Friday, August 17th, 2012

Cynopsis: Kids!

Good morning. It’s Friday, August 17, 2012, and this your first early morning briefing.

Canada’s CCI Entertainment inks agreements with US-based Kabillion, a K6-11/family aimed free TV VOD service, and Yoursphere Media, a kid/family social network and social media company, to launch GeoFreakz in the US on August 18, 2012. GeoFreakz is a transmedia property that includes comedic “minisodes”, an MMOG (Massive Multiplayer Online Game) and a collection of live event adventures. GeoFreakZ “minisodes” will be available on Kabillion, which reaches 40+ million households in the US, and via its online destinations ( and The MMOG will be hosted on Through a relationship with, players will earn prizes by logging real world geocaches. By the way, August 18 is also International Geocaching Day. GeoFreakz currently airs on Teletoon in Canada and recently launched a national geocaching program with Parks Canada.



Celebrating leaders & innovators in Kids TV

NominationDeadline: October 3, 2012

Awards Breakfast: December 2012  

More details coming soon…

Let the voting begin! Scholastic and its Scholastic News classroom magazine have opened the polls for students to vote in the 2012 Presidential Election via its Scholastic Student Vote (, which is now live. Prior to placing their vote, kids can go to the Scholastic 2012 Election ( site where they can find articles about the campaign, free resources, games and interactive maps to help them learn about the electoral process, as well as coverage by the Scholastic News Kid Reporters, a group of 50+ kid journalists from around the country. Coverage will continue through Election Day – Tuesday, November 6, 2012. The Scholastic Student Vote has invited kids to log their vote for president since the 1940 Presidential election, and has continued in every election year since then. Of equal importance Scholastic’s Student Vote outcome has reflected that of the General Election in every contest but two — in 1948 when kids chose Thomas E. Dewey over Harry S. Truman and in 1960 when more students voted for Richard M. Nixon than John F. Kennedy.


Disney schedules Marvel Studios‘ movie sequel to Marvel’s The Avengers for May 1, 2015, per THR. Joss Whedon, who co-wrote and directed Marvel’s The Avengers (May 4, 2012) movie, will do the same for the sequel. Whedon has inked an exclusive pact with Marvel that runs through June 2015.


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Toy company PlaSmart is appointed the exclusive North American distributor for mass and specialty retailers for The Original DoodleArt, the intricate color-it-yourself poster kit brand that became popular in the 1970s. The new DoodleArt posters will be rebranded in new plastic tubes with large label inserts. Each poster kit comes with 12 felt pens each with a calligraphy tip on one end and a fine tip on the other end. The pens filled with environmentally friendly vegetable-dye inks. Twenty of the original DoodleArt posters have been digitally recreated with ten currently in print. A new DoodleArt design will be unveiled at the 2013 New York Toy Fair. Raise your hand if you had one in your bedroom, dorm room or somewhere at school.

Lionsgate Home Entertainment will release Power Rangers Monster Bash on DVD and Digital Download, comprised of three Halloween-themed episodes of Power Rangers Samurai, on September 11, 2012. The Power Rangers Monster Bash Halloween special DVD will be available in collectible O-card packaging ($14.98).


Disney XD UK will launch the Marvel Universe block today, August 17 at 3:30p. The new Marvel Universe programming block will air on Disney XD UK every Friday at 3:30p, and will feature Marvel Super Heroes in animated series including the newest Marvel Animation series Ultimate Spider-Man, as well as The Avengers: Earth’s Mightiest Heroes and Iron Man: Armored Adventures. Ultimate Spider-Man joined the channel’s lineup six weeks ago. Marvel Entertainment a wholly owned subsidiary of The Walt Disney Company.

Tim Curry reprises his role as nemesis Doctor Morocco in two back-to-back episodes of Transformers Rescue Bots on The Hub, this Saturday, August 18 (12:30 and 1p). These two episodes also feature appearances by Optimus Prime and Bumblebee. The day will also feature new episodes of Care Bears: Welcome to Care-A-Lot (8a) and Kaijudo: Rise of the Duel Masters (2p).

PBS Kids sends preschoolers on an alphabet quest with the release of its new educational app, Super Why! ABC Adventures: Alphabet for iOS devices. Like the PBS Kids series, the new Super Why! ABC Adventures: Alphabet app is designed to help kids build critical literacy skills through storybook adventures. In the app, kids join with the Super Why characters in an adventures that includes five mini games, each of which introduces players to letters, common letter sounds and visuals themed to different places around the world. As players complete a game they earn special souvenir stickers. Users can also watch alphabet-themed music videos from Super Why series. Additionally, parents can track how their kids are performing on two of the mini games. This is the fourth app based on the popular Super Why ( TV series from Out of the Blue Enterprises.


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 8/6-8/12/12 , 6a-6a:
K2-11                                                       Total Delivery (000)
DSNY*:  Gravity Falls (8/10; 9p)                               1689
DSNY*:  Shake It Up (8/12; 8:30p)                           1676
DSNY*:  Good Luck Charlie (8/12; 8p)                        1570
DSNY*:  Code 9 (8/10; 9:30-9:55p)                          1517
DSNY*:  Jessie (8/10; 8:30p)                                   1503
NBC:      Olympics Closing Ceremonies (8/12; 8:30-10:58p) 1473
DSNY*:  Gravity Falls (8/12; 9p)                                1357
DSNY*:  A.N.T. Farm (8/10; 8p)                                1222
NBC:      Olympics (8/7; 8-11:22p)                             1211
DSNY*:  Jessie (8/12; 9:30p)                                    1205
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 8/6-8/12/12 , 6a-6a:
K6-11                                                       Total Delivery (000)
DSNY*:  Gravity Falls (8/10; 9p)                               2589
DSNY*:  Shake It Up (8/12; 8:30p)                           2169
DSNY*:  Gravity Falls (8/12; 9p)                               2167
DSNY*:  Jessie (8/10; 8:30p)                                   2154
DSNY*:  Code 9 (8/10; 9:30-9:55p)                          2121
DSNY*:  Good Luck Charlie (8/12; 8p)                        2031
DSNY*:  Jessie (8/12; 9:30p)                                   1972
NBC:      Olympics Closing Ceremonies (8/12; 8:30-10:58p) 1968
DSNY*:  A.N.T. Farm (8/10; 8p)                                1866
NICK:    SpongeBob SquarePants (8/6; 10a)                 1861
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 8/6-8/12/12 , 6a-6a:
Tweens 9-14                               Total Delivery (000)
DSNY*:  Gravity Falls (8/10; 9p)                      2106
DSNY*:  Shake It Up (8/12; 8:30p)                  1815
DSNY*:  Jessie (8/10; 8:30p)                          1803
DSNY*:  Gravity Falls (8/12; 9p)                      1778
DSNY*:  Code 9 (8/10; 9:30-9:55p)                 1759
DSNY*:  Good Luck Charlie (8/12; 8p)               1669
DSNY*:  Jessie (8/12; 9:30p)                          1622
DSNY*:  A.N.T. Farm (8/10; 8p)                      1571
DSNY*:  Good Luck Charlie (8/10; 10:30p)         1376
DSNY*:  A.N.T. Farm (8/10; 10p)                     1364
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 8/6-8/12/12 , 6a-6a:
Teens 12-17                                                Total Delivery (000)
NBC:       Olympics Closing Ceremonies (8/12; 8:30-10:58p) 1438
NBC:       Olympics (8/7; 8-11:22p)                               1324
NBC:       Olympics (8/8; 8-11p)                                    1192
NBC:       Olympics (8/6; 8-11:05p)                                1172
ADSM**: Family Guy (8/9; 11:30p)                                  957
NBC:       Olympics (8/10; 9-11:14p)                                937
ADSM**: Family Guy (8/9; 11p)                                      935
NBC:       Olympics (8/9; 8-11:11p)                                 889
ADSM**: Family Guy (8/7; 11:30p)                                 854
ADSM**: Family Guy (8/8; 11:30p)                                 827
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, August 11, 2012 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Toonzai) 0.4/2 Avg. (7a-12p)
Cubix 0.1/1; Cubix 0.3/3; Dragon Ball Z Kai 0.2/2; Dragon Ball Z Kai 0.2/1; Dragon Ball Z Kai 0.4/2; Dragon Ball Z Kai 0.5/3; Dragon Ball Z Kai 0.5/2; Dragon Ball Z Kai 0.5/2; Dragon Ball Z Kai 0.6/3; Dragon Ball Z Kai 0.5/2
CBS (CookieJarTV) 0.1/1 Avg. (7-10a/10a-12p)
Busytown Mysteries 0.1/0; Danger Rangers 0.2/1; Busytown Mysteries 0.1/1; Horseland 0.2/1
NBC* (NBC Kids) Avg.
The NBC Kids programming block was pre-empted this week for coverage of the Olympic Games

Final K6-11 Ratings for Saturday, August 11, 2012 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
DISNEY CHANNEL 3.7/20 Avg. (7a-1p)
Mickey Mouse Clubhouse 2.6/30; Doc McStuffins 3.1/30; Mickey Mouse Clubhouse 2.7/20; Jake and the Never Land Pirates 2.5/16; Phineas and Ferb 3.0/17; Gravity Falls 4.2/22; Fish Hooks 3.8/18; Code 9 3.5/17; A.N.T. Farm 4.2/21; Jessie 4.8/22; Wizards of Waverly Place 4.5/21; Wizards of Waverly Place 4.5/21
NICKELODEON 2.7/15 Avg. (7a-1p)
Dora Big Birthday Adventure (1×60) 0.6/6; Fairly OddParents 1.7/13; Fairly OddParents 2.3/14; The SpongeBob SquarePants Movie (1×105) 3.9/20; SpongeBob SquarePants (1×15) 4.0/19; Robot and Monster 3.9/19; Robot and Monster 3.6/17; Power Rangers 2.1/10; SpongeBob SquarePants 2.0/9
CARTOON NETWORK 1.6/9 Avg. (7a-1p)
Johnny Test 1.3/15; Redakai: Conquer the Kairu 1.0/9; Beyblade: Metal Masters 1.2/9; Pokemon B&W: Rival Destinies 2.0/12; Beywheelz Powered by Beyblade 1.6/9; Beywheelz Powered by Beyblade 1.5/8; The Green Lantern 1.3/6; Young Justice: Invasion 1.1/5; The Looney Tunes Show 1.5/7; The Looney Tunes Show 2.0/10; Mad 2.3/11; Mad 2.3/10
DISNEY XD 0.9/5 Avg. (7a-1p)
Pair of Kings 0.8/5; Pair of Kings 1.1/6; Pair of Kings 1.1/5; So Random 1.0/5; Kickin It 0.9/4; Suite Life On Deck 0.9/5; Suite Life On Deck 1.0/5; Suite Life On Deck 1.1/5; Suite Life On Deck 0.9/4

Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, August 15, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:      K2-11 1193; K6-11 856; TWEENS 9-14 665
NICKELODEON° :        K2-11   990; K6-11 622; TWEENS 9-14 498
CARTOON NETWORK** : K2-11   827; K6-11 568; TWEENS 9-14 440
DISNEY XD:               K2-11   260; K6-11 219; TWEENS 9-14 189
NICKTOONS:             K2-11   102; K6-11   67; TWEENS 9-14   50
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 9p-6a
Source: Disney from Nielsen Media Research Data


Cynopsis Media Asks: “Who are the Most Intriguing People in the TV Industry?”
and Asks the Industry to Nominate

Nomination Deadline: November 1 | Awards Gala: Spring 2013

NOMINATE (for free) NOW: .

Friday’s Fun Fact: Charlie Brown’s dad is a barber.

Answer to Our Last Trivia Question: On Doug, who did Doug have a crush on? Patti Mayonaise. Kudos to: Sarah funk-Disney media/NYC; Scott Jenkins-Tribune Media Services/Queensbury, NY; Monica Karloczy/NYC; Hank Bordowitz-Bordowitz Media Werx/Ridgewood, NJ; Michael Hawkins-PromoDoctors/Irving; Jeph Loeb-Marvel Television, Inc/Glendale; Murray Schultz-Home Plate Entertainment/LA; Richard Quan-BSSP/San Francisco; Sabrina Sparlin-CESD/LA; Jordan Cruz-The Walt Disney Company/Burbank.

Today’s Trivia Question: Arnold of Hey Arnold, is based on a character from what TV show? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

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JOB OPENING: DIR, MARKETING & OAP for Fox Sports West: Will manage all on-air/off-channel marketing, budget & coordinate on-air and off-air promotional activities with partners and teams. 5-7 yrs exp. (8/24)

JOB OPENING: DIR, NATIONAL ACCOUNTS for Fox: Responsible for the mngmt of various national MVPD accounts, advises Distribution team on contractual compliance/ legal matters related to accounts. JD or MBA req. (8/24)

JOB OPENING: SR MGR VOD PROG/iN DEMAND/NYC: Create/approve schedules. Negotiate/acquire movie & TV product. Secure content suppliers. Bachelor’s + 5 yrs exp in movies/TV/cable/entertainment. Apply: [email protected] (8/24)

JOB OPENING: PRICING & INVENTORY MGR/Discovery/MIA: Create, track & analyze pricing models to help competitively maximize inventory & revenue; exp in extensive analytics modeling; #638 7 (8/24)

JOB OPENING: DIGITAL AE/Established company/NYC: Need Digital AE with 2-5 years successful exp selling Brand/Display to major NY Digital Agency groups, excellent base + commission package. send resume to: [email protected] (8/23)

JOB OPENING: VP SALES/East/Midwest: Lead territory, build team, drive results. Deep exp. in DOOH, passion for health/fitness. Resumes: [email protected] (8/23)

JOB OPENING: MGR, ACCOUNT SERVICES/ESPN Inc/Burbank, CA: 3+ Yrs Exp; Manage TV and Digital ad sales support team handling account maintenance. Ad industry exp req’d. Analytical skills a +. Job ID-57737 (8/23)

JOB OPENING: CREATIVE DIR/AMC/NYC: Resp for AMC On-Air Promo creative. Oversee team of Writer/Prods, Editors resp for series launch & sustain, movies, stunts & image promotion. Strong writing/prod/mngmnt skills. Res: (8/22)

JOB OPENING: DIR OF LITERACY/ePals Dir. Of Literacy Ch/IL: Resp for literacy content/community for 5-7 yrs K-12 exp req’d; exp w/online learning & mng online communities desired. Res to: [email protected] (8/22)

JOB OPENING: Sr WRITER/PROD/History/NY : Write & produce high concept, on brand, on-air promo spots. 5+ yrs TV promo, mktg, production exp in a media environment. Apply: (8/22)

JOB OPENING: RIGHTS & CLEARANCES ADMIN/ WE/NYC: min 2 yrs R&C exp., ability to review & analyze contractual language & identify R&C issues. Resumes to: [email protected] (8/22)

JOB OPENING:  SALES ASSISTANT/American Target Network/NYC: Develop Sales prop, work w/agency buyers, 3 yrs+ exp in TV, must be very organized, media math, Nielson, excel & writing skills a must. Apply: [email protected] (8/22)

JOB OPENING: VP, DIGITAL SALES & MKTG/AMC/NYC: Acct mgmnt of digital dist & licensing across all AMCN nets.Central contact for all AMCN digital partners, accountable for digital revenue. Submit res (8/21)

JOB OPENING: DIR COMM/Discovery/MD: dvlps comm strategy & oversees PR/program publicity/Public Affairs outreach for ID and Military Channel; 8+yrs hands on media exp #6337 (8/21)

JOB OPENING: DAYTIME TALK PRODUCER/New York: Producer needed immediately for nationally syndicated daytime talk show. MUST have prior conflict booking experience. Resume: [email protected] (8/21)

JOB OPENING: BROADCAST DESIGNER/MLB Network Promos/NJ: Design/animate/edit promos/gfx pckgs. Strong tech. execution & 5 yrs exp w/After Effects, Cinema 4D, Final Cut Pro, etc. Send resume/link to reel to [email protected] (8/18)

JOB OPENING: ACCT EXEC. AD SALES/NY: Growing multimedia sports co. seeks experienced TV ad sales rep. Excellent compensation/benefits pkg. Agency relationships and ratings exp. a+. Send resume Attn: Rose to [email protected] (8/18)

JOB OPENING: DIR AD SALES RSRCH/Ovation/NYC: Proactive, detail-oriented, creative, team player. 7+ yrs exp. with cable or BC sales team req’d. Strategic & hands on w/ Nielsen, MRI, Mendelsohn etc. [email protected] (8/18)

JOB OPENING: EXEC ASST, PRESIDENT/SYFY, NBCUNIVERSAL/NYC: Looking for a talented Executive Assistant to support the Pres of Syfy. Must have 2 years of admin exp as well as a min 1 year working in TV. (6201BR) (8/18)

JOB OPENING: DIR, CONSUMER RESEARCH/Showtime Networks/NYC: Resp. for acq, trking and forecasting of consumer info in support of corp. directives. 8+ yrs of primary and second rsch exp in media a must. Apply at #12180BR (8/18)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY: Full service TV production company needs interns to help with DEVELOPMENT & RESEARCH. Must be able to work at least 20 hours a week and desire to work in media. Resume/cover letter: [email protected] (8/24)

FALL INTERNSHIP CREDITS ONLYJigsaw Prods NYC: Assist producers @ Oscar-winning filmmaker Alex Gibney’s prod co. Major/minor in film, TV, media or journalism a +. Submit resume/cover letter to [email protected] (8/23)

FALL INTERNSHIP CREDITS ONLY: Non-Fiction TV Dev. Internship (NYC): Major TV Prod Co seeking CREATIVE INTERNS interested in reality TV and motivated to research, write and develop new ideas for TV series.Res/cov let:[email protected] (8/22)

FALL INTERNSHIP CREDITS ONLY: INTERN /DiGa Vision/NYC: Busy production company looking for interns for current series in production & post. Must be enthusiastic, have a positive attitude and eager to learn. [email protected] (8/21)

FALL INTERNSHIP CREDITS ONLY: CORPORATE COMMUNICATIONS POSTING/NYC: Crown Media Family Networks needs interns in our Corporate Communications department. Interns will get exposure in media outreach/placement, press kits & marketing. [email protected] (8/21)

FALL INTERNSHIP CREDITS ONLY: RESEARCH POSTING/LA: Crown Media Family Networks needs an intern in our Research department. Interns will get exposure in analyzing network trends, focus groups, and Nielsen ratings.  [email protected] (8/21)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: SALES PLANNER/PLANNING MANAGER/NYC: Experienced planner has strong background in TV planning and 2 yrs in digital planning. Handled inventory management and stewardship analysis. Excellent references. [email protected] (8/24)

SITUATION WANTED: ASST. MEDIA BUYER/CREATIVE DIRECTOR: Loves the challenge of creating an ad campaign from start to finish. Proficient in SBMS and other Media Buying services. Email: [email protected] (8/24)

SITUATION WANTED: ASSISTANT OR APPRENTICE EDITOR (NY tri-state area): Mastery of Final Cut Pro and Adobe After Effects. Editing exp across genres including digital, corporate & indie film. Open to all opportunities. [email protected] (8/22)

SITUATION WANTED:  NYC, Frfld, Wstchstr counties. Experienced SALES, BIZ DEV PRO pro seeking position in educational/home media, ad sales. Solid resume and excellent [email protected] (8/22)

SITUATION WANTED: SUPERFINE WRITER. Concepts/content. Digital, video, print, integrated. Broadcast, innovation, beauty, foodie, wellness. I hear brand voices. [email protected] (8/21)

SITUATION WANTED: RESEARCHER/EXEC ASST/LOS ANGELES AREA: 16+ yrs exp + key player in Primetime TV as researcher, proofreader, copy-editor, writer, exec asst. Exc. etiquette. [email protected] (8/18)

SITUATION WANTED: SENIOR PRODUCER/FIELD DIRECTOR (NYC):  Experienced long-form, short-form and studio producer proficient in booking, writing, directing, talent producing, and post. [email protected] (8/18)

SITUATION WANTED: PRODUCER/WRITER/RESEARCHER: for TV/webcomedy and variety series and specials at the network level. NY-based and looking for new opportunities. Visit for more info. Contact [email protected] (8/18)

E-mail [email protected] or call Trish Pihonak at 888-702-3858 for rates and specs for Job Openings.

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