09/20/21: Cynopsis Media Tech Update

 

A CYNOPSIS MESSAGE FROM PREMION

 

PREMION
LEADING THE EVOLUTION IN LOCAL OTT & CTV ADVERTISING

 

WINNER: 2021 TECH LEADERSHIP AWARD
Best OTT & Streaming Technology
WINNER: 2020 CYNOPSIS ADTECH AWARD

Outstanding Local Advertising Solution

TAG CERTIFIED AGAINST AD FRAUD

125+ Leading TV & Media Brands, Audience Targeting, Closed-Loop Attribution
LEARN MORE AT PREMION.COM


Medias First Morning Read

 

Monday August 20, 2021

Senators Marsha Blackburn (R-TN) and Richard Blumenthal (D-CT) announced an investigation into Facebook’s lack of transparency around its internal research. The move follows a series of Wall Street Journal reports that include, among other revelations, evidence that Facebook has been aware, at least since 2019, of the danger Instagram poses to the mental health of teen girls. “Teens blame Instagram for increases in the rate of anxiety and depression,” said an internal research slide. “This reaction was unprompted and consistent across all groups.”

The SEC is charging App Annie and its former CEO and Chairman Bertrand Schmitt with securities fraud. The mobile data provider is accused of making “material misrepresentations” to customers and investment firms. App Annie has agreed to pay $10 million to settle the investigation.

Apple’s new iPhone 13 series features longer battery life, new colors and upgraded cameras. The iPad mini also got an update – an 8.3-inch display, front and rear-facing 12-megapixel cameras, 80% faster performance, support for 5G and a Touch ID that’s relocated to the top button. (Plus – pink and purple!)

Apple introduced marketing tools that enable app developers to create custom marketing assets like banners and images. Customized templates can be shared with short links that direct users to the App Store product page.

Google is opening up its Pixel Superfans pilot program, offering more spots for the insider access, VIP experience. Superfans gain access to a Superfans-only Facebook Group and other possible perks like private Q&As and events, opportunities to share ideas with the Google team, limited-edition swag, and more.

TikTok limited search results for viral stunt “devious licks,” which saw students stealing things from their schools. “We expect our community to stay safe and create responsibly, and we do not allow content that promotes or enables criminal activities,” said TikTok. “We are removing this content and redirecting hashtags and search results to our Community Guidelines to discourage such behavior.”

Snapchat has partnered with Sotheby’s and the Estate of Christo for a new global portal lens, “The Last Christo: Original Works for The Arc de Triomphe.” The lens overlays Snap’s AR onto the artist’s work to offer new experience of the installation.

Playco and Sway House are launching the first game on TikTok. “Sway Stories” allows users to play the part of a young, aspiring creator, who receives a surprise invitation to a party at the Sway House, and their choices determine how their story plays out. Josh Richards (“BFFs” with Dave Portnoy) and Griffin Johnson (of Sway House) star in the game.

South Korea’s antitrust regulator Korea Fair Trade Commission has fined Google $176.64 million, saying Google’s contract terms with device makers amounted to an abuse of its dominant market position that restricted competition in the mobile OS market. “The Korea Fair Trade Commission’s decision is meaningful in a way that it provides an opportunity to restore future competitive pressure in the mobile OS and app market markets,” said KFTC Chairperson Joh Sung-wook. Google said it intends to appeal the ruling, as it ignores the benefits offered by Android’s compatibility with other programs and undermines advantages enjoyed by consumers.

OpenVault, provider of industry analytics and SaaS technology solutions for broadband operators, is supporting wider availability of high-speed internet services through an initiative that simplifies participation in the FCC’s Emergency Broadband Benefit program. “Data is what we do: using the tools that already help our customers provide better experiences for subscribers, we can quickly and accurately deliver everything that’s needed to fulfill the mandates of EBB and deliver better broadband access to those in need,” said Josh Barstow, Chief Revenue Officer of OpenVault.

Habu announced the release of its CleanML product, enabling multiple parties to provide raw materials such as a model, model-training code, or dataset, for machine learning, with each respective partners’ assets remaining safe in the protection of its own clean room. “Imagine a scenario where one partner has a machine learning model and another party has data with a mutual opportunity to connect the two for inference,” said Matt Karasick, CPO at Habu. “The company with the data can’t share the data, and the company with the model can’t share their model. But both organizations can benefit from the output of the collaboration. This is exactly why Habu developed the CleanML and CleanCompute intelligence modules whereby distributed data, machine learning models, and/or containerized microservices can connect in safe and secure ways.”

Quibi has reached a settlement with Israeli technology company Eko, which claimed the short-lived, short-form streamer’s core technology feature, Turnstyle, was stolen from Eko. “This result will help ensure that Eko remains the undisputed leader in interactive storytelling technology,” said Eko founder and CEO Yoni Bloch. Terms were not disclosed; Quibi shut down in October 2020.

A CYNOPSIS MESSAGE FROM PREMION

 

PREMION
LEADING THE EVOLUTION IN LOCAL OTT & CTV ADVERTISING

 

WINNER: 2021 TECH LEADERSHIP AWARD
Best OTT & Streaming Technology
WINNER: 2020 CYNOPSIS ADTECH AWARD

Outstanding Local Advertising Solution

TAG CERTIFIED AGAINST AD FRAUD

125+ Leading TV & Media Brands, Audience Targeting, Closed-Loop Attribution
LEARN MORE AT PREMION.COM

ADVERTISING

Adobe and Yahoo announced that Yahoo ConnectID, Yahoo’s people-first,
sustainable identifier, will power an integration with Adobe Experience Platform. The partnership enables marketers to leverage Adobe Experience Platform to create custom audience segments built on consent-based first-party data and expand reach through Yahoo ad tech. In lieu of third-party cookies, marketers will still be able to drive personal experiences consumers expect, while supporting privacy preferences and transparency.

Ampersand has made its Total TV Measurement solution available to advertisers and agencies. The new capability allows Ampersand to offer brands as well as local advertisers the ability to unify and consolidate the measurement of audience-based media delivery across all of their TV investment channels and activate across Ampersand’s full footprint of multiscreen TV supply.

IRI is launching IRI Lift for Facebook, which will enable CPG manufacturers and retailers to measure the offline sales impact of their advertising campaigns across Facebook and Instagram. The new solution combines Facebook’s media exposure data with IRI’s point-of-sale, frequent shopper and causal data to provide granular and household-level insights.

Programmatic media partner MiQ and ad platform Contobox have struck partnership aimed at improving Dynamic Creative Optimization capabilities. “More than 50% of consumers say they are targeted with ads for products or messaging they’re not interested in and 88% have seen ads for products that they have already purchased. These misaligned and ineffective ads can lead to poor consumer experiences and put brand reputation at risk, not to mention result in unnecessary advertiser wastage,” said John Goulding, Head of Strategy, US for MiQ. “Through our new exclusive partnership with Contobox and access to its True Intent technology platform, we’re connecting the powerhouse capabilities of programmatic advertising, planning intelligence technology, real-time data, and custom analytics that will help advertisers overcome these challenges.”

FuboTV has selected Magnite to serve as its preferred sell-side platform. Across Magnite’s CTV platform, overall live sports impressions grew 73% from 2019 to 2020 and increased an additional 26% in 1H 2021, ahead of the fall season sports surge.

A CYNOPSIS MESSAGE FROM PREMION
 

STREAMING

Nearly 15 million viewers watched the livestream of the Met Gala’s red carpet, including all global views of the video both live and on VOD, according to Vogue. “Vogue’s Met Gala coverage delivered like never before, with original video content leading up to the night, covering the event itself and generating ongoing cultural impact around the world,” said Agnes Chu, President of Condé Nast Entertainment.

Respondents to Whip Media US Streaming Landscape survey subscribe to an average of 4.7 services and plan to add only one more. Other findings include:
· 70% of respondents feel that there are too many subscription services on the market.
· 32% canceled an SVOD service in the past year.
· The majority (60%) of consumers prefer to pay for an ad-free service.
· When asked if they could only keep one streaming service, 41% of consumers said Netflix would be their choice; followed by Hulu (21%), HBO Max (13%), Disney+ (9%), and Amazon (6%)

The number of US broadband households with CTV reached 86% in 1Q21, up just 1% from 2020, according to data from TDG. What does the plateau mean for operators? “When products and services near saturation, growth declines to the low single digits and the market becomes a zero-sum game in which one operator’s gains are actually the losses of another,” said TDG’s report.

Fuse Media has entered the streaming battlefield, launching Fuse Plus. The service, targeted at a multicultural and millennial audience, is priced at $2 per month for a stand-alone service and available at no extra course to customers of participating pay-TV operators.

Univision, UniMas and Galavision programming are now available on YouTube TV. The deal also gives subscribers in top Hispanic markets, including Los Angeles, New York, Miami, Houston, Dallas and Chicago among others, a new way to access Univision and UniMas’ local news, weather and programming. Univision’s network and local content is available to YouTube TV members as part of the subscription streaming service’s standard offering.

Redbox has partnered with film production and distributor Oscilloscope Laboratories to bring hundreds of hours of content to its Ad Supported Video on Demand streaming service. Films that will be offered include “We Need to Talk about Kevin,” “The Messenger” and “Howl.”

DEALS

Lyrics database startup Genius Media Group has sold its assets to holding company MediaLab.Ai for $80 million. Job cuts ensued. “We are restructuring the way in which original content is produced at Genius and as part of that some very talented individuals on the content and production teams were let go,” MediaLab said in a statement

Intuit has agreed to acquire the email distribution and marketing platform Mailchimp for $12 billion. Known for its TurboTax and QuickBooks software, Intuit said the Mailchimp deal will help it accelerate growth among small businesses.

TransUnion struck a $3.1 billion agreement to acquire Neustar, an identity resolution company that tracks and aggregates consumers’ digital activity for marketing and anti-fraud applications. The deal is planned to close in the fourth quarter of 2021, subject to closing conditions and regulatory approvals.

Cynopsis Team

Lynn Leahey
Editorial Director
@Lynn_Leahey
Kerry Smith
Division President
Access Intelligence

Roberta Caploe
Publisher
@robertacaploe

Executive Director of Sales
Albert Nassour
917-545-3129
Cynopsis Job Listings Sales
John Cox

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Check out more jobs in Cynopsis Classifieds »
Job of the day

DIRECTOR OF SALES-WEST COAST >>
FUSE MEDIA/GLENDALE, CA: Generate profitable sales revenue while exceeding sales quotas and delivering a high level of customer service to media clients. Build a book of national clients, as well as local customers geo-targeting the determined market. Develop clients in target categories, including large media/entertainment organizations. 5-7 years of B2B sales experience. Full info HERE (10/4)

SALES PLANNER >>
NEWSMAX/NYC, NY:
Work closely with Account Executives and Sales Assistants in a team setting, assist in generating new business and growing existing business. Plan, manage and steward campaigns to ensure all client agreements are fulfilled. 1 to 2 years of experience at a media buying or selling organization & knowledge of WideOrbit preferred. Ful info HERE (10/1)

MANAGER VIDEO SYSTEM DESIGN AND PROJECTS
>>
AMC NETWORKS/BETHPAGE, NY: Execution projects/business initiatives as directed. Researching industry developments, evaluating the technical impact and implementing the system into the facility. Conducting ongoing broadcast industry research designed to keep AMC B&T on the cutting edge of technology and industry developments. Exp with Master Control/NOC/Uplink systems req. Full info HERE (10/1)

SALES PLANNER
>>
MARATHON VENTURES/REMOTE/HYBRID/NY/NJ/CT: Committed to a remote/hybrid work model, Marathon Ventures Media Sales is looking for Sales Planners to work in a team-oriented, fast-paced, innovative environment to provide clients with the highest level of service. Sales Planners ensure the execution of all advertising schedules, partnering with sales teams and ad agencies. Full info HERE (9/30)

MANAGER, INDUSTRY MARKETING & ACTIVATIONS
GSTV
DETROIT OR NYC

Manage execution at industry and sales events and coordinate with Director of Marketing Communications and executive team for industry presentations and halo activations. Oversee participation in industry membership organizations including execution of membership benefits both nationally and regionally. 5+ yrs of related experience required. Full info HERE (9/30)

SENIOR ANALYST, TV AUDIENCE RESEARCH

E.W. SCRIPPS COMPANY
ATLANTA, GA

Report & evaluate existing metrics, develop new metrics and reports, & provide strategic recommendations to assist with driving decision-making & measuring performance for key stakeholders. Perform analyses for network programming & competitive analysis for programs on other networks. Minimum 3+ yrs Media and/or TV audience research experience. Full info HERE (9/30)

PRODUCTION MANAGER, LOVE NATURE >>
BLUE ANT MEDIA/WASHINGTON DC:
Supports all creative executives in development and production to ensure project plans and resources are aligned to creative needs. Ensures projects are delivered to budget, schedule and contractual requirements. Manages individual show production budgets and schedules. Minimum 3+ years of experience in a Production Management role or equivalent. Full info HERE (9/29)

DIRECTOR OF POST PRODUCTION
>>
the hive/KNOXVILLE TN:
Oversees all post production activities with an emphasis on scheduling, staffing and workflow management. Director of Post is directly across media prep, media management, offline, online, graphics, post audio, and deliverables departments. A great attitude and willingness to help are a high priority! 5 yrs of post production supervisory exp req. Full info HERE (9/29)

ANALYST/STRATEGIST – MEDIA RESEARCH
>>
LATITUDE/REMOTE:
“High-level” project management and client interaction across several custom research projects. Managing assigned projects across their entire. Strategic collaboration with clients and internal teams on study design, methodology, high-level needs, etc. 4+ years of relevant media research/consumer insights experience required. Full info HERE (9/29)

PUBLICIST
>>
DISCOVERY INC/ LOS ANGELES, CA: Help execute and support publicity for Discovery’s Factual Networks across talent and content. Will work on pitching, building media lists, digital coverage, press tours, and award submissions. Must have 2-3 yrs exp in publicity with great organizational skills and collaboration. Full info HERE (9/28)

DIRECT RESPONSE ADVERTISING SALES ASSISTANT
>>
FUSE MEDIA/NYC, NY:
Support Direct Response Ad Sales team by working with director and AE to service and maintain agencies and clients on a daily basis. Must be detail oriented w/good comm, interpersonal & organzt’l skills, and able to multitask in fast paced team envir. Wide Orbit & OnAir knowledge a +. Full info HERE (9/28)

DIRECTOR, NEW BUSINESS DEVELOPMENT, VFX/PRACTICAL EFFECTS
THE JIM HENSON COMPANY
HOLLYWOOD/BURBANK

Generating leads and closing sales for creative service vendor opportunities with regards to design services, practical effects creation, and animation. Building and establishing valuable industry relationships, identify growth opportunities and establishing new partnerships, while maintaining existing ones. Experience in entertainment sales req. Full info HERE (9/28)

DIRECTOR OF PUBLIC PROGRAMMING AND EXHIBITS >>
THE PALEY CENTER for MEDIA/NYC, NY:
Assist in delivering, but not limited to, a relevant programming agenda for the institution & will constantly monitor the progress of program plans & ensure that timelines, deliverables, & best practices are being adhered to & that programs meet a bi-annual calendar. 10+ yrs of producing live productions within entertainment, sports & other media. Full info HERE (9/27)

DIRECTOR OF PUBLIC PROGRAMMING AND FESTIVALS >>
THE PALEY CENTER for MEDIA/NYC, NY:
Assist in delivering a relevant programming agenda for the institution and will constantly monitor progress of program plans and ensure that timelines, deliverables, and best practices are being adhered to and that programs meet a bi-annual calendar. 10+ years of producing live productions within entertainment, sports and other media Full info HERE (9/27)

ACCOUNT MANAGER – DEALMAKER >>
MEDIAOCEAN/NYC, NY:
Execute a coordinated account plan for driving growth and adoption of Mediaocean solutions. Maintain a regular cadence of on-site visits to consult end users, identify and address business needs and challenges. Act as a trusted advisor and partner with customer contacts. 5+ years of experience in client services or consulting. Full info HERE (9/26)

MBUY MEDIA ASSOCIATE/MEDIA PLANNER/ACCOUNT MANAGER >>
MEDIAOCEAN/CHICAGO, IL:
Identify and recommend relevant media opportunities as well as potential upsell opportunities. Assist in management of day to day communication with client point of contact and vendors. Manage implementation of media management tools and software. 2+ years of media experience across planning, buying and optimization. Full info HERE (9/26)

CUSTOMER SUCCESS DIRECTOR >>
MEDIAOCEAN/CHICAGO IL:
Prioritize and deliver on key customer objectives: understand business requirements, identify challenges, manage development projects and actively recognize cross-sell and up-sell opportunities. Define desired business outcomes and KPIs for each customer and manage overall customer health. 7+ years of experience in customer-facing role/consulting. Full info HERE (9/26)

SENIOR PRODUCER, MORNINGS ON 1
>>
SPECTRUM NETWORKS NY1/NYC, NY: Produces for assigned newscasts and news inserts making decisions on story lineup, video/audio elements, graphics and timing to construct show. Writes news stories for an assigned newscasts; ensuring content is factually correct and written in a clear and concise conversational style. 5+ years of editorial experience required. Full info HERE (9/25)

MULTIMEDIA JOURNALIST >>
SPECTRUM NETWORKS NY1/NYC, NY: Actively and consistently support all efforts to simplify and enhance the customer experience. Research, pitch, enterprise, write, capture quality visual content, edit news stories and produce creative, original and compelling own stories for multiple platforms. 3+ year of Television News Reporting or comparable experience required. Full info HERE (9/25)

DIRECTOR OF MARKETING INSIGHTS AND ANALYTICS >>
FOX SPORTS/LOS ANGELES, CA: Develop and maintain reports that evaluate marketing and media efforts. Work with internal teams and external partners to maximize revenue from pay-per-events using digital conversion tactics. Identify, stay current on, and educate media industry and consumer behavioral/viewership trends. 6+ years of relevant experience required. Full info HERE (9/25)

MANAGER, MARKETING PROMOTIONS AND PARTNERSHIPS >>
FOX NEWS/NYC, NY:
Support in developing collateral, promotion, and recap materials. Manage creative deliverable process for all partners. Maintain monthly updates for distribution partner meetings. Brand and strategic partner research and provide project management support. 2+ years of digital marketing and promotional experience. Full info HERE (9/25)

ACCOUNT EXECUTIVE, SALES & BRAND PARTNERSHIPS
MIRRIAD
NYC, NY

Sell new ad product and create detailed business plans designed to achieve goals and revenue quotas. Manage the entire sales cycle and effectively present Mirriad’s advertising solution to prospective clients. Develop/maintain relationships and collaboratively work across various business groups. Great fixed salary, upside and healthcare benefits. Full info HERE (9/24)

MANAGER, STREAMING TV PROGRAMMING STRATEGY AND SCHEDULING
JUKIN MEDIA
LOS ANGELES, CA
Supports Director on all Streaming Team department responsibilities. Manage program strategy and scheduling and manage on-air promo strategy and scheduling. Evaluate potential program acquisitions and create editorial calendar Bachelor’s degree and 5+ Years TV and/or Streaming TV Programming Strategy, Scheduling and Acquisitions experience req. Full info HERE (9/24)

COORDINATOR, INTERNATIONAL SALES, DISTRIBUTION
CROWN MEDIA FAMILY NETWORKS
LOS ANGELES, CA
Provide sales & distribution support to the SVP in key areas such as updating right management system, export of availabilities, reports, and other international tools, and gather data for sales & distribution support. Invoicing, reports, material deliveries, screeners, contracts, schedule. 1-2 yrs exp supporting sales & distribution teams req. Full info HERE (9/24)

SENIOR WRITER/PRODUCER “PrEditor” >>
UP tv/ATLANTA, GA: Conceive, write, produce and edit breakthrough on-air promotional spots, launch campaigns, and marketing sales tapes. Provide creative direction and help oversee promo work of editors, promo producers and freelance creative help. 7 yrs with cable, network, local television station, ad agency, or other applicable industry related experience. Full info HERE (9/23)

CUSTOMER SERVICE REPRESENTATIVE >>
UP tv/ATLANTA, GA: Ensure all subscriber questions and concerns are addressed quickly. Utilize written communication via ZenDesk to respond to, troubleshoot, and resolve customer issues. Ensure that customer interactions reflect our values and communication strategy. Ability to triage issues and clearly communicate solutions in a concise manner. Full info HERE (9/23)

SOCIAL MEDIA MANAGER >>
UP tv/ATLANTA, GA: Oversee day-to-day management of campaigns & ensure brand consistency. Develop social media campaigns & drive brand awareness, and engagement. Understanding of the full social landscape & how it is successfully managed within the entertainment industry. Experience using native and enterprise level digital & social workflow and paid media solutions. Full info HERE (9/23)

SALES PLANNER >>
UP tv/NYC, NY:
Work with advertising agency contacts & other advertising sales personnel to ensure that administration aspects of accounts are in order. Build, revise and maintain all sales proposals for AEs. Assist in the compilation & enhancement of upfront and scatter pricing and planning tools: reweight charts, pricing guide, etc. 1+ years related cable exp. Full info HERE (9/22)

MEDIA TRAFFIC COORDINATOR >>
CIRCLE MEDIA/NASHVILLE, TN: Manage ad sales orders and distribute marketing materials. Create show formats and timing the log to exact time specs. Prepare, build, and enter all commercial orders and run reports for sales. Broadcast or Radio Traffic experience, and a bachelor’s degree in a related field. Wide Orbit or related program and Microsoft office expertise is a plus. Full info HERE (9/22)

PUBLIC RELATIONS ACCOUNT EXECUTIVE – INTERACTIVE GAMING >>
42West-BHI/LA, NYC, AUSTIN, SALT LAKE CITY: Work on your favorite games! Execute and oversee gaming campaigns across PC, console, and mobile titles. The ideal candidate would possess a passion for gaming and writing with a minimum of three years of PR experience within the games industry, including experience managing campaigns, communications, and conducting strategic media relations. Full info HERE (9/22)

SUPERVISOR, FIELD OPERATIONS >>
SPECTRUM/BIRMINGHAM AL: Responsible for overall fulfillment operations of the system locations from the node to the home across the assigned area. Supervise installation and service to meet customer expectations, technical quality standards, employee productivity and company safety requirements. Full info HERE (9/21)

MARKETING RESEARCH MANAGER
>>
PAC-12 NETWORKS/SAN FRANCISCO, CA:
Provide quantitative and qualitative analyses, actionable recommendations, and presentations. Organize and compile media research that supports brand management and works closely with sales team to provide relevant research/data points. 5+ years of experience in the marketing and media research field within a media organization required. Full info HERE (9/21)

DIGITAL DISTRIBUTION OPERATIONS MANAGER
INSP, LLC
CHARLOTTE, NC
Manage all communication with external distribution partner operations teams for onboarding, asset delivery and troubleshooting issues. Drive overall execution for all digital distribution projects. Project Manager for the creation and/or procurement of digital assets. Five or more years of experience and Bachelor’s Degree req. Full info HERE (9/21)

SALES PLANNER

CROWN MEDIA FAMILY NETWORKS
LA, CA

Build and modify sales plans and orders, maintain media schedules, manage posting process and coordinate, track and implement added value elements for clients. Min 1yr. exp as Sales Planner or Sales Buyer or 1-2 yr. exp as a Sales Assistant in comparable Ad Sales environment req. BA degree in Marketing, Advertising or Comms strongly preferred. Full info HERE (9/21)

MANAGER RESEARCH
CROWN MEDIA FAMILY NETWORKS
LA, CA

Deliver consumer focused, data driven insights that support and guide decisions relative to the development, acquisition and scheduling of all Crown Media content. 5+yr relevant research exp in cable, broadcast and streaming. Knowledge of Nielsen-based systems and viewing stats. Exp with Star Method, Tableau and Google Analytics a plus. Full info HERE (9/21)

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