07/26/17: Nielsen adds Hulu and YouTube TV to Digital ratings product

Good morning. It’s Wednesday July 26, 2017 and this is your your first early morning Digital briefing!

Hashing: Hashing is a means of hiding personal information that’s shared between ad-tech partners. For instance, if a brand asks a publisher to target ads to an email list, those emails can then be masked in such a way that only a computer can read them. Hashing enables companies to work together and match their data sets without either side being able to access the other’s data. 
Producer Will Packer has teamed with Discovery Communications and Universal Pictures to form a new production venture focused on TV, digital programming, and branded content. Packer will serve as CEO of the new venture, while former Scripps Networks Interactive exec Alix Baudin will serve as President and COO. Under the deal, Packer’s company – Will Packer Media – will also enter into a first-look programming deal with the Oprah Winfrey Network (OWN), which is co-owned by Discovery. Also in connection with the pact, Will Packer Media has acquired Narritive_, the marketing firm founded by Russell Simmons. Narritive_ co-found Tricia Clarke-Stone will lead the new venture’s branded content efforts.

Adobe is finally getting ready to put Flash out of its misery. The software giant says it will stop supporting and updating Flash Player by 2020; sites that run the software will no longer work at that time. Flash usage has declined dramatically in the past few years, in large part due to slow browser speeds and security risks. As for the sites that still use Flash, Adobe says it will work to help them adopt new standards such as HTML5.  
OTT TV service DirecTV Now is growing its subscriber base – but the same can’t be said for AT&T’s other video services. AT&T says that DirecTV Now, which first launched in November, added 152,000 subscribers in Q2 of this year, ending the quarter with about 500,000 subs. (The service added 267,000 new subs in last year’s Q4, but only 72,000 in this year’s first quarter.)  Meanwhile, DirecTV satellite service lost 145,000 subs, and the IPTV service U-verse TV lost 195,000. All told, AT&T ended Q2 with 25.2 million video subscribers.
Nielsen says that viewership of YouTube TV and Hulu’s live TV service will now be included in its Digital in TV Ratings product (DTVR). When viewers watch broadcast TV shows on either of the two services within the three-day or seven-day window – and see the same ads that ran when the show first aired on linear TV – then a network can count such viewing into its Nielsen TV rating.
Calling all digital innovators and inspirers!
The 5th Annual Cynopsis Digital Model D & It List Awards
celebrates those in online video content and advertising who elevate the industry with their state-of-the-art contributions to branded content, technology, ad campaigns, and original content.
Enter to win this esteemed award and be in good company – Previous winners included: A+E Networks, Anheuser Bush, Food Network, HBO, Omnimedia, MTV, OMD, SONY, PBS Digital Studios and Turner Sports.
Sports-centric OTT TV service fuboTV recently announced that it’s partnering with the National Cable Television Cooperative. The deal will let the NCTC’s 850-plus member companies provide fuboTV’s OTT streaming TV bundle to their customers. “In a rapidly changing competitive landscape, our partnership with the NCTC provides its members with a turn key OTT solution for passionate sports fans, anchored by a strong broadband experience,” Joel Armijo, fuboTV’s Chief Financial Officer, told Cynopsis Digital.
Matt Groening, welcome to Netflix. The legendary animator, best known for creating The Simpsons and Futurama, is bringing a new show called Disenchantment to the service. The series centers on a “hard-drinking young princess,” her “feisty elf companion,” and her “personal demon,” according to a release. Netflix has ordered 20 episodes.
ABC News announced a new partnership with digital media company ATTN:. The companies will work to develop new original news videos, distributing them across social sites such as Facebook, Twitter, and Instagram. While the videos will be largely targeted toward viewers who don’t consume news via traditional broadcasts, the footage will repurpose content from existing ABC News properties like Good Morning America and Nightline.
Facebook Live just upped the quality of its 360-degree video streams. Users can now stream such videos in 4K, viewable via the Samsung Gear VR headset. Facebook has also begun a new camera certification program, allowing electronic companies to list their cameras as “Live 360 Ready.” Certified cameras include the Insta 360 Air, Giroptic IO, Nokia Ozo, and ION 360U. YouTube had already beaten Facebook to the punch, announcing support for 4K 360-degree video live-streams in November of 2016.
Live-streaming service Live.me has added a new monetization feature to Shorts, its recently launched video-sharing platform. (Somewhat similar to the now-defunct Vine, Shorts lets users share pre-recorded clips that run between 7 and 17 seconds in length.) The new system allows viewers to convert money into “Coins,” a virtual currency that they can then use to buy “Gifts” for individual streamers. “Gifts” are worth a certain number of “Diamonds,” which creators can then convert into real cash.
Facebook may be planning to leap into the smart speaker business, according to DigiTimes. The east-Asian trade pub reports that Facebook has been building a 15-inch speaker with a touch screen. DigiTimes says that Chinese iPhone maker Pegatron has been building the device for Facebook, with plans for a launch in Q1 of next year. The speaker was reportedly designed by Facebook hardware lab Building 8. If the report proves accurate, Facebook will wind up competing against Amazon and Google in what’s shaping up to be a highly competitive space.
You’d better believe that HBO is dreading the day when Game of Thrones leaves the air. According to data from app measurement specialist App Annie, the fantasy epic has been driving huge growth across HBO’s digital platforms. Standalone streaming service HBO Now saw its Android and iOS downloads more than quadruple on July 16, the day of Thrones’ season 7 premiere. And in the week following the premiere, HBO Now was downloaded over 500,000 times across Google Play and the Apple App Store. Meanwhile, HBO Go – the networks’ TV Everywhere service for authenticated pay TV subs – saw its downloads more than triple on the day of the season 7 premiere and the two days following it (as compared to the previous 30-day average). And compared with the previous thirty days’ average, HBO tripled the revenue it generated from in-app revenue on the day of the show’s premiere.
The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating capture organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on FacebookTwitterGoogle+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
Streaming Series (7/17/17 – 7/23/17)

Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on FacebookTwitterGoogle+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows. 
Our Last Trivia Question: Actress Gretchen Mol appears on which Hulu series? Answer: Chance. Kudos to Andy Pittman-TAMU/TX, Louis Lewow-Lewow Media/GA, Susan Nessanbaum-Goldberg-M and S Entertainment/NY, Mathew Tombers-Intermat/NY, Dino Alexander-SpectrumOne.net/NC, Tom Moore-Kalt Productions/CA, David Westberg-SAG-AFTRA Federal Credit Union/CA, and Shawn Abramowitz-KDFX/CA

Comedian Tig Notaro co-created the Amazon original series One Mississippi. The other co-creator is an Oscar-winning writer and producer; who is it? (Email 
[email protected] with your answer and be sure to include your name, company, city and state.)
The 6th Annual Cynopsis Kids !magination Awards Breakfast
Tuesday, September 19 | The Yale Club | NYC
Don’t miss the ultimate event for children’s media innovators honoring the best in children’s, tween and family programming across platforms, technology, marketing and prosocial campaigns.
Tickets will be available soon but should you have any questions in the meantime, please contact Cathy Pearson at 203.899.8470


Michael B. Jordan wants you to cut the cord. The actor stars in AT&T’s humorous new ad campaign for its DirectTV Now service; check out one of the spots here
Roberta Caploe
Diane K Schwartz
Senior Vice President
Media Communications Group
Cynopsis Ad Sales
Mike Farina | 203-218-6480
VP, Sales
Cynopsis Job Listings Sales
Trish Pihonak | 203-899-8459
Director of Operations
CYNOPSISJOBS – For More jobs, please visit Cynopsis.com
JOB OPENING: ADVANCED TV SALES/EYEVIEW/NY: Eyeview (leader in outcome based video marketing) is hiring a Seller to drive revenue for Addressable & Connected TV, packaging it w/digital & social video offerings to drive sales outcomes. 5+ yrs exp TV sales/buying Apply: http://grnh.se/8n5gyu1 (8/3)
JOB OPENING: SR. DIR, CO-PROD & ACQ/LIFETIME/NY: Manage the development & prod of original films & int’l co-prods at both series & film level. 5+ yrs network, studio or prod company exp ideally focused on scripted prgmg. Apply: www.aenetworks.com/career.html (8/3)
JOB OPENING: VP, PAID MEDIA A&E AND LIFETIME/A+E NETWORKS/NY: The VP will construct an innovative approach to data based media strategy & planning that will meet business goals & effectively use A+E assets in marketing each brand. Full Info/Apply HERE (8/3)

DIRECTOR, ANALYTICS/GSN TV/Santa Monica: 5+ yrs in rsrch, data analytics/data science; Fam w/syndicated rsrch software. Analyze consumer data (quantitative/qualitative), incl: consumption trends, traffic patterns etc. BA deg statistics, math or applied quantitative field. Res/cover HERE (8/3)

JOB OPENING: RESEARCH MGR/Animal Planet/NY: Direct primary rsrch efforts/analysis of Nielsen data to inform ntwk dev/prod, mktg strtgies, etc. Turn data into stories w/ actionable results. Find insights to spprt aud building initiatives. Expert on changing TV biz . Prof w/ Nielsen data/systems & 5+ yrs mrkt rsrch exp reqd. Full info/apply HERE (8/3)

JOB OPENING: SALES PLANNER/MARATHON VENTURES: Join team-oriented leader in national direct response TV ad sales. Attention to detail, min. 2-3 yrs experience in TV traffic or sales support required. Wide Orbit, OSI or Broadway a plus. Resumes: HERE (8/3)

SR MANAGEMENT MEASUREMENT & INSIGHT/Fullscreen/NYC: Analyze/synthesize data to help support the brand group. Dvlp/execute dynamic measurement & insights prgrms for clients. 8 yrs exp w/in media or advertising rsrch. Exp w/social/video analytics tools & passion for You Tube. Full info/apply HERE (8/3)

DIRECTOR, STRATEGIC CONTENT & NEWS PARTNERSHIPS/CNBC/Englewood Cliffs NJ: Drive pioneering growth initiatives & partnerships for CNBC Bus. Day, Events, & Digital.  5+yrs exp at a news organization or other major media enterprise. Full info/apply HERE (8/3)

MANAGER, SALES ADMIN/NBCU/LA: Review and interpret deal summaries and license agreements in order to enter and maintain license terms in contract/availability management and inventory system. Full info/apply HERE (8/3

JOB OPENING: PRGRM ACQUISITIONS MGR/Films Media Group/NY: 3+yrs exp acquisi.; factual prgmng knwlg; solid ind contacts; exp: educ & learning; self-starter & deal-maker; BA/BS req, Res to: [email protected] EOE (8/2)

JOB OPENING: SR MANAGER, DIGITAL AD PRODUCTS/A+E Networks/NY: Help diversity A+E Networks ad product line up, by creating ground breaking ad products, certifying new partners, devices and points of distribution, and owning the product education, maintenance, and specification process. Full Info/Apply HERE (8/2)

JOB OPENING: PRODUCER, NEWS/NYC: Plan & coord production of NewsHourWeekend – story dev thru post-prod & delivery; min 4yrs multimed exp, incl exp in dealing w/a wide range of contemporary issues; news exp a must. Exceptional written/verbal comm & presentation skills. Full info/apply HERE (8/2)

JOB OPENING: SR ANALYST, TV RESEARCH/CAA/LA: Produce written analysis & presentations for represented properties for brdcst/cbl/synd/OTT programs. Min 3 yrs exp TV rsch related to synd TV pref’d. Brdcst/cble ntwk exp a +. BA deg required. Full info/apply HERE (8/2)

DIRECTOR PRESENTATION DESIGN & CREATIVE SERVICES/CBS/NYC: Design, produce & edit sales materials. Min 6 yrs industry exp. Ability to communicate media research. Advanced skills in PowerPoint, Photoshop, Illustrator & InDesign. Full info/apply HERE (7/28)

JOB OPENING: SR. PICTURE EDITOR/Photography/A+E/NY: Develop & evolve the photographic direction across all editorial platforms. 5+ yrs exp in either the photographic, design or art industries. Proficiency in Adobe Creative Suite. Est’d vendor relationships & contacts. Apply: HERE (7/28)  

JOB OPENING: MANAGER, INTEGRATED SPONSORSHIPS & SALES/PAC-12/LA: Drive team performance and sales of AE’s the LA office. You will also be an evangelist for, and successfully sell, all of Pac-12 Networks properties including national and local TV, digital, and sponsorships. For full posting/apply HERE (7/28)  

Related Stories

06/06/23: Apple unveils Vision Pro

Apple unveils Vision Pro

Tuesday June 6, 2023 Today’s Premieres A&E: Customer Wars at 9p; Storage Wars at 10p ESPN: 30 for 30: The Luckiest Guy in the World at 8p HBO: Burden of Proof at 9p History: Beyond Skinwalker Ranch at 11p ID: Late Night Lockup at 10p Paramount+: Destination: European Nights IN THE NEWS “To those whose […]

06/05/23: Cynopsis Media Tech Update

Big reveal for "Top Chef" host Padma Lakshmi

Monday June 5, 2023 Amazon has agreed to payments to settle two federal lawsuits alleging that the tech giant violated users’ privacy through its Alexa voice assistant and its Ring doorbell cameras. The FTC found that Amazon violated children’s privacy law COPPA by keeping voice recordings of children, in some cases failing to honor deletion […]

06/05/23: Big reveal for “Top Chef” host Padma Lakshmi

Big reveal for "Top Chef" host Padma Lakshmi

Monday June 5, 2023 Today’s Premieres Fox: Stars on Mars at 8p; Crime Scene Kitchen at 9p Freeform: Cruel Summer at 9p Hulu: Age of Influence Nat Geo: America’s National Parks at 9p NBC: American Ninja Warrior at 8p Netflix: Barracuda Queens IN THE NEWS YouTube will no longer remove content that advances false claims […]

06/04/23: Cynopsis Jobs


SR. DIRECTOR, PRODUCT MANAGEMENT SHOUT! FACTORY LOS ANGELES P&L responsibility, ownership over all aspects of a project, standalone releases or a licensed library of titles. Works w/production, publicity, creative services, distribution/sales, digital, finance, legal, acquisitions & licensors to best position the project for success. 7+ yrs of exp. in marketing, business development, or product management. […]

06/02/23: “The Drew Barrymore Show” is the fastest-growing talker on TV

Friday June 2, 2023 Today’s Premieres Amazon: Deadloch; Shiny Happy People: Duggar Family Secrets; With Love Food: Guy’s All-American Road Trip at 9p HBO: Painting with John at 11p Hulu: Searching for Soul Food Netflix: Scoop; Valeria; Vortex Paramount+: Love Allways; Queen of the Universe Saturday’s Premieres HGTV: Vacation House Rules at 9p Weather Channel: […]