A CYNOPSIS MESSAGE FROM SCRIPPS NETWORKS Scripps Networks. Brands for Life. The Formula: BUILD Trusted Brands. HGTV – DIY Network – Food Network – Cooking Channel – Travel Channel – GAC ENGAGE Upscale Viewers. #1 Most Upscale Audience in Cable, with the #1 Highest Discretionary Spending. INFLUENCE Purchase Decisions. #1 Most Ad Receptive Audience […]
Editions
Friday, March 23rd, 2012
Cynopsis: Sports03/23/12 Good morning. It’s Friday, March 23, 2012, and this is your first early morning Sports briefing. The Media Behavior Institute released data on how fans are engaging with March Madness, researching how fans followed the event in the opening days of the tournament, when cross-media consumption is generally at its heaviest and […]
Friday, March 23rd, 2012
Cynopsis: DIGITAL03/23/12 Good morning. It’s Friday, March 23, 2012, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis editions online, click here. At the Adobe Digital Marketing Summit in Salt Lake City, Viacom has unveiled Surround Sound, a new ad service that […]
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Thursday, March 22nd, 2012
A CYNOPSIS MESSAGE FROM DISNEY XD DISNEY XD CONTINUES STRONG GROWTH! 12 continuous quarters of year-over-year growth (longest in Kids’ Cable) 2011 was highest rated year ever in its history among Total Viewers, Kids and Tweens Lab Rats premiered to our highest ratings ever among Kids, Tweens and Total Viewers- posting higher […]
Thursday, March 22nd, 2012
Cynopsis: DIGITAL03/22/12 Good morning. It’s Thursday, March 22, 2012, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis editions online, click here. China is the now the leader in Android and iOS activations, according to a new report from mobile analytics firm […]
Thursday, March 22nd, 2012
Cynopsis: Sports03/22/12 Good morning. It’s Thursday, March 22, 2012, and this is your first early morning Sports briefing. Now that it’s almost time to play ball, FOX Sports and MLB Network are teaming to offer fans a new-look and expanded pregame show prior to the FOX Saturday Baseball Game of the Week. Dubbed the […]
Thursday, March 22nd, 2012
A CYNOPSIS MESSAGE FROM WE tv WE tv takes charge of the women in charge More WE tv viewers are BREADWINNERS!* They are 60% more likely to be sole breadwinners And 75% more likely to make more money than their spouses Reach WE tv’s Breadwinner Viewership – the ultimate household provider! For more information […]
Wednesday, March 21st, 2012
A CYNOPSIS MESSAGE FROM USA NETWORKS USA IS DEFINING SOCIALTVDriving the industry standard by embracing the second-screen Character Chatter: The home base of two-screen sync opportunities providing fans with a real time feed of social buzz around USA series Transmedia Storytelling: Immersive narratives by show creators & partners, includes critically-acclaimed Psych Hashtag Killer social game […]
Wednesday, March 21st, 2012
A CYNOPSIS MESSAGE FROM DISNEY MEDIA DISNEY MEDIA IS STRONGER THAN EVEROur momentum and growth are unstoppable! Disney Channel: #1 Cable Network for Kids and Moms Disney Junior: Fastest growing preschool brand on Cable for Moms Disney XD: Longest growth streak on Kids Cable with 12 straight quarters Radio Disney: The only radio station dedicated […]
Wednesday, March 21st, 2012
Cynopsis: Sports03/21/12 Good morning. It’s Wednesday, March 21, 2012, and this is your first early morning Sports briefing. ESPN led the list of contenders on Tuesday when the National Academy of Television Arts and Sciences announced the nominees for the 33rd Annual Sports Emmy Awards. Overall, over 170 nominees were announced in 33 categories […]
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