Editions

08/18/16: Machinima shuffles inventory; Twitchcon unveils sponsor lineup; Kurt Melcher’s new game

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CYNOPSISeSPORTS & GAMING 08.18.16 It’s Thursday, August 18, 2016, and this is your weekly early morning eSports & Gaming brief.   Machinima is evolving its content strategy, announcing plans to overall some of its existing channels and launch new ones in a move “to better reach various audience segments within its universe of gamers and […]

08/17/16: Brian Williams lands solo late-night slot on MSNBC; Trump camp denies getting a debate assist from Roger Ailes; I Am Cait is no more

Brian Williams

A CYNOPSIS MESSAGE FROM NATIONAL GEOGRAPHIC CHANNEL FOR YOUR EMMY® CONSIDERATION National Geographic Channel’s The Story of God With Morgan Freeman For Outstanding Informational Series or Special Nat Geo’s most-watched series ever follows Morgan Freeman to 20 cities in 10 countries on 5 continents on the ultimate quest to uncover the meaning of life, God […]

08/17/16: Amazon debuts 10 series pilots on YouTube and Facebook; Google launches video chat app; izo gets new head of programming

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A CYNOPSIS MESSAGE FROM OPENX OpenX Bidder – The Highest Yielding Header Bidding Solution By providing access to one of the most powerful programmatic marketplaces in the world – the OpenX Ad Exchange – publishers immediately experience increased competition from premium brands for their impressions. The results are dynamic bids and smarter decisioning that help […]

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08/17/16: 50 is nifty for NBC Olympics run; CSE moves into NFL representation; CUSA will live on Campus

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CYNOPSISSPORTS 08.17.16 Good morning. It’s Wednesday August 17, and this is your first early morning Sports briefing.  Monday’s Olympic coverage across the NBC family saw the networks notch an average of 25.5 million viewers with a 14.9 household rating in its Total Audience Delivery measurement in primetime. NBC-only coverage averaged 24.3 million viewers with a14.1/24 […]

08/16/16: Cynopsis Jobs

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JOB OF THE WEEK MARKETING MGR Spotlight Cinema Networks NYC Resp for providing strategic sales support, dvlpng & executing mktg programs. Serve as a key liaison between mktg & sales teams. BA deg req’d & 3 – 5 yrs of mktg exp in a media sales org, w/specific focus directly supporting a sales team. Resumes […]

08/16/16: Comedy Central cancels Larry Wilmore late-nighter; FX orders pilot for Seth Rogan comedy; Sharri Berg upped to COO, FOX TV Stations

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CYNOPSIS 08.16.16 Good morning. It’s Tuesday August 16, 2016, and this is your first early morning briefing. Tonight’s Premieres: DIY: Raise the Roof at 11p ID: Swamp Murders at 9p Pasiones: Ella Era Bonita at 5p Travel: Andrew Zimmern’s Driven By Food at 9p Tonight’s Finales: BET: Music Moguls at 9p MTV: Scream at 10p […]

08/16/16: Twitter in talks to bring app to Apple TV; Forecast pegs 2020 AR/VR revenues at $162 billion; Tribeca fest launches digital, VR categories

apple tv

CYNOPSISDIGITAL 08.16.16 Good morning. It’s Tuesday August 16, and this is your first early morning digital briefing. TODAY’S CODEBREAKER   Rich Media Ads: Rich media ads are ads that include advanced features such as audio, video, or other elements that encourage viewers to engage and interact with the content.   TOP NEWS   Let’s be […]

08/16/16: ESPN makes ’20 with UEFA; The Ivy League’s record play; Bridgestone hits the road with Olympic Channel

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CYNOPSISSPORTS 08.16.16 Good morning. It’s Tuesday August 16, and this is your first early morning Sports briefing.  ESPN locked in an agreement with UEFA that will give the company rights to UEFA Euro 2020 and all UEFA national team matches between 2018 and 2022. The deal also included rights to a package of UEFA national […]

08/15/16: Criminal Minds star responds to firing; Fox News Channel names Ailes replacements; NBCUni creates multi-platfrom measurement tool for Olympics

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A CYNOPSIS MESSAGE FROM NATIONAL GEOGRAPHIC CHANNEL FOR YOUR EMMY® CONSIDERATION National Geographic Channel’s The Story of God With Morgan Freeman For Outstanding Informational Series or Special Nat Geo’s most-watched series ever follows Morgan Freeman to 20 cities in 10 countries on 5 continents on the ultimate quest to uncover the meaning of life, God […]

08/15/16: Omnicom picks up AT&T digital, media and creative accounts; Facebook tweaks its Newsfeed algorithm again; Megaupload founder loses legal bid

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CYNOPSISDIGITAL 08.15.16 Good morning. It’s Monday August 15, and this is your first early morning digital briefing. TODAY’S CODEBREAKER   Inventory: Inventory refers to the number of advertisements, or amount of ad space, that a publisher has available to sell to an advertiser. When it comes to mobile ad tech, inventory is frequently valued in […]

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