A CYNOPSIS MESSAGE FROM OOYALA What is holding programmatic video for broadcasters? Online will soon pass TV as the most popular ad channel. So why aren’t programmatic video ads leading the parade? Broadcasters Shy to Adopt Programmatic: Challenges and Solutions looks at the promise of programmatic video what’s holding it back and how it’s […]
CYNOPSISDIGITAL 03.17.17 Good morning. It’s Friday March 17, 2017 and this is your first early morning digital briefing. TODAY’S CODEBREAKER Fold: On a webpage, the fold is the line below which a user has to scroll to see content not immediately visible when the page first loads in the browser. Not surprisingly, below-the-fold ads […]
CYNOPSISSPORTS 03.17.17 Good morning. It’s Friday March 17, 2017 and this is your first early morning Sports briefing. The USA Gymnastics Board of Directors accepted Steve Penny’s resignation as President and CEO of USA Gymnastics on Thursday. Penny informed the Board of his decision to resign during a Board conference call stemming from criticism over […]
A CYNOPSIS MESSAGE FROM OOYALA What is holding programmatic video for broadcasters? Online will soon pass TV as the most popular ad channel. So why aren’t programmatic video ads leading the parade? Broadcasters Shy to Adopt Programmatic: Challenges and Solutions looks at the promise of programmatic video what’s holding it back and how it’s […]
CYNOPSISDIGITAL 03.16.17 Good morning. It’s Thursday March 16, 2017 and this is your first early morning digital briefing. TODAY’S CODEBREAKER Cloaking: Cloaking is a prohibited search engine optimization (SEO) technique in which a search engine is tricked into indexing different content than a user actually sees. In other words, one version of a page […]
CYNOPSISSPORTS 03.16.17 Good morning. It’s Thursday March 16, 2017 and this is your first early morning Sports briefing. The ACC Championship game between Duke/Notre Dame on Saturday handed ESPN with a total live audience (TV + streaming) average of of 3,695,000 viewers, to mark the most-watched ACC Tournament game in nearly 20 years and, overall, […]
CYNOPSISeSPORTS & GAMING 03.16.17 It’s Thursday, March 16, 2017, and this is your weekly early morning eSports & Gaming brief. Turtle Wax is doubling down on its investment in esports as well as with team OpTic Gaming. Offering “content-driven storytelling through individual player integrations,” the brand will join OpTic on the road with fan […]
A CYNOPSIS MESSAGE FROM OOYALA What is holding programmatic video for broadcasters? Online will soon pass TV as the most popular ad channel. So why aren’t programmatic video ads leading the parade? Broadcasters Shy to Adopt Programmatic: Challenges and Solutions looks at the promise of programmatic video what’s holding it back and how […]
CYNOPSISDIGITAL 03.15.17 Good morning. It’s Wednesday March 15, 2017 and this is your first early morning digital briefing. TODAY’S CODEBREAKER Community Manager: A community manager is a social media professional who helps build, grow, and manage a company or brand’s online communities. Community managers generally use analytics tools to monitor social media outlets, online […]
A CYNOPSIS MESSAGE FROM RELEVENT SPORTS Real Madrid and FC Barcelona will play in International Champions Cup’s El Clasico Miami, presented by Heineken on July 29, 2017. The matchup, featuring soccer’s best players, is an old rivalry between the two teams brought to the new world. The full schedule will be announced on March 21, […]
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