Cynopsis: DIGITAL
03/22/12

Good morning. It’s Thursday, March 22, 2012, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis editions online, click here.

China is the now the leader in Android and iOS activations, according to a new report from mobile analytics firm Flurry. Tracking what it said was its entire data set (more than 1 billion anonymous, aggregated app sessions per day), Flurry found that new iOS and Android device activations in China surpassed those in the U.S. for the first time in history at some point in February. In January 2011, China accounted for 8% of the world’s total iOS and Android device activations, while the U.S. accounted for 28%. Flurry projects that by the end of March 2012, China will hold down a 24% share of worldwide iOS and Android device activations, while the U.S. will slide to 21%. The firm estimates that since the U.S. is a more mature market, it currently has more than twice as many active devices than China. However, with China’s market growing so rapidly, that gap is closing.

CSI creator Anthony E. Zuiker’s production company Dare to Pass, in partnership with Yahoo!, have announced that casting and production will officially begin on the Cybergeddon project, a feature film that will be globally distributed first across Yahoo!’s digital properties. To be presented in a series of sequential installments, the companies said that the project will engage Yahoo!’s worldwide audience of 700 million unique visitors through an immersive storytelling, social media and gaming experience. As the narrative centers on the growing threat of cybercrime, Zuiker has tapped the services of Norton by Symantec to offer its technical expertise and insights in order to inform and guide the narrative. The deal has also been backed by financier and distribution company Dolphin Digital Media, and was brokered and packaged by Creative Artists Agency (CAA). The film will be rolled out in Fall 2012.

CBS Local Digital Media has launched its newest app, the YourDay app for the iPad. The app provides users a constant stream of local sports, news, lifestyle, weather and traffic information and content, all of which can be shared via Facebook, Twitter and email. Its auto-location detection capability finds the nearest CBS market, and also allows users the option to explore any of the 24 major markets across the country. YourDay also features the ability to listen to CBS Radio stations, delivers high quality video from CBS owned and operated television stations, and offers access to local offers and “Best Of” user guides. Users can also customize the app by choosing which section they want most prominently featured on the homepage. It is immediately available for free in the Apple App Store.

In honor of its sixth birthday yesterday, Twitter posted some statistics regarding its user base and activity. Primarily, Twitter now has over 140 million active users and sees as much as 340 million tweets a day.

At an Upfront presentation at New York City’s Sony Club, GSN announced that it has become one of the largest online game publishers in the world. Data it offered proving the claim included: More than 2 million users visit a GSN game platform every day; Users will play 7 billion games this month on GSN game platforms; its recently launched mobile games app is serving 50,000 players per day; and CPMStar, GSN’s games vertical ad network, reaches 70 million unique visitors per month. Sony Pictures Entertainment and DirectTV own GSN and its subsidiary, WorldWinner.com.

Convertro, an online marketing company, has launched a new platform that it says will provide marketers with real-time metrics to measure the performance of television advertising and its impact on online channels. “In measuring the performance of any marketing campaign, our tools [provide] insights not only about the success of the campaign, but also whether it was more effective within a particular segment of users, on- or offline. We then leverage this data to quickly deploy campaign changes that result in increased leads, revenue, profit and spend levels across marketing channels,” says CEO Jeff Zwelling. According to him, this new system is “the holy grail for advertisers and agencies — it gives them the ability to accurately measure and quantify ROI, revenues and true profits from television advertising campaigns, as well as their impact on online channels, with consistent measurement.”

At its Adobe Digital Marketing Summit in Salt Lake City, Adobe unveiled Adobe Social, a new product within its Digital Marketing Suite that combines social publishing and engagement with monitoring, social ad buying and analytics. The platform builds upon the social media management and monitoring and analytics technologies the company already provides. Among the features it will provide clients: streamlined and centralized publishing across social platforms; automated targeting and personalization of content and experiences in social apps and across social platforms; seamless integration of the Sponsored Story ad creation within the publishing workflow; import analytics data from Facebook, Twitter, Pinterest, Google+, blogs and other social platforms; monitor sentiment and receive alerts on relevant trends; creation and deployment of social apps, such as contests or forms, without the need for design or development resources; and more. Adobe Social will be available in the latter half of 2012.

Wildlife, a global provider of social media marketing software, with over 13,000 clients that include 30 of the world’s 50 most valuable brands (including Amazon, Target, Virgin and even Facebook itself for its own Facebook marketing page) is reporting some significant growth milestones. Wildfire has powered over 200,000 social marketing campaigns, with brands on average experiencing a 400% increase in fan growth while using the platform. The company’s revenue grew by 300% in 2011. A quarter of the revenue came from outside the U.S. as the company also reports that its international business grew by 500%. Wildlife is the only social media marketing company to receive investment from Facebook’s fbFund. The company also announced that it has brought Doug Laird, formerly of SAP/Virsa, QlikTech, Oracle and Siebel, on board as its new CMO.

Zynga has officially agreed to buy OMGPOP, the maker of the Draw Something game, for the reported price (as Zynga did not officially disclose the terms of the deal) of $180 million, with an additional $30 million going toward employee-retention related payments.

Research firm BIA/Kelsey forecasts local digital ad revenues to reach $38.5 billion by 2016, jumping up from the $21.2 billion local digital advertising generated in 2011. This represents a compound annual growth rate of 12.7%. The firm says that this growth in the digital field will offset slower than anticipated growth in total local media ad revenues. However, citing a slow U.S. economy through most of 2011, the firm expects a lower level of local ad revenues than it had originally projected. In October 2011, the firm predicted that the total U.S. local media market would reach $135.9 billion in revenues for the year. It now expects that number to be $132.8 billion. “Based on the changes in our estimates going forward, we expect the overall local media market will grow a bit more slowly over the next five years,” said Mark Fratrik, VP & Chief Economist, BIA/Kelsey.

The season 2 finale of ABC Family’s Pretty Little Liars generated the most social media buzz for any one-hour episode of TV on record, with more than 720,000 comments, according to SocialGuide. In addition, it was the #1 social media program of the night according to numbers from Trendrr, with a “total activity” of 842,000. The episode generated 32,000 tweets per minute at its peak, with a total of 645,000 tweets over the hour and nearly 1.6 million over the course of this past Monday’s all-day “catch-up” marathon. The Twitter data was courtesy of TweetReach. It “was one of the biggest hours of TV on Twitter we’ve ever seen,” said TweetReach Founder Jenn Deering Davis.

The use of 2D mobile barcodes to drive customers to content is a growing trend, according to a February 2012 study from Competitrack, per eMarketer. In February, 40.7% of 2D barcodes directed users toward general commerce and product info, while 23.2% sent them to branded digital properties. Videos were another big feature of this type of campaign, with 12.7% of U.S. 2D barcode ads driving customers to video content. When broken down by the top U.S. industries to implement mobile barcode ad campaigns, the top two were the retail (21.9% of all campaigns) and technology (13.6%). Competitrack also found that the QR code is still the leading 2D barcode format for the ad industry, with almost 90% market penetration.

Here is a study from Nielsen regarding the January 2012 audience of a selection of news & information websites that feature political content. 23% more 18-34 year-olds visited Google News than were overall active online during January 2012. 31% more Americans in the 35-49 demo visited Politico and Drudge Report than their internet average during that month. NPR has seen a 21% boost in visitors since October 2011. 28% of visitors to Wall Street Journal Digital have a household income of $100K or more. 36% of Drudge Report visitors have a bachelor’s degree, while only 17% of the overall active internet audience can say the same. Nielsen also looked at voting-aged visitor data in regard to the candidates’ campaign websites:

• More U.S. adults visited President Obama’s campaign website in January than the four Republican candidates’ sites combined.
• Rick Santorum’s site has the highest percentage of female visitors (60%) among the five candidates.
• Newt Gingrich’s audience is the most affluent and educated, as 27% make over $100K and half have a bachelor’s or post-grad degree.

Digital entertainment studio My Damn Channel has unveiled the details around My Damn Channel LIVE, a new daily, live, comedy series that will air every weekday at 4pm ET beginning on March 28, and is part of the ongoing YouTube original channels initiative. The new show will be structured similar to late night TV in the sense that it will feature interviews between host Beth Hoyt and celebrity guests. Hoyt will also interact with viewers in real-time during the program, and will regularly premiere videos from over 30 new My Damn Channel original comedy series that are rolling out over the course of 2012. My Damn Channel Founder and CEO, Rob Barnett will produce the show, while Melissa Schneider will serve as showrunner. The series will be accessible via its own page on MyDamnChannel.com, as well as the studio’s official YouTube page. As part of the announcement, the company has also re-launched MyDamnChannel.com, its main video distribution arm alongside YouTube.

Later – Sahil
Sahil Patel, Associate Reporter for Cynopsis Digital
03.22.12

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JOB OPENING: ONLINE MARKETING MGR/NYC: Drive all aspects of audience development-analytics, website recirculation, product, marketing, SEO & traffic. Apply here: https://careers.mslo.com/Pages/JobDescription.aspx?postid=362 (3/29)

JOB OPENING: SR LOCAL BUYER/ICON International/Stamford, CT: 7-10 yrs buying exp in local bcst, major mkts. Strong negotiating & comm. skills, detailed and comp. Apply [email protected] EOE (3/29)

JOB OPENING: DIR MKTG/Universal Gaming Network, Inc./NBCUniversal: Full time. Mktg leadership, collateral materls./packaging, monetization and mktg. strategy. 5-10 yrs.exp, 4 year deg.req., MBA pref. nbcunicareers.com # 4044BR (3/29)

JOB OPENING: EXEC ASST/A&E/NY: Admin support to Pres & GM/A&E, BIO & CI. Calendar mngnt, coord travel, plan mtgs, track exp reports. 5+yrs Sr level admin exp. exc comm, orgnztnl skills. Full Info/Apply: www.aenetworks.com/career.html (3/29)

JOB OPENING: GRAPHICS OPERATOR (CG) Watertown MA: Utilize Chyron Duet in fast-paced live studio operations to design, dvlp, & implement graphics for purpose of advancing creativity & complexity of prgrm graphic presentation. www.nesn.com (3/29)

JOB OPENING: TRAFFIC COORD/TV One/NY: BA pref’d and/or 3 yrs exp in Traffic. Wrk w/external agencies, planners + Ad Sales mgmt to secure commercial copy for network. Brdway exp a +. Visit: www.tvone.tv (3/28)

JOB OPENING: VP, DIGITAL MEDIA DISTRIBUTION/NYC: Mnging NBA’s digital portfolio and identify new products and digital licensing oppor. 7-10 years exp. in digital media. Send Resume: http://www.nba.com/careers/ (3/28)

JOB OPENING: DIG. SALES PLAN’R/LA/Live Nation: 1-2 yrs agency exp as an asst. plan’r/plan’r or as a dig.plan’r at a publisher. Working knwldg of Dart, Atlas, @plan, Comscore, MSFT office, etc. a must.
[email protected] (3/27)

JOB OPENING: SR. RESEARCH ANALYST/Scripps/TN: Respons. for research support for Networks Brands in the Home Category, namely HGTV and DIY Network, with a primary emphasis on HGTV. Check out req No: 2930 @ scrippsnetworks.com (3/27)

JOB OPENING: SCHEDULING COORD/WE tv/NYC: assist w/competitive research, prepare linear & VOD calendars, maintain scheduling database. Resumes to: [email protected] (3/27)

JOB OPENING: SALES PLANNER/TV Guide Network/NY: Build media plans, steward deals, assist AE in sales process, 3+ yrs agency/network exp. Competitive salary commensurate w/ exp & excellent benefits program [email protected] (3/27)

JOB OPENING: PRODUCERS & AP’S/NYC: National Talk show hiring Prod & AP for Conflict/Resolution driven stories. Book guests, brief host, pitch story ideas. Job starts in May! Send resumes to [email protected] (3/27)

JOB OPENING: MANAGER, PROGRAM RESEARCH/Syfy/NYC: Manage detailed analyses & ratings reporting. Min 4 years in research  MUST have in-depth experience with Nielsen TV research software. To apply, www.nbcunicareers.com 4883BR (3/27)

JOB OPENING: SR ACCOUNTING MGR/CPC/LA: Day2Day accounting operations & prepare financial reports. Strong organizational, analytical, & comm skills req. 5+ yrs accounting exp w/ ad supported media. Resume to [email protected] (3/27)

JOB OPENING: AD SALES COORD/TV ONE AD SALES/NYC: Seeking recent grad with previous ad sales/advertising internship experience to assist ad sales department. Detail oriented and multi-tasking skills a +. visit www.tvone.tv (3/27)

JOB OPENING: SR MGR/Latitude/BOS: Join innovative media and tech rsrch firm rsrch/consulting expertise, project mg. skills, proposal dvlpmnt, 4+ yrs relevant exp & 4 yr deg. See: http://latd.com/clients-us/#jobs Apply: [email protected] (3/24)

JOB OPENING: SALES SERVICE EXEC/MLB.com/CHI or LA: Looking for two Sales Service Executives to join our team! 3-5 yrs agency and/or digital sales exp. Full info/apply: www.mlb.com/careers (3/24)

JOB OPENING: SCHEDULING MANAGER/WE tv/NYC: research/analyze competitive data, create monthly VOD schedule, strategic scheduling Resumes to: [email protected] (3/23)

JOB OPENING: LIFESTYLE PROD & AP/NYC: Exp’d for 1/2 hr talk/make-over show. Must have strong writing skills and must be able to think outside the norm.  Resume must incl email/phone. Send to: [email protected] (3/23)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

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SITUATION WANTED: CHILDREN’S MEDIA: TV seg producer with Child Ed background, over 12 yrs working with children and journalism background. Located in L.A. www.stephanietobiassosa.com (3/29)

SITUATION WANTED: GERMAN TV PROD ASST: (M.A, 1+ yr exp as full-time PA) is looking for a position. Knwldg of European TV market, exp in production & development. Speaks English, German, French. Resume upon request. [email protected] (3/28)

SITUATION WANTED: SALES ASSISTANT/CHI: Interned at Comcast SportsNet in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (3/27)

SITUATION WANTED: ENTRY LEVEL RESEARCH/NYC: Fast learning, self-starter and people person from SUNY Stony Brook w/ B.A. in Sociology w/ research & admin exp. Contact: [email protected] (3/27)

SITUATION WANTED: CREATIVE ADVERTISING MANAGER: looking for a position. Experienced in the creation, development and finishing of Theatrical trailers and TV Spots. Please e-mail [email protected] (3/23)

SITUATION WANTED: EXECUTIVE ASSISTANT POSITION FILM/TV (NY): 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (3/23)

SITUATION WANTED: ENTRY LEVEL/NYC:The next Michael Jordan of Marketing & Advertising. Recent grad from Pepperdine University with a degree in International Business. Resume here: http://db.tt/ClOqLduw. Contact: [email protected] (3/23)

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