Cynopsis: DIGITAL
03/23/12

Good morning. It’s Friday, March 23, 2012, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis editions online, click here.

At the Adobe Digital Marketing Summit in Salt Lake City, Viacom has unveiled Surround Sound, a new ad service that will enable advertisers to reach specific audiences across every screen that Viacom is on, whether it is television, or online video, premium display, mobile or other digital platforms. It will be available for all of Viacom’s media networks, including MTV, Nickelodeon, Comedy Central, Spike and VH1. Powered by Adobe’s AudienceManager platform, Surround Sound offers advertisers scalable media buys across nearly 100 million homes on-air, more than 80 million unique visitors online, as well as the mobile and email users Viacom reaches across the globe. Viacom says Surround Sound will leverage the company’s proprietary, anonymous first-party data, as well as anonymous data from industry partners and providers, around “demographics, behavior, geography and purchase propensities.”

Vevo has reached an agreement with Yahoo! to syndicate its video content to Yahoo! Music. Yahoo! joins other major syndication partners for the music video platform, including AOL, Facebook and YouTube. According to what a Vevo spokesperson said to Billboard.biz, Vevo’s content will be made available on additional Yahoo! properties in the coming weeks and months. The partnership was first announced via Vevo’s Twitter account.

HealthiNation and TheBump.com have forged a partnership that will bring original web series from the health and wellness media company to TheBump.com‘s audience of first-time moms. As part of the partnership, HealthiNation will debut original video content that will be developed in collaboration with the website’s editorial team, focused on the needs of new moms and doctor-approved parenting and pre-natal video content. TheBump.com will also incorporate multiplatform package opportunities to its advertisers, taking advantage of HealthiNation’s distribution network that spans online and TV platforms. The companies say they will leverage their existing advertiser relationships as part of this deal and offer exclusive and non-exclusive advertiser promotions across the partnership.

Per a new licensing deal with Saban Brands, Lionsgate has acquired North American home entertainment distribution rights to Saban’s Power Rangers Samurai and Power Rangers Super Samurai. Along with obtaining all DVD and Blu-ray rights, the deal also enables Lionsgate to distribute the series through digital download.

TrialPlay and TubeMogul are introducing real-time bidding for a social video advertising platform that pays viewers to watch video ads. In 2011, TrialPlay launched video ads that appear within many top social games online. Under its model, users who choose to watch the ad receive rewards, such as increased game privileges or Facebook Credits. TrialPlay says that to keep up with the demand, it developed a private exchange, which it is launching today, to let brand advertisers buy audiences across hundreds of games. TrialPlay’s first integration will be with real-time media buying platform TubeMogul, through which TubeMogul’s clients will be able to buy video ads for these new units alongside existing formats such as pre-roll, in-display and more, across a variety of devices. The companies also report that five brands that beta-tested the platform saw an average lift in purchase intent by 2.1% and message association by 7.6%.

Katz 360, the digital sales arm of the Katz Media Group, has signed an agreement with online ad company Audience Partners, and its subsidiary CampaignGrid, to deliver advanced micro-targeting solutions that reach registered voters online for political advertisers. Audience Partners’ platform allows political campaigns and advocacy organizations to target registered voters through online display, video and mobile advertising. The agreement will enable Katz 360 to provide targeted online audiences that can be segmented based on metrics such as party affiliation, past voting history, congressional district and more. Audience Partners developed its platform utilizing its National Online Voter File of more than 187 million registered U.S. voters, as well as other data sets, and has powered “billions” of advertising impressions for over 400 campaigns, advocacy groups, nonprofits and commercial clients.

In an interview at Federated Media Publishing’s Signal SF conference in San Francisco, Rik van der Kooi, VP, Microsoft Advertising Business Group, spoke about Microsoft’s plans for its ads business. Of particular note, when asked how Windows 8 advertising will show Microsoft is serious about advertising, van deer Kooi said, per Forbes, “Windows 8 is going to have an apps store on it. It will be on a scale that will be attractive to advertisers as well. Our focus is going to be on high quality [advertisements]. It should be a very attractive vehicle for advertisers.”

Tribune Media Services Entertainment Products (TMS) has inked a deal with Audible Magic, a provider of automated content recognition technology and solutions, that will enable Audible Magic to offer its clients the solutions necessary for developing social TV experiences. Through the agreement, Audible Magic will use TMS’ entertainment metadata in its new Live TViD ACR service, which will identify live TV content using audio signals and synchronize in real-time with TMS metadata to connect consumer mobile devices with programming that’s on the TV. Currently, TMS metadata powers television and movie guide products through clients that include Microsoft, Google, TiVo, Time Warner Cable, Comcast and IMDb.

AT&T will begin rolling out an Ice Cream Sandwich update for some Android phone models. Initially, it will just be available for one model: the HTC Vivid. However, in the coming months, AT&T will update 10 other phones and tablets, including five Samsung devices, two Motorola Atrix devices and the LG Nitro. Beginning today, the company will start sending SMS notifications to the HTC Vivid users who have not upgraded.

Facebook has bought 750 patents from IBM in an effort to bulk up its defenses against Yahoo!’s pending patent infringement lawsuit, reports Bloomberg. The patents cover a number of technologies, including software and networking, according to what its source tells Bloomberg.

Per a regulatory filing with the SEC, TiVo and Microsoft have reached an agreement to drop all pending patent litigation the companies have against each other. In 2010, Microsoft had sued TiVo for violating patents that covered video purchcasing and delivery. It had then filed a complaint with the U.S. ITC last year, seeking a ban against all TiVo sales in the U.S. In defense, TiVo sued Microsoft, among a slew of other companies, stating that Microsoft was actually violating TiVo’s patents. In its filing, TiVo said that no patents were granted to Microsoft; the two companies are simply walking away from the battle.

Social media can significantly boost the time viewers spend watching TV, according to a new study from iModerate Research Technologies. 58% of “heavy engagers,” or those consumers who share on social networks the thoughts related to what they are watching at least 10 times a week, report watching more live TV. Adam Rossow, VP/Marketing, iModerate, said, “The respondents in this study consistently remarked that it makes TV more fun.” In addition, Rossow said that a growing number of viewers enjoy social interaction and frequently add shows to their lineup because of social conversations. “This adds up to more time spent on social networks and more hours watching television,” he said. iModerate also found three types of consumers who regularly engage in social TV experiences. They are:

• “The Sports Nut”: 25-54 year-old males who use social platforms to comment on games, debate, talk trash, etc.
• “The Extrovert”: 18-34 year-old males who have a lot of real-life and online friends.
• “The Girlfriend”: 25-44 year-old females who primarily use social TV to discuss the dramas and reality TV shows that are important to them, which is akin to a “girls’ night out” experience, according to the study.

Almost 70% of tablet owners in North America, Europe and Asia, expect a website to load on a tablet in two seconds or less, according to a new study from Compuware Corp. When asked to compare tablet webpage load times with those of desktop/laptop computers, more than two-thirds of tablet users said they expect websites on tablets to load just as quickly, or quicker, than on computers. Additionally, the study found that 33% of tablet users are less likely to purchase from a company online if they experience poor performance, while 46% will go to competitive websites. 35% of survey respondents indicated that they are less likely to visit an underperforming website on any platform. Compuware surveyed more than 2,000 tablet owners across North America, Europe and Asia who have accessed the mobile web via their tablet in the past six months.

MTV has crossed the 100 million “likes” mark for its show pages on Facebook (this does not include pages for characters). To honor the milestone, Trendrr has released some data about MTV’s social audience and engagement. The male/female split for MTV’s Facebook pages stands at 38%/62%. 48% of MTV’s Facebook fans access the pages via mobile, while 52% access them through the web. The top five MTV Facebook pages by engagement (a six-week average) are for the Pauly D Project (45.21%), Caged (14.64%), I Just Want My Pants Back (13.12%), Teen Mom 2 (6.61%) and Awkward (5.02%).

TV Everywhere and digital entertainment solutions provider Synacor has hired Michael Bishara to be its new VP & GM/TV Everywhere. “With more than 30 million households expected to use TV Everywhere by 2016, Michael’s expertise will ensure Synacor’s customers have all the content, apps and services they need to deliver breakthrough user experiences,” said Ron Frankel, Synacor’s CEO. Most recently, Bishara was at HBO, where he was responsible for the overall strategy, development and rollout of broadband products, including HBO Go.

A CYNOPSIS MESSAGE

In honor of this week’s release of Angry Birds Space, MTV and game developer Rovio have partnered up to launch a youth activism effort surrounding the game. Users who download and play the new game will have access to a secret Golden Egg level of the game, if they post a positive action on MTV’s Draw Your Line app. The partnership is part of MTV’s multi-year and ongoing “A THIN LINE” campaign designed to combat digital abuse (such as cyber-bullying and “textual” harrasment). MTV has also released an original Angry Birds PSA that will air across MTV channels. It can be viewed here.

Later – Sahil
Sahil Patel, Associate Reporter for Cynopsis Digital
03.23.12

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JOB OPENING: PROD/SHOOTER/EDITOR/Meredith Corp/Des Moines: Create online video relating to our publishing brands. Must have AVID & 3 yrs exp w/ online channel, TV op or cbl ntwrk. How-to content. More info: www.meredith.com/Careers (3/30)

JOB OPENING: DIR.,AD SALES MKTG/Screenvision Cinema/NYC: 7+yrs B2B mktg/agy/mda exp. Run mktg team ops; mng strategic idea generation & delivery to sales. Res/apply at https://home.eease.adp.com/recruit/?id=1221321 (3/30)

JOB OPENING: DIGITAL STRAT/PROJ MGR/CRANFORD NJ: 2+ yrs in digital/project management support function; demonstrate strong organizational skills. Mng multiple projects in fast-paced setting [email protected] (3/30)

JOB OPENING: ONLINE MARKETING MGR/NYC: Drive all aspects of audience development-analytics, website recirculation, product, marketing, SEO & traffic. Apply here: https://careers.mslo.com/Pages/JobDescription.aspx?postid=362 (3/29)

JOB OPENING: SR LOCAL BUYER/ICON International/Stamford, CT: 7-10 yrs buying exp in local bcst, major mkts. Strong negotiating & comm. skills, detailed and comp. Apply [email protected] EOE (3/29)

JOB OPENING: DIR MKTG/Universal Gaming Network, Inc./NBCUniversal: Full time. Mktg leadership, collateral materls./packaging, monetization and mktg. strategy. 5-10 yrs.exp, 4 year deg.req., MBA pref. nbcunicareers.com # 4044BR (3/29)

JOB OPENING: EXEC ASST/A&E/NY: Admin support to Pres & GM/A&E, BIO & CI. Calendar mngnt, coord travel, plan mtgs, track exp reports. 5+yrs Sr level admin exp. exc comm, orgnztnl skills. Full Info/Apply: www.aenetworks.com/career.html (3/29)

JOB OPENING: GRAPHICS OPERATOR (CG) Watertown MA: Utilize Chyron Duet in fast-paced live studio operations to design, dvlp, & implement graphics for purpose of advancing creativity & complexity of prgrm graphic presentation. www.nesn.com (3/29)

JOB OPENING: TRAFFIC COORD/TV One/NY: BA pref’d and/or 3 yrs exp in Traffic. Wrk w/external agencies, planners + Ad Sales mgmt to secure commercial copy for network. Brdway exp a +. Visit: www.tvone.tv (3/28)

JOB OPENING: VP, DIGITAL MEDIA DISTRIBUTION/NYC: Mnging NBA’s digital portfolio and identify new products and digital licensing oppor. 7-10 years exp. in digital media. Send Resume: http://www.nba.com/careers/ (3/28)

JOB OPENING: DIG. SALES PLAN’R/LA/Live Nation: 1-2 yrs agency exp as an asst. plan’r/plan’r or as a dig.plan’r at a publisher. Working knwldg of Dart, Atlas, @plan, Comscore, MSFT office, etc. a must.
[email protected] (3/27)

JOB OPENING: SR. RESEARCH ANALYST/Scripps/TN: Respons. for research support for Networks Brands in the Home Category, namely HGTV and DIY Network, with a primary emphasis on HGTV. Check out req No: 2930 @ scrippsnetworks.com (3/27)

JOB OPENING: SCHEDULING COORD/WE tv/NYC: assist w/competitive research, prepare linear & VOD calendars, maintain scheduling database. Resumes to: [email protected] (3/27)

JOB OPENING: SALES PLANNER/TV Guide Network/NY: Build media plans, steward deals, assist AE in sales process, 3+ yrs agency/network exp. Competitive salary commensurate w/ exp & excellent benefits program [email protected] (3/27)

JOB OPENING: PRODUCERS & AP’S/NYC: National Talk show hiring Prod & AP for Conflict/Resolution driven stories. Book guests, brief host, pitch story ideas. Job starts in May! Send resumes to [email protected] (3/27)

JOB OPENING: MANAGER, PROGRAM RESEARCH/Syfy/NYC: Manage detailed analyses & ratings reporting. Min 4 years in research  MUST have in-depth experience with Nielsen TV research software. To apply, www.nbcunicareers.com 4883BR (3/27)

JOB OPENING: SR ACCOUNTING MGR/CPC/LA: Day2Day accounting operations & prepare financial reports. Strong organizational, analytical, & comm skills req. 5+ yrs accounting exp w/ ad supported media. Resume to [email protected] (3/27)

JOB OPENING: AD SALES COORD/TV ONE AD SALES/NYC: Seeking recent grad with previous ad sales/advertising internship experience to assist ad sales department. Detail oriented and multi-tasking skills a +. visit www.tvone.tv (3/27)

JOB OPENING: SR MGR/Latitude/BOS: Join innovative media and tech rsrch firm rsrch/consulting expertise, project mg. skills, proposal dvlpmnt, 4+ yrs relevant exp & 4 yr deg. See: http://latd.com/clients-us/#jobs Apply: [email protected] (3/24)

JOB OPENING: SALES SERVICE EXEC/MLB.com/CHI or LA: Looking for two Sales Service Executives to join our team! 3-5 yrs agency and/or digital sales exp. Full info/apply: www.mlb.com/careers (3/24)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: CBS TV Stations/NY: Seeking intern in STRATEGIC MKTG to support biz dev/ad sales efforts. Detail-oriented and thrives in fast-paced environment. Must receive academic credit. Send res/cov. ltr to [email protected] (3/24)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: DIGITAL CONTENT DISTRIBUTION, ACQUISITION, BUS. AFFAIRS ATTORNEY: 15 yrs w/ Nat Geo Ch, Weather Ch, XM Satelllite, TCI, Cablevision. Multi-platform cable, sat, Internet, IPTV, mobile. Consult or FT. [email protected] (3/30)

SITUATION WANTED: CHILDREN’S MEDIA: TV seg producer with Child Ed background, over 12 yrs working with children and journalism background. Located in L.A. www.stephanietobiassosa.com (3/29)

SITUATION WANTED: GERMAN TV PROD ASST: (M.A, 1+ yr exp as full-time PA) is looking for a position. Knwldg of European TV market, exp in production & development. Speaks English, German, French. Resume upon request. [email protected] (3/28)

SITUATION WANTED: SALES ASSISTANT/CHI: Interned at Comcast SportsNet in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (3/27)

SITUATION WANTED: ENTRY LEVEL RESEARCH/NYC: Fast learning, self-starter and people person from SUNY Stony Brook w/ B.A. in Sociology w/ research & admin exp. Contact: [email protected] (3/27)

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