A CYNOPSIS MESSAGE FROM SPROUT Sprout®, the first 24-hour preschool channelavailable on TV, online and on demand for kids and their parents has generated nearly 1 BILLION VOD orders! Sprout continues to bring families together, delivering the content they demand. Source: Rentrak OnDemand Essentials, all reporting MSOs, as of August 2010. To advertise on Sprout, […]
Editions
Monday, September 27th, 2010
A CYNOPSIS MESSAGE FROM G4 G4’s MALE-FUELED MOMENTUM After 7 consecutive years of growth, it’s 2010 that is shaping up to be G4’s MOST-WATCHED YEAR EVER particularly with MEN where VIEWERSHIP IS UP +20% compared to 2009. That’s LARGER GROWTH THAN Spike, Adult Swim and FX. That’s MORE THAN Comedy Central, Speed and MTV. That’s […]
Monday, September 27th, 2010
A CYNOPSIS MESSAGE FROM twofour54 DRIVER DAN’S STORY TRAIN A ratings success in the UK on No1 pre-school channel CBeebies, the series is watched by over 40% of children aged 2-6. Publishing, consumer products and interactive website activities launch this month in the UK. International success continues in the USA with 24 hr […]
Advertisement
Monday, September 27th, 2010
Cynopsis: DIGITAL09/27/10 Good morning, it’s Monday, September 27, 2010, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis edition online, click here. Netflix and NBC Universal have signed an expanded licensing deal giving Netflix the right to stream content from several NBCU […]
Friday, September 24th, 2010
Cynopsis: DIGITAL09/24/10 Good morning, it’s Friday, September 24, 2010, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis edition online, click here. As expected, the FCC approved its plan to open up unused “white space” broadcast spectrum freed up by the analog […]
Friday, September 24th, 2010
A CYNOPSIS MESSAGE FROM truTV truTV continues to DELIVER Growth and Opportunity2010 is pacing to be our MOST-WATCHED year! A18-49 552,000M18-49 306,000A25-54 572,000M25-54 314,000 truTV. Not Reality. Actuality Source: Nielsen, M-Su 8-11pm, 12/28/98-9/19/10, yearly, A18-49, A25-54, M18-49, M25-54 (000), program-based dayparts, live + sd data. Cynopsis 09.24.10 Good morning. It’s Friday, September 24, […]
Friday, September 24th, 2010
Cynopsis: Kids!09/24/10 Good morning. It’s Friday, September 24, 2010, and this is your first early morning Kids briefing. Warner Premiere enters into a deal with Dolphin Entertainment (Zoey 101, Ned’s Declassified School Survival Guide) to co-finance/co-distribute new multi-platform digital series with noted talent. The first two series under the pact will are Aim High, […]
Thursday, September 23rd, 2010
Cynopsis: Kids!09/23/10 Good morning. It’s Thursday, September 23, 2010, and this is your first early morning Kids briefing. Jeff Bewkes, Chairman and CEO, Time Warner lays out his current succession plan for Warner Bros. The newest plan will see Barry Meyer, Chairman and CEO, will extend his contract by two years, the current one […]
Thursday, September 23rd, 2010
Cynopsis: DIGITAL09/23/10 Good morning, it’s Thursday, September 23, 2010, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis edition online, click here. The busy Games team at Facebook announced several enhancements to the site’s casual gaming platform to help drive engagement and […]
Thursday, September 23rd, 2010
A CYNOPSIS MESSAGE FROM DISNEY CHANNEL #1 movie four years in a row!With the recent success of Camp Rock 2: The Final Jam, Disney Channel now owns the four biggest cable movies of the year since 2007! Be on board for next year’s big hits!Call Disney Media at 212-807-5801 Source: The Nielsen Company […]
CynCity
Cynsiders
Meeting Audiences in Motion: On-the-Go Video’s Role in a Fragmented Media Landscape
As streaming fragments audience attention and competition for eyeballs intensifies, entertainment marketers are rethinking where...Reinventing the Ritual
The television Upfront has survived streaming, cord-cutting, and the rise of programmatic — but 2026...Outcomes Over Inventory: Disney Advertising’s 2026 Upfront View
The Upfront is changing — and few people have a better view of that shift...
