of customer service to media clients. Build a book of national clients, as well as local customers geo-targeting the determined market. Develop clients in target categories, including large media/entertainment organizations. 5-7 years of B2B sales experience. Full info HERE (10/4)

SALES PLANNER >>
NEWSMAX/NYC, NY: Work closely with Account Executives and Sales Assistants in a team setting, assist in generating new business and growing existing business. Plan, manage and steward campaigns to ensure all client agreements are fulfilled. 1 to 2 years of experience at a media buying or selling organization & knowledge of WideOrbit preferred. Full info HERE (10/3)

MANAGER VIDEO SYSTEM DESIGN AND PROJECTS >>
AMC NETWORKS/BETHPAGE, NY: Execution projects/business initiatives as directed. Researching industry developments, evaluating the technical impact and implementing the system into the facility. Conducting ongoing broadcast industry research designed to keep AMC B&T on the cutting edge of technology and industry developments. Exp with Master Control/NOC/Uplink systems req. Full info HERE (10/3)

SALES PLANNER >>
MARATHON VENTURES/REMOTE/HYBRID/NY/NJ/CT: Committed to a remote/hybrid work model, Marathon Ventures Media Sales is looking for Sales Planners to work in a team-oriented, fast-paced, innovative environment to provide clients with the highest level of service. Sales Planners ensure the execution of all advertising schedules, partnering with sales teams and ad agencies. Full info HERE (10/2)

MANAGER, INDUSTRY MARKETING & ACTIVATIONS
GSTV
DETROIT OR NYC
Manage execution at industry and sales events and coordinate with Director of Marketing Communications and executive team for industry presentations and halo activations. Oversee participation in industry membership organizations including execution of membership benefits both nationally and regionally. 5+ yrs of related experience required. Full info HERE (10/2)

SENIOR ANALYST, TV AUDIENCE RESEARCH
E.W. SCRIPPS COMPANY
ATLANTA, GA
Report & evaluate existing metrics, develop new metrics and reports, & provide strategic recommendations to assist with driving decision-making & measuring performance for key stakeholders. Perform analyses for network programming & competitive analysis for programs on other networks. Minimum 3+ yrs Media and/or TV audience research experience. Full info HERE (10/2)

PRODUCTION MANAGER, LOVE NATURE >>
BLUE ANT MEDIA/WASHINGTON DC: Supports all creative executives in development and production to ensure project plans and resources are aligned to creative needs. Ensures projects are delivered to budget, schedule and contractual requirements. Manages individual show production budgets and schedules. Minimum 3+ years of experience in a Production Management role or equivalent. Full info HERE (10/1)

DIRECTOR OF POST PRODUCTION >>
the hive/KNOXVILLE TN: Oversees all post production activities with an emphasis on scheduling, staffing and workflow management. Director of Post is directly across media prep, media management, offline, online, graphics, post audio, and deliverables departments. A great attitude and willingness to help are a high priority! 5 yrs of post production supervisory exp req. Full info HERE (10/1)

PUBLICIST >>
DISCOVERY INC/LOS ANGELES, CA: Help execute and support publicity for Discovery’s Factual Networks across talent and content. Will work on pitching, building media lists, digital coverage, press tours, and award submissions. Must have 2-3 yrs exp in publicity with great organizational skills and collaboration. Full info HERE (9/30)

DIRECT RESPONSE ADVERTISING SALES ASSISTANT >>
FUSE MEDIA/NYC, NY: Support Direct Response Ad Sales team by working with director and AE to service and maintain agencies and clients on a daily basis. Must be detail oriented w/good comm, interpersonal & organzt’l skills, and able to multitask in fast paced team envir. Wide Orbit & OnAir knowledge a +. Full info HERE (9/30)

DIRECTOR, NEW BUSINESS DEVELOPMENT, VFX/PRACTICAL EFFECTS
THE JIM HENSON COMPANY
HOLLYWOOD/BURBANK
Generating leads and closing sales for creative service vendor opportunities with regards to design services, practical effects creation, and animation. Building and establishing valuable industry relationships, identify growth opportunities and establishing new partnerships, while maintaining existing ones. Experience in entertainment sales req. Full info HERE (9/30)

DIRECTOR OF PUBLIC PROGRAMMING AND EXHIBITS >>
THE PALEY CENTER for MEDIA/NYC, NY: Assist in delivering, but not limited to, a relevant programming agenda for the institution & will constantly monitor the progress of program plans & ensure that timelines, deliverables, & best practices are being adhered to & that programs meet a bi-annual calendar. 10+ yrs of producing live productions within entertainment, sports & other media. Full info HERE (9/29)

DIRECTOR OF PUBLIC PROGRAMMING AND FESTIVALS >>
THE PALEY CENTER for MEDIA/NYC, NY: Assist in delivering a relevant programming agenda for the institution and will constantly monitor progress of program plans and ensure that timelines, deliverables, and best practices are being adhered to and that programs meet a bi-annual calendar. 10+ years of producing live productions within entertainment, sports and other media Full info HERE (9/29)

ACCOUNT MANAGER – DEALMAKER >>
MEDIAOCEAN/NYC, NY: Execute a coordinated account plan for driving growth and adoption of Mediaocean solutions. Maintain a regular cadence of on-site visits to consult end users, identify and address business needs and challenges. Act as a trusted advisor and partner with customer contacts. 5+ years of experience in client services or consulting. Full info HERE (9/28)

MBUY MEDIA ASSOCIATE/MEDIA PLANNER/ACCOUNT MANAGER >>
MEDIAOCEAN/CHICAGO, IL: Identify and recommend relevant media opportunities as well as potential upsell opportunities. Assist in management of day to day communication with client point of contact and vendors. Manage implementation of media management tools and software. 2+ years of media experience across planning, buying and optimization. Full info HERE (9/28)

CUSTOMER SUCCESS DIRECTOR >>
MEDIAOCEAN/CHICAGO IL: Prioritize and deliver on key customer objectives: understand business requirements, identify challenges, manage development projects and actively recognize cross-sell and up-sell opportunities. Define desired business outcomes and KPIs for each customer and manage overall customer health. 7+ years of experience in customer-facing role/consulting. Full info HERE (9/28)

SENIOR PRODUCER, MORNINGS ON 1 >>
SPECTRUM NETWORKS NY1/NYC, NY: Produces for assigned newscasts and news inserts making decisions on story lineup, video/audio elements, graphics and timing to construct show. Writes news stories for an assigned newscasts; ensuring content is factually correct and written in a clear and concise conversational style. 5+ years of editorial experience required. Full info HERE (9/27)

MULTIMEDIA JOURNALIST >>
SPECTRUM NETWORKS NY1/NYC, NY: Actively and consistently support all efforts to simplify and enhance the customer experience. Research, pitch, enterprise, write, capture quality visual content, edit news stories and produce creative, original and compelling own stories for multiple platforms. 3+ year of Television News Reporting or comparable experience required. Full info HERE (9/27)

DIRECTOR OF MARKETING INSIGHTS AND ANALYTICS >>
FOX SPORTS/LOS ANGELES, CA: Develop and maintain reports that evaluate marketing and media efforts. Work with internal teams and external partners to maximize revenue from pay-per-events using digital conversion tactics. Identify, stay current on, and educate media industry and consumer behavioral/viewership trends. 6+ years of relevant experience required. Full info HERE (9/27)

MANAGER, MARKETING PROMOTIONS AND PARTNERSHIPS >>
FOX NEWS/NYC, NY: Support in developing collateral, promotion, and recap materials. Manage creative deliverable process for all partners. Maintain monthly updates for distribution partner meetings. Brand and strategic partner research and provide project management support. 2+ years of digital marketing and promotional experience. Full info HERE (9/27)

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