Thursday, August 16th, 2012

Cynopsis: Kids!

Good morning. It’s Thursday, August 16, 2012, and this your first early morning briefing.

Scholastic unveils a worldwide promotional campaign for Infinity Ring, its new multi-platform time travel/adventure series targeted to kids/tweens 8-12, which will launch simultaneously in the US, Canada, UK, Australia and New Zealand on August 28 with the release of Book 1: A Mutiny in Time by noted author James Dashner (Maze Runner trilogy, The Kill Order). The Infinity Ring series, comprised of seven books and seven interactive online game episodes, follows three kids who must travel back in time to fix the “Great Breaks” in history. Each book in the series contains a free “Hystorian’s Guide,” a collectible map and game guide that provide readers the information they need to set history back on track in the Infinity Ring online game, which picks up where the book leaves off. Scholastic has already had success in the multi-platform reading and game area with The 39 Clues. For two weeks, now through August 27, 2012, Scholastic is offering a sneak peak of the 3-D Infinity Ring online game on, with a preview the game introduction video at The global promotional campaign gets underway in the US with comprehensive TV, online and print ad effort throughout fall 2012. Scholastic Book Clubs is sponsoring a national “Infinity Ring Rewrite History” classroom writing contest. Additionally, Dashner will make appearances at schools, bookstores, and libraries across the country supporting the launch.



Celebrating leaders & innovators in Kids TV

NominationDeadline: October 3, 2012

Awards Breakfast: December 2012  

More details coming soon…


Scooby-Doo where are you? Hanging out with the WWE Superstars that’s where.  Warner Bros. and WWE Studios ink a deal to co-produce a Scooby-Doo animated feature where Scooby-Doo and the gang (aka those meddling kids) will solve a mystery at WrestleMania. Set for a 2014 home entertainment release, WWE Superstars and Divas including Triple H, John Cena, Kane, The Miz, Brodus Clay, Santino Marella, Sin Cara and AJ.  All will star in their animated form and also lend their voices to the movie. As if he wasn’t animated enough, WWE Chairman and CEO Vince McMahon will also be in the movie in animated form and his own voice. The film will be produced by Warner Bros. Animation. Warner Bros. Home Entertainment will handle worldwide distribution on Blu-ray, DVD, VOD and digital download. WWE will market the release of the movie via its TV, digital media and print assets.


Upcoming Special eReports: DEMOGRAPHICS
Explores the latest research on viewing patterns and evolving media preferences of specific demographic groups, as well as identifies the newest trends networks and ad agency executives are using to target and reach each of these demos. For ad opportunities contact Mike Farina.

African American Viewers |    OCT 4
Women |  OCT 10
Baby Boomers |  OCT 17
Kids, Tweens & Teens |  OCT 31
Hispanics | NOV 13
Digital Online Viewing Patterns
| NOV 21


Aardman AnimationsWallace and Gromit will be the focus of a new ride, Wallace and Gromit’s ‘Thrill-O-Matic’, at the amusement park Blackpool Pleasure Beach in Blackpool, England. The new ride will take Wallace and Gromit fans on a adventure through some of the duo’s popular titles including A Grand Day Out, The Wrong Trousers, A Close Shave and A Matter of Loaf and Death. Fans will exit the ride through a shop where they can purchase Wallace and Gromit and other Aardman related products.


Nickelodeon will launch its new NickMom primetime, four-hour, comedy block, on October 1, 2012 on the Nick Jr. channel (10p-12a). Re-launching this week is ( The NickMom block will feature a mix of original long and short-form programming and will air nightly on the Nick Jr. channel (with replays 12-2a). Additionally, NickMom has given the go ahead for the new docu-comedy series My 63 Moms (13 episodes), which will join the block’s rotation in Q1 2013. The NickMom TV block debuts with four original series: Parental Discretion with Stefanie Wilder-Taylor (26 episodes) – offering a mix of interviews, commentary, monologues and panel discussion as well as hidden camera segments and sketch comedy; MFF: Mom Friends Forever (20 episodes)  a docu-comedy series; NickMom Night Out (26 episodes) – a stand-up comedy series with various comedienne hosts such as Tisha Campbell-Martin, Judy Gold, Caroline Rhea, and Bonnie McFarlane; and What Was Carol Brady Thinking? (26 episodes) – the series goes inside the mind of iconic mom Carol Brady through graphic pop-up overlays on top of the original The Brady Bunch series to see just what she was thinking.

CBeebies for the Latin America and the US Hispanic communities will launch the second season of the animated preschool series Rastamouse on Saturday, August 18 at 4p. The series will continue to air on Saturdays and Sundays at 4p during the channel’s Playtime programming block. CBeebies is available on Channel 848 as part of DISH Networks’ DishLatino package, channel 1085 as part of Cablevision’s iO en espanol and Channel 1727 as part of Verizon FiOS TV. CBeebies is distributed by BBC Worldwide Channels Latin America & US Hispanic, headquartered in Miami, Florida.

Poptropica, a kid-centric virtual world, blasts kids off to the moon on its newest and 29th Island quest, Lunar Colony ( Lunar Colony debuts today with early access to Poptropica members, who will also receive special members-only items and access to a bonus quest. Non-Members will get their chance to play, with access to a limited portion of the Island, before the official public launch date on September 6, 2012. In Lunar Colony, players arrive at a moon base where they must search for a missing astronaut, who before disappearing left cryptic messages about an alien transmission. While searching for her “Poptropicans” will explore the secrets of the lunar surface and discover a mystery.

Entertainment One Family debuts Peppa Pig DVDs and a picture book for kids 2+ that will be available at Toys “R” Us stores nationwide. The two new Peppa Pig digital titles available on DVDs ($14.98/each), which are also available as digital downloads ($9.99/each), entitled Muddy Puddles and Other Stories and Flying A Kite and Other Stories, debut this month. Each of those titles runs 60 minutes and features 10 “peppasodes”. The digital downloads are available on iTunes, the titles are produced by Entertainment One. The new picture book, Peppa Pig and the Lost Christmas List, is set for release by publisher Candlewick Press this September 2012.

Germany-based toy company Playmobil and Gameloft, a publisher of digital and social games, enter into an exclusive partnership to develop Playmobil Pirates, the first mobile app for iOS and Android smartphones and tablets. Set for release by the end of 2012, Playmobil Pirates will let users play with both classic and new figures from Playmobil’s popular pirate line, build their own pirate camp, and complete various missions and play mini games.


Shaftesbury promotes Ryan St. Peters to Director/Sales. St. Peters reports to Shane Kinnear, SVP/Sales & Marketing. In his newly expanded position, St. Peters will develop and implement US and international sales, marketing and distribution strategies for all Shaftesbury and Smokebomb Entertainment properties across all genres. Additionally, he will also manage all sales deals and delivery of related assets, and continue to coordinate Shaftesbury’s sales presence at international markets and conferences. St. Peters joined the Shaftesbury in 2005, most recently serving as Manager/Sales. He previously toiled for Pearson Education as Marketing Manager.


Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, August 14, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:      K2-11 1193; K6-11 856; TWEENS 9-14 665
NICKELODEON° :       K2-11   990; K6-11 622; TWEENS 9-14 498
CARTOON NETWORK** : K2-11   827; K6-11 568; TWEENS 9-14 440
DISNEY XD:              K2-11   260; K6-11 219; TWEENS 9-14 189
NICKTOONS:            K2-11   102; K6-11   67; TWEENS 9-14   52
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 9p-6a
Source: Disney from Nielsen Media Research Data


Answer to Our Last Trivia Question: What title character lives in the city of O-Town? Rocko of Rocko’s Modern Life. Kudos to: Pat Brady-CESD/LA; Jessica Stango-RTM Music/Brookhaven PA.

Today’s Trivia Question: On Doug, who did Doug have a crush on? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: DIGITAL AE/Established company/NYC: Need Digital AE with 2-5 years successful exp selling Brand/Display to major NY Digital Agency groups, excellent base + commission package. send resume to: [email protected] (8/23)

JOB OPENING: VP SALES/East/Midwest: Lead territory, build team, drive results. Deep exp. in DOOH, passion for health/fitness. Resumes: [email protected] (8/23)

JOB OPENING: MGR, ACCOUNT SERVICES/ESPN Inc/Burbank, CA: 3+ Yrs Exp; Manage TV and Digital ad sales support team handling account maintenance. Ad industry exp req’d. Analytical skills a +. Job ID-57737 (8/23)

JOB OPENING: CREATIVE DIR/AMC/NYC: Resp for AMC On-Air Promo creative. Oversee team of Writer/Prods, Editors resp for series launch & sustain, movies, stunts & image promotion. Strong writing/prod/mngmnt skills. Res: (8/22)

JOB OPENING: DIR OF LITERACY/ePals Dir. Of Literacy Ch/IL: Resp for literacy content/community for 5-7 yrs K-12 exp req’d; exp w/online learning & mng online communities desired. Res to: [email protected] (8/22)

JOB OPENING: Sr WRITER/PROD/History/NY : Write & produce high concept, on brand, on-air promo spots. 5+ yrs TV promo, mktg, production exp in a media environment. Apply: (8/22)

JOB OPENING: RIGHTS & CLEARANCES ADMIN/ WE/NYC: min 2 yrs R&C exp., ability to review & analyze contractual language & identify R&C issues. Resumes to: [email protected] (8/22)

JOB OPENING:  SALES ASSISTANT/American Target Network/NYC: Develop Sales prop, work w/agency buyers, 3 yrs+ exp in TV, must be very organized, media math, Nielson, excel & writing skills a must. Apply: [email protected] (8/22)

JOB OPENING: VP, DIGITAL SALES & MKTG/AMC/NYC: Acct mgmnt of digital dist & licensing across all AMCN nets.Central contact for all AMCN digital partners, accountable for digital revenue. Submit res (8/21)

JOB OPENING: DIR COMM/Discovery/MD: dvlps comm strategy & oversees PR/program publicity/Public Affairs outreach for ID and Military Channel; 8+yrs hands on media exp #6337 (8/21)

JOB OPENING: DAYTIME TALK PRODUCER/New York: Producer needed immediately for nationally syndicated daytime talk show. MUST have prior conflict booking experience. Resume: [email protected] (8/21)

JOB OPENING: BROADCAST DESIGNER/MLB Network Promos/NJ: Design/animate/edit promos/gfx pckgs. Strong tech. execution & 5 yrs exp w/After Effects, Cinema 4D, Final Cut Pro, etc. Send resume/link to reel to [email protected] (8/18)

JOB OPENING: ACCT EXEC. AD SALES/NY: Growing multimedia sports co. seeks experienced TV ad sales rep. Excellent compensation/benefits pkg. Agency relationships and ratings exp. a+. Send resume Attn: Rose to [email protected] (8/18)

JOB OPENING: DIR AD SALES RSRCH/Ovation/NYC: Proactive, detail-oriented, creative, team player. 7+ yrs exp. with cable or BC sales team req’d. Strategic & hands on w/ Nielsen, MRI, Mendelsohn etc. [email protected] (8/18)

JOB OPENING: EXEC ASST, PRESIDENT/SYFY, NBCUNIVERSAL/NYC: Looking for a talented Executive Assistant to support the Pres of Syfy. Must have 2 years of admin exp as well as a min 1 year working in TV. (6201BR) (8/18)

JOB OPENING: DIR, CONSUMER RESEARCH/Showtime Networks/NYC: Resp. for acq, trking and forecasting of consumer info in support of corp. directives. 8+ yrs of primary and second rsch exp in media a must. Apply at #12180BR (8/18)

JOB OPENING: DIR. PROG & SCHEDULING/Nat Geo TV/DC: Prog/Schdling expert will create Chl’s prime/daytime/fringe/late-night strategy. Strg schdl/nielsen exp analysis/strategy. 3-5 yr Cbl TV, Strg Excel/PP, Mgt. (8/17)

JOB OPENING: DEV/PRODUCTION MGR/DC: Non-fic theatrical product, giant screen films & documentaries. Highly creative & orgnzd & great comm skills. 3D film prod exp a plus.  Apply: ID 5273. EOE. (8/17)

JOB OPENING: DIGITAL AE/A+E Networks/NY: Sell A+E Network’s suite of dig advertising opportunities within assigned territory to agencies/clients. Apply: (8/17)

JOB OPENING: MGR NAT’L PARTNERSHIPS/HOME TEAM SPORTS SALES/FOX/CHI: Prspt/Sell/Dev multi-platform sponsorships w/Mdwt clients & properties to drive revenue. 5 yrs Ad Sales exp/Sports prog/Stnd Pres skills/Syst/PP. (8/17)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLYJigsaw Prods NYC: Assist producers @ Oscar-winning filmmaker Alex Gibney’s prod co. Major/minor in film, TV, media or journalism a +. Submit resume/cover letter to [email protected] (8/23)

FALL INTERNSHIP CREDITS ONLY: Non-Fiction TV Dev. Internship (NYC): Major TV Prod Co seeking CREATIVE INTERNS interested in reality TV and motivated to research, write and develop new ideas for TV series.Res/cov let:[email protected] (8/22)

FALL INTERNSHIP CREDITS ONLY: INTERN /DiGa Vision/NYC: Busy production company looking for interns for current series in production & post. Must be enthusiastic, have a positive attitude and eager to learn. [email protected] (8/21)

FALL INTERNSHIP CREDITS ONLY: CORPORATE COMMUNICATIONS POSTING/NYC: Crown Media Family Networks needs interns in our Corporate Communications department. Interns will get exposure in media outreach/placement, press kits & marketing. [email protected] (8/21)

FALL INTERNSHIP CREDITS ONLY: RESEARCH POSTING/LA: Crown Media Family Networks needs an intern in our Research department. Interns will get exposure in analyzing network trends, focus groups, and Nielsen ratings.  [email protected] (8/21)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: ASSISTANT OR APPRENTICE EDITOR (NY tri-state area): Mastery of Final Cut Pro and Adobe After Effects. Editing exp across genres including digital, corporate & indie film. Open to all opportunities. [email protected] (8/22)

SITUATION WANTED:  NYC, Frfld, Wstchstr counties. Experienced SALES, BIZ DEV PRO pro seeking position in educational/home media, ad sales. Solid resume and excellent [email protected] (8/22)

SITUATION WANTED: SUPERFINE WRITER. Concepts/content. Digital, video, print, integrated. Broadcast, innovation, beauty, foodie, wellness. I hear brand voices. [email protected] (8/21)

SITUATION WANTED: RESEARCHER/EXEC ASST/LOS ANGELES AREA: 16+ yrs exp + key player in Primetime TV as researcher, proofreader, copy-editor, writer, exec asst. Exc. etiquette. [email protected] (8/18)

SITUATION WANTED: SENIOR PRODUCER/FIELD DIRECTOR (NYC):  Experienced long-form, short-form and studio producer proficient in booking, writing, directing, talent producing, and post. [email protected] (8/18)

SITUATION WANTED: PRODUCER/WRITER/RESEARCHER: for TV/webcomedy and variety series and specials at the network level. NY-based and looking for new opportunities. Visit for more info. Contact [email protected] (8/18)

E-mail [email protected] or call Trish Pihonak at 888-702-3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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