08/23/21: Cynopsis Media Tech Update

A CYNOPSIS MESSAGE FROM PREMION

PREMION
LEADING THE EVOLUTION IN LOCAL OTT & CTV ADVERTISING

TAG CERTIFIED AGAINST AD FRAUD

125+ Leading TV & Media Brands, Audience Targeting, Closed-Loop Attribution

The New Rules Ahead for Streaming TV Advertising
A PREMION & BIA Special Report
CTV/OTT Forecast & Advertiser Insights

DOWNLOAD COMPLIMENTARY REPORT

Monday August 23, 2021

Yik Yak is back, under new ownership. The once-popular social network was shut down in 2017 after it became a vehicle for cyberbullying. The app became available in the iOS App Store last week. “Anonymity, location-based, the hot feed & more -everything you used to love about YikYak,” tweeted the company. Plus, presumably, better moderation.

The Federal Trade Commission has filed a new antitrust lawsuit accusing Facebook of creating an illegal monopoly. “Facebook has systematically tracked potential rivals and acquired companies that it viewed as serious competitive threats,” said the complaint, which is about 50% longer than the FTC’s original complaint, tossed out two months ago for insufficient evidence. “Facebook supplemented this anticompetitive acquisition strategy with anticompetitive conditional dealing policies, designed to erect or maintain entry barriers and to neutralize perceived competitive threats.” Facebook called the new lawsuit “meritless.”

Some features announced by Apple as part of iOS 15 won’t be available at launch, the company alerted developers. Among the delayed features are SharePlay, enabling users to share music and videos on Facetime calls, and Wallet’s support for ID cards.

The majority of consumers (69%) use Google to find local business information, including reviews, but more than 20% also use Apple Maps, Yelp and/or Yahoo to find information about nearby businesses, according to a study from Uberall and MomentFeed. Industry specific websites and apps (e.g. travel, real estate, restaurants) are also important, with one out of five using these platforms. “Google is the center of gravity for local search but it’s not the only site consumers turn to for local information,” said Greg Sterling, VP of Insights, Uberall. “People use a range of directories, sites and apps, which often change by industry or category.”

Amazon’s plan to offer a $10 credit in exchange for consumers’ palm prints, which would enable them to pay for merchandise in stores, is raising concerns about privacy among lawmakers. In a letter to Amazon CEO Andy Jassy, Senators Amy Kobuchar (D-Minnesota), Bill Cassidy (R-Louisiana) and Jon Ossof (D-Georgia) wrote, “Amazon’s expansion of biometric data collection through Amazon One raises serious questions about Amazon’s plans for this data and its respect for user privacy, including about how Amazon may use the data for advertising and tracking purposes.” Palm prints would be incorporated into the Amazon One payment system.

OnlyFans announced it will begin to prohibit sexually explicit content, starting October 1. While not designed as a porn site, the creator platform had become known for adult content, and was under pressure from banking partners and payout providers to clean up its act.

Video quality solutions provider SSIMWAVE announced new decode capabilities to detect and measure viewer experiences in content distributed using the Secure Reliable Transport protocol, and that they have joined the SRT Alliance, the open-source initiative tackling the challenges of low latency video streaming. Using SSIMWAVE Live Monitor, content providers and distributors using SRT can gain visibility into the health of cloud-delivered video and audio streams. Live Monitor is designed to proactively detect and correct video freezes, macroblocking and other issues.

JOIN THE JUDGES PANEL. Are you qualified to help determine the brightest minds in digital? To honor the industry’s most outstanding leaders in digital content, ad tech and online video, apply Now to Judge the Model D Awards

Traject, a suite of digital marketing tools backed by ASG, has acquired brand success platform Loomly. The acquisition expands Traject’s offerings to meet the demands for flexible, scalable and innovative marketing tools across agencies, enterprises and influencers.

Visual effects and animation studio DNEG announced that Novator Capital Advisers has invested $250 million in subsidiaries of Prime Focus Limited, the parent company of DNEG.The investment enables the Group to streamline its structure, consolidate minority investments, and position DNEG for future growth. Namit Malhotra will continue in his role as DNEG Chairman and CEO and will increase his ownership stake in the parent company from 35% to approximately 70%. Novator will own a 15% stake in DNEG.

A CYNOPSIS MESSAGE FROM PREMION

PREMION
LEADING THE EVOLUTION IN LOCAL OTT & CTV ADVERTISING

TAG CERTIFIED AGAINST AD FRAUD

125+ Leading TV & Media Brands, Audience Targeting, Closed-Loop Attribution

The New Rules Ahead for Streaming TV Advertising
A PREMION & BIA Special Report
CTV/OTT Forecast & Advertiser Insights

DOWNLOAD COMPLIMENTARY REPORT

ADVERTISING

Twitter’s MoPub and DoubleVerify announced an expanded partnership to combat mobile ad fraud. DV will provide full fraud protection, detection and reporting for mobile app campaigns across MoPub’s programmatic exchange, MoPub Marketplace. MoPub Marketplace currently connects advertisers with more than 2 trillion ad requests from over 1.5 billion addressable users.

DoubleVerify also announced the a Publisher Inventory Compatibility Score in DV Publisher Suite, enabling publishers to better understand how their content is perceived by advertisers. The ICS is determined by analyzing top DV advertiser brand suitability settings in comparison with DV publisher’s pages. “With DV’s new scoring system, publishers can now showcase the precise value of their inventory to digital advertisers and maximize their revenue yield,” said Mimi Wotring, SVP of Publisher Sales and Client Services at DoubleVerify.

Consumer marketing data firm Catalina is launching a new service measuring OOH advertising sales lift. The new service, launched in partnership with AdQuick, covers both OOH advertising and DOOH advertising screens. Out-of-home media “sits at the intersection of technology and data-driven decision-making — and sales-lift measurement and addressable targeting are now key requirements for CPG brands to justify increasing their ad spend,” said Jim Wilson, CEO of out-of-home media-buying agency Talon America,

OOH specialist Talon is bringing to market a new solution with MadHive across OTT and DOOH. “As marketers look for measurable incremental reach and the ability to tie campaign spending to business results, we’re enabling advertisers to start an OOH journey in-home,” said Jim Wilson, CEO of Talon America. “We’re connecting audience data across OTT and DOOH to deliver outcome-based campaigns as advertiser demand on each channel reaches new heights.”

ActionIQ, the Enterprise Customer Data Platform, announced its selection as an Amazon ISV Accelerate Partner and its general availability on the AWS Marketplace. As a result of direct integration with AWS accounts, AWS clients will be able leverage ActionIQ to engage with their customers in a more authentic way.

Lucid has partnered with SambaTV to deliver increased insight on ad measurement and campaign performance across devices. The combined offering of Samba TV’s first-party data set, propriety Identity Graph and SambaID, and Lucid’s leadership in measuring ad efficacy is being leveraged by agencies like Digitas and Wavemaker, as well as publishers and platforms.

Extreme Reach has teamed with BrightLine to create frictionless workflows. The partnership leverages BrightLine’s CTV ad technology and ER’s brand creative management and integrated workflow through their independent ad server.

TVSquared has partnered with AdImpact to measure reach, frequency and incremental reach as political ad spending shifts to streaming. AdImpact predicts that $1.5 billion will go to connected TV ad campaigns in 2022; that’s 17% of total political ad spend.

Sportsdigita is teaming with the NHL’s St. Louis Blues, who will utilize the Digideck solution to bolster its sponsorship efforts. “Digideck’s ability to integrate videos and custom infographics into our sponsorship presentations will ensure our offering stands out with prospective sponsors in a highly competitive market,” said Blues VP of Corporate Partnerships Eric Stisser.

A CYNOPSIS MESSAGE FROM PREMION

STREAMING

QVC has made its debut on Sling TV as the streamer’s only livestream shopping channel. The launch aligns with QVC’s strategic initiative to expand the reach of its curated broadcast and video commerce experiences across new media and digital commerce platforms,

El Rey Network programming is now streaming on The Roku Channel. “With El Rey’s transition into the streaming space, we are thrilled to partner with Roku on an exclusive window for the channel,” said El Rey founder Robert Rodriguez. “This partnership reinforces our commitment to diverse voices and authentic and inclusive storytelling that can be accessed on a free ad-supported basis.”

Spectrum Networks announced the launch of its first digital-only local news platform in a non-Spectrum News linear TV market, in Maine, via the Spectrum News App. “Spectrum Networks has a long tradition of covering local news and the stories that matter to communities,” said Sam Singal, VP Editorial and Content. “As a Bangor native and proud Mainer, I know first-hand the integral role community and local connections play in making Maine a great place to live and work.”

Roku and Charter Communications resolved a distribution issue over the Spectrum streaming app that began last December. In a joint statement, the two companies said they had reached “a mutually beneficial agreement” to renew the app on the Roku platform. The Spectrum TV App is now available for download from the Roku channel store.

Pluto TV has launched six new channels – The Andy Griffith Show, Matlock, Gunsmoke, Britbox Mysteries, Pluto TV Game Shows and Lupin the 3rd. Users can access the happenings in “Mayberry,” mysterious crime cases across the pond and more.

Wurl reported a 38% increase in revenue in 2Q21 over the same quarter last year. All key areas driving its streaming business – content, viewers, viewing time and ad impressions – rose significantly. During the quarter, Wurl launched over 274 new FAST channels, and nearly 1,200 channels are now being distributed to CTV and FAST platforms.

X1 marks the spot: IMDb TV expanded distribution with a launch on Comcast’s Xfinity Flex and Xfinity X1. X1 is IMDb TV’s first pay-TV partner launch.

PBS is offering a collection of streaming content free to audiences via its PBS Video App and PBS.org. Notable programming includes “Lucy Worsley’s Royal History’s Myths & Secrets,” new episodes airing Sunday, September 5 and 12 at 8p; “FRONTLINE: America After 9/11,” airing Tuesday, September 7 at 9p, and “Mohammed Ali,” airing Sunday, September 19 thru Wednesday, September 22 at 8p.

Cynopsis Team

Lynn Leahey
Editorial Director
@Lynn_Leahey

Kerry Smith
Division President
Access Intelligence

Roberta Caploe
Publisher
@robertacaploe

Executive Director of Sales
Albert Nassour
917-545-3129

Cynopsis Job Listings Sales
John Cox

CynopsisJobs
Check out more jobs in Cynopsis Classifieds »

Job of the day

ACCOUNT EXECUTIVE
DISH MEDIA
NYC, NY
DISH Media is looking for a top-tiered advertising sales professional to call on advertising agencies and clients. This individual’s success will be directly tied to an ability to help our client’s strategize and achieve their growth objectives. Full info HERE (9/6)

SALES PLANNER
DISH MEDIA
NYC, NY
We’re looking for an energetic Sales Planner to join our NYC team. The Sales Planner will be responsible for execution and maintenance of ordered deals and acting as a facilitator of the sales process by providing proposals that meet the needs of both DISH Media Sales and client’s needs. Full info HERE (9/6)

MEDIA SALES COORDINATOR
DISH MEDIA
EL SEGUNDO, CA
DISH Media is looking for a new Media Sales Coordinator. This role will be responsible for the daily account management and support to assigned Account Executives. We are looking for candidates with the ability to build and sustain relationships across Ad Agencies and Clients to assist our sales staff succeed in this rapidly evolving environment. Full info HERE (9/6)

MEDIA SALES COORDINATOR
DISH MEDIA
NYC, NY
DISH Media is looking for a Media Sales Coordinator. This role will be responsible for the daily account management and support to assigned Account Executives. We are looking for candidates with the ability to build and sustain relationships across Ad Agencies and Clients to assist our sales staff succeed in this rapidly evolving environment. Full info HERE (9/6)

GRAPHIC DESIGNER
DISH MEDIA
NYC, NY
We are seeking a highly creative individual to fill the role of Graphic Designer. This person will be responsible for developing and executing creative concepts that propel and enhance the DISH Media brand visually across all communication channels. Full info HERE (9/6)

TARGETING & ATTRIBUTION MANAGER
DISH MEDIA
NYC, CHICAGO, LA
The Targeting & Attribution Manager (TAM) supports pre-campaign target recommendations and manages post-campaign attribution and measurement. Provides executional strategy for measurement studies, to analyze the success of DISH Media’s targeted advertising business, across both DISH and Sling TV. Full info HERE (9/6)

SENIOR RESEARCH ANALYST
DISH MEDIA
NYC, NY
The Sr. Research Analyst reports directly to the Advanced TV Analytics Team Lead. The position supports various divisions within DISH including Media Research, Analytics, Sales & Marketing. Providing reporting on qualitative & quantitative data; assisting w/audience delivery forecasting; providing timely updates of Research & Marketing materials. Full info HERE (9/6)

ACCOUNT EXECUTIVE – CLIENT VERTICAL
DISH MEDIA
NYC, NY
The Client Vertical role will focus on driving revenue within a set number of verticals. Work with the various teams within DISH Media (Sales, Data, Analytics, etc) to elevate the sales strength of their verticals. You will be a part of a Client Vertical team that represents DISH Media in the marketplace mostly with client direct decision makers. Full info HERE (9/6)

NETWORK TV VIDEO CONTENT EDITOR
WEIGEL NETWORKS
CHICAGO
Video Editor responsible for editing and formatting content to air on the Weigel Ntwrk brands and in accordance with FCC rules and regulations and SOP’s. Responsible for the clarity and accuracy of content broadcasted. 2+ yrs exp. Exp w/Adobe Prmr, Attn to detail and familiarity with FCC rules and regulations for what is permissible to air required. Full info HERE (9/4)

VP- CLIENT MANAGEMENT >>
RING2MEDIA INC/REMOTE: Responsible for all strategic planning, implementation of growth initiatives, and overall success. Design and pitch campaign growth opportunities and new strategic initiatives to create new Revenue opportunities. Success will be measured by growth rate of accounts; in terms of both Overall Revenue and scope of services.” Full info HERE (9/3)

VP-BUSINESS DEVELOPMENT >>
RING2MEDIA INC/REMOTE: Robust experience in the Medicare Advantage, Health Insurance, and Life Insurance verticals required. The ideal candidate will have existing relationships at the carrier, broker, and IMO/FMO levels & an intimate knowledge of Lead Generation/Customer Acquisition, with a deep functional understanding of the economics and Customer LTVs in the space.” Full info HERE (9/3)

MANAGER, BRAND MARKETING
CROWN MEDIA FAMILY NETWORKS
STUDIO CITY, CA
Develop & execute consumer marketing campaigns. Create innovative & compelling tactics such as sweepstakes, experiential activations, email campaigns, promotions and more for top-tier linear & streaming platforms and brand extensions within Crown Media. Clever, enthusiastic team player with ability to multi-task and interface with all departments. Full info HERE (9/2)

VP COMMUNICATIONS, DOCUMENTARIES >>
Discovery Inc/NYC or LA: Help lead and promote new content in the docs and doc series space across Discovery Factual and discovery+. Pitch and secure media coverage in a wide range of media outlets as well as launching awards campaigns with established relationships in the premium doc space. Must have 10+ years exp in-house and/or agency setting. Full info HERE (9/2)

ASSOCIATE PRODUCER – PROGRAM INTEGRATIONS >>
Discovery Inc/NYC: Food Network’s Program Integration team is seeking an AP to help project manage integrated content across linear and D+ platforms. Looking for passionate people with television, marketing, or media background and 1-3 years exp in coordinating and project managing. Full info HERE (9/2)

BUSINESS DEVELOPMENT MANAGER >>
PROCAM TAKE 2/NYC, NY: Procam Take 2 is an ambitious team of individuals who are excited about what we do & our booming industry. We are looking to hire creative and passionate professionals who are always pushing themselves to achieve their best. As our business development manager, you are an integral part of the Procam team and play an important role in our success. Full info HERE (9/2)

MARKETING MANAGER >>
MAVTV/CORONA CA: Develop & execute marketing campaigns & proactively create, plan, & execute innovative marketing & communication strategies to expand viewership & revenue opportunities. Develop a campaign strategy and identify target audiences and deployment capabilities, and facilitate media buys for Network advertisements. 4+ years of experience in TV required. Full info HERE (9/2)

PRODUCTION MANAGER
EarthxTV
DALLAS
Ability to interface with production partners and ultimately responsible for all the crew, talent, locations, and all the contracts associate with the production. Will hire crew, heads of departments, etc, over-seeing the onboarding process and ongoing paperwork. Bachelor’s degree and/or a minimum of 2 years of relevant experience required. Full info HERE (8/30)

DIRECTOR OF TRAFFIC & SCHEDULING
EarthxTV
DALLAS
Responsible for scheduling all programming, commercials, and promos.
Oversee completion of programming grid – Building formats and maintaining program schedules in the traffic system. Assign all house numbers to content as it is delivered and coordinate all logs. Bachelor’s degree and/or a minimum of 3-5 years of relevant experience required. Full info HERE (8/30)

BRAND MANAGER, BLUEY >>
BBC STUDIOS AMERICAS/NYC, NY: Put in place & deliver the Bluey Brand Marketing plan for the Americas. Ideate and implement marketing activations including partnerships, advocacy & campaigns. Put in place performance KPIs, monitor success & implement findings in future campaigns. 5 years brand marketing experience within FMCG or entertainment sector required. Full info HERE (8/29)

CHIEF CONTENT OFFICER, APM STUDIOS >>
AMERICAN PUBLIC MEDIA GROUP/LOS ANGELES, NYC, ST PAUL or Remote: Significantly increase national and international audience by developing an expanded and diverse podcast portfolio, collaborate with the GM and COO in setting and driving organizational and editorial vision and build a highly inclusive and creative culture that ensures team members can thrive. 10+ yrs exp in media, 4+ yrs management exp required. Full info HERE (8/29)

ACCOUNT EXECUTIVE >>
MARATHON VENTURES/EAST COAST NYC/WHITE PLAINS (REMOTE): Responsible for generating revenue and achieving sales targets and maintaining and developing our direct response account business. Analyze sales data, execute strategies for revenue growth, build relationships with existing accounts and consistently develop new business. Established relationships required. Full info HERE (8/28)

EVP, HR & ADMINISTRATION
CROWN MEDIA FAMILY NETWORKS
STUDIO CITY, CA
Key strategic advisor to the Exec Leadership Team, and has oversight for all HR, D&I and Admin Policies and Programs for the business. BA Degree in a related field, Entertainment or Media experience, and 20 yrs. HR experience with 10 yrs. in an HR leadership capacity required. An advanced degree & experience leading admin services highly desirable. Full info HERE (8/28)

INVENTORY ANALYST >>
TENNIS CHANNEL/NYC, NY: Work with the inventory and sales teams to help maximize the use of Commercial Inventory. Identify premium program opportunities and create packages to monetize high rated inventory and generate and distribute inventory reports. Bachelor’s degree or 2+ years of Network ad sales or media buying experience and proficient in Microsoft Excel required. Full info HERE (8/27)

TRAFFIC COORDINATOR >>
REELZ/NYC OR ALBUQUERQUE, NM: Manages the Program Log construction editing process, copy instructions & the playlist delivery to Master Control. Work w/Advertising Sales department to assist in placing of spots and create detailed reports. Demonstrated ability to work independently, with a high degree of accuracy & accountability required. Wide Orbit Network experience a plus. Full info HERE (8/27)

MARKETING MANAGER >>
SPECTRUM NETWORKS NY1/NYC, NY: Create integrated marketing plans for the region and execute based on the plans. Identify, develop and manage all aspects of sponsorships, community events, talent appearances and other community involvement and outreach. 5-7 years marketing experience required and familiarity with News and Politics preferred. Full info HERE (8/26)

DIGITAL MARKETING MANAGER >>
SPECTRUM NETWORKS NY1/NYC, NY: Work with regional teams to manage marketing campaigns from requirements gathering through post campaign analysis & documentation of learnings. Manage agencies (creative and media). Leverage best practices in digital marketing space, consistently using learnings to elevate campaign strategies & performance. 4-6 years Marketing experience required. Full info HERE (8/26)

LOCAL AD SALES ACCOUNT EXECUTIVE >>
ALTICE USA/OAKLAND, NJ: Meet with local businesses & key decision makers to determine their needs. Develop & recommend advertising strategies utilizing our suite of media & online solutions. Manage client accounts—from proposal to production to campaign activation & collections. Proven track record of closing sales & ability to build and maintain a strong sales funnel req. Full info HERE (8/25)

COORDINATOR, SOCIAL MEDIA CONTENT
GAME SHOW NETWORK
SANTA MONICA, CA
1+ yrs. w/social media content editing exp. is a plus, communicating, scheduling, curating content, engaging, community and implementation coordination, creating weekly social media status reports, asst w/content strategy calendar, source clips, writing copy, scheduling, team player w/strong attention to detail and strong time management. Full info HERE (8/25)

ACCOUNT MANAGER >>
BLOOMBERG MEDIA/MIAMI FL: Digitally savvy business sales person to help drive the growth of Bloomberg Media Distribution. Seeking an Account Manager who can leverage our broad portfolio of multi-platform media assets and create new opportunities with key accounts while driving new revenue streams through licensing, syndication, business development & strategic partnerships. Full info HERE (8/24)

VICE PRESIDENT & GENERAL MANAGER >>
NEXSTAR/MEMPHIS, TN: Min of five years of experience as a successful General Manager for a commercial broadcast station. Significant sales management experience in leading and driving revenue growth in broadcast and digital. Special emphasis on New Local Direct revenue growth, including self-created non-traditional revenue success and sports and community sponsorships. Full info HERE (8/24)

SALES MANAGER – MUSIC, US
MIRRIAD
NYC, NY
Build outstanding sales pitches and build equity with all external stakeholders to drive incoming briefs and pitches. Own all North & South America’s music responses and liaise internally to bring the best commercial propositions to market. Align on corporate messaging and own activation and launch. 5+ yrs of working in a business development req. Full info HERE (8/23)

MEDIA MANAGER >>
GAC MEDIA/FORT WORTH TX: Perform the processing and management of media assets in a results-driven environment and create and archive edit projects for the edit team. Accountable for MAM and S3 ingest activity and tracking, as well as ingest activity that may occur outside GAC Media’s MAM & S3 storages. Bachelor’s degree required or relevant work experience. Full info HERE (8/23)

COORDINATOR, LINEAR AND MULTI-PLATFORM SCHEDULING >>
GAC MEDIA/FORT WORTH TX: Responsible for episodic scheduling of specific series, implement multi-platform scheduling on VOD and primary scheduler for GAC Family and GAC Living. Wide Orbit (scheduling software), including air schedules, revisions, formats, piece number creation, etc. Bachelor’s degree in communications, film, television, or related field preferred. Full info HERE (8/23)

@{optoutfooterhtml}@