Thursday, October 14th, 2010

Cynopsis: DIGITAL

Good morning, it’s Thursday, October 14, 2010, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

The all important search marketplace continues to evolve as Facebook and Microsoft unveiled a new Search partnership that will see Bing power personalized searches on the social networking site, including details about your friends and what they like. When you search for something on Bing or in web results on Facebook (powered by Bing), you’ll be able to see your friends’ smiling faces next to web pages they’ve liked. Also, a new Instant Personalization feature will pull up reviews your friends place on Rotten Tomatoes, Pandora, Yelp or Scrib’d. The opt-outable integration could prove to be a huge boost for Bing, which has flatlined in recent months in terms of market share. Bing accounted for 11.2% of all U.S. searches in Sept., according to ComScore, compared to over 66% for Google.

~ MULTIPLATFORM CONTENT NEWS ~ announced it will premiere “steampunk” digital series “Riese: Kingdom Falling” beginning Oct. 26 with new episodes appearing every Tuesday and Thursday. The fantasy/sci fi yarn, narrated by Amanda Tapping of “Sanctuary” fame, won a Streamy Award for Best Cinematography and was nominated for Best Sound Design and Art Direction. The series will also be distributed via Sony’s PS3, Microsoft’s Xbox and Amazon.
Comedic video site Funny Or Die has received another pilot order, this time from TBS for “Under Cover Karaoke”, based on the site’s Undercover Karaoke with Jewel video that has racked up over 3.3 million views to date. Creator Eric Appel, Funny Or Die co-founder Chris Henchy and Funny Or Die’s President of Production Mike Farah will serve as executive producers.
launched a new Springo Kids customizable safe online environment this week. Targeted to K4-12, Springo Kids maps out kid-targeted websites in a grid format with pictures/logos, featuring websites it recommends or sites added individually by kid users, organized by topic. Springo says it is employing a combination of human editors and “back end technology” to provide a safe environment and kid appropriate content. Content providers do not currently pay a fee to be featured on the site, which as yet does not feature ads.
Rental DVD Kiosk company Redbox has begun offering game rentals for the PS2, PS3, Xbox 360, Wii and Nintendo DS. The games cost $2/night plus tax, compared to snail mail subscription service GameFly, which charges $15.95/mo. to rent one game at a time.


is finally adding Season Pass management software to its website – always a tedious process through the remote.
After getting a taste the youth market spotlight in his cameo in “The Hangover,” Mike Tyson is launching his own iPhone app and game division under an umbrella of developer Rock Software.


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Online video ad network YuMe introduced a new soup-to-nuts buy-side video ad management system designed to cut down on leg work for agencies and advertisers. The company’s ACE platform is designed to give planners complete control over a digital video campaign’s entire lifecycle, streamlining processes for media planning and buying, ad trafficking, creative management, ad serving, optimization and post-campaign analytics.
The CW
is preparing to release research that indicates online viewers who tune into full length episodes of premium content are ready for a much bigger commercial load, (a finding consistent with research conducted earlier this year by Hulu), reports AdAge.
Mobile video and rich media ad network iVdopia, which support the HTML5 ad format, announced that its publisher revenues have increased by 250% since the beginning of the year, with the company serving more than one billion ad requests on a network of more than 15,000 publisher and app sites.
Seattle-based online ad start-up Mixpo introduced a series of new tools that make it easy for advertisers to integrate online banner ads with their television spots, target ads and increase viewer engagement. Advertisers can tailor campaign messaging and creative to viewers based on age and gender; day part ads to choose specific times of the day or week; or serve multiple ads in a designated order to convey a broader story or branding message.


Microsoft is partnering with Chinese portal Alibaba Group to test a new search engine in China. The launch of the beta version of the Etao search site occurred last weekend, combining Alibaba’s e-commerce engine with a Mandarin version of Bing. Microsoft has also integrated a new dictionary feature into Bing, allowing users to look up words and find translations in Mandarin or English.
The proposed merger between Lions Gate Entertainment Corp. and MGM has won the backing of boardroom heavyweight Carl Icahn, who owns shares in both companies, per Reuters. Icahn would end up owning 20-25% of the merged studio.
The Independent Film & Television Alliance (IFTA) weighed in on the net neutrality debate, arguing that establishing guidelines for ISPs would not deter innovation or investment but rather insure parity between indie producers and large entertainment conglomerates. “The only way to ensure that the promise (of the internet) is fulfilled is through access to an open and robust internet with diverse sources of content and applications,” states the IFTA’s FCC filing.


Yahoo took back the #2 spot on ComScore‘s monthly video views ranking from Facebook in Sept., attracting 54.3 million uniques compared to 52.1 million for the social networking giant. (Facebook claimed the #2 spot for the first time in Aug.) Google had the biggest audience and the highest number of overall viewing sessions at 1.9 million, for an ave. of 4.3 hours of viewing time per viewer. The average online video lasted 4.9 minutes. Overall, 83.9 percent of the total U.S. Internet audience viewed online video during the month.
Top U.S. Online Video Properties by Video Content Views
Sept. 2010
Property                           Total Unique     Viewing Sessions    Minutes per
                                        Viewers (000)          (000)                Viewer
Total Internet : Total Aud.      174,685           5,254,794          863.7
Google Sites                          144,166           1,904,315          260.4
Yahoo! Sites                            54,356             239,154           31.5                         52,174             202,813           18.5
Microsoft Sites                         45,490             282,449           40.6
Fox Interactive Media               43,851             240,037           18.3
VEVO                                      43,650             208,442           73.3
Viacom Digital                         33,570              72,095           46.7
NBC Universal                          29,961              62,315           16.5
Hulu                                       29,890             145,070          162.6
Turner Network                       27,195               91,836            25.4
Source: comScore Video Metrix                                                             
Almost a fifth of American adults – 19% – have tried video calling either online or via their cell phones, according to a new study from the Pew Internet & American Life project. These figures translate into 23% of internet users and 7% of cell phone owners who have participated in video calls, chats, or teleconferences. Video calling online especially tends to appeal to upscale users, with one third of chatters netting $75k or above. Nearly 30% of 18-29 year olds have participated in video chats, calls or teleconferences.


Online publishing tool start-up AdGent 007 has launched a new widget tab designed to integrate websites with microblogging site Twitter. The “Skinny” tab ($10/month for a single tab) can be placed on any site to enable 140 character tweets related to the tab to be displayed live on the site. Once the tab is live on a website, the owner can simply update the tab via a tweet.


Tim Pastore and Rod Riegel have joined Sony, Discovery and IMAX Corp.’s 3D TV network joint venture. Tim, former Production/Development Director for Discovery, has been named VP/Development and Production and Rod, previously Director of Communications for The Hub, joins as VP/Marketing and Communications.
Jonathan Gardner has been named Director of Communications at contextual advertising firm Vibrant. He will be based in the company’s New York headquarters.


Jam with a Plan: A Cancer Research Benefit
featuring New Brown Hat
with Media Storm’s Craig Woerz
and a special performance by
Chris Barron of the Spin Doctors
A Climbing Vines Production

October 22, 2010 at 7 pm
Highline Ballroom
431 W 16th St, New York, NY
Click here to fan us on facebook.


As we inch closer to the midterm elections, a number of useful online and mobile apps are emerging to help citizens follow the action. To complement its online Election Center destination, CNN has introduced a new Election Center app for iPhone, Android and BlackBerry offering breaking news, video and full interactive capabilities via integration with CNN’s popular citizen journalist iReport platform. You can track individual races by zip code, take quizzes to help figure our which party you belong in and, of course, earn badges to show off your affiliations. With the Supreme Court declaring open season on anonymous corporate donations for individual candidates earlier this year, one clear trend in coverage is comparing which candidates are raising the most funds. tracks spending by special interest groups such as the deep-pocketed U.S. Chamber of Commerce. This week’s “PolitiQuizz” on independent blog OpenSecrets asks which congressional race has been the most expensive so far in 2010. Data for current candidates shows the Florida Senate race to have raised the most so far ($32 million) and the Arizona Senate race to have spent the most to date ($25 million).
Later — Wayne
Wayne Karrfalt for Cynopsis Digital
[email protected]

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING: ON-AIR TV TRAFFIC ANCHOR LIVE TV/Various Markets: Join morning team at top TV station! Prior on-air exp is pref’d. Strong comm skills.  Exp w/ computers &  multitasker. Traffic demo & resume ASAP:  [email protected]  (10/21)

JOB OPENING: TELEVISION AD SALES MANAGER/NYC or LA OFFICE: 10yrs+ TV Ad Agency or Sales exp. Minimum 5 yrs DRTV & Per Inquiry Sales Exp. Send resume & salary req’s to: [email protected] (10/21)

JOB OPENING:  MKT/LOG COORDS (3) Tribune Creative Group/NYC: Motivated & positive attitudes a must. Fill daily promo logs for mult stations. Traffic dept ops & knwlg of Wide Orbit a +. BA deg pref’d. Resumes: [email protected] (10/20)

JOB OPENING: SR MNG EDITOR ONLINE/Current TV, LLC/San Fran: Generate content & mng efforts of online writing & video prod.  teams.  5 yrs exp media editing/producing in digital cont. Some travel. Info/apply: (10/20)

JOB OPENING: DIR ONLINE PROD/Current TV, LLC/San Fran: Sprvs/dvlp projects, guiding efforts of digital content team. 7-10 yrs exp interactive media & video prod. More info/apply: (10/20)

JOB OPENING: SOC MEDIA/PRGM CONTENT SPEC/ATL: Provide soc ntwking/on-line content support for on-air prog.1-3 yrs in online com & soc media in TV req. Exp w/ MS Excel/Word req.Drupal content mgt sys a + Res: [email protected] (10/20)

JOB OPENING: SR. RESEARCH ANALYST/HGTVAD SALES/NY:2 + yrs media research. Strong analytical/data interpretation skills. Media Research/team player. Apply, (10/20)

JOB OPENING: BIZ DEV EXEC/Established Animation/VFX/Graphics Studio/NYC. 4+yr Exp. Media/Post-Prod sales in Corp./Pharma, strong presentation skills, well connected, solid references [email protected] (10/19)

JOB OPENING: SENIOR RESEARCH ANALYST/ESPN/NY: 2-3 Yrs in media/market research. Candidate must have strong analytical and problem solving ability. Send resumes to [email protected] (10/19)

JOB OPENING: SR MGR AD SALES RESEARCH/MTVN: Enter Group/LA: 5+yrs media rsrch cable tv.; media math, Nielsen, mri, starmedia. strong analytic & inter-personal Skills. EOE/M/F/D/AAP. Apply (10/19)

JOB OPENING: PROMOTIONS PRODUCER/MUSIC CHOICE/NY: Exp Producer/FCP Editor needed to create effective & engaging On-Air promo content. 3+ yrs network exp, preferably in Creative Services. (10/16)

JOB OPENING: EXEC DIRECTOR OF PRICING AND PLANNING/Fox Cable Networks/NY: 8+yrs Pric/Plan exp + mgmt exp. Mission critical analysis of inventory/pricing. Expert w/Ad sales systems/ Excel. Apply: , Ref FNG0000051 (10/16)

JOB OPENING: GRAPHICS OPERATOR/NESN/MA: Utilize Chyron Duet in fast-paced live studio operations to design,& implement graphics for the purpose of advancing the creativity & complexity of program graphic presentation (10/16)

JOB OPENING: COUNSEL, WE tv&WEDDING CENTRAL,RAINBOW/NY: Draft & negotiate contracts & handle diverse entertainment legal issues. Must have JD, 3+ yrs relevant inhouse and/or law firm experience. Apply: [email protected] (10/16)

JOB OPENING: DEVELOPMENT WRITER/DC:  Develop, research, and write concepts and treatments for Event Series & Specials programming to be produced by NGT.  Apply: Search job ID #4301.  EOE (10/15)

JOB OPENING: CREATIVE DIR/Discovery/NY: Lead a new in-house creative mrktg team working closely w Ad Sls, in strategy, development & execution of mrktg & ad sls presentations across all US Nets Req#2638   (10/15)

JOB OPENING: TRAFFIC COORD/20th TV/NY: Process/sched orders for Ad time in heavy deadline envir. Must be detailed, great organization & comm skills. Word/Excel a must. Full descp. & apply: Email: [email protected] (10/15)

JOB OPENING: CONTENT SOURCING DIR/NY/MTV Networks Internat’l:  Direct/mng Content Sourcing team of 8 emp + freelancers. Proj & prod mngmnt exp. Fluent English, & knwlge 1 other language. More info & apply: (10/15)

JOB OPENING:  RECEPTIONIST/ADMIN ASST/Lunchbox Agency/Culver City: Full service agency seeking entry level Receptionist/Administrative Assistant. See full posting at Send cover letter & resume to [email protected] (10/15)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  EDUCATIONAL CONSULTANT: experienced script writer/educational consultant seeking projects in children’s programming. Ph.D. in English, literacy emphasis. Preschool/lower elementary experience. [email protected] (10/21)

SITUATION WANTED:  RIGHTS CLEARANCE PROFESSIONAL(NY) 20+yrs exp. researcher & contract negotiator Intellectual Property commercial licensing: Music/Clips/Photos/People/etc. Copyright/TM/PD research specialist [email protected] (10/21)

SITUATION WANTED:  TELEVISION AND CORPORATE VIDEO PRODUCER. Field produce, interview subjects, supervise crew and editing.Can travel anywhere. [email protected] (10/20)

SITUATION WANTED: MARKETING COMMUNICATIONS(CHI/Virtual)20+ years marketing and communications for major media brands, a best-selling book, corporate events, websites, more. email [email protected] (10/20)

SITUATION WANTED: UNSCRIPTED PROD/WRITER/DIR: 10+ yrs. Network/cable/net credits; docu-soap/competition/talk; 3 Emmy noms; wears many hats. LA based, will travel. [email protected] (10/20)

SITUATION WANTED:  Part/almost full time ASS’T /west side LA for writ/dir/prod as I finish book. 15yrs exp as ass’t,VP Dev&Prod. Double Ivy! Discrete, phenom problem solver, good taste, skills,& humor—usually. t [email protected] (10/20)

SITUATION WANTED: MEDIA SALES EXECUTIVE (Atl) with 10 yrs exp. & proven revenue growth track record seeks Account Manager position in the field of media sales (TV/Radio), merch licensing,or online ad sales. Contact: [email protected] (10/19)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development True Closer!!!!! [email protected] (10/19)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (10/19)

SITUATION WANTED: PUBLIC RELATIONS MANAGER Accredited, award-winning PR professional w/ 7 yrs exp. Successful track record in managing integrated marketing campaigns. Seeking communications mgr position. Contact: [email protected] (10/16)

SITUATION WANTED:  MEDIA SALES EXECUTIVE with 10 yrs exp. and proven revenue growth track record seeks sales position in the field of media sales (TV/DVD), merch licensing,or online ad sales.Contact: [email protected] (10/15)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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