Thursday, March 22nd, 2012



WE tv takes charge of the women in charge

More WE tv viewers are BREADWINNERS!*
They are 60% more likely to be sole breadwinners
And 75% more likely to make more money than their spouses

Reach WE tv’s Breadwinner Viewership – the ultimate household provider!
For more information contact Allison Clarke at 646-273-3551.

Source: WE tv Engagement Advantage Study, Dec 2011.


Good morning. It’s Thursday, March 22, 2012, and this is your first early morning briefing.

Tonight’s Finales:
Lifetime: Project Runway All Stars at 9p; Project Runway All Stars: After the Runway at 10p
WE tv: Braxton Family Values at 9p
FX: Archer at 10p






They Are Burning Up Our Ratings This Year
We Spark Their Imagination with Shows Like Face Off & Monster Man

Face Off Season 2 Finale – #1 Original Series
Monster Man Series Premiere – #6 Entertainment Program

Source: Simmons Spring 2011 NCS 2 Year Adult Study,A18-49.Nielsen,LSD, P25-54(000), Face Off rank among all original series cable ent. telecasts: 3/14/12
Monster Man rank among 11p-12a cable ent. telecasts: 3/14/12. Qualif. avail. upon request


New celebrity interview program The Conversation with Amanda de Cadenet debuts on Lifetime April 26 at 11p with eight episodes.  Hosted by British TV personality and photographer, Amanda de Cadenet, the one-hour program presents intimate interviews with such female celebrities as Jane Fonda, Lady Gaga, Gwyneth Paltrow, Kelly Preston and Olivia Wilde among others.  The conversations take place in the celebrity’s homes and each covers a wide range of topics such as sexuality, body image, career and finances, relationships, love and loss, politics, human rights and more.  The series will also feature Women on the Street segments where everyday women weigh in with their personal thoughts about their lives and the world today.  The Conversation with Amanda de Cadenet was created by de Cadenet and marks her US TV debut.  Demi Moore and de Cadenet are among the executive producers for the series along with Rob Sharenow, Gena McCarthy and David Hillman of Lifetime; Andrew Fried is co-EP. 

This summer, VH1 follows the lives of five ex-wives of Hollywood A-list celebrities when Hollywood Exes (wt) debuts with 10 one-hour episodes.  The series stars Nicole Murphy (ex-wife of Eddie Murphy), Jessica Canseco (ex-wife of Jose Canseco), Sheree Fletcher (ex-wife of Will Smith), Mayte Garcia (ex-wife of Prince) and Andrea Kelly (ex-wife of R. Kelly) as all ladies try to chart their own lives.  A premiere date has not been set yet for Hollywood Exes produced by Shed Media. 

WE tv has two new docu-soap series on tap to debut this summer.  First up is Kendra On Top starring former Playboy model, author and reality star Kendra Wilkinson-Baskett.  The series follows Kendra as she balances her family, work and personal ambitions.  WE tv ordered 14 episodes (one-hour premiere and finale eps and 12 half-hour eps) produced by Prometheus Entertainment with production beginning in Los Angeles this month.  The second docu-soap is Cyndi (wt) featuring Grammy Award-winner Cyndi Lauper.  In this new series, viewers will have access to Cyndi’s personal and professional life as she juggles her many roles as rock star, mother, wife, Broadway composer and philanthropist.  WE tv ordered 12 half-hour episodes produced by Mark Burnett’s One Three Inc. with production commencing next month in New York.


GSN hosted its Upfront presentation yesterday at the Sony Club in New York City.  Led by EVP/Programming Amy Introcaso-Davis, the network unveiled its programming strategy.  GSN will continue its studio-based game shows though will expand its programming and brand to include reality series.  Introcaso-Davis presented her plan for GSN’s original programming and development slate which encompasses three categories: Shiny Floor Game; Real-Life Game; and Iconic Game Reinvented.  GSN has approved one new original series and one renewal:

  • Beat the Chefs is a new one-hour show where everyday cooks try to prove their family recipes are prize worthy as they battle against professional chefs.  Produced by RelativityREAL.
  • The Newlywed Game with host Sherri Shepherd will be back on the network for a sixth season.  The half-hour show which is a modern-day remake of the classic version is produced by Embassy Row in association with Sony Pictures Television.

GSN has seven other series projects in development:

  • Previously-announced The American Bible Challenge pilot is a studio-based game show where contestants compete based on their knowledge of the Bible.  GSN also announced yesterday comedian Jeff Foxworthy will host the pilot with production beginning later this month.  RelativityREAL is producing for GSN.
  • $100,000 Pyramid is based on the classic game show format from the past and is an all-new half-hour version of the word guessing game complete with the iconic pyramid board, the Winner’s Circle and celebrity guests.  Embassy Row is producing in association with Sony Pictures Television.
  • Pure Gold is a half-hour series featuring The Gold Guys: Joe and Shane who own a national chain of 14 stores where gold transactions take place and sellers of personal gold sometimes reap great monetary gains.  The series is produced by Krasnow Productions.
  • The Family Trade is a half-hour series highlighting the Middlebury, Vermont business G-Stone Motors, a GMC and Ford dealership where founder Gardner Stone will trade new cars for almost anything he thinks he can sell though his son Todd and daughter Darcy have other ideas of what makes a good trade.  Lionsgate is producing.
  • I Do, Now I Don’t is set inside a New York City business that buys and sells secondhand engagement rings owned by the brother-sister team of Josh Opperman and his sister Mara.  The half-hour series is produced by eOne Entertainment.
  • Crowning Glory explores the world of alternative pageant contests that celebrate various subcultures and communities across the US such as Miss Klingon Empire to Miss Rodeo America.  This one-hour series is from World of Wonder.
  • War of the Rose Sisters is a half-hour series centering on sisters Beth and Pam Rose, the eldest of four auctioneer sisters who sell millions of dollars of jewelry, cars, antiques and art annually.  Stone & Company produces. 

Monday’s new season premiere of La La’s Full Court Life at 9p on VH1 averaged a 1.3 rating among A18-49 and 1.8 million total viewers.  Following at 10p, VH1 launched new series Styled By June which averaged a 0.8 rating with A18-49 and 1.1 million total viewers.

Program Call:  Cynopsis Media will be producing our annual MIPTV Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, March 29, the week before MIPTV 2012 in Cannes. If your company is an official exhibitor at MIPTV this year and would like to have your programming included in our shopping guide, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send your submission to Lisa Ball at: [email protected] no later than today Thursday, March 22, 2012. A confirmation email will be sent following each submission from Lisa (if you do not receive a confirmation email, please resubmit).


Stephanie March, known to TV viewers for her co-starring role on NBC’s Law & Order: SVU has landed a role on CBS’ drama pilot Baby Big Shot.  The CBS pilot is a legal drama about a working-class woman (Janet Montgomery) who uses her street savvy ways to compete with her more sophisticated colleagues at a top New York law firm.  March will play a high-ranking associate at the law firm who aspires to run the firm someday.  Kyle MacLachlan also stars in the project. 

The pilot Super Fun Night for CBS from Rebel Wilson has added Alan Ritchson (CW’s Smallville) to the cast.  Wilson plays Kimmie one of three nerdy female friends who go on a weekly quest to have a “super fun” time each Friday night. Ritchson will play the tanned and hunky boyfriend of Kimmie’s younger sister, described as a skinnier, prettier version of her older sister. Warner Bros. Television is producing.

Jenna-Louise Coleman landed the role as the new companion to Doctor Who on the BBC America series of the same name.  Coleman will star opposite Matt Smith in the title role as Doctor Who.  The series is a BBC Cymru Wales Production for BBC One. 

Mystery crime series Hemlock Grove, produced by Gaumont International Television will be available to Netflix members to watch instantly by early 2013.  The series stars Famke Janssen and Bill Skarsgard and the first season of Hemlock Grove will have 13 episodes.

Casting Call:  A major cable network and the producers of The Real Housewives of Beverly Hills are casting for trophy wives for a docu-series.  Do you have it all… looks, luxury and a man who worships you?  The show is looking for “trophy wives” who work hard to look good for the man who takes good care of them in return.  If you fit this description or you know someone who does, please send an email to [email protected].

Mark Your Calendars! On Tuesday April 24 in New York, the leaders in sports media will convene for the Cynopsis Sports Business Summit. Will you be joining us? Register now with this link:


Top 10 M-F Syndicated Strip Series for the week of 3/5-3/9/12 ranked in order by HH Rtg
The Big Bang Theory (WB)                               7.4 AA
Judge Judy (CTD)                                           7.1 AA
Wheel of Fortune (CTD)                                   7.1 AA
Jeopardy (CTD)                                              6.0 AA
Two and a Half Men (WB)                                5.9 AA
Family Guy (2/T)                                            4.5 AA
Entertainment Tonight (CTD)                            3.9 AA
Inside Edition (CTD)                                        3.1 AA
Dr. Phil Show (CTD)                                        2.9 AA
Family Feud (2/T)                                           2.9 AA
How I Met Your Mother (2/T)                           2.9 AA
Source: NSS Galaxy Explorer, Live+SD

Top 10 M-F Syndicated Strip Series for the week of 3/5-3/9/12 ranked in order by A18-49 Rtg
The Big Bang Theory (WB)                               4.6 AA
Two and a Half Men (WB)                                2.9 AA
Family Guy (2/T)                                            2.9 AA
Judge Judy (CTD)                                           1.9 AA
How I Met Your Mother (2/T)                           1.9 AA
Wheel of Fortune (CTD)                                  1.7 AA
Jeopardy (CTD)                                             1.4 AA
Seinfeld (SPT)                                               1.3 AA
Maury (NBU)                                                 1.3 AA
Entertainment Tonight (CTD)                           1.2 AA
King of the Hill (2/T)                                      1.2 AA
Friends (WB)                                                1.2 AA
TMZ (WB)                                                    1.2 AA
Source: NSS Galaxy Explorer, Live+SD

Tuesday A18-49 Analysis:  CBS had the winning lineup Tuesday posting a 2.7/8 A18-49, according to final primetime national ratings from Nielsen.   At 8p, CBS won with NCIS at 3.4/10 and NBC’s The Biggest Loser was #2 at 2.2/7.  CBS held sway at 9p with NCIS: Los Angeles at 2.8/8 and NBC’s The Biggest Loser also remained firmly in second place at 2.5/7.  CBS had the final say in the winner’s circle at 10p with Unforgettable at 2.1/6 and #2 was shared by NBC’s Fashion Star and Univision’s La Que No Podia Amar at 1.8/5 each.

Live + Same Day Household Ratings: Tuesday, March 20, 2012  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS: 9.8/16            NCIS 11.9/19, NCIS: Los Angeles 10.2/16, Unforgettable 7.3/12


NBC: 3.8/6               The Biggest Loser 4.2/7, Fashion Star 3.1/5

ABC: 3.2/5                Last Man Standing 4.4/7, Cougar Town 2.9/5, The River 2.6/4, Body of Proof [r] 3.2/5

FOX: 2.3/4               Raising Hope 2.4/4, I Hate My Teenage Daughter 1.8/3, New Girl 3.1/5, Breaking In 1.8/3

UNIV: 2.1/3             Una Familia con Suerte 2.0/3, Abismo de Pasion 2.1/3, La Que No Podia Amar 2.3/4

CW: 0.8/1                90210 0.9/1, Ringer 0.8/1

ION: 0.8/1               Criminal Minds 0.8/1, Criminal Minds 0.9/1, Flashpoint 0.7/1

TELE: 0.7/1             Maid en Manhattan 0.8/1, Corazon Valiente 0.8/1, Relaciones Peligrosas 0.5/1

TF: 0.3/1                Cine de Las Estrellas Tue [r] 0.3/1, El Capo 0.3/1

A18-49:  CBS 2.7/8, NBC 2.1/6, FOX 1.7/5, UNIV 1.7/5, ABC 1.4/4, CW 0.6/2, TELE 0.5/1, ION 0.4/1, TF 0.3/1





Jon Collins, presently Founder/President of Framestore’s New York operation was promoted to the newly-minted role as President/Integrated Advertising (Worldwide) Framestore.  Jon will oversee the company’s ongoing move to bring together a team of creative and strategic problem solvers that can grow the company’s visual effects reputation.  Jon will further be in charge of spearheading communications across all Framestore locations in London, New York and Reykjavik.

truTV appointed Adam Dolgins as SVP/Original Programming to supervise the network’s Original Programming Group which handles alternative comedic programming such as the series Impractical Jokers.  Based in New York, Adam reports to Darren Campo, SVP/Programming, Production and Development, truTV.  Prior to this new role, Adam was with his own production company, Fractured Hip Productions where he was executive producer on several comedic reality programs. 

Due to the continued growth of its global Live Experiences units, FremantleMedia Enterprises (FME) named three to newly-created roles: Chris Arrowsmith as VP/Live Experiences UK, Margee Brown as Creative Development Director, Asia-Pacific and Thekla Orfanos as Sales and Marketing Manager, Asia-Pacific.  FME’s Live Experiences division launched in Asia-Pacific in 2010 and has produced a number of live events throughout Australia for brands such as MasterChef, Grand Designs and Q1.  Chris will report to Dominic Burns, SVP/Licensing UK and Entertainment EMEA while Margee and Thekla report to Dustin Lockett, VP/Live Experiences, Asia-Pacific. 

Effective immediately, Toei Animation elevated Iriya Azuma to Director/Global Licensing Business Department.  Iriya will manage international licensing strategies for its various brands.  Iriya has been with the company since 1986. 

Curtis Pace was tapped as GM of Bounce TV-New Orleans, WVUE and becomes the first dedicated local GM for a Bounce TV affiliate.  Before this appointment, Curtis was with Disney/ABC Domestic Television serving as VP/Midwest Sales in Chicago.  WVUE is owned by Louisiana Media Company.




Cynopsis: Sports Business Summit
Where the crossroads of athletics, audiences, and advertisers meet.

Join us on April 24 at the Grand Hyatt NY
REGISTER NOW // Sponsorships contact: Mike Farina

Keynoter: Steve Phelps, Sr. VP & CMO, NASCAR

Here Speakers from: ESPN, NBC Sports Group, CBS Sports, Turner Sports, the NFL, NASCAR, the NHL, the Big Ten Network, MLB Network, IMG Sports & Entertainment, Tennis Channel, Yahoo! Media Network, DIRECTV and more.

This day in History: 2006 – Three Christian Peacemaker Teams Hostages are freed by British forces in Baghdad after 118 days captivity and the death of their colleague, American Tom Fox.

Answer to Our Last Trivia Question: What show took place in the town of Cicely? Northern Exposure. Kudos to: Tom Winiarski-Turner Entertainment/NY; Frank Belcastro-The Workshop/Bryn Mawr; Marc Wollis-NBC Sports Group/Orlando; Karen Snow-NYC; Kathryn Kieser-Haworth Marketing and Media/Minneapolis; Dory Melman Petsrillo-Petry Media Corp./Dallas; Adam Leston-WDJT/Milwaukee; Judy Margolis-The Ad Place/Dallas; Carol Cummings-Deluxe/Burbank; Craig Nichols-KITCHEN/San Diego; Paula Hinkel/Sherman Oaks; Bruce Vilanch-Man of Humor!/Hollywood; Jeff King-TVM Productions/San Juan; Arthur Reinstein-Shaw Media/Toronto; Patrick Loomer-Fulcrum TV/London; Stephen Kelley-9 Story Entertainment/Toronto.

Today’s Trivia Question: What brand of cigarettes did the “Cigarette Smoking Man” from the X-Files, smoke? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn & Lisa

Cynthia Turner – Founder and Publisher / [email protected]
Lisa Ball – Contributing Editor / [email protected]

Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 888-702-3858 / [email protected]

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: ONLINE MARKETING MGR/NYC: Drive all aspects of audience development-analytics, website recirculation, product, marketing, SEO & traffic. Apply here: (3/29)

JOB OPENING: SR LOCAL BUYER/ICON International/Stamford, CT: 7-10 yrs buying exp in local bcst, major mkts. Strong negotiating & comm. skills, detailed and comp. Apply [email protected] EOE (3/29)

JOB OPENING: DIR MKTG/Universal Gaming Network, Inc./NBCUniversal: Full time. Mktg leadership, collateral materls./packaging, monetization and mktg. strategy. 5-10 yrs.exp, 4 year deg.req., MBA pref. # 4044BR (3/29)

JOB OPENING: EXEC ASST/A&E/NY: Admin support to Pres & GM/A&E, BIO & CI. Calendar mngnt, coord travel, plan mtgs, track exp reports. 5+yrs Sr level admin exp. exc comm, orgnztnl skills. Full Info/Apply: (3/29)

JOB OPENING: GRAPHICS OPERATOR (CG) Watertown MA: Utilize Chyron Duet in fast-paced live studio operations to design, dvlp, & implement graphics for purpose of advancing creativity & complexity of prgrm graphic presentation. (3/29)

JOB OPENING: TRAFFIC COORD/TV One/NY: BA pref’d and/or 3 yrs exp in Traffic. Wrk w/external agencies, planners + Ad Sales mgmt to secure commercial copy for network. Brdway exp a +. Visit: (3/28)

JOB OPENING: VP, DIGITAL MEDIA DISTRIBUTION/NYC: Mnging NBA’s digital portfolio and identify new products and digital licensing oppor. 7-10 years exp. in digital media. Send Resume: (3/28)

JOB OPENING: DIG. SALES PLAN’R/LA/Live Nation: 1-2 yrs agency exp as an asst. plan’r/plan’r or as a dig.plan’r at a publisher. Working knwldg of Dart, Atlas, @plan, Comscore, MSFT office, etc. a must.
[email protected] (3/27)

JOB OPENING: SR. RESEARCH ANALYST/Scripps/TN: Respons. for research support for Networks Brands in the Home Category, namely HGTV and DIY Network, with a primary emphasis on HGTV. Check out req No: 2930 @ (3/27)

JOB OPENING: SCHEDULING COORD/WE tv/NYC: assist w/competitive research, prepare linear & VOD calendars, maintain scheduling database. Resumes to: [email protected] (3/27)

JOB OPENING: SALES PLANNER/TV Guide Network/NY: Build media plans, steward deals, assist AE in sales process, 3+ yrs agency/network exp. Competitive salary commensurate w/ exp & excellent benefits program [email protected] (3/27)

JOB OPENING: PRODUCERS & AP’S/NYC: National Talk show hiring Prod & AP for Conflict/Resolution driven stories. Book guests, brief host, pitch story ideas. Job starts in May! Send resumes to [email protected] (3/27)

JOB OPENING: MANAGER, PROGRAM RESEARCH/Syfy/NYC: Manage detailed analyses & ratings reporting. Min 4 years in research  MUST have in-depth experience with Nielsen TV research software. To apply, 4883BR (3/27)

JOB OPENING: SR ACCOUNTING MGR/CPC/LA: Day2Day accounting operations & prepare financial reports. Strong organizational, analytical, & comm skills req. 5+ yrs accounting exp w/ ad supported media. Resume to [email protected] (3/27)

JOB OPENING: AD SALES COORD/TV ONE AD SALES/NYC: Seeking recent grad with previous ad sales/advertising internship experience to assist ad sales department. Detail oriented and multi-tasking skills a +. visit (3/27)

JOB OPENING: SR MGR/Latitude/BOS: Join innovative media and tech rsrch firm rsrch/consulting expertise, project mg. skills, proposal dvlpmnt, 4+ yrs relevant exp & 4 yr deg. See: Apply: [email protected] (3/24)

JOB OPENING: SALES SERVICE EXEC/ or LA: Looking for two Sales Service Executives to join our team! 3-5 yrs agency and/or digital sales exp. Full info/apply: (3/24)

JOB OPENING: SCHEDULING MANAGER/WE tv/NYC: research/analyze competitive data, create monthly VOD schedule, strategic scheduling Resumes to: [email protected] (3/23)

JOB OPENING: LIFESTYLE PROD & AP/NYC: Exp’d for 1/2 hr talk/make-over show. Must have strong writing skills and must be able to think outside the norm.  Resume must incl email/phone. Send to: [email protected] (3/23)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: CBS TV Stations/NY: Seeking intern in STRATEGIC MKTG to support biz dev/ad sales efforts. Detail-oriented and thrives in fast-paced environment. Must receive academic credit. Send res/cov. ltr to [email protected] (3/24)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: CHILDREN’S MEDIA: TV seg producer with Child Ed background, over 12 yrs working with children and journalism background. Located in L.A. (3/29)

SITUATION WANTED: GERMAN TV PROD ASST: (M.A, 1+ yr exp as full-time PA) is looking for a position. Knwldg of European TV market, exp in production & development. Speaks English, German, French. Resume upon request. [email protected] (3/28)

SITUATION WANTED: SALES ASSISTANT/CHI: Interned at Comcast SportsNet in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (3/27)

SITUATION WANTED: ENTRY LEVEL RESEARCH/NYC: Fast learning, self-starter and people person from SUNY Stony Brook w/ B.A. in Sociology w/ research & admin exp. Contact: [email protected] (3/27)

SITUATION WANTED: CREATIVE ADVERTISING MANAGER: looking for a position. Experienced in the creation, development and finishing of Theatrical trailers and TV Spots. Please e-mail [email protected] (3/23)

SITUATION WANTED: EXECUTIVE ASSISTANT POSITION FILM/TV (NY): 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (3/23)

SITUATION WANTED: ENTRY LEVEL/NYC:The next Michael Jordan of Marketing & Advertising. Recent grad from Pepperdine University with a degree in International Business. Resume here: Contact: [email protected] (3/23)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC: Missing, Grey’s Anatomy [r], Private Practice [r]
AZTECA: Extra Normal, Buenos Noches America, Al Extremo
CBS: 2012 NCAA Basketball Tournament
CW: Vampire Diaries, The Secret Circle
FOX: American Idol, Touch [p]
ION: Cold Case, Cold Case, Criminal Minds
NBC: Community, 30 Rock, 30 Rock, Up All Night, Awake
PBS: This Old House Hour, Frontline, Independent Lens
TELE: Una Maid en Manhattan, Corazon Valiente, Relaciones Peligrosas
UNIV: Una Familia con Suerte; Abismo de Pasion, La Que No Podia Amar

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