Monday, October 18th, 2010

Cynopsis: DIGITAL

Good morning, it’s Monday, October 18, 2010, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

Cablevision was unable to strike a carriage deal with Fox going into the weekend, leaving 3 million Cablevision subscribers without MLB playoff games, Fox football (namely the N.Y. Giants and Lions match-up) and several Fox cable channels. As is usual in such disputes, both sides blamed the other for failing to negotiate in good faith. Meanwhile, FCC chairman Julius Genachowski expressed disappointment and Massachusetts Senator John Kerry vowed to introduce new legislation to govern how retransmission can be negotiated. Fox also briefly blocked Cablevision customers from viewing Fox shows on its website or on Hulu on Saturday afternoon, attracting the ire of streaming junkies and criticism from public interest groups such as Public Knowledge.


Netflix completed a new integration with Sony enabling PS3 users to stream Watch Instantly titles without having to insert a disc, including select content in 1080i and 720p HD. The PS3 will also stream Netflix movies in shows in Dolby 5.1 surround sound, a first for the subscription service.
Hulu‘s $10/mo. Hulu Plus subscription service will become available on Roku‘s competitively-priced streaming boxes later this fall. Roku’s HD boxes now start at $60. is debuting some exclusive digital content to promote its new post apocalyptic-themed original series premiering on Halloween, based on The Walking Dead comic written by Robert Kirkman and published by Image Comics. Extras include a 3-D game that places the user in the role of a series character foraging for supplies in Atlanta and a Walking Dead Survival Test that measures users’ aptitude for apocalyptic living.
Cable MSO’s iN Demand joint venture is promoting its new 3D TV programming initiative at this week’s CTAM Summit in New Orleans, setting up 3D viewing demos in its booth. iN Demand’s programming group is currently acquiring and producing original content that partners Comcast, Cox, Time Warner and Advance/Newhouse plan to offer next year to the subset of subscribers who have 3DTV sets and glasses at home, including movies, music and TV shows.


YouTube moved its TV-centric Leanback interface out of beta on Friday as Logitech and Sony’s Google TV product hit the marketplace. Users can choose from a playlist of recommended videos based on individual settings and preferences, search for and compile their own favorites or copy and embed videos from Google TV’s web browser to elsewhere in the web. YouTube Leanback is monetized with contextualized pre-rolls and overlays.
Entertainment web video portal My Damn Channel expanded its email-based RAMP radio platform, signing radio and music partners to co-create original videos that will be distributed to radio station sites, and via the My Damn Channel digital distribution network launching later this fall. The site also launched a new series dubbed Status Kill, a slick send-up of obsessed the world has become with social networking.
Health-themed media company HealthiNation debuts new documentary series this morning called True Champions, now live online and moving to VOD platforms starting Nov. 1. The short-form series profiles individuals who are either living with or caring for people who have various chronic conditions, focusing on personal experiences and successful coping strategies.


Premium video ad network Rhythm New Media releases its quarterly advertising numbers this morning, reporting continued stellar results. The company, which offers a selection of mobile pre-roll and banner-style ad units, says its network grew by 30% over Q3 once again with consumer packaged goods and entertainment ad sectors leading the charge. The power of mobile video ads, delivered via application downloads and mobile websites, rests in ads’ ability to captivate users’ attention, according to Rhythm CEO and co-founder Ujjal Kohil. Metrics show significantly higher retention rates (94%) and completion rates (87%) than online video, where viewers often click on other windows during ads. Another advantage for advertisers is the medium’s relatively steady usage patterns throughout the day, meaning brands don’t all have to compete for viewers’ bombarded attention during the prime time hours. Not surprisingly, the iPad showed the most promise as a video ad delivery device, with interactive video ad click-through rates more than double that of iPhone and Android. There was also a strong correlation between higher click through rates of devices connected to Wi-Fi (iPad users connect 90% of the time this way) vs. slower 3G networks.
O2 Media
‘s mobile marketing arm launched a large-scale location-based mobile marketing program with Starbucks and L’Oreal in the UK, enabling consumers to opt in at local Starbucks to receive relevant “geofence” messages dependent on their age, gender, interests and location. More than 800 “geofences” were created for Starbucks across Britain.
Kantar Video
unveiled a list of 17 charter partners for the Videolytics mobile and online video syndication/tracking/optimization platform in advance of its beta launch later this month. Kantar will provide details on engagement, effectiveness and audience demographics. Partners include Limelight Networks,, Brightroll, Brightcove, Kit Digital, Ooyala, ScanScout and Tremor Media.


The top U.S. video ad networks in terms of potential reach in Sept. were ScanScout reaching a potential 46.8% of the online audience, BrightRoll Video Network at 44.5%, and Break Media at 44.1%, according to ComScore. Video ads accounted for 12.3% of all videos viewed and 1.2% of all minutes spent viewing video online in Sept.
Top U.S. Online Video Properties by Video Ads ViewedSeptember 2010
Property                           Video Ads       Frequency         % Reach Total
                                          (000)      (Ads per Viewer)    U.S. Population
Total Internet : Total Aud.    4,371,577         32.2                45.4%
Hulu                                      793,976         27.5                 9.7%
Tremor Media Video Network   525,823          6.7                26.1%
BrightRoll Video Network         476,476          6.7                23.7%
ADAP.TV                                444,244          7.4                20.1%
Google Sites                           242,682          5.0                16.2%
Microsoft Sites                        226,723          8.7                 8.7%
SpotXchange Video Ad Network209,098          5.7                12.3%
CBS Interactive                      184,446           5.8                10.7%
TubeMogul Video Ad Platform   179,393          4.8                12.6%
Break Media Network               174,045          6.5                 9.0%
Source: comScore Video Metrix, note: Video ads include streaming-video advertising only and do not include other types of video monetization


magazine debuted its ad-supported ToyHopper app for iPhone, iPad and iPod Touch. The app profiles more than 280 toys tested by editors and their families that can be filtered by age, price, type of product and theme.


Jonathan Gardner has been hired as Director of Communications of contextual ad firm Vibrant. Jonathan worked previously for Edelman’s Taipei office and as a Director at Hill and Knowlton in Hong Kong.


National Geographic Channel
is putting the finishing touches on a microsite for its ambitious Great Migrations series premiering Nov. 7, exploring animal behaviors and migrations across the quickly changing globe. The site, which features an interactive 3D globe, a slew of behind the scenes videos and a couple of cool online games, is the centerpiece of its largest multiplatform push to date. Initiatives include upcoming retail games for the PC, Mac, iPad and iPhone  – a first for the network designed around a specific show or series. The digital push, aided by the channel’s new content management system that automates such processes as video and still photography segmenting, began 14 months ago and is indicative of how much cable programmers have come to rely on Facebook, gaming and other platforms to raise awareness among an increasingly fragmented audience. “One thing we’ve learned is to get our digital initiatives out there well before the premiere – the earlier the better – to give people time to share and talk about it,” says Brad Dancer, SVP, Research & Emerging Technology for Nat Geo.


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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING: AD SALES MKTG MGR/DISH Network/NY: Dev/create ad sales ktg. materials across entire portfolio including Advanced TV. Resp. for ad sales brand messaging. 5-7 years ad sales mktg. or related exp. Click here to apply. (10/23)

JOB OPENING: ACCOUNT EXECUTIVE/DISH Network/NY: Great opp. for highly motivated indiv. Dev. Hispanic ad sales/srvc. agencies & clients daily. Det. oriented/good comm. 3+ yrs sales exp. Span/Eng language pref. Click here to apply (10/23)

JOB OPENING: MGR, SALES MKTG/ION Media/NY: Seeks Mgr to work w/sales team, pitch mrktg concepts & implement promotions. 3-5 yrs in ad sales mrktg & bach deg a must. EOE (10/23)

JOB OPENING: SUPERVISOR, TRAFFIC/SIRIUS XM RADIO/NYC. Supervision of Log Assembly. 5+ yrs traffic exp. 2-3 yrs supervisory exp. Well versed in traffic systems. EOE/M/F/D/AAP. Apply (10/23)

JOB OPENING: SR MGR AD SALES RESEARCH/MTVN: Entertainment Group/LA: 5+yrs media research experience preferred. Strong analytic & inter-personal Skills. EOE/M/F/D/AAP. Apply (10/23)

JOB OPENING: MGR,MTVN/Stand & Pract/NYC: Eval orig show concepts, scripts, lyrics, rough cuts & finals for MTV/VH1 prgrms. 3+ yrs exp Stndrds or in prod working closely w/ Stndrds in music &/or TV ind. (10/23)

JOB OPENING: MGR DIGITAL AD SALES STRATEGY/ABC Family/NY: Develop revenue optimization strategies and manage the revenue forecasting process; develop operational processes; min 4 yrs exp. Apply Req 268380 (10/23)

JOB OPENING: ACCOUNT MANAGER/MySpace/NY: Pre/post sales process. Brand Adv, integrated mktg exp needed. Manages acct list. 4+ yrs exp digital planning exp. Ad agency bkgrd plus. Apply:, ref. NDM0000015 (10/23)

JOB OPENING: MGR. DIGITAL INTEGRATED MARKETING/MTV/NYC: 5+ yrs Ad sales marketing/Agency exp. in media/entertainment; BA req. EOE/M/F/D/AAP (10/23)

JOB OPENING: WRITER/PRODUCER/PBS KIDS Sprout/PHIL, PA: 2-5 yrs experience in Creative Services, specifically writing and producing for children’s television market Apply to: [email protected] (10/23)

JOB OPENING:  DIGITAL RSRCH MGR/DISNEY/CA: Min 4 yrs exp digital research, apt at media analytics tools, strong analytical & written skills, BA/BS req. Apply at: (ID250326) (10/22)

JOB OPENING:  FREELANCE PROMO SCHEDULER/VH1 TV/NYC: Schedule daily promo logs, fulfill commitments, ensure accurate timings. Previous sked experience desired, exp w/ PTS/Gabriel/VCI a plus. Assignment up to 9 months. Resumes: [email protected] (10/22)

JOB OPENING:    DIRECTOR AD SALES MARKETING/Tennis Channel/NY: Liaison to Ad team providing Mktg support/solutions. Min 5yrs Agency/TV client services. Presentations, travel req, strong initiative. Res: [email protected] (10/22)

JOB OPENING: ON-AIR TV TRAFFIC ANCHOR LIVE TV/Various Markets: Join morning team at top TV station! Prior on-air exp is pref’d. Strong comm skills.  Exp w/ computers &  multitasker. Traffic demo & resume ASAP:  [email protected]  (10/21)

JOB OPENING: TELEVISION AD SALES MANAGER/NYC or LA OFFICE: 10yrs+ TV Ad Agency or Sales exp. Minimum 5 yrs DRTV & Per Inquiry Sales Exp. Send resume & salary req’s to: [email protected] (10/21)

JOB OPENING:  MKT/LOG COORDS (3) Tribune Creative Group/NYC: Motivated & positive attitudes a must. Fill daily promo logs for mult stations. Traffic dept ops & knwlg of Wide Orbit a +. BA deg pref’d. Resumes: [email protected] (10/20)

JOB OPENING: SR MNG EDITOR ONLINE/Current TV, LLC/San Fran: Generate content & mng efforts of online writing & video prod.  teams.  5 yrs exp media editing/producing in digital cont. Some travel. Info/apply: (10/20)

JOB OPENING: DIR ONLINE PROD/Current TV, LLC/San Fran: Sprvs/dvlp projects, guiding efforts of digital content team. 7-10 yrs exp interactive media & video prod. More info/apply: (10/20)

JOB OPENING: SOC MEDIA/PRGM CONTENT SPEC/ATL: Provide soc ntwking/on-line content support for on-air prog.1-3 yrs in online com & soc media in TV req. Exp w/ MS Excel/Word req.Drupal content mgt sys a + Res: [email protected] (10/20)

JOB OPENING: SR. RESEARCH ANALYST/HGTVAD SALES/NY:2 + yrs media research. Strong analytical/data interpretation skills. Media Research/team player. Apply, (10/20)

JOB OPENING: BIZ DEV EXEC/Established Animation/VFX/Graphics Studio/NYC. 4+yr Exp. Media/Post-Prod sales in Corp./Pharma, strong presentation skills, well connected, solid references [email protected] (10/19)

JOB OPENING: SENIOR RESEARCH ANALYST/ESPN/NY: 2-3 Yrs in media/market research. Candidate must have strong analytical and problem solving ability. Send resumes to [email protected] (10/19)

JOB OPENING: SR MGR AD SALES RESEARCH/MTVN: Enter Group/LA: 5+yrs media rsrch cable tv.; media math, Nielsen, mri, starmedia. strong analytic & inter-personal Skills. EOE/M/F/D/AAP. Apply (10/19)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

INTERNSHIP CREDITS ONLY.  START ASAPRESEARCH INTERNS/TWO CATS PRODUCTIONS/NYC: Interns wanted to research and develop new TV show ideas. Please send resumes [email protected] (10/22)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: MEDIA SALES/MARKETING STRATEGIST/NY: Extensive exp in all forms of media.  print/OOH/digital. Smart consultative seller. Can identify new niche markets and profitably re-purpose content. Contact: [email protected] (10/22)

SITUATION WANTED:  EXECUTIVE ASSISTANT position film/tv (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (10/22)

SITUATION WANTED:  EDUCATIONAL CONSULTANT: experienced script writer/educational consultant seeking projects in children’s programming. Ph.D. in English, literacy emphasis. Preschool/lower elementary experience. [email protected] (10/21)

SITUATION WANTED:  RIGHTS CLEARANCE PROFESSIONAL(NY) 20+yrs exp. researcher & contract negotiator Intellectual Property commercial licensing: Music/Clips/Photos/People/etc. Copyright/TM/PD research specialist [email protected] (10/21)

SITUATION WANTED:  TELEVISION AND CORPORATE VIDEO PRODUCER. Field produce, interview subjects, supervise crew and editing.Can travel anywhere. [email protected] (10/20)

SITUATION WANTED: MARKETING COMMUNICATIONS(CHI/Virtual)20+ years marketing and communications for major media brands, a best-selling book, corporate events, websites, more. email [email protected] (10/20)

SITUATION WANTED: UNSCRIPTED PROD/WRITER/DIR: 10+ yrs. Network/cable/net credits; docu-soap/competition/talk; 3 Emmy noms; wears many hats. LA based, will travel. [email protected] (10/20)

SITUATION WANTED:  Part/almost full time ASS’T /west side LA for writ/dir/prod as I finish book. 15yrs exp as ass’t,VP Dev&Prod. Double Ivy! Discrete, phenom problem solver, good taste, skills,& humor—usually. [email protected] (10/20)

SITUATION WANTED: MEDIA SALES EXECUTIVE (Atl) with 10 yrs exp. & proven revenue growth track record seeks Account Manager position in the field of media sales (TV/Radio), merch licensing,or online ad sales. Contact: [email protected] (10/19)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development True Closer!!!!! [email protected] (10/19)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (10/19)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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