03/14/17: Tyra Banks takes on America’s Got Talent; John Oliver has another message for POTUS; CBS orders Big Bang spin-off


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Good morning. It’s Tuesday March 14, 2017 and this is your first early morning briefing.

Tonight’s Premieres:
ION: Saving Hope at 12a
Myx TV: Mom vs. Matchmaker at 8p
NBC: Trial & Error at 10p
Spike: Adam Carolla and Friends Build Stuff Live at 10p

Tonight’s Finales:
ABC:  The Real O’Neals at 9:30p
NBC: This Is Us at 9p


Tyra Banks has been named host of season 12 of NBC hit America’s Got Talent. “Tyra is the complete package: Out-of-this-world talented, funny, brilliant and all heart,” said Paul Telegdy, president, alternative and reality group, NBC Entertainment. “In whatever she has done, she has always connected with audiences around the world. Her vivacious spirit will infuse ‘AGT’ in a big way.” Banks created and exec produced America’s Top Model for 23 cycles. She replaces Nick Cannon, who announced in February he was leaving the show after he was allegedly “threatened with termination” due to jokes he told on a Showtime stand-up special.

HBO’s Last Week Tonight with John Oliver again bought ad time on Fox News’s Fox & Friends in the D.C. area, with the goal of explaining to F&F fan President Trump how much the GOP’s American Health Care Act will hurt older people in rural areas, among others, who put him in office. “It’s like if the people of Pompei voted for the volcano,” said Oliver. 

Speaking of Trump and Fox News, POTUS will be interviewed by FNC’s Tucker Carlson in a segment airing Wednesday at 9p on Tucker Carlson Tonight.

The eighth and final season of HBO’s Game of Thrones will have only 6 episodes (down from 7 in upcoming season 7, launching July 16), shared showrunners David Benioff and D.B. Weiss at SXSW. It was also revealed the pop star Ed Sheeran will guest this season. “We knew that [series star] Maisie [Williams] was a big fan of Ed Sheeran and for years we’ve been trying to get him on the show so we can surprise Maisie,” said Benioff. “This year we finally did it.”

Close to home: HGTV’s Urban Oasis Giveaway will be located in Knoxville, TN, which happens to be the headquarters of the network. A fully renovated and furnished home will be given away in a national sweepstakes held this fall. “We know what an up-and-coming metropolis truly is,” said Ron Feinbaum, GM of HGTV home promotions. “It has it all, including an urban feel infused with Southern hospitality.”

Bravo got attention at SXSW with an (almost) nude flash mob. The stunt promoted upcoming social experiment Stripped, in which participants live without material possessions, including clothes, for 21 days.

This year’s biennial Cronkite Awards for excellence in political journalism honored double winner KUSA Denver; KXAN Austin, Texas; WXIA Atlanta; WOI Des Moines, Iowa; KMGH Denver, and KCET Los Angeles. Scripps won the award for station group.




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CBS ordered Big Bang Theory spinoff Young Sheldon for the 2017-18 season. Created by Chuck Lorre & Steven Molaro, series follows Big Bang’s Sheldon Cooper at the age of 9, living with his family in East Texas and going to high school. Jon Favreau will direct and exec produce the first episode.

Wilshire Studios, the unscripted production arm of NBCUniversal Cable Entertainment, inked a deal with Greg Heller (Behind the Music) to develop and produce original unscripted projects. 


Nero’s Sunken City, airing as part of PBS’s Secrets of the Dead, premieres nationally Wednesday, March 29 t a 10 (check local listings). Show focuses on Baiae, and ancient Roman city, “the Las Vegas of its day.”

Travel Channel picked up Expedition Unknown for season 4. On March 8, the show posted its second highest-rated episode ever, placing #11 among A25-54 and #9 among M25-54 among ad-supported cable nets, with over 1.2 million total viewers.

Food Network gobbled up a new culinary travelogue, Incredible Edible America (wt), hosted by comedian Jeff Dunham and his wife Audrey. The 6-parter follows the couple cross-country as they meet and eat. The net also announced plans for more Texas Cake House, which bowed in January; both series are set for summer launches.

WE tv docuseries Dr. Miami will premiere Friday, March 31 at 10p. The one-hour, 6-episode series follows eccentric Dr. Michael Salzhauer (nicknamed “the booty whisperer”), one of Miami’s top plastic surgeons and a social media pioneer.

GRB Entertainment Untold Stories of the ERhas been renewed for season 12, with 10 one-hour episodes slated to air on TLC and Discovery Life in 4Q17. Production is currently underway.

Season 2 of Disney XD’s hidden-camera series Walk the Prank premieres April Fool’s Day with back-to-back episodes starting at 11a. Launch-to-date, the show has generated nearly 200 million viewer engagements across multiple platforms.

Science Channel’s Impossible Engineering starts season 3 on Thursday, March 30 at 9p, featuring engineers who recount stories of technological advances that laid the foundation for groundbreaking builds. First up: China’s Five Hundred Meter Aperture Telescope.


Smithsonian Channel celebrates Women’s History Month with Pocahontas: Beyond the Myth on Monday, March 27 at 8p, marking 400 years since the Native American peacemaking princess’ death.

MTV is expanding its MTV Movie Awards to include TV, to air live on Sunday, May 7 at 8p. “We’re living in a golden age of content, and great storytelling and characters resonate regardless of whether you’re watching it in a theater or on TV,” said Chris McCarthy, president of MTV. "The new MTV Movie & TV Awards will celebrate even more of the brightest, bravest, funniest and most shared films and TV shows resonating across youth culture.”

El Rey Network is teaming with SCORE International to air the 2017 SCORE World Desert Championship series, which will also include the SCORE Baja 1000 50th Anniversary race. The global race will encompass the most difficult terrain in Mexico’s Baja California Peninsula. All five race specials will air on El Rey in 2017.


Susan Sarandon, currently seen channeling Bette Davis on FX’s Feud: Bette and Joan, will appear in a season-long arc on Showtime’s Ray Donovan as the head of a motion picture studio. Drama returns for season 5 this summer.

Elizabeth Perkins (Weeds) and Madison Davenport (From Dusk Till Dawn: The Series) will co-star in HBO 8-parter Sharp Objects.


Brandon Armstrong, a former player in the NBA’s Development League impersonates basketball greats like Steph Curry and James Harden in video posted on newyorker.com. Check it out here.


Among the MIPTV 2017 offerings from Studiocanal is Ride Upon the Storm. The new series from Adam Price (Borgen), inspired by biblical tales, centers on a family of priests. Produced by Denmar’s DR Drama in a co-production with ARTE France and AAM le Francais, the drama will broadcast on DR1 in the fall.

UK-based Magnify Media has sold format The Singing Bee back into Romania and Indonesia after a break of almost a decade in both territories. Antena TV is in production with primetime episodes of the format for Romania, where it first aired on Pro TV in 2008, while Indonesia’s RCTI is re-launching the show with a 30-episode run. The Indonesian version of the US format, which was originally broadcast by Indosiar, also came off air in 2008.

Armoza Formats launched singing format The Final Four, which announces the finalists in the first episode. It’s the first singing reality show to be both developed and distributed by Armoza. What’s the gimmick? “Because of its unique structure, any viewer who thinks they’re good enough to challenge one of the finalists can do so through the app at any time, involving the audience throughout the season,” said Avi Armoza, CEO of Armoza Formats.



Join Cynopsis Digital on March 21 at the Top Women in Digital Awards Breakfast from 8:15 – 10:30AM to celebrate this year’s talented honorees (check out the list here). The awards presentation will be followed by a mimosa networking session with your top industry peers.
Register now to attend this can’t-miss event.


Discovery en Espanol automotive build show Mexicanicos  premiered Monday, March 6 to 156,000 viewers, ranking #1 in its timeslot against Spanish-language pay-TV networks. On March 7, the premiere of Clandestino delivered 157,000 total viewers, also ranking #1 in its timeslot among Spanish-language pay-TV.

USA’s Chrisley Knows Best garnered 1.53 million A18-49 and almost 3 million P2+ on March 7, gains of +6% and +5%, respectively, versus the week prior.

NIELSEN SOCIAL CONTENT TOP TEN for the week of March 6, 2017
Program, Date, Total Interactions (000), Facebook Interactions (000), Twitter Interactions (000)
Love & Hip Hop: Atlanta (VH1) 648, 587, 61
This Is Us (NBC) 464, 449, 15
The Walking Dead (AMC) 383, 350, 33
Nickelodeon’s Kids Choice Awards (Nick) 415, 363, 52
The Vampire Diaries (CW) 166, 140, 26
WWE Monday Night Raw (USA) 226, 198, 28
The Bachelor (ABC) 253, 197, 56
The Voice (NBC) 163, 153, 11
Scandal (ABC) 125, 112, 13
WWE Smackdown! (USA) 87, 75, 12
Source: Nielsen. Uniques and interactions are a measure of total relevant U.S. social media activity grossed across Facebook and Twitter from three hours before through three hours after broadcast, local time. Includes primetime and late fringe programming with metrics available across social platforms on Broadcast and National Cable and excludes sports events. For multicast programs, networks are listed alphabetically and metrics reflect the highest volume of interactions across all airing networks, denoted with an asterisk

SHAREABLE SOCIAL TV RATINGS: Top U.S. Shows Overall by Engagement for the week of March 16, 2017
Program, Date, Total Actions (000), Total Content, Actions per Post (000), Fans/Followers (000)
The Ellen DeGeneres Show (Warner Bros./synd.) 8820, 81, 109, 134644
The Vampire Diaries (CW)
4551, 75, 61, 26710
E! News (E!)
3147, 704, 4, 28513
The Walking Dead (AMC)
2396, 77, 31, 48256
Shadowhunters (Freeform)
2017, 270, 8, 3204
Today Show (NBC)
1794, 515, 3, 11401
The Daily Show (Comedy)
1416, 115, 12, 13399
Good Morning America (ABC)
1400, 551, 3, 11590
This Is Us (NBC)
1055, 174, 6, 3019
The Rachel Maddow Show (MSNBC
) 909, 45, 20, 9038
Source: Shareablee Inc. The total actions metric includes the total volume of post-level likes, shares, favorites, retweets and comments. Total content includes all posts, tweets and media posted by each TV property across all platforms. Actions per post metric notes the average e number of actions garnered by each TV property. Total fans/followers includes Facebook and Twitter and Instagram followers

Top 12 Live+7 Playback Rankers by actual gain for the week of February 20, 2017
Live+SD/Live+7/+7 Actual Gain
This Is Us (NBC) 2.5/5.0/2.5
The Big Bang Theory (CBS) 2.8/4.6/1.8
Modern Family (ABC) 2.0/3.6/1.6
Grey’s Anatomy (ABC) 2.0/1.4/3.4
How to Get Away With Murder (ABC) 1.4/2.7/1.3
Blacklist (NBC) .9/1.9/1.0
Chicago P.D. (NBC) 1.3/2.3/3.0
Law and Order: SVU (NBC) 1.3/2.3/1.0
Black-ish (ABC) 1.6/2.5/.9
Criminal Minds (CBS) 1.3/2.2/.9
The Flash (CW) 1.0/1.9/.9
Chicago Fire (NBC) 1.6/2.5/.9
Based on the difference between Nielsen’s first-reported Live + Same Day and the final Live + 7 Day ratings (for regular, original programs only).

Top Ten Basic Cable Network Live+7 Performance among Total Viewers for the week of: February 20, 2017 Primetime (000)/Total Prog. Day (000)
FOXN 2682/FOXN 1618
HIST 1814/NICK 1293
USA 1797/HGTV 945
HGTV 1737/ADSM* 937
AMC 1681/DSNY 886
TBSC 1607/TOON 815
DISC 1582/ID 792
MSNBC 1475/MSNBC 792
TNT 1345/NAN* 777
ESPN 1214/USA 774
Source: Turner Research from The Nielsen Company data. All ratings based on Total US Television Universe of 116,400,000 homes. * + Network broadcasts less than 51% of minutes in a 24 hour day. Notes: Data based on most currently available Nielsen Data stream; Preliminary: Live+7. Primetime is Mon-Sat 8p-11p and Sun 7p-11p. Total day is Mon-Sun 6a-6a for household and demographic performances.

Top Ten Basic Cable Network Live+7 Performance among A18-49 for the week of February 20, 2017
Primetime (000), Total Prog. Day (000)
AMC 923/ADSM* 572
USA 771/NAN* 385
TBSC 710/NICK 377
DISC 663/USA 326
ADSM 594/ESPN 292
HIST 545/TNT 292
FX 541/TBSC 290
TNT 539/ID 289
HGTV 516/HGTV 288
ESPN 507/AMC 267
Source: Turner Research from The Nielsen Company data. All ratings based on Total US Television Universe 116,400,000 homes. * + Network broadcasts less than 51% of minutes in a 24 hour day. Notes: Data based on most currently available Nielsen Data stream; Preliminary: Live+7. Primetime is Mon-Sat 8p-11p and Sun 7p-11p. Total day is Mon-Sun 6a-6a for household and demographic performance.

Top-Rated Cable Shows among A18-49 for the week of February 20, 2017 (000)
The Walking Dead (AMC) 9829
Talking Dead (AMC) 2851
Love & Hip Hop (VH1) 2165
Gold Rush (Discovery) 2129
Teen Mom II (MTV) 2077
The Curse of Oak Island (HIST) 186
WWE Entertainment (USA) 1750
WWE Entertainment (USA) 1688
WWE Entertainment (USA) 1683
Chrisley Knows Best (USA) 1603
Source: Turner Research from The Nielsen Company data. All ratings based on Total US Television Universe 116,400,000 homes. * + Network broadcasts less than 51% of minutes in a 24 hour day. Notes: Data based on most currently available Nielsen Data stream; Preliminary: Live+7. Primetime is Mon-Sat 8p-11p and Sun 7p-11p. Total day is Mon-Sun 6a-6a for household and demographic performance.

Live + Same Day Household Ratings: Friday, March 10, 2017 time period averages.
Source: NTI, Galaxy as dated. Live+SD
ABC: 2.7/5
Last Man Standing 3.6/7, Dr. Ken 2.5/5, Shark Tank 2.6/5, 20/20 2.5/4
NBC: 2.9/6
Grimm 2.4/5, Dateline NBC 3.2/6
CBS: 5.4/10
MacGyver 4.8/9, Hawaii Five-0 5.7/10, Blue Bloods 5.9/11
FOX: 21.2/2
Rosewood 1.2/2, Sleepy Hollow 1.2/2
Dale Replay .7/1,
Vino el Amor 1.0/2, El Color de la Pasion .9/2
TELE: .8/2
La Fan.6/1, La Dona .8/2, El Chema 1.0/2
CW: .7/1
Vampire Forever Yours .7/1, Vampire Diaries .7/1
Friday A19-49 Analysis CBS 1.0/4, ABC .9/4, NBC .9/4, TELE .6/2, UNI .5/2, FOX .4/2, CW .4/2
Source: Nielsen


Kern Schireson was promoted to Executive Vice President and Chief Data Officer for Viacom. Previously, Schireson was EVP of Data Strategy and Consumer Intelligence.

Telemundo named Ricardo Coeto as Executive Vice President of Production for Telemunudo Studios. Most recently, Coeto was Director of Production and New Projects for TV Azteca.

This Day in History:
1879 – Albert Einstein was born.

Answer to Our Last Trivia Question: In which politics-themed sitcom did Hillary Clinton’s father, Hugh E. Rodham, make a cameo appearance? Hearts Afire (1992-1995). Kudos to: Stacey Tenenbaum-ST Casting/LA, John Ferlazzo/London, Andy Pittman-TAMU/College Station, TX, Ken DuBow-Bob’s Your Uncle/Hong Kong, Holly Hearn-H2 Concierge Marketing/Sarasota, FL, Susan Nessanbaum-Goldberg-M and S Entertainment/LA, John Kukla-KDFW/Dallas, David Garber-Loyola Marymount University/Playa Vista, CA, Synda Kollman-Charter Marketing Group/Deerfield Beach, FL, David Westberg-SAG-AFTRA Federal Credit Union/Burbank, Stan Brooks-Stan & Deliver Films/Santa Monica, CA
Today’s Trivia Question  Politics Theme Week: Which TV politician ran for the Democratic presidential nomination with the slogan, “For Real”? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: A limit of four correct answers from each time zone will be selected.).

Answer to Our Last Anagram: Bay Scene = Ben Casey. Kudos to: Michael Strauss-CoxReps, David Stern-BARD Entertainment, Matt Willence-ITN Networks, Marge Amodio-Charter Communications

Teen Drama Anagram: Third Whitest Cab (Email [email protected]; first three respondents with the correct answer who aren’t in trivia will be posted in tomorrow’s newsletter.)
Keep Watching & Reading,
Lynn Leahey: Editorial Director @Lynn_Leahey

Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group 

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459

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JOB OPENING: DIR, SPORTS & SPECIALS/NBCU/NYC: Responsible for prospecting, targeting, and presenting all Sports & Olympics sales efforts. Min 8yrs of media sales, sponsorship, league/team sales or mktg focusing on client direct relationships. Full info/apply HERE (3/21)

JOB OPENING: ASSOC PRODUCER/OUTSIDE TV/Westport CT: Write/produce Short form videos & full length TV Programs that support brand. BS Deg. Exp in ths field & post production. Great opportunity for a self-starter to join our team and help grow our digital and TV footprint. Res/cover HERE (3/21)

JOB OPENING: SR ANALYST, AD SALES RSRCH/NBCU/NYC: Description: NBCU/NYC: Produce insightful reports for national ad sales & mrktng. Analyze trends, position NBC Entertainment in the marketplace & measure effectiveness of client campaigns. Ful info/apply HERE (3/21)

JOB OPENING: EXECUTIVE ASSISTANT, PROGRAMMING/NYC: Support 3 sr progrmng exec. Generate presentations and spreadsheets for meetings. Coord travel, meetings, exp reports. 5-7 yrs of work exp & BA degree req’d. Flexible hours. Full info/apply HERE (3/18)

JOB OPENING: SR MGR ON AIR PROMO PLANNING/Lifetime/NYC: Dvlp/implement on-air media plan’g strategies that support network. Min 5 yrs exp exp planning and executing on-air promotional logs for brdcst or cable. Ability to mng a team of individual’s resp for scheduling mult networks. Full info/apply HERE (3/17)

JOB OPENING: SENIOR WRITER/PRODUCER/EDITOR/IFC/NYC: Lead creative for IFC Originals launches and brand campaigns. Idea-generating/writing/producing/directing mastermind with a comedy background and "Always On, Slightly Off" sensibility. 6-8 years’ experience. Submit resume and reel link HERE (3/17)

JOB OPENING: DIRECTOR, MEDIA SALES/BRITE MEDIA/NYC: Senior sales role to lead and cultivate programs with brands and agencies. Client and agency relationships – OOH, shopper, multicultural, promotional, sampling experience desired – 7+ years exp. Resume HERE (3/16) 

JOB OPENING: DIRECTOR OF PUBLICITY/TV LAND/LA: Responsible for dvlpng, overseeing, & implementing communications strategies for scripted series P&D. 8+ yrs exp TV comm (preferably scripted) or media relations. Superb writing & excellent verbal & interpersonal skills a must. Full info/apply HERE (3/16)
SR ANALYST, STRATEGIC INSIGHTS/The Weather Channel/Atlanta: Provide analysis and data-driven insights to inform strategy for television and OTT media properties. Occasional travel to ad markets. 2 yrs TV/video research exp. Full info/Apply HERE (3/16)

JOB OPENING: MGR, BRAND MKTG/PROMOTIONS/SYFY/NYC: Ideate & execute on ground consumer promotions, stunts, events & partnerships for Syfy’s original series & brand initiatives. 3-5 year’s experience. Full info/apply HERE (3/16)

JOB OPENING: ENGAGEMENT EDITOR/Consumer Reports/Yonkers NY: Resp for editorial & site copy content that engages & responds to members. Work w/content dvlpmnt team to prod a strategy for dvlpg/integrating interactive content. BA deg w/3+ yrs writer @ fast-paced, news-oriented enviro. Full info/apply HERE (3/16)

JOB OPENING: RESEARCH ANALYST/CBS TELEVISION STATIONS/NYC: Station specialist for assigned CTS Owned mkts. Track daily ratings & analysis. At least 1-2 yrs of local brdcst rsrch exp. Knwldg of Nielsen, Scarborough Prime Lingo and more. Strong MS & orgnztl skills a must. Full info/apply HERE job id 27618 (3/15)

JOB OPENING: NAT’L SALES ASSISTANT/UP/NYC: Provide support to ad sales by working with AEs, Sales Plners & Pricing/Inv to service clients. Work w/agency buyers. Maintain order entry, inventory moves & allocations.Strong organizational skills and attn to detail. Send res: HERE (3/15)


ABC: The Middle, American Housewife, Fresh Off the Boat, The Real O’Neals [f], People Icons
CBS: NCIS, NCIS: New Orleans
CW: The Flash, DC’s Legends of Tomorrow
FOX: New Girl, The Mick [r], Bones
NBC: The Voice, This Is Us [
f], Chicago Justice, Trial & Error [p], Trial  Error
PBS: 10 Homes That Changed America [r], 10 Parks That Changed America [r], 10 Towns That Changed America
Telemundo: La Fan, La Dona, El Chema,
Univision: Pequenos Gigante USA, Vino el Amor, La Piloto

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