07/25/17: ABC sets fall premiere dates; Al Gore takes climate change talk to MTV; Mazda hits the road with Telemundo

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Newest Strategies for Branded Content
Branded content has enormous potential to really move the needle (if done correctly), which is why we’re excited to share the latest and greatest branded content strategies with you. Make today a productive one and join us for Cynopsis’  Newest Strategies for Branded Content   webinar as we do a deep dive into winning branded content strategies with content experts at The New York Times, IFC and Branded Entertainment Network.

Tonight at 8p is the mid-season premiere of Myx TV’s Mom vs. Matchmaker, the Asian-American net’s most successful series to date, just renewed for a third run. “Showing the old-school vs. modern-day approaches to dating on Mom vs. Matchmaker appeals to our audience of multicultural millennials,” Miguel Santos, Myx TV general manager and Mom vs. Matchmaker producer, tells Cynopsis. “Season 3 will continue to deliver the drama and relatable situations that go into finding the perfect romantic match.”
ABC announced its fall series premiere dates. The list kicks off with season 25 of Dancing With the Stars on Monday, September 18 at 8p. New series premieres start Monday, September 25 at 10p with The Good Doctor, followed on Friday, September 29 at 8p by a two-hour edition of Marvel’s Inhumans. Ten Days in the Valley arrives Sunday, October 1 at 10p; The Mayor launches at 9:30p and Kevin (Probably) Saves the World follows at 10p on Tuesday, October 3 at 10p. For the complete list of ABC’s fall premieres, go here.
Estrella TV will debut its first one-hour sitcom on Tuesday, August 1. Colombian import Las Vega’s focuses on four sheltered women who discover the deceased patriarch of their family was the owner of a gentleman’s club.
Season 2 of E!’s Total Bellas premieres Wednesday, September 6 at 9p, offering a close-up look at the personal and professional lives of WWE superstars, The Bella Twins. Later in the fall, the Bellas return to E!’s Total Divas for season 7.
Summer series CBSN: On Assignment debuts Monday, July 31 at 10p on CBS and streaming news service CBSN. Reports focus on how ISIS turned a generation of children into potential killers, revolutionary Japanese robots, and an investigation into how foreign contractors are committing visa fraud to expand auto plants.
MTV will air An Inconvenient Special, focused on climate change, on Wednesday, August at 7:30p. Al Gore hosts the town hall forum in connection with his upcoming film, An Inconvenient Sequel: Truth to Power. Viacom Networks takes its part with “An Inconvenient Week” the week of July 31, offering social, digital and on-air support across MTV, VH1, Logo, Comedy Central, Spike, BET, CMT, TV Land, [email protected] and Teen Nick.
Comedian/social activist Chelsea Handler will host the Hollywood Foreign Press Association’s Annual Grants Banquet on Wednesday, August 2 at the Beverly Wilshire. Over $2.6 million will be presented to nonprofit entertainment-related organizations.
NBC isn’t the only network looking forward to the return of Will & Grace. From August 19-September 16, WE tv will air back-to-back “best of” episodes from 10a-5p. New shows launch Thursday, September 28 at 9p on the peacock net.
El Rey Network’s premiere of Baja Desert Championship: Baja 500 airs Sunday, August 6 at 5p. The special will feature commentary by executive producer Sung Kang (The Fast and the Furious).
The world of paid home care is explored in Care, an America Reframed doc airing Tuesday, September 5 at 8p on World Channel (check local listings). 
HDNET Movies remembers the life of actor John Heard, who died July 21 at age 72, with a lineup of movies this week featuring the actor. Offerings include 1990’s Awakenings, 1993’s In the Line of Fire and 1998’s Snake Eyes.
Viamedia has launched placeLOCAL and SpotHop, developed for local account executives working with advertising clients on ad campaigns within local markets. placeLOCAL automatically generates linear cable ad campaigns based on budget, geography and target audience, while SpotHop is an impression-based sales automation and management platform developed to accelerate sales for Viamedia’s ad sales relationship with Google Fiber.
Vroom vroom: NBCUniversal Telemundo Enterprises and Mazda are teaming for a multimedia ad campaign to introduce the Mazda CX-5 to U.S. Hispanic audiences. “¡Al Bate!” (Batter Up!), an 8-episode, documentary style mini-series featuring former MLB player Ramiro Pena, currently an infielder for the Hiroshima Toyo Carp of Nippon Professional Baseball, shows Pena describing his passion for the sport of baseball and his experience as an immigrant in Japan.  
NBC announced the semi-finalists for its Diversity Short Film Festival. Of note: 10 of the 16 semi-final shorts were either written or directed by women, and half featured Asian-American stories or writers-directors. The contest had a most-ever 4200+ submissions, twice the number from last year.
In a twist, Sony’s Playstation Vue struck a deal to offer its video content the old fashioned way – to the over 850 cable and broadband providers in the National Cable Television Cooperative. “NCTC understands the importance of pursuing new opportunities for the distribution of content, and we are excited to partner with such a strong brand,” said NCTC’s Rich Fickle.
Almost 2 ½ billion people, or one third of the global populations, will access social networks at least once a month this year, according to a new eMarketer study. Most user growth will be driven by the widespread availability of affordable smartphones, accessible W-Fi coverage and expanding 3G and 4G networks, notes the report.
Digital influencer GloZell Green is launching GloBugz!, a YouTube channel aimed at educating and entertaining pre-schoolers. Content is made in partnership with Bunim/Murray Productions (The Real World).
Brown Sugar, the SVOD service featuring African-American movies, is now available on Apple TV. Price tag: $3.99/month after a 7-day free trial.
Cast of a Wayward Sisters episode of CW’s Supernatural, to air during the show’s 13th season as a potential spin-off, includes Kim Rhodes (Colony), Briana Buckmaster (Arrow), Kathryn Newton (Big Little Lies), Katherine Ramdeen (Almost Human) and Clark Backo (Designated Survivor).
Wilson Cruz joins fellow Rent alum Anthony Rapp as Rapp’s character’s love interest on CBS All Access’ Star Trek: Discovery. The show premieres on CBS September 24; new episodes will arrive weekly on the streaming service.
Robert Gossett (The Closer) and Isaac Keys (Jurassic World) landed recurring roles in Crackle gang drama The Oath.
Lily Rabe (American Horror Story) and Enrique Murciano will star in TNT drama pilot Deadlier Than the Male (wt), following a threesome with troubled pasts.
Tamar Braxton (The Soul Man), Roy Fegan  (The Meteor Man) and Nicole Watts (My Little Girl) guest star on tonight’s episode of In the Cut, at 9p on Bounce.
GRB Entertainment sold docu-series Close Up with The Hollywood Reporter to MNET Africa, Foxtel Australia and Adrenalyn Media in Spain and Andorra.
Lionsgate licensed Candy Crush to Dubai-based Eagle Films. The interactive game show launched on CBS earlier this month.
September 15 | Midtown Lofts | NYC
These young professionals’ experience spans research, sports, digital, content and marketing and their work over the past year will be celebrated this fall at our annual awards reception. You don’t want to miss it.
Tickets will go on sale soon, but contact Cathy Pearson with any questions!
Nielsen C3 viewership among A18-49 slipped 12% in broadcast and cable during 2Q17, reports MoffettNathanson Research, for a record low in primetime. NBC fared best among the Big Four, down 9%.
The aforementioned Candy Crush delivered 2.4 million total viewers and .5 among A18-49, a dip of 17% and 37% from the week prior. Its lead-in, Big Brother, fared better, posting a steady 6.1 million viewers and 1.8 in the demo.
SHAREABLEE SOCIAL TV RATINGS: Top 10 U.S. Shows Overall by Engagement for the week of July 17, 2017
Program, Total Actions (000), Total Content, Actions per Content (000), Fans/Followers (000)
Shadowhunters (Freeform) 5353, 343, 16, 3606
E! News (E!) 4197, 784, 5, 30115
Game of Thrones (HBO) 3237, 190, 17, 30726
America’s Got Talent (NBC) 2848, 191, 15, 10189
TMZ (Warner Bros./synd.) 2316, 942, 2, 13442
Today Show (NBC) 1491, 575, 3, 11873
The Daily Show (Comedy Central) 1178, 129, 9, 14803
Good Morning America (ABC) 1046, 460, 2, 11888
The Fosters (Freeform) 1018, 202, 5, 3957
Jimmy Kimmel Live (ABC) 801, 90, 9, 6169
Based on Total Actions (reactions, comments, shares and retweets)
NIELSEN SOCIAL CONTENT RATINGS: Top 10 Series and Specials by Total Interactions for the week of July 17, 2017
Program, Total Interactions (000), Facebook (000), Twitter (000)
Game of Thrones (HBO) 1243, 884,
Phelps vs Shark: Great Gold vs Great White (Discovery) 635, 530, 105
Descendants 2 (Disney) 415, 356, 58
Power (Starz) 377, 333, 44
WWE Battleground (PPV) 342, 171, 172
WWE Monday Night RAW (USA) 309, 196, 113
Love & Hip Hop: Atlanta (VH1) 228, 164, 64
Insecure (HBO) 223, 56, 166
America’s Got Talent (NBC) 220, 187, 33
Big Brother (CBS) 217, 154, 64
Source: Nielsen. Uniques and Interactions are a measure of total relevant U.S. social media activity grossed across Facebook and Twitter from three hours before through three hours after broadcast, local time. Includes primetime and late fringe programming with metrics available across social platforms on Broadcast and National Cable and excludes sports events.
Live + Same Day Household Viewers (millions): Friday, July 21, 2017 time period averages.
Source: NTI, Galaxy as dated. Live+SD
CBS: 4.64 million
Big Brother 5.42, Hawaii Five-0 3.83, Blue Bloods 4.68
NBC: 4.52 million
America’s Got Talent 4.45 million, Dateline 4.65 million
ABC: 1.62 million
Descendants 2 1.72, Descendants 2: ABC After-Party 1.12
FOX: 1.41 million
MasterChef 1.52 million, Beat Shazam 1.29million
TELE: 1.37 million
Jenni Rivera: Mariposa de Barrio 1.30, La Querida del Centauro  1.19, El Senor de los Cielos 1.66
UNIVISION 1.36 million
Jose de Egipto 1.74, Doble Vida e Carrillo 1.36, Rosario Tijeras .99
CW: 1.13 million
Masters of Illusion 1.01, Penn & Teller: Fool Us 1.09

Friday A19-49:
CBS .8/’4, NBC .8/4, TELE .6/3, ABC .4/2, FOX .4/2, UNI .4/2, CW .2/1
Source: Nielsen
Univision CommunicationsTonia O’Conner was promoted to the newly created role of Chief Revenue Officer, aimed at helping the company develop an integrated content monetization strategy and consolidate oversight of the company’s revenue streams. O’Conner had been Chief Commercial Officer and President of Content Distribution.
Lance Paine has been named President of Scott Brothers Global, reporting to co-founders (and Property Brothers) Jonathan and Drew Scott. Previously, Paine was President of the Goo Goo Cluster candy brand.
Jodi Delaney is joining the Television Academy Foundation as Executive Director. Delaney was most recently Chief Development Officer at the Youth Policy Institute.
National Geographic Partners named Chris Spencer as Executive Vice President, Creative. The HBO vet will oversee the premium marketing creative strategy and execution for the NGP portfolio.
Experience agency Huge Toronto has appointed Emily Bond and Vassilios “Vass” Alexiou as General Manager and Group Director of Creative, respectively. Bond joins the company from Razorfish Toronto, where she helped develop the office’s Canadian market strategy, while Vass was Head of Experience Design at Marks and Spencer.
WNET promoted Kellie Castruita Specter to Chief Marketing and Engagement Officer. Most recently, she served as Senior Director of Communications and Marketing.

This Day in History:  Soviet cosmonaut Svetlana Savitskaya became the first woman to walk in space.
Answer to Our Last Trivia Question: On Friends (1994-2004), what did Phoebe promise to give Chandler if he never smoked again? The $7000 she’d won in a settlement after finding a thumb in a can of soda. Kudos to: Paul Schur-Animal Planet/NYC, Traci Liner-WMEIIMG/NYC, NY, Smiti Kumar/NYC, Kristie Wakefield-Go To Team/Mt. Pleasant, SC, Kelli McCabe-Chicago Association of Realtors/Chicago, David Garber-Loyola Marymount University/Playa Vista, CA, Tom Moore-Kalt Productions/LA, David Westberg-SAG-AFTRA Federal Credit Union/Burbank, Lorrie Shilling/El Segundo, CA
Today’s Trivia Question: What was the first network to air Property Brothers? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: A limit of four correct answers from each time zone will be selected.).
Answer to Our Last Anagram:  Grimly Late Time = My Little Margie. Kudos to: David Stern-Bard Entertainment/NYC, Synda Kollman-Charter Marketing Group/Deerfield Beach, FL
Reality Competition Anagram: Flabby Baby Toe (Email [email protected]; first three respondents with the correct answer who aren’t in trivia will be posted in tomorrow’s newsletter.)

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CYNOPSISJOBS – For More jobs, please visit Cynopsis.com
JOB OPENING: DIRECTOR, ANALYTICS/GSN TV/Santa Monica: 5+ yrs in rsrch, data analytics/data science; Fam w/syndicated rsrch software. Analyze consumer data (quantitative/qualitative), incl: consumption trends, traffic patterns etc. BA deg statistics, math or applied quantitative field. Res/cover HERE (8/2)
JOB OPENING: RESEARCH MGR/Animal Planet/NY: Direct primary rsrch efforts/analysis of Nielsen data to inform ntwk dev/prod, mktg strtgies, etc. Turn data into stories w/ actionable results. Find insights to spprt aud building initiatives. Expert on changing TV biz . Prof w/ Nielsen data/systems & 5+ yrs mrkt rsrch exp reqd. Full info/apply HERE (8/2)

JOB OPENING: SALES PLANNER/MARATHON VENTURES: Join team-oriented leader in national direct response TV ad sales. Attention to detail, min. 2-3 yrs experience in TV traffic or sales support required. Wide Orbit, OSI or Broadway a plus. Resumes: HERE (8/2)

SR MANAGEMENT MEASUREMENT & INSIGHT/Fullscreen/NYC: Analyze/synthesize data to help support the brand group. Dvlp/execute dynamic measurement & insights prgrms for clients. 8 yrs exp w/in media or advertising rsrch. Exp w/social/video analytics tools & passion for You Tube. Full info/apply HERE (8/1)

DIRECTOR, STRATEGIC CONTENT & NEWS PARTNERSHIPS/CNBC/Englewood Cliffs NJ: Drive pioneering growth initiatives & partnerships for CNBC Bus. Day, Events, & Digital.  5+yrs exp at a news organization or other major media enterprise. Full info/apply HERE (7/28)

MANAGER, SALES ADMIN/NBCU/LA: Review and interpret deal summaries and license agreements in order to enter and maintain license terms in contract/availability management and inventory system. Full info/apply HERE (7/27) 

JOB OPENING: PRGRM ACQUISITIONS MGR/Films Media Group/NY: 3+yrs exp acquisi.; factual prgmng knwlg; solid ind contacts; exp: educ & learning; self-starter & deal-maker; BA/BS req, Res to: [email protected] EOE (7/27)

JOB OPENING: SR MANAGER, DIGITAL AD PRODUCTS/A+E Networks/NY: Help diversity A+E Networks ad product line up, by creating ground breaking ad products, certifying new partners, devices and points of distribution, and owning the product education, maintenance, and specification process. Full Info/Apply HERE (7/27)

JOB OPENING: PRODUCER, NEWS/NYC: Plan & coord production of NewsHourWeekend – story dev thru post-prod & delivery; min 4yrs multimed exp, incl exp in dealing w/a wide range of contemporary issues; news exp a must. Exceptional written/verbal comm & presentation skills. Full info/apply HERE (7/27)

JOB OPENING: SR ANALYST, TV RESEARCH/CAA/LA: Produce written analysis & presentations for represented properties for brdcst/cbl/synd/OTT programs. Min 3 yrs exp TV rsch related to synd TV pref’d. Brdcst/cble ntwk exp a +. BA deg required. Full info/apply HERE (7/27)

DIRECTOR PRESENTATION DESIGN & CREATIVE SERVICES/CBS/NYC: Design, produce & edit sales materials. Min 6 yrs industry exp. Ability to communicate media research. Advanced skills in PowerPoint, Photoshop, Illustrator & InDesign. Full info/apply HERE (7/26)

JOB OPENING: SR. PICTURE EDITOR/Photography/A+E/NY: Develop & evolve the photographic direction across all editorial platforms. 5+ yrs exp in either the photographic, design or art industries. Proficiency in Adobe Creative Suite. Est’d vendor relationships & contacts. Apply: HERE (7/26)  

JOB OPENING: MANAGER, INTEGRATED SPONSORSHIPS & SALES/PAC-12/LA: Drive team performance and sales of AE’s the LA office. You will also be an evangelist for, and successfully sell, all of Pac-12 Networks properties including national and local TV, digital, and sponsorships. For full posting/apply HERE (7/26)  
ABC: The Middle [r], Fresh Off the Boat [r], black-ish [r], black-ish [r], Somewhere Between
CBS: NCIS [r], Bull [r], NCIS: New Orleans [r]
CW: The Flash [r], DC’s Legends of Tomorrow [r]   
FOX: Lethal Weapon [r], The Mick [r], Brooklyn Nine-Nine
NBC: America’s Got Talent, World of Dance  
PBS: American Experience, Rare – Creatures of the Photo Ark, Frontline [r] 
Telemundo: Jenni Rivera: Mariposa de Barrio, Sin Senos Si Hay Paraiso [p], El Senor de los Cielos
Univision: Jose de Egipto

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