CynopsisDigital Good morning. It’s Thursday July 27, 2017 and this is your your first early morning Digital briefing! TODAY’S CODEBREAKER PII (Personally Identifiable Information): PII (short for Personally Identifiable Information) is any data that can be directly connected to a consumer and reveal who they are. Ad-tech companies and other platforms often […]
CynopsisDigital Good morning. It’s Wednesday July 26, 2017 and this is your your first early morning Digital briefing! TODAY’S CODEBREAKER Hashing: Hashing is a means of hiding personal information that’s shared between ad-tech partners. For instance, if a brand asks a publisher to target ads to an email list, those […]
CynopsisSports Good morning. It’s Wednesday July 26, 2017 and this is your first early morning Sports briefing. Jordan Spieth continues to drive viewership numbers, as NBC Sports Group’s coverage of The 146th Open wrapped up with a Total Audience Delivery of 4.97 million average viewers across NBC and NBC Sports Digital, with […]
Job of the Week DIRECTOR, STRATEGIC CONTENT & NEWS PARTNERSHIPS CNBC Englewood Cliffs NJ Drive pioneering growth initiatives & partnerships for CNBC Bus. Day, Events, & Digital. 5+yrs exp at a news organization or other major media enterprise. Full info/apply HERE CynopsisJOBS Good morning. It’s Tuesday July 25, 2017 and […]
CYNOPSIS Good morning. It’s Tuesday July 25, 2017 and this is your first early morning briefing. Tonight’s Premieres: Telemundo: Sin Senos Si Hay Paraiso at 9p Travel: Bizarre Foods With Andrew Zimmern at 9p IN THE NEWS ABC is keeping its Family together. Having already closed deals with […]
CynopsisDigital Good morning. It’s Tuesday July 25, 2017 and this is your your first early morning Digital briefing! TODAY’S CODEBREAKER Probabilistic: Broadly speaking, probabilistic advertising efforts use data points that help marketers form an educated guess as to who’s receiving ads on the other side of the screen. Probabilistic efforts […]
A CYNOPSIS MESSAGE FROM TENNIS CHANNEL Tennis Channel , who delivers the ever elusive affluent viewer gained 11 MM+ subscribers this year Tennis Channel viewers spend more annually on categories such as New Vehicles, Travel, Home & Garden, Personal Insurance, Alcoholic Beverages, and Prescription Drugs/OTC Don’t wait, get in on the summer tennis […]
CYNOPSIS Good morning. It’s Monday July 24, 2017 and this is your first early morning briefing. Tonight’s Premieres: ABC: Somewhere Between at 10p Animal Planet: Alaska: The Last Frontier: The Frozen Edge at 9p ID: Gone at 9p MSNBC: The Beat with Ari Melber at 6p NBC: Midnight Texas at 10p […]
CynopsisDigital Good morning. It’s Monday July 24, 2017 and this is your your first early morning Digital briefing! TODAY’S CODEBREAKER Deterministic: In digital marketing, deterministic data is data that can specifically and accurately identify a consumer for targeting ads. Such data might include visitors’ login info on a website, phone […]
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