Editions

Monday, July 29th, 2013

Cynopsis: Sports07.29.13 Good morning. It’s Monday, July 29, 2013, and this is your first early morning Sports briefing.  Last January saw a merger of powerhouse event/marketing agencies SportsMark and GMR Marketing in a move designed to “harness the agencies’ collective B2B and B2C proficiencies, bringing together GMR’s strategic digital and consumer engagement capabilities with […]

Friday, July 26th, 2013

A CYNOPSIS MESSAGE FROM PIVOT MEDIA pivot: Turn Here for a New TV Network August 1 Millennials. Everyone’s talking about them. At pivot, we’re talking with them. Check out our first annual State of the Industry report right now at:pivot.tv/reportAnd read for yourself why we’re psyched about reaching the Next Greatest Generation Cynopsis07.26.13 […]

Friday, July 26th, 2013

Cynopsis: DIGITAL07.26.13 Good morning. It’s Friday, July 26, 2013, and this is your first early morning digital briefing. ADVERTISING The Interactive Advertising Bureau (IAB) has released the final version of the Quality Assurance Guidelines 2.0 (QAG 2.0), a compliance program that provides brand safety assurances to advertisers that their ads will not […]

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Friday, July 26th, 2013

Cynopsis: Sports07.26.13 Good morning. It’s Friday, July 26, 2013, and this is your first early morning Sports briefing.  FOX Sports continues to roll out talent for the launch of FS1, announcing on-air personalities yesterday for upcoming flagship series FOX Sports Live. The news, opinion and highlights program will see Charissa Thompson, NBA great Gary […]

Thursday, July 25th, 2013

A CYNOPSIS MESSAGE FROM DISCOVERY COMMUNICATIONS HERE COMES HONEY BOO BOOReturns # 1 with Women* 2.9 Million people smelled the success of the TLC World Premiere Watch ‘N Sniff Event  “Woo Hoo for Honey Boo Boo” – New York Post New Episodes Wednesdays 10/9CTLC is LEADING in ORIGINAL Premiere Content.Click for source. Cynopsis07.25.13 Good […]

Thursday, July 25th, 2013

A CYNOPSIS MESSAGE FROM TIME WARNER CABLE MEDIA How do you reach passionate sports fans on every screen?TWC Media. That’s how.™ 40% of US sports fans agree they’re more likely to have a positive opinion of a brand that advertises in sports, and yours can be part of the action with Time Warner Cable Media. […]

Thursday, July 25th, 2013

Cynopsis: Sports07.25.13 Good morning. It’s Thursday, July 25, 2013, and this is your first early morning Sports briefing.  Upcoming FS1 series Golden Boy Live! has its premiere plans in place, with FOX Sports revealing that the debut episode will launch on Aug. 19 with a tripleheader headlined by Danny Jacobs (25-1, 21 KOs) vs. […]

Wednesday, July 24th, 2013

Cynopsis: Sports07.24.13 Good morning. It’s Wednesday, July 24, 2013, and this is your first early morning Sports briefing.  NBC Sports Group added a big piece to the puzzle via a 10-year deal with NASCAR that gives the company rights to the final 20 NASCAR Sprint Cup Series races, the final 19 NASCAR Nationwide Series […]

Wednesday, July 24th, 2013

A CYNOPSIS MESSAGE FROM TIME WARNER CABLE MEDIA How can you reach passionate football fans in primetime?TWC Media. That’s how.™ Football lives on cable, especially during primetime. Customize your ad in the top markets to the right audience in live College and NFL games. With exciting Monday and Thursday night NFL games, and top College […]

Wednesday, July 24th, 2013

Cynopsis: Kids!07.24.13 Good morning. It’s Wednesday, July 24, 2013, and this is your first early morning briefing. TODAY’S TOP HEADLINES Cartoon Network and The Lego Group are at it again. The two companies are jointly producing a new multi-format entertainment franchise called Mixels, which will launch next year simultaneously via content on Cartoon, digital […]

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