03/17/17: PBS fires back at Trump cuts; SNL goes most sincerely live; History offers robust slate


What is holding programmatic video for broadcasters?

Online will soon pass TV as the most popular ad channel. So why aren’t programmatic video ads leading the parade?

Broadcasters Shy to Adopt Programmatic: Challenges and Solutions looks at the promise of programmatic video ­ what’s holding it back and how it’s helping some gain a real edge on the competition.



Good morning. It’s Friday March 17, 2017 and this is your first early morning briefing.

Tonight’s Premieres:
CW: The Originals at 8p
HBO: Animals at 11:30p
Viceland: Tattoo Age at 9p

Saturday’s Premieres:
AHC: Incredible Inventions at 10p
Nick: The After Party at 9:30p
Reelz: Collision Course at 9p
Travel: Weird America at 2p

Saturday’s Finales:
History: Detroit Steel at 10p
Travel: The Dead Files at 10p

Sunday’s Premieres:
AMC: Into the Badlands at 10p
Great American Country: Flea Market Flip at 8p
Showtime: The Circus: Inside the Greatest Political Show on Earth at 8p
Smithsonian: Mighty Ships at 8p

Sunday’s Finales:
Bravo: First Family of Hip Hop at 9p
DIY: Building Alaska at 10p
ID: Evil Lives Here at 10p
Smithsonian: The Weapon Hunter: Iwo Jima Franken-Gun at 9p


President Trump announced proposed budget cuts that would eliminate the Corporation for Public Broadcasting, the major funder of PBS programming, and the National Endowments for the Arts and Humanities. Not surprisingly, the move prompted a swift and strong response. “PBS and our nearly 350 member stations, along with our viewers, continue to remind Congress of our strong support among Republican and Democratic voters, in rural and urban areas across every region of the country,” said PBS President and CEO Paula Kerger in a statement released Thursday morning. “The cost of public broadcasting is small, only $1.35 per citizen per year, and the benefits are tangible: increasing school readiness for kids 2-8, support for teachers and homeschoolers, lifelong learning, public safety communications and civil discourse.” Patricia Harrison, CEO for the Corporation for Public Broadcasting, said Trump’s budget cuts would lead to the “collapse of the public media system itself and the end of this essential national service.”

In response to reports regarding the possible defunding of the National Endowment for the Arts, Ovation recruited the support of several high-profile, non-profit arts organizations and arts leaders for its 2017 Stand for the Arts campaign to raise awareness, protect access and encourage action on behalf of arts and culture. The Coalition includes Alvin Ailey Dance Theater, American Ballet Theatre, American Alliance of Museums, Americans for the Arts, Arts Action Fund, Arts for LA, Arts Orange County, California Arts Advocates, Californians for the Arts, Film Independent, Ford’s Theatre Society, The LAMP, National Dance Education Organization, National Guild for Community Arts Education, National Hispanic Foundation for the Arts, San Diego Regional Arts & Culture Coalition, Society of Voice Arts and Sciences, and California State Senator Ben Allen. “These organizations understand that there is power in unity and feel it is important to share stories about how the arts and creativity are absolutely indispensable,” said Liz Janneman, EVP of Network Strategy, Ovation. “With the very real threat that NEA funding will be cut or possibly eliminated, these dedicated arts advocates can help fuel the groundswell in this country that protecting the arts is essential to our economic and cultural well-being.”

For the first time, NBC’s Saturday Night Live is going live in all four time zones with its final four telecasts of the season. Things kick off with Tonight Show’s Jimmy Fallon as host on April 15, followed by Chris Pine (May 6), Melissa McCarthy (May 13) and Dwayne Johnson (May 20). “SNL – enjoying its most popular season in two decades – is part of the national conversation, and we thought it would be a great idea to broadcast to the west and mountain time zones live at the same time it’s being seen in the east and central time zones,” said Robert Greenblatt, Chairman, NBC Entertainment. “That way, everyone is in on the joke at the same time. Kudos to Lorne Michaels, the producers and cast for making SNL one of the most relevant and anticipated shows in the zeitgeist.” Episodes will air live at 11:30p ET, 10:30p CT, 9:30p MT and 8:30p PT. For the Mountain and Pacific time zones, SNL will be repeated at 11:30p.

ABC News updated its tvOS app to offer a live multi-stream experience for its users, making it the first news division to offer the enhanced capability. Currently, up to 12 streams available at any given time capture live moments happening all over the world. ABC News tvOS app users can choose between a single-screen, dual-screen or quad-screen livestream experience; the app will be updated on tvOS automatically, unless users have disabled automatic update.

Chuck Pratt has stepped down as showrunner of FOX music drama Star after one season. A search has begun for a replacement. Pratt took over for the post from Charley Murray, who previously served alongside co-creator/EP Tom Donaghy and exited over creative differences last September.

Logo’s RuPaul’s Drag Race revealed the guest judges that will sashay onto the runway when the new season begins on Friday, March 24 at 8p on VH1.  Joining RuPaul and regulars Michelle Visage, Carson Kressley and Ross Mathews will be Lady Gaga, Lisa Kudrow, Cheyenne Jackson, Meghan Trainor, Kesha, The B-52s, Naya Rivera, Andie MacDowell, Tori Spelling, Jennie Garth, Denis O’Hare, Noah Galvin, Todrick Hall, Tamar Braxton, Lisa Robertson, Joan Smalls, Candis Cayne, Fortune Feimster and Jeffrey Bowyer-Chapman.

On a snow day, what’s your go-to binge watch? Let us know in the new Cynopsis poll: http://cynopsis.com/poll/.


"These fans are very smart people where it’s hard to get access to them these days. Traditional ads just don’t reach these guys because they have ad blocks and other things." -George Woo, global eSports marketing manager-Intel (Source: Event Marketer)
That’s why the smart marketers, brands & agencies will be joining us on 4/12 in NYC to learn how to understand and leverage this market.
Partners/Sponsors: Go To Team, PromaxGAMES, Polygon, Bruin Sports Capital, theScore, eSports Ad Bureau, rEvolution, rEvXP.


Ryan Murphy is working on another anthology series for FX. Set in 1986, Pose examines the juxtaposition of several segments of life and society in New York City: the emergence of the luxury Trump-era universe, the downtown social and literary scene and the ball culture world.

Syfy renewed 12 Monkeys for a fourth and final chapter ahead of its Season 3 premiere. The network also announced that the series’ entire 10-episode third season will premiere over three consecutive nights, beginning Friday, May 19 at 8p.

In other Syfy news, the network ordered a 13-episode third season of The Expanse. “The Expanse is a gorgeous, thrilling, emotional series that has quite simply raised the bar for science fiction on television,” said Chris McCumber, president, entertainment networks for NBCUniversal Cable Entertainment.

History greenlit more than 100 hours of original, premium documentary limited series and specials to premiere in 2017. The initial slate of programming, which includes America’s War on Drugs, America: Journey of the Brave and Age of Terror (wt), was announced by Jana Bennett, President and General Manager of History. “Whether it’s a story from our distant past or a contemporary event that will shape our collective future, History’s robust new slate of documentary events will take viewers straight to the heart of epic events that shaped where we are and what we are today,” said Bennett.

What to do when a good meme goes wrong? At the March 29 Cynopsis webinar, What You Need to Know Now About the Hottest Social Media Platforms, our expert from Octagon will give you a quick test to help anticipate and fix social missteps, as well as offering do’s and don’ts for networks and brands looking to catch a wave on social. Viacom Velocity and Music Choice will also be on hand with insights and info, too – find out more here.


ID’s Disappeared is reappearing, following the evidence trail of 13 new cases and featuring interviews with law enforcement and loved ones. Season launches with its 100th episode on Sunday, March 26 at 10p. 

CBS set summer premiere dates for four series. Big Brother bows Wednesday, June 28 at 8p. Zoo returns Thursday, June 29 at 9p. Candy Crush debuts on Sunday, July 9 at 9p, and Salvation premieres Wednesday, July 12 at 9p.

Outpost, a docu-series that bridges investigative journalism with adventure travel to share human, social and cultural stories, premieres on two networks in two languages on Sunday, March 26: on Fusion at 8p and 11p and on UniMas at 11p.

Dr. Terry Dubrow and Dr. Paul Nassif are back in the operating room to fix failed plastic when Botched returns Sunday, June 18 at 9p on E!.

Downward Dog premieres Wednesday, May 17 at 9:30p on ABC, before moving to its regular time period, Tuesday nights at 8p on May 23. Based on a web series of the same name, series follows the day-to-day life of Nan (Allison Tolman, Fargo), as told by her dog, Martin (voiced by Samm Hodges).

Travel Channel follows cocktail connoisseur Jack Maxwell across the U.S. in new series Booze Traveler: Best Bars. Bows Monday, April 24 at 10p.

Imaginary Mary debuts Wednesday, March 29 on ABC. Series follows Alice (Jenna Elfman) a fiercely independent career woman whose life is turned upside down when she falls for Ben (Stephen Schneider), a divorced dad with three kids.

Talk about a breakfast of champions! Cynopsis’ 3rd Annual Top Women in Digital Awards takes place on Tuesday, March 21 in NYC – and it’s not just the mimosas that’s drawing a crowd. "There’s nothing better than being recognized alongside a group of trailblazing women making their mark on the digital industry," said honoree Melinda McLaughlin, CMO of Extreme Reach. "We’re all working so hard with our heads down every day in a rapidly changing landscape. It’s great to pause for a minute, appreciate the progress and be inspired by the great things my peers are achieving." To help celebrate a remarkable group of women leading the charge in digital, register here: https://www.eiseverywhere.com/ereg/index.php?eventid=231654&.


CBS is airing a two-hour special examining the life and legacy of Princess Diana and the tragic crash that killed her on Monday, May 22 at 8p. CBS This Morning co-host Gayle King anchors Princess Diana: Her Life  Her Death  The Truth on CBS.

Secrets of the Dead: Leonardo, The Man Who Saved Science premieres Wednesday, April 5 at 10p on PBS (check local listings). Special delves into new evidence that shows many of Leonardo da Vinci’s inventions and art were realized long before he sketched them.

As the country prepares to commemorate the 25th anniversary of the 1992 Los Angeles uprising in April, Showtime premieres 90-minute documentary Burn Motherf***er, Burn!, an in-depth look at a watershed moment that influenced the political, social and cultural fabric of the city of LA and the country. Airs Friday, April 21 at 9p.

Former champion Kermit Cintron battles once-beaten David Grayton in a 10-round welterweight bout today, March 17 as part of Premier Boxing Champions: The Next Round on Bounce. Coverage begins at 9p from Santander Arena in Reading, PA.

USA Network’s broadcast of the Beverly Hills Dog Show Presented by Purina features Olympic medalists Johnny Weir and Tara Lipinski as correspondents on the show’s red carpet. The special, which is co-hosted by dog show judge David Frei and actor John O’Hurley, also features sports icon Mary Carillo, Lisa Vanderpump and Maria Menounos. Airs Sunday, April 16 at 8p on USA.

TV One celebrates Empire with a third season marathon, starting at 2p on Sunday, March 19, in preparation for the show’s mid-season return on Wednesday, March 22 at 9p on FOX.


Shemar Moore returns to guest star in Criminal Minds’12th season finale on Wednesday, May 10 at 9p. He reprises his role as Derek Morgan.

Timothy Hutton nabbed a recurring guest spot in upcoming Amazon original series Tom Clancy’s Jack Ryan. He’ll play Singer, Deputy Director of Operations.

Nia Long was tapped to star in ABC’s untitled spinoff of The Goldbergs. She’ll portray Lucy, a cool single mom.

David Warshofsky booked a series regular role in ABC’s one-hour comedy pilot, The Trustee. He’ll play tough retired cop Anthony Radley.

Kelley Missal (One Life to Live) landed a series regular role in ABC drama pilot The Crossing. She’ll play Hannah, one of the first refugees from a war-torn country who shows up seeking asylum in an American town.


21st Century Fox’s $14.4 billion bid to buy the remainder of U.K. pay-TV operator Sky will be subject to an investigation by U.K. regulators. U.K. Secretary of State for Culture Media and Sport, Karen Bradley, issued a European intervention notice on the grounds of media plurality and broadcasting standards.

UK’s ITV commissioned eight-part drama series The Widow, to be written by Harry and Jack Williams (The Missing). Story focuses on a woman haunted by the past.


Hear from our Top Women in Digital on 3/21
(Sponsored by: FreeWheel)

Maria Ruiz – Product Manager, Mobile – GolfNow
“Cynopsis’s Top Women in Digital Awards is a celebration of diversity of thought in a world that desperately needs our uniqueness, our weirdness, our perspective. It means seeking the ultimate glory of impacting people’s lives through media and knowing that this is bigger than either of us individually. I am proud and incredibly honored to be among this group.”

Show your support – REGISTER NOW .


Nickelodeon scored big with the John Cena-hosted 2017 Kids’ Choice Awards, winning the week of March 6 as cable’s top kids’ program with 3.7 million total viewers across Nickelodeon, Nicktoons and TeenNick. The slimefest, which was broadcast on Saturday, March 11, also secured the top spot for the week with Kids 2-11 (6.4/1.8 million), Kids 6-11 (8.1/1.4 million) and Tweens 9-14 (5.7/1 million), marking the program’s biggest year over year gains with Kids 6-11 (+5%) in ten years.

Food Network’s Spring Baking Championship premiered Sunday night with a double episode launch beginning at 9p, averaging a .7 rating P25-54 (650,000 impressions) and ranking fifth among cable for the two-hour block, up +20% vs. prior season premiere. 

Univision finished the week as the No. 4 Broadcast Network. In the current season-to-date, Pequenos Gigantes USA has grown its Monday to Thursday 8p hour by +9% with Total Viewers 2+ and +3% among A. The show averaged 1.7 million Total Viewers 2+, 748,000 A18-49, and 358,000 young A18-34.

The season 24 premiere of Top Gear delivered strong ratings for BBC America, growing 5% from last season’s premiere and 50% from the season 23 average among A25-54, delivering the show’s biggest episode in this key demo in two years. Total live/same day viewership of 330,000 was up double digits from the prior season average. Talk show companion series, Extra Gear, season two, achieved series highs across all key demos and was up double-digits from last season’s premiere and season average.

Top 11 Broadcast Programs among A18-49 rating/share for the week of March 6, 2017
This Is Us (3/7) 3.0/10
CBS: The Big Bang Theory (3/9) 2.8/12
NBC: The Voice (3/6) 2.7/9
NBC: The Voice (3/7) 2.6/10
ABC: The Bachelor (3/6) 2.2/8
ABC: Grey’s Anatomy (3/9) 1.9/8
ABC: Modern Family (3/8) 1.9/7
ABC: The Bachelor: Women Tell All (3/6) 1.8/6
ABC: The Goldbergs (3/8) 1.7/7
NBC: Little Big Shots (3/12) 1.7/6
CBS: Survivor (3/8) 1.7/6
Source: Nielsen Media Research, Galaxy Explorer, Live + SD Data

Friday Fun Fact: Didaskaleinophobia is the fear of going to school.

This Day in History: 1997 – CNN launched CNN en Espanol, a 24-hour Spanish speaking new station.

Answer to Our Last Trivia Question: Which TV mayor was often seen wearing an “I Survived Rocky Horror” pin?  Randall Winston on Spin City (1996-2002). Barry Bostwick, who starred in 1975’s The Rocky Horror Picture Show, played Winston. Kudos to: Claire Hambrick-A+E Networks/NYC; Holly Hearn-H2 Concierge Marketing/Sarasota, FL; Susan Nessanbaum-Goldberg-M and S Entertainment/NYC; Anthony Salerno-Horizon Media/NYC; Larry Smith-Scripps Networks/Knoxville, TN; Todd Galloway-Raycom Media/Montgomery, AL; John Kukla-FOX TV/Dallas, TX; Lisa Nordstrom-Compass Point Media/Minneapolis, MN; Stacey Tenenbaum-ST Casting/Los Angeles, CA; Elizabeth Wendorf-Blackwood Seven, North America/Los Angeles, CA; Gary Moglovkin-CBS TV Studios/Studio City, CA; Lorrie Shilling/El Segundo, CA.

Today’s Trivia Question: Politics Theme Week: Which college did President Bartlett attend on West Wing (1999-2006)? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: A limit of four correct answers from each time zone will be selected.).

Answer to Our Last Anagram: Stereo Hymns = My Three Sons. Kudos to: David Stern-BARD Entertainment/NYC; Larry Kahn-Golf Channel/Orlando, FL; Michael Ritz-BucStar Consulting/NYC; Sandra Mueller-KTLA/Los Angeles, CA.

Switcheroo: (two TV characters, one actor): Jack Petrelli (Email [email protected]; first three respondents with the correct answer who aren’t in trivia will be posted in tomorrow’s newsletter.)
Keep Watching & Reading,
Lynn Leahey: Editorial Director @Lynn_Leahey
reported by Janet Di Lauro

Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group 

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459

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CYNOPSISJOBS – To view our full job listing online, please visit our webpage: HERE!.

JOB OPENING: PART TIME ASSISTANT/Talk Show/NYC: Retrieve/relate info accurately & promptly regarding pending projects incl but not limited to: personal appearances, PR, travel & charity initiatives. Ability to work well under pressure & prioritize tasks w/mult deadlines. Resume: [email protected] (3/23)

JOB OPENING: WRITER-DIRECTOR/NYC: We are now building out the video team at Scary Mommy, and looking for an exceptional creative talent who will join us on our mission to reimagine video/visual storytelling. 5+ yrs’ exp writing, producing and/or directing for creative productions. Full info/apply HERE (3/23)

JOB OPENING: DEVELOPMENT MANAGER/Oriental DreamWorks/LA or NYC: Finding, evaluating and developing ideas for feature animation projects. Min 2 yrs executive level exp in creative development. Strong knwlg of global entertainment mktg. Mandarin Proficient a +. Full info/apply HERE (3/23)

JOB OPENING: DIR, SPORTS & SPECIALS/NBCU/NYC: Responsible for prospecting, targeting, and presenting all Sports & Olympics sales efforts. Min 8yrs of media sales, sponsorship, league/team sales or mktg focusing on client direct relationships. Full info/apply HERE (3/23)

JOB OPENING: ASSOC PRODUCER/OUTSIDE TV/Westport CT: Write/produce Short form videos & full length TV Programs that support brand. BS Deg. Exp in ths field & post production. Great opportunity for a self-starter to join our team and help grow our digital and TV footprint. Res/cover HERE (3/23)

JOB OPENING: SR ANALYST, AD SALES RSRCH/NBCU/NYC: Description: NBCU/NYC: Produce insightful reports for national ad sales & mrktng. Analyze trends, position NBC Entertainment in the marketplace & measure effectiveness of client campaigns. Ful info/apply HERE (3/22)

JOB OPENING: EXECUTIVE ASSISTANT, PROGRAMMING/NYC: Support 3 sr progrmng exec. Generate presentations and spreadsheets for meetings. Coord travel, meetings, exp reports. 5-7 yrs of work exp & BA degree req’d. Flexible hours. Full info/apply HERE (3/22)

JOB OPENING: SR MGR ON AIR PROMO PLANNING/Lifetime/NYC: Dvlp/implement on-air media plan’g strategies that support network. Min 5 yrs exp exp planning and executing on-air promotional logs for brdcst or cable. Ability to mng a team of individual’s resp for scheduling mult networks. Full info/apply HERE (3/22)

JOB OPENING: SENIOR WRITER/PRODUCER/EDITOR/IFC/NYC: Lead creative for IFC Originals launches and brand campaigns. Idea-generating/writing/producing/directing mastermind with a comedy background and "Always On, Slightly Off" sensibility. 6-8 years’ experience. Submit resume and reel link HERE (3/22)

JOB OPENING: DIRECTOR, MEDIA SALES/BRITE MEDIA/NYC: Senior sales role to lead and cultivate programs with brands and agencies. Client and agency relationships – OOH, shopper, multicultural, promotional, sampling experience desired – 7+ years exp. Resume HERE (3/22) 

JOB OPENING: DIRECTOR OF PUBLICITY/TV LAND/LA: Responsible for dvlpng, overseeing, & implementing communications strategies for scripted series P&D. 8+ yrs exp TV comm (preferably scripted) or media relations. Superb writing & excellent verbal & interpersonal skills a must. Full info/apply HERE (3/22)
SR ANALYST, STRATEGIC INSIGHTS/The Weather Channel/Atlanta: Provide analysis and data-driven insights to inform strategy for television and OTT media properties. Occasional travel to ad markets. 2 yrs TV/video research exp. Full info/Apply HERE (3/21)

JOB OPENING: MGR, BRAND MKTG/PROMOTIONS/SYFY/NYC: Ideate & execute on ground consumer promotions, stunts, events & partnerships for Syfy’s original series & brand initiatives. 3-5 year’s experience. Full info/apply HERE (3/21)

JOB OPENING: ENGAGEMENT EDITOR/Consumer Reports/Yonkers NY: Resp for editorial & site copy content that engages & responds to members. Work w/content dvlpmnt team to prod a strategy for dvlpg/integrating interactive content. BA deg w/3+ yrs writer @ fast-paced, news-oriented enviro. Full info/apply HERE (3/21)


ABC: Last Man Standing, Dr. Ken, Truth and Lies: The Family Manson
CBS: 2017 NCAA Basketball Tournament, 2017 NCAA Basketball Tournament
CW: The Originals [
p], Reign [p]
FOX: Rosewood, Sleepy Hollow
NBC: Grimm, Dateline NBC
PBS: Washington Week, Charlie Rose – The Week, Great Performances Telemundo: La Fan,
La Dona, El Chema
Univision: Dale Replay, Vino el Amor, La Piloto

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