Tuesday, August 6th, 2013

Cynopsis: Sports

Good morning. It’s Tuesday, August 6, 2013, and this is your first early morning Sports briefing. 

David Levy was named President of Turner Broadcasting System, Inc. where he will add oversight of Turner’s domestic entertainment and animation & young adults networks and business portfolios to his current leadership of the company’s advertising sales, affiliate sales and sports units. In addition to all of the company’s domestic revenue, Levy is now charged with all creative and business activity of the Turner signature networks TBS, TNT, Turner Classic Movies, truTV, Cartoon Network, Boomerang and Adult Swim, as well as their digital brand extensions. Levy was previously President of Sales, Distribution and Sports for Turner Broadcasting System, Inc.

(By the way, don’t miss David Levy next week when he speaks about his vision for the networks at the Cynopsis Sports Business Summit on Aug. 14.)

On the Air

FOX Sports revealed its broadcast teams for its 20th NFL on FOX season with regular-season action kicking off on Sunday, Sept. 8, with doubleheader coverage featuring six games beginning at 1p. The lead team of Joe Buck, Troy Aikman and Pam Oliver return for their 12th season on NFL on FOX, with the trio set to open the season with the Packers/49ers at 4:25p. Also returning intact will be Kenny Albert with analyst Daryl Johnston and Tony Siragusa. Other teams are set to include play-by-play announcer Thom Brennaman, analyst Brian Billick and sideline reporter Laura Okmin; Chris Myers, Tim Ryan and Jennifer Hale; Kevin Burkhardt, John Lynch and Erin Andrews; Dick Stockton, Ronde Barber and Kris Budden; and Sam Rosen, Heath Evans and Molly McGrath
The NFL officially kicks off its 94th season with a cross-country celebration, NFL Kickoff 2013 Presented by Pepsi – on Thursday Sept. 5 at 7:30p with simulcast coverage of the 60-minute pregame show from Baltimore. The festivities will include a performance by Keith Urban leading into the Ravens/Broncos matchup. The winner of Season 4 of NBC’s The Voice, Danielle Bradbery will sing the National Anthem live from Denver. In addition to presenting sponsor Pepsi, top tier sponsors for the NFL’s Kickoff platform include Bridgestone, Bud Light, GMC, Lenovo, Microsoft, Snickers, Verizon and Visa.
A red-hot Tiger Woods led CBS Sports’ third and final-round coverage of the WGC: Bridgestone Invitational to strong ratings gains on Saturday and Sunday. The tournament drew ratings boosts of 173% and 138%, respectively, in the metered markets with Nielsen scores of 3.0/8 and 3.8/9. Sunday’s final-round coverage ranked as the highest final round in the metered markets for this event since 2009.

FOX Sports announced that Julie Stewart-Binks was named host of upcoming FS1 series FOX Soccer Daily which will launch on Monday, Aug. 19 at 4p. The live soccer news, highlights and analysis program will also see FOX Sports soccer analysts Eric Wynalda, Warren Barton and Brian McBride in the mix, among others. FOX Sports 1 also entered into an exclusive agreement with BSkyB’s Sky Sports News to provide in-depth features and daily updates featuring Sky Sports’ correspondents in the United Kingdom with access to FOX Sports and Sky Sports reporters in Asia, Brazil, Germany, Italy and Mexico for on-site coverage of breaking news in the region.
FOX Sports also announced that famed figure skater Michelle Kwan has joined the company to serve as an analyst for the 2014 Winter Games from Sochi, Russia. Kwan will offer expert analysis during figure skating events as well as daily commentary prior to and throughout The Games across all FOX Sports platforms including FOX Sports 1.
The Phoenix Coyotes are officially sold, with the NHL announcing that a group headed by George Gosbee and Anthony LeBlanc had been approved by the League’s Board of Governors. The group, IceArizona, will see Gosbee as Chairman and Governor of the team.

Bellator offered more details of its first PPV on Nov. 2, which will feature Quinton “Rampage” Jackson and Tito “The People’s Champion” Ortiz. The bout will be held at Southern California’s Long Beach Arena. Jackson last fought on Spike TV in September 2007, in a fight vs. Dan Henderson and served as a coach on Spike’s “The Ultimate Fighter: Heavyweights.”

Acquinity Sports and Mike Tyson’s Iron Mike Productions makes its promotional debut on August 23 with the presentation of the “Tyson Is Back!” event featuring a World Championship doubleheader on the ESPN Friday Night Fights finale. International Boxing Federation (IBF) super featherweight champion Argenis “La Tormenta” Mendez (21-2, 11 KOs) headlines the event in his first world title defense against Arash Usmanee (20-1, 10 KOs) in the 12-round main event.

NBC Sports Network offers up 16 hours of coverage of the America’s Cup qualifying series, the 2013 Louis Vuitton Cup Semifinals and Finals. Programming begins Friday at 7p from San Francisco. The company revealed that event organizers have made a “significant” investment in the production of next-generation broadcast images, anchored by onboard agile HD cameras and 13 microphones on each boat in order to boost the viewing experience. In addition will be augmented reality from a helicopter called AC LiveLine that enables embedded technical aids for viewers, such as ahead-behind lines so audiences can clearly see who is leading the race.

Pac-12 Networks is shooting all 12 of its 2013 football preview shows on location at each teams’ training camp from August 6 – 21 with programming rolling out over a span of 16 days starting Thursday with USC. Host Mike Yam and analyst Rick Neuheisel anchor Pac-12 Football Training Camp, analyzing the season outlook and coaching strategies from the practice field of each squad.

Professional Bull Riders’ entertainer Flint Rasmussen has been tapped to join Alexis Bloomer as the co-host of Western Sports Round Up on SiriusXM’s new Agribusiness and Western Lifestyle channel, Rural Radio. The pair will air Monday-Friday from 6-7p.

Looking for a career boost? Join us at the Women of Action cocktail event on Aug. 13 for a session on building your personal brand from some of the best in the business! Hosted by CBS Sports’ Dana Jacobson, this session will feature speakers that include NBC Sports’ Michelle Beadle, IndyCar driver Ana Beatriz, LeadDog Marketing exec Donna Goldsmith and Campus Insiders’ own Bonnie Bernstein. Register now at http://www.cynopsissportssummit.com


Think You Know Millennials?
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Listen and learn at the Cynopsis: Sports Business Summit


For registration information, please contact Pete Romas at (203) 899-8483.
For sponsor information, please contact Mike Farina at (203) 218-6480.

Sponsorship & Promotion

While millions saw Jason Sudeikis video promoting the debut of the Barclay’s English Premier League on NBC Sports Network on August 17, the company is also set to execute a variety of other marketing/advertising tactics to celebrate the acquisition. Promotion includes contemporary urban artist D*Face performing a live art demonstration yesterday in Times Square that will feature original soccer artwork; Seamless will offer an exclusive “Breakfast in Bed with the Premier League” offer that includes 20% off breakfast items on the Saturday mornings of August 17th, 24th and 31st; the MTA Shuttle between Grand Central and Times Square will be wrapped with EPL “Trainers” on hand to hand out towels and water bottles; and eight London Taxis will be used as on-call transportation for friends and clients of NBCS with each vehicle wrapped to represent Premier League teams.

ESPN is teaming up with Charter’s “Major You” campus tour this month to engage with college students on the latest products and services available to them throughout the school year including WatchESPN. Universities are set to include Georgia, Alabama, TCU and Wisconsin-Madison. Charter will also host a sweepstakes, give away free prizes and offer great deals on-site at each stop. 

The BTN bus is set to go for the new season with the Big Ten Football Preview Tour. For the seventh straight year, Dave Revsine, Gerry DiNardo and Howard Griffith will cruise through Big Ten country to bring fans a 30-minute, on-site preview show from every Big Ten campus on the Big Ten Football Preview Tour, presented by Culligan. The crew will travel over 3,000 miles in a customized chartered bus branded with the BTN logo. The first preview show runs on Aug. 12 at 8p with a look at Indiana.

Sponsors Foot Locker and Asics have teamed up to hold a ‘Celebrate Running’ sweepstakes contest that will give four lucky winners entries the ING New York City Marathon. Winners will also score head-to-toe ASICS NYCM apparel and footwear as well as VIP transportation to the start. Runners can enter on Foot Locker’s Facebook page.

Digital & Technology

The NFL has released a redesigned app that brings together the best of the league’s two previous apps in NFL ’13 and Verizon exclusive NFL Mobile apps. The new version will offer news, scores, team reports, schedules, standings, and the most comprehensive NFL GameCenters available on a mobile platform. In addition, the platform enables all users, regardless of their wireless provider, to watch exclusive NFL highlights and video clips. Users with a Verizon premium subscription can watch a live feed of NFL Network, NFL RedZone or live NFL game action on Thursday, Sunday, or Monday night.

Bleacher Report is bringing in veteran sports writer Mike Freeman, who will serve as a lead national voice for the site, and provide in-depth coverage of the NFL as a reporter and columnist. He will serve as Bleacher Report’s lead NFL video analyst offering weekly previews of upcoming games and reaction to news around the league. Freeman officially joins Bleacher Report on Monday, Aug. 12, and will be based in New York. Freeman joins from CBSSports.com, where he was a national columnist and national NFL Insider covering the NFL since 2007.

Roster Moves

Golf Channel announced today that Adam Hertzog has been hired to lead the network’s News Department as Vice President of News and Studio Productions. Responsibilities include Golf Channel’s daily news programs, including Golf Central Morning Drive and Life From. Hertzog’s most recently serve as coordinating producer and writer at ESPN for Sunday NFL Countdown and Monday Night Countdown.

The Legacy Agency named Mike McCarthy as the head of its newly-created Media Consulting Division where he will oversee two new areas of business for TLA, including media consulting, production and content creation. McCarthy has held roles that include Chief Executive Officer of the St. Louis Blues of the NHL as well as leading Madison Square Garden Networks.

Universal Sports Network named Edward Derse as Senior Vice President of Digital Media and Strategic Partnerships. In the newly created position, Derse will oversee digital media platforms and business development for Universal Sports and UniversalSports.com. Derse comes to Universal Sports from GameFly, Inc. where he was the General Manager of the media and mobile group for the videogame service’s product line.
The Main Event, the featured game of the day sponsored by Thuuz, real-time sports discovery for mobile & connected TV platforms
Tigers at Indians
tonight, 7:05 pm ET. Thuuz rating: 88
Tigers lead division but Indians in 6-team race for wild card. Local stations only.


***1 WEEK AWAY***

AUG 13 | Cynopsis: Sports Women of Action | YALE CLUB NYC

Join us for a stimulating 2-hrs with a dynamic group of women in senior sports positions talking candidly about the challenges that women still face in landing shot-calling, game-changing positions in the sports world, as well as the opportunities those same challenges present.

It’s Not Too Late!!! REGISTER NOW.

ON THIS DAY in 1926: Gertrude Ederle becomes the first woman to swim the English Channel.

In The Know: While the Steelers have a slew of famed jersey numbers, only one has officially been retired. Who wore that number? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: Before being dubbed the Nuggets, the Denver basketball franchise was known by what team name? Answer: The Rockets and before that, the Larks. Kudos: Moira McKenna-Golf Digest/NY; Mark Romano-Outdoor Channel/NY; Lewis Blaustein-Lewis Brand Solutions, Inc./NY; Andrew Feingold-Nielsen Sports/NY; Bernie Greenberg-The Sports Network/Philadelphia; Tom Knapp-Golf Channel/Orlando; Rich Dubroff-CSNBaltimore.com/Baltimore; Synda Kollman/Boca Raton; Jason F. Brist-Outdoor Channel/Chicago; Derrick Stasica-KHOU/Houston; David Hauptman/Denver; David Westberg-SAG-AFTRA Los Angeles local/LA; Tom Moore-Kalt Productions/LA; Brian Sullivan-KHQ-TV/Spokane.


Cynopsis: Kids Webinar
How to (Really) Increase Kid Brand Revenue through Licensing
Tuesday * August 27, 2013 * 1:30-3:00 p.m. ET

Hosted by: Cathy Applefeld Olson, Editor, Cynopsis Kids
Daisy Kline –
VP, Marketing & Brand Management at Scholastic
Pete Yoder –
VP, U.S. Consumer Products at Cartoon Network Enterprises
Melissa Segal – SVP, Global Consumer Products at
The Jim Henson Company &American Greetings Properties

Later — Chris
Chris Pursell for Cynopsis | Sports

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