Cynopsis: Sports
08/16/12

Good morning. It’s Thursday, August 16, 2012, and this is your first early morning Sports briefing. 

As we wrap up Olympic coverage, Ace Metrix revealed its most effective commercials using scores that measured an ad’s creative effectiveness based on viewer reaction to national TV spots. Among companies, Chobani tied with General Electric for the top spot overall, just ahead of Coca-Cola and Visa. The top three individual Olympic ads, however, went to GE’s “First Chance,” followed by two Procter & Gamble spots, “Hardest Job in the World” and “Kids 2012.”

A CYNOPSIS MESSAGE

On the Air

CBS Sports’ Bill Macatee will take over the lead play-by-play role for CBS Television Network’s coverage of the 2012 U.S. Open Tennis Championships this year. Macatee will join Mary Carillo and John McEnroe in the broadcast booth for this year’s tournament. In addition, CBS Sports’ coverage of the U.S. Open will bring Ian Eagle in to call play-by-play alongside Jim Courier, and Chris Wragge will serve as a contributor for the Network’s studio updates throughout the two weeks. Coverage begins on Saturday, Sept. 1 at noon.

Cee Lo Green is coming to the NFL and take over the NFL Network’s Thursday Night Football intro. Starting Sept. 13 with the season opener between the Packers and Bears, fans of each team playing are invited to submit videos of themselves singing along to the chorus of the new song, ‘I Love Football.’

Sunday, MLB on TBS is set to welcome two-time Olympic softball gold medalist Michele Smith into the broadcast booth this weekend at 1:30p. Ernie Johnson will provide play-by play with analysts Smith and John Smoltz for the Dodgers/Braves matchup. Smith also serves as an ESPN softball analyst and was inducted into the ASA Softball Hall of Fame in 2006.

ESPN’s College GameDay is set to return on Saturday, Sept. 1, live from the Cowboys Classic at Cowboys Stadium in Arlington, Texas, beginning at 9a on ESPNU and 10a on ESPN. The company revealed that studio commentators this season will include:

• ESPN Thursday           Scott Van Pelt, Mark May, Brian Griese
• ESPN Friday               Chris Cotter, Lou Holtz, Mark May
• College GameDay        Chris Fowler, Lee Corso, Kirk Herbstreit, Desmond Howard, David Pollack, Tom Rinaldi, Samantha Steele
• ABC Saturday             John Saunders, Jesse Palmer
• ESPN Saturday           Rece Davis, Lou Holtz, Mark May
• ESPN2 Saturday         Wendi Nix, Todd McShay, Robert Smith
• ESPNU Sat. Morning    Dari Nowkhah, Kevin Carter
• ESPNU Sat. Evening    Matt Schick & Tom Luginbill, Jason Sehorn or Charles Arbuckle.

NFL Network COO Kim Williams will depart the network to join CORE Media Group as the company CFO. At NFL Network, Williams was charged with the day-to-day management of the league’s cable television assets.

The NBC Sports Group is set to offer 29 hours of race coverage of the second annual USA Pro Challenge, a seven-day cycling event featuring the world’s top riders. Programming begins on Monday at 4p on NBC Sports Network and continues over seven days of competition. This year coverage has been extended to include two hours on NBC on Saturday, August 25 and Sunday, August 26 as well. Phil Liggett and Paul Sherwen will call the race with Bob Roll serving as in-race reporter.

Boise State President Bob Kustra told the Idaho Statesman that the university will join the Big West for most non-football sports. The move will be official after a formal vote of the Big West presidents.

ESPN launches its fourth consecutive season of England’s Barclays Premier League action on Saturday, August 18, at 9:30a with Arsenal/Sunderland at the Emirates Stadium on ESPN, ESPN3 and ESPN Deportes. Ian Darke and analyst Steve McManaman will call the season opener.

USA Basketball announced that the men’s and women’s team gold medal games delivered ratings and viewership numbers for NBC, with 12.5 million viewers tuning in for the men, and 10.2 viewers for the women. On NBC Sports Network, the six USA Basketball men’s games averaged more than 2.6 million viewers, up 81% versus the four game average on USA Network in 2008. The five women’s games on the network averaged 1.24 million viewers per game, 26% higher than the team’s average on USA Network in 2008.

The United States Football League announced that former NFL star Lincoln Kennedy has been added to the league’s board of advisors where he will serve on the football operations branch of the USFL’s advisory board. The three-time Pro Bowl selection joins Pro Football Hall of Famers Marshall Faulk and Fred Biletnikoff, 12-year NFL quarterback Jeff Garcia, former Cleveland Browns/Baltimore Ravens executive vice president James Bailey and sports consultant/coach Terrell Jones on the board.

After a two-week hiatus, MLB on FOX returns on Saturday at 3:30p with the ever-classic Red Sox/Yankees anchoring coverage in 72% of the country. Kenny Albert,Tim McCarver and Ken Rosenthal call the action from Yankee Stadium. The Pirates and Cardinals will run in the rest of the country.

A new international sports channel, beIN SPORT made its launch yesterday on DIRECTV. The channel features programming that includes soccer leagues and tournaments from Europe and South America, including Spain’s La Liga, Italy’s Serie A, France’s Ligue Un, South American World Cup Qualifiers and Copa America 2015.

A CYNOPSIS MESSAGE FROM CABLEFAX

Sponsorship & Promotion

Pepsi and the NFL announced the launch of the Pepsi NFL Anthems program, a national campaign showcasing musical artists, NFL teams, and players. The program will feature four new anthems by Kid Rock, Kelly Clarkson, Ice Cube and Travie McCoy, as well as a remixed version of Wiz Khalifa’s ‘Black and Yellow’, inspired by the artists’ passion for their cities and hometown NFL teams.

The Topps Company announced a multi-year licensing agreement with the NFL to continue a longstanding relationship between the two organizations.

Digital Fields

One of the summer’s biggest questions may just get answered. 2K Sports will add the original 1992 Olympic basketball Dream Team as well as the 2012 USA Basketball Team in the new edition of the NBA 2K13 video game. The fantasy matchup is the result of a partnership with USA Basketball.

Olympics Social Media recap from Mass Revelance:

• Total Number of Olympic Tweets: 41,224,509
• Average Olympic  Tweets Per Minute: 1,684
• Most Tweeted About Olympic Athlete: Usain Bolt with 1.84 million, followed by Michael Phelps with 1.59 million and Tom Daley with 1.56 million
• Tweets about the Mascots: 62,926
• Tweets about Olympic Fashion: 101,657.

The Main Event

MLB Network gets its turn with the Rangers/Yankees series at 1:05p.

A CYNOPSIS MESSAGE

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ON THIS DAY in 1965: The AFL awards its first expansion franchise to the Miami Dolphins.

Answer to Our Last Sports Trivia Question: What sportscaster had the longest tenure in the Monday Night Football broadcast booth? Frank Gifford was in the booth from 1971-1997. Kudos: Peter King Hunsinger-Golf Digest & Golf World/NY; Chris Connaughton-SEASON Sports/NY; Fred Petrosino-JBG/NY; Art Salisch-HEARST Television/NY; Matthew Meachem-Tribune Media Services/Queensbury; Synda Kollman-Charter Marketing Group/Boca Raton; Michael Goodman-Radio One/Atlanta; Jeff Miller-Meredith Corporation/Atlanta; Jim Dittemore-I Will Race You/KC; John Kukla-KDFW/Dallas; David Hauptman/Denver; John Sutton-Charter Digital Media/LA; Larry Hutchings-Retired/LA; Don Surath-CBS Local Media/San Francisco; Dave Goldstein-NFL Network/Culver City.

In The Know: The Washington Redskins drafted Mark May out of what university? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
Chris Pursell for Cynopsis | Sports
08.16.12

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