Cynopsis: DIGITAL08/20/12 Good morning. It’s Monday, August 20, 2012, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis editions online, click here. Ad viewability and viewable impression metrics seem to be the new big thing in digital advertising. Just take a […]
Editions
Monday, August 20th, 2012
Cynopsis: Sports08/20/12 Good morning. It’s Monday, August 20, 2012, and this is your first early morning Sports briefing. Turner Broadcasting’s most recent purchase in the sports category is one that execs are planning to use to bolster the company across all of its divisions. The acquisition of Bleacher Report, one of the fastest-growing sports […]
Monday, August 20th, 2012
Cynopsis08.20.12 Good morning. It’s Monday, August 20, 2012, and this is your first early morning briefing. Today’s/Tonight’s Premieres:Investigation Discovery: Days of Our Knives at 1pA&E Network: Beyond Scared Straight at 10pTV One: R&B Divas at 10pMTV: The Inbetweeners at 1030p Tonight’s Finales:ABC Family: Bunheads at 9pABC: The Glass House at 1002p ~ MORE GOOD […]
Advertisement
Friday, August 17th, 2012
Cynopsis: Sports08/17/12 Good morning. It’s Friday, August 17, 2012, and this is your first early morning Sports briefing. A long-awaited standoff is over. NFL Network and Cablevision-the largest TV provider in the nation’s top media market-reached a multi-year agreement for carriage of NFL Network and the NFL RedZone channel on the MSO. NFL Network […]
Friday, August 17th, 2012
A CYNOPSIS MESSAGE FROM HISTORY® HATFIELDS & McCOYSis nominated for 16 EMMY AWARD NOMINATIONS INCLUDING: OUTSTANDING MINISERIES OR MOVIE OUTSTANDING LEAD ACTOR IN A MINISERIES OR A MOVIE FOR KEVIN COSTNER & BILL PAXTONOUTSTANDING SUPPORTING ACTOR & ACTRESS IN A MINISERIES OR A MOVIE FOR TOM BERENGER & MARE WINNINGHAM “Just when everyone assumed that […]
Friday, August 17th, 2012
Cynopsis: DIGITAL08/17/12 Good morning. It’s Friday, August 17, 2012, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis editions online, click here. The US Department of Justice has cleared the way for Verizon Wireless to purchase unused spectrum from several cable providers, including […]
Friday, August 17th, 2012
Cynopsis: Kids!08/17/12 Good morning. It’s Friday, August 17, 2012, and this your first early morning briefing. Canada’s CCI Entertainment inks agreements with US-based Kabillion, a K6-11/family aimed free TV VOD service, and Yoursphere Media, a kid/family social network and social media company, to launch GeoFreakz in the US on August 18, 2012. GeoFreakz is […]
Thursday, August 16th, 2012
Cynopsis: Kids!08/16/12 Good morning. It’s Thursday, August 16, 2012, and this your first early morning briefing. Scholastic unveils a worldwide promotional campaign for Infinity Ring, its new multi-platform time travel/adventure series targeted to kids/tweens 8-12, which will launch simultaneously in the US, Canada, UK, Australia and New Zealand on August 28 with the release […]
Thursday, August 16th, 2012
Cynopsis: Sports08/16/12 Good morning. It’s Thursday, August 16, 2012, and this is your first early morning Sports briefing. As we wrap up Olympic coverage, Ace Metrix revealed its most effective commercials using scores that measured an ad’s creative effectiveness based on viewer reaction to national TV spots. Among companies, Chobani tied with General Electric […]
Thursday, August 16th, 2012
Cynopsis: DIGITAL08/16/12 Good morning. It’s Thursday, August 16, 2012, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis editions online, click here. Netflix plans to expand its instant streaming service into Norway, Denmark, Sweden, and Finland before the end of 2012. The […]
CynCity
Cynsiders
March Madness Is Making DOOH a More Responsive Channel
By Luba Giglia, COO, AdOmni With the First Four tipping off Tuesday, March Madness is...The Infrastructure Battle for Walled Garden Interoperability
Who Will Own the Rails? Holding Companies, Identity Providers, and Cloud Data Platforms Build Alternative...As AI Agents Transform Digital Advertising, Where’s the Privacy Architecture?
By Rowena Lam, Senior Director of Product at IAB Tech Lab Everyone is excited about...
