Nielsen C3 viewership among A18-49 slipped 12% in broadcast and cable during 2Q17, reports MoffettNathanson Research, for a record low in primetime. NBC fared best among the Big Four, down 9%.
The aforementioned Candy Crush delivered 2.4 million total viewers and .5 among A18-49, a dip of 17% and 37% from the week prior. Its lead-in, Big Brother, fared better, posting a steady 6.1 million viewers and 1.8 in the demo.
SHAREABLEE SOCIAL TV RATINGS: Top 10 U.S. Shows Overall by Engagement for the week of July 17, 2017
Program, Total Actions (000), Total Content, Actions per Content (000), Fans/Followers (000)
Shadowhunters (Freeform) 5353, 343, 16, 3606
E! News (E!) 4197, 784, 5, 30115
Game of Thrones (HBO) 3237, 190, 17, 30726
America’s Got Talent (NBC) 2848, 191, 15, 10189
TMZ (Warner Bros./synd.) 2316, 942, 2, 13442
Today Show (NBC) 1491, 575, 3, 11873
The Daily Show (Comedy Central) 1178, 129, 9, 14803
Good Morning America (ABC) 1046, 460, 2, 11888
The Fosters (Freeform) 1018, 202, 5, 3957
Jimmy Kimmel Live (ABC) 801, 90, 9, 6169
Based on Total Actions (reactions, comments, shares and retweets)
NIELSEN SOCIAL CONTENT RATINGS: Top 10 Series and Specials by Total Interactions for the week of July 17, 2017
Program, Total Interactions (000), Facebook (000), Twitter (000)
Game of Thrones (HBO) 1243, 884,
Phelps vs Shark: Great Gold vs Great White (Discovery) 635, 530, 105
Descendants 2 (Disney) 415, 356, 58
Power (Starz) 377, 333, 44
WWE Battleground (PPV) 342, 171, 172
WWE Monday Night RAW (USA) 309, 196, 113
Love & Hip Hop: Atlanta (VH1) 228, 164, 64
Insecure (HBO) 223, 56, 166
America’s Got Talent (NBC) 220, 187, 33
Big Brother (CBS) 217, 154, 64
Source: Nielsen. Uniques and Interactions are a measure of total relevant U.S. social media activity grossed across Facebook and Twitter from three hours before through three hours after broadcast, local time. Includes primetime and late fringe programming with metrics available across social platforms on Broadcast and National Cable and excludes sports events.
Live + Same Day Household Viewers (millions): Friday, July 21, 2017 time period averages.
Source: NTI, Galaxy as dated. Live+SD
CBS: 4.64 million
Big Brother 5.42, Hawaii Five-0 3.83, Blue Bloods 4.68
NBC: 4.52 million
America’s Got Talent 4.45 million, Dateline 4.65 million
ABC: 1.62 million
Descendants 2 1.72, Descendants 2: ABC After-Party 1.12
FOX: 1.41 million
MasterChef 1.52 million, Beat Shazam 1.29million
TELE: 1.37 million
Jenni Rivera: Mariposa de Barrio 1.30, La Querida del Centauro 1.19, El Senor de los Cielos 1.66
UNIVISION 1.36 million
Jose de Egipto 1.74, Doble Vida e Carrillo 1.36, Rosario Tijeras .99
CW: 1.13 million
Masters of Illusion 1.01, Penn & Teller: Fool Us 1.09
Friday A19-49: CBS .8/’4, NBC .8/4, TELE .6/3, ABC .4/2, FOX .4/2, UNI .4/2, CW .2/1
Univision Communications’ Tonia O’Conner was promoted to the newly created role of Chief Revenue Officer, aimed at helping the company develop an integrated content monetization strategy and consolidate oversight of the company’s revenue streams. O’Conner had been Chief Commercial Officer and President of Content Distribution.
Lance Paine has been named President of Scott Brothers Global, reporting to co-founders (and Property Brothers) Jonathan and Drew Scott. Previously, Paine was President of the Goo Goo Cluster candy brand.
Jodi Delaney is joining the Television Academy Foundation as Executive Director. Delaney was most recently Chief Development Officer at the Youth Policy Institute.
National Geographic Partners named Chris Spencer as Executive Vice President, Creative. The HBO vet will oversee the premium marketing creative strategy and execution for the NGP portfolio.
Experience agency Huge Toronto has appointed Emily Bond and Vassilios “Vass” Alexiou as General Manager and Group Director of Creative, respectively. Bond joins the company from Razorfish Toronto, where she helped develop the office’s Canadian market strategy, while Vass was Head of Experience Design at Marks and Spencer.
WNET promoted Kellie Castruita Specter to Chief Marketing and Engagement Officer. Most recently, she served as Senior Director of Communications and Marketing.
This Day in History: Soviet cosmonaut Svetlana Savitskaya became the first woman to walk in space.
Answer to Our Last Trivia Question: On Friends (1994-2004), what did Phoebe promise to give Chandler if he never smoked again? The $7000 she’d won in a settlement after finding a thumb in a can of soda. Kudos to: Paul Schur-Animal Planet/NYC, Traci Liner-WMEIIMG/NYC, NY, Smiti Kumar/NYC, Kristie Wakefield-Go To Team/Mt. Pleasant, SC, Kelli McCabe-Chicago Association of Realtors/Chicago, David Garber-Loyola Marymount University/Playa Vista, CA, Tom Moore-Kalt Productions/LA, David Westberg-SAG-AFTRA Federal Credit Union/Burbank, Lorrie Shilling/El Segundo, CA
Today’s Trivia Question: What was the first network to air Property Brothers? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: A limit of four correct answers from each time zone will be selected.).
Answer to Our Last Anagram: Grimly Late Time = My Little Margie. Kudos to: David Stern-Bard Entertainment/NYC, Synda Kollman-Charter Marketing Group/Deerfield Beach, FL
Reality Competition Anagram: Flabby Baby Toe (Email [email protected]; first three respondents with the correct answer who aren’t in trivia will be posted in tomorrow’s newsletter.)