Tuesday, August 6th, 2013

A CYNOPSIS MESSAGE FROM EVOLVE MEDIA


THE LARGEST PUBLISHER OF ENTHUSIAST
DESTINATIONS FOR MILLENNIAL MEN
CraveOnline Media attracts over 26 million unique visitors per month
Catering to the passion points of today’s Millennial Male: Entertainment, Gaming, Music, Sports, Life & Style
360 content programs: Harnessing The Power Of Mobile, Video, Social And Offline Events
To discuss reaching the male audience through CraveOnline,
contact: Mike Bender, SVP of Sales
[email protected] or 212.823.0583 x2405
http://www.craveonlinemedia.com/

Cynopsis: DIGITAL
08.06.13

Good morning. It’s Tuesday, August 6, 2013, and this is your first early morning digital briefing.

NEW PROGRAMMING + DEALS

Hulu Plus has launched its second original series in two weeks. Last week, Hulu debuted the animated The Awesomes. Quick Draw is kind of a funny CSI of the Old West. A Harvard grad travels out to the frontier to be a sheriff and he and his deputy use this newfangled thing called forensics to solve crimes in the half-hour comedy. New episodes come out each Monday.

The federal government’s constant wrangling of the nation’s budget has led to a new four-episode web series beginning August 8, called Appalachian Strong, which chronicles the activities of four Americorps VISTA workers in West Virginia who are working with the Office of Surface Mining. VISTA has been asked to cut a slew of workers and the hope is that the web series will help the powers that be see that these types of jobs are worth saving.

California’s 1 Mainstream, which has created a platform that cuts down on the time and financial resources needed to launch streaming video applications across third party devices, has just had Britain’s BSkyB acquire a $2 million convertible debt security in it. BSkyB also made an agreement to use 1 Mainstream’s technology.

CONTENT EVERYWHERE

As we all know, Time Warner Cable and CBS are in a contract dispute and subscribers to the cable company haven’t been able to watch the network’s programming in recent days. TWC is now telling folks that are blocked from watching CBS to go check out Aereo, the streaming service that will give them access to live-streaming content for $8 a month. CBS surely isn’t happy about this, especially since one of the sticking points in the negotiations, according to the Los Angeles Times, is that TWC wants CBS not to sell any of its content to Netflix.
In Other Words: Some consumers will go get their CBS fix on Aereo while the deal is worked out and never pay Aereo a dime, since there is a 30-day money-back trial period. Some other consumers will likely go to Aereo and just ditch out of TWC altogether.

Chicago startup WebCurfew is targeting parents who don’t want their kids to be watching video on their mobile devices in their rooms. WebCurfew allows parents to cut off connected devices from the home’s router when they don’t want the device to be able to receive a WiFi signal. In the near future, the service will email parents when a new, unauthorized device joins the network.

Looking for a career boost? Join us at the Women of Action cocktail event on Aug. 13 for a session on building your personal brand from some of the best in the business! Hosted by CBS Sports’ Dana Jacobson, this session will feature speakers that include NBC Sports’ Michelle Beadle, IndyCar driver Ana Beatriz, LeadDog Marketing exec Donna Goldsmith and Campus Insiders’ own Bonnie Bernstein. Register now at http://www.cynopsissportssummit.com


A CYNOPSIS MESSAGE


***1 WEEK AWAY***

AUG 13 | Cynopsis: Sports Women of Action | YALE CLUB NYC

Join us for a stimulating 2-hrs with a dynamic group of women in senior sports positions talking candidly about the challenges that women still face in landing shot-calling, game-changing positions in the sports world, as well as the opportunities those same challenges present.

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ADVERTISING

With scads of viewers using mobile devices as second-screen experiences while at home, it was only a matter of time before it moved into the movie house. In-cinema advertising network Screenvision and mobile-ad service Shazam have teamed up to bring second-screen experiences to movie ads. The pair has created three experiences with its third, for Bacardi, in theaters now. When any of Shazam’s 100 million U.S. users enter a theater and open up his or her Shazam app (after being prompted by onscreen ads), it will automatically be exposed to the advertising brand’s experience. “A compelling, clear call-to-action is really the driver to attract the greatest number of moviegoers interested in the ad to then engage with it,” John McCauley, Screenvision’s SVP of Strategic Alliances told Cynopsis Digital. “The user experience for each ad is really not just one thing, but a blend of ways to engage with the brand, as there are plenty of people engaging with sweepstakes/giveaways, extended content and shopping from their seats.” So far the partnership has worked on experiences for a major cell-phone manufacturer, a national retailer, and now Bacardi. “We are seeing engagement rates for content as high as five times what you might see for an Internet click-through,” McCauley told Cynopsis. “However, regardless of the range of engagement, the moviegoers who do click through are hand raisers who will walk out of the theater with a brand’s message in their pocket or handbag, as the ad is essentially bookmarked and saved for later in the Shazam App on their phone.”

MARKETING + METRICS

Roku recently surveyed some of its users about YouTube use last week, sending out a survey that asked how much they use YouTube as well as what they watch when they do go there. Roku doesn’t have a YouTube app at this point and Gigaom.com theorized that the survey was possibly in preparation for offering one. A spokeswoman told the site that Roku is in conversations with YouTube, but no business terms have been reached. Gigaom points out that this is the standard answer Roku has pulled out when asked in the past about a YouTube channel being added. The spokeswoman went on to say that many YouTube channels, such as CollegeHumor and Vevo, already have their own Roku channels.
In Other Words: If Roku keeps giving its subscribers what they want by getting YouTube channel developers to also launch channels on Roku, the service won’t need to get a YouTube app of its own.

YouTube is adding a new feature for users who open a lot of browser windows, watch a slew of online video, but can’t always find exactly which browser the sound is coming from. From now on, there will now be a play icon in the tab of the browser so that viewers can see which tab is responsible for the audio and go right there to stop it.

MOBILE GAMING + APPS

The NFL has released a new app for iOS, Android Windows, and BlackBerry that combines two previous apps. One of those carried scores, highlight clips, and other content while the other allowed users to stream some live games (for a $5 monthly fee – and only if you use Verizon): NBC’s Sunday night game, ESPN’s Monday night game, and Thursday night’s NFL Network games. As AllThingsD.com notes, this is happening at the same time that the man who oversaw digital for NFL Media, former COO Brian Rolapp, is getting moved up to CEO, where he will likely be making more digital changes as time progresses.
In Other Words: You can’t watch all the games, but it’s clear the NFL is ready to put more effort into its digital offerings.


A CYNOPSIS MESSAGE


Think You Know Millennials?
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Listen and learn at the Cynopsis: Sports Business Summit

AUGUST 14 |GRAND HYATT NYC | REGISTER NOW

For registration information, please contact Pete Romas at (203) 899-8483.
For sponsor information, please contact Mike Farina at (203) 218-6480.


DIGITAL SPOTLIGHT OF THE DAY

Michelle Stafford spent 15 years on The Young and the Restless. Along the way, she picked up two Emmys and 10 nominations. Now she and two pals have gotten together on The Stafford Project, tongue-in-cheek, self-deprecating “reality” show of the single mom’s life as a Hollywood actress.


A CYNOPSIS MESSAGE


CYNOPSIS KIDS WEBINAR
How to (Really) Increase Kid Brand Revenue through Licensing
August 27, 2013 | Time: 1:30-3:00 p.m. ET | Price: $295/site

Hosted by: Cathy Applefeld Olson – Editor, Cynopsis Kids

Daisy Kline – VP, Marketing & Brand Management (Scholastic)
Pete Yoder – VP, U.S. Consumer Products (Cartoon Network Enterprises)
Melissa Segal – EVP, Global Consumer Products (The Jim Henson Company)
Sean Gorman – President (American Greetings Properties)
REGISTER NOW
.


See you tomorrow,
Mark Miller 
08.06.13

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

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Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here.


JOB OPENING: DEV EXECS: Magnetic LA. Fast-growing TV prodco looking for dvlpment execs. Strong writers, knwldg of current prgrmng/trends, dvlpmnt casting, sizzle reel production, format dvlpmnt, Photoshop, AVID. Send resume HERE (8/13) 

JOB OPENING: SR ACCT EXEC AD SALES/NY: Expanding Ad Dept. 70m+ Sports Net. 10+ yrs. TV ad sales exp. Excellent agency relationships. Send resume and cov ltr ATTN: ROSE: [email protected] (8/13)

JOB OPENING: CREATIVE DIRECTOR/PROMO PRODUCER/NY: Min 10 yrs TV Network exp. TV Promo & Avid/AE exp req. Sports background a plus. Send res and cov ltr: ATTN: ROSE [email protected] (8/13)

JOB OPENING: EDITOR/NY: Min 10 yrs TV Network exp. Post production, Avid, Adobe AE exp. req. Sports background a plus. Send res and cov ltr: ATTN: ROSE [email protected] (8/13)

JOB OPENING: GRAPHIC DESIGNER/NY: Design/animate graphics for TV network. Digital exp. a plus. Sports background a plus. Send res and cov ltr: ATTN: ROSE [email protected] (8/13)

JOB OPENING: SALES REP/TRICK3D/ATL: Animation Studio seeks experienced sales person w/contacts in kids brdcst & media to manage and create client relationships. Send resume to [email protected] www.trick3d.com (8/13)

JOB OPENING: DIRECTOR, RESEARCH/Fusion, ABC/Univision JV, Miami: oversee all research functions for new network. Min 5 yrs exp incl primary, Nielsen, digital, ad sales. Min 3 yrs cable experience. Apply: HERE (8/13) 

JOB OPENING: SALES PLANNER/UNIVISION NTWK/NY: Create Sales Proposals, monitor/steward accts. Media planning exp pref’d. Knowledge of dealmaker a+. APPLY [email protected] (8/13)

JOB OPENING: SALES PLANNER/NYC: 1 yr exp in dig sales/plnng/trafficking. Generates dig media plans under AE & VP Sales. Ensures campaign delivey, makes adjustments, optimizations, & makes recs when approp. Assiss w/RFP’s & new biz. Apply HERE (8/10) 

JOB OPENING: RESEARCH ANALYST/E! NY: TV Research Analyst for E! Ent for report requests, viewership interpretation, study design. Nielsen Media Research, Star Media, MRI, Simmons preferred. 1-2 yrs experience. APPLY HERE (8/10) 

JOB OPENING: DIGITAL RESEARCH ANALYST/Freelance for E! and Esquire Network/LA: Ad hoc reporting. KPI measurements across VOD, mobile & cross platform. Rentrak, comScore, Omniture tools ideal. Apply HERE (8/10)

JOB OPENING: SALES STRATEGY LEADER/NY or VA: 10+ yrs exp, pref media. Develop sales strategies, implement sales incentive and performance across all Gannett. High Profile! Email: [email protected] (8/10)

JOB OPENING: RIGHTS & CLEARANCES SUPERVISOR/Leftfield/NY: Generates/tracks/compiles net deliverables. Watches down cuts, flags clearance/S&P issues. Estab/facilitate proper depart. workflow. Min 3 yrs exp. Res: [email protected] (8/10)

JOB OPENING: FX Networks/VP BROADCAST DESIGN/LA: Resp for the creative broadcast design, mging the design staff, and the daily maintenance of On-Air graphic. BA/BS, 10yrs exp, AVID/Cinema4 knowledge. http://bit.ly/1egPZmi (8/10)

JOB OPENING: MGR AD SALES RSRCH & BUS IN/NYC: 4+yrs exp in media rsrch w/brdcst or cble ntwk. Provide insight on sports media & sponsorship industry trends. APPLY HERE (8/10)

JOB OPENING: DIRECTOR, PUBLICITY/A&E/A+E Networks/NY: Develop/implement effective PR strategies, campaigns & execution resulting in positive media For A&E. Full info/Apply: http://www.aenetworks.com/careers (8/10)

JOB OPENING: SPECIALIST, AD SALES ADMINISTRATION/A+E Networks/NY: Training new employees ranging from Sales Service Rep to Acct Exec. Full Info/Apply: http://www.aenetworks.com/careers (8/10)

JOB OPENING: PRODUCER/NBCU2013/NYC: Producing content for all SNY Original programming. Apply HERE  (8/10)

JOB OPENING: SR. MGR INTEGRATED MARKETING/ABC FAMILY/BURBANK: Manage creative of integrated mktg for Nat’l Ad Sales and affiliates. 5yrs exp OAP/4yrs exp Wrt/Prod. Include reel/cover letter. Visit www.disneycareers.com REQ 120594 (8/9)

JOB OPENING: ASSOC PROD, ON-AIR PROMO/FOOD NETWORK/NYC: Write and produce on-air promotions, oversee graphics and VO talent. Must demonstrate creative sensibility. 1-2 years of relevant exp required. Apply HERE (8/9) 

JOB OPENING: TV PRGRM HOST/QVC Inc/West Chester PA: Female or male w/background in hosting TV, internet brdcsts, radio or live events. Resume, phone #/headshot &/or current photo/Video links of your hosting work to: HERE [email protected] (8/9)

JOB OPENING: GSN/NY/FRONT DESK/RECEPTIONIST/ASST: Administrative duties; Supporting Ad Sales and Affiliate groups. Knowledge of Microsoft office. Send res + CL to [email protected] (8/9)

JOB OPENING: FREELANCER/Mahwah, NJ: 5+ yrs nat’l media buying exp. needed to steward fall nat’l TV buys. 4-6 mths may lead to perm pos. Strong comm; excel; analytic skills. Resumes to: [email protected] (8/9)

JOB OPENING: MEDIA ASSIST/Mahwah, NJ: Leading kid media buyg/plng agcy looking for media plng assist, inputter, & day-to-day maint of kid buys. EXCEL WIZ A MUST. Great bnfits. Resumes to: [email protected] (8/9)

JOB OPENING: DIR. RESEARCH/REVOLT/LA: Mng resrch dept. Create analysis for prog/sales/digital. Req: Bach deg. 6-9 yrs experience TV/Resrch. Strong kwldge of millennials. Resume to: [email protected] (8/9)

JOB OPENING: DIR. PROG/PROMO SCHED/REVOLT/LA: Plan/execute prog/promo sched. Dev. strategies. Mng day-to-day sched. Mng live ntwk sched. Req: Bach deg. 5-7 yrs experience TV prog. News/music exp a +. Resume to: [email protected] (8/9)

JOB OPENING: DIR, CREATIVE SERVICES/NBCU/EAST COAST: Description: Develop and work with Creative Services Team to identify and define brand identity for Comcast SportsNet Chicago. Apply HERE (8/8) 

JOB OPENING: SR DIR, BRAND & MEDIA STRATEGY/History/NY: Oversee & guide all facets of HISTORY’S consumer mktg & paid media strategy. Min 6 yrs exp on client side or at an agency working w/cable of brdcst client. Apply:  HERE (8/8)

JOB OPENING: PREDITOR/WUSA/DC: Proficient on Avid Media composer & Adobe Creatve Suite. Min 3 yrs. producing/editing/writing promos. After Effects & Photoshop skill pref. Need prvn track rec. of success creating finished promos Resume to: [email protected] (8/8)

JOB OPENING:  DIR, SCRIPTED SERIES DEVEL/MTV/Santa Monica: 7 yrs exp  scripted series. Solicit/dvlp new ideas for scripted series dev/mng current series. Supervise existing devel/production from paper-prod, post prod & del. Apply HERE (8/8)  

JOB OPENING:  VP, ORIG PRGRMNG & DEVEL/Comedy Central/Santa Monica. 8+ yrs exp. Maintain strong relationships w/talent comm, representatives & prod. Oversee paper dvlpmnt, hiring producers, casting, staffing & prod supervision. Apply: HERE (8/8) 

JOB OPENING: FREELANCE PA/Viacom/NY: 1 yr exp. digi content, prod & CMS. Resp. incl. tracking schedules, gathering assets, CMS content entries & launching wkly content updates across mult-plat. site. Note: not a video prod role.  Apply to: [email protected] (8/7)

JOB OPENING: FREELANCE PA INT’L MUSIC AWARDS/Viacom/NYC: 1 yr exp. digi content, prod & CMS. Resp. incl. tracking schedules, gathering assets, CMS content entries & launching daily content updates across mult-plat. site. Resume: HERE (8/7) 

JOB OPENING: DIRECTOR, AD OPERATIONS/Crown Media Family Networks/New York: Oversee all aspects of digital advertising operations for Hallmark Channel and Hallmark Movie Channel. 4 year degree and 5 yrs experience.  Apply HERE (8/7)

JOB OPENING: DIR. PRICING AND PLANNING/El Rey Ntwks/NY: Ad/Media netwk experience preferred strong exp with Ad Sales. Must be detailed/analytical/able to multi-task. BS/BA Deg req,must have strong analytical & math skills.  Apply HERE (8/7)     

JOB OPENING: MGR, DIGITAL METRICS & ANALYTICS/Discovery/NY: Critical thinker to turn data into insights with expert-level analytic capabilities & best practices. 6-8 yrs digital analytics exp req’d. Omniture preferred. Apply HERE (8/7) 

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIPS CREDITS ONLY: INTERNSHIPS/Norwalk CT: Video/Post prod/Content & story dvlpmnt/social media/PR/Editorial/Advrtsng & mkgt + others. Full & PT hrs avail & Open to Jr & Sr yr undergrad or grad students. Res/cvr: [email protected]  (8/8)

FALL INTERNSHIP CREDITS ONLY: INTERNSHIP/Jigsaw Prods NYC: Assist producers @ Oscar-winning filmmaker Alex Gibney’s prod co. Major/minor in film, TV, media or journalism a +. Submit resume/cover letter to [email protected] (8/7)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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