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03/15/17: Rita Ferro outlines Disney’s Upfront model; Rovio/CAKE all smiles over new Angry Birds; Cartoon OKs latest multi-screen launch

BIG HERO 6

CYNOPSISKIDS 03.15.17 Good morning. It’s Wednesday March 15, 2017 and this is your first early morning Kids briefing. UPFRONTS NEWS Disney Media will wrap its kids and family Upfront today in Orlando. In an interview Rita Ferro, president of sales for Disney-ABC, gave CynKids the playbook for how the company aims to top its 2016 […]

03/14/17: Cynopsis Jobs

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JOB OF THE WEEK DIRECTOR OF PUBLICITY TV LAND LA Responsible for dvlpng, overseeing, & implementing communications strategies for scripted series P&D. 8+ yrs exp TV comm (preferably scripted) or media relations. Superb writing & excellent verbal & interpersonal skills a must. Full info/apply HERE. CYNOPSISJOBS 03.14.17 Good morning. It’s Tuesday March 14, 2017, […]

03/14/17: Tyra Banks takes on America’s Got Talent; John Oliver has another message for POTUS; CBS orders Big Bang spin-off

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A CYNOPSIS MESSAGE FROM OOYALA What is holding programmatic video for broadcasters? Online will soon pass TV as the most popular ad channel. So why aren’t programmatic video ads leading the parade? Broadcasters Shy to Adopt Programmatic: Challenges and Solutions looks at the promise of programmatic video ­ what’s holding it back and how it’s […]

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03/14/17: Upcoming Yahoo spinoff company gets CEO; Marissa Mayer gets rosy exit options

Yahoo

A CYNOPSIS MESSAGE FROM PHUNWARE Breathe Life into an Underperforming App [eBook] If your mobile app just isn’t performing like you hoped, you don’t have to scrap it and start over from scratch. Adding location-based technology to deliver more personalized and valuable user experiences can improve app engagement, customer loyalty and revenue. Download our free […]

03/10/17: Conde Nast comes to Vox/NBCU online ad network

Conde Nast

CYNOPSISDIGITAL 03.10.17 Good morning. It’s Friday March 10, 2017 and this is your first early morning digital briefing. TODAY’S CODEBREAKER   Brand Awareness: Brand awareness is the extent or level to which a potential customer can identify and recall a particular service or product. Increasing brand awareness is generally one of the major goals of […]

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