07/24/17: Snap Inc. acquires anti-reverse-engineering startup to protect it from imitators

Good morning. It’s Monday July 24, 2017 and this is your your first early morning Digital briefing!

Deterministic: In digital marketing, deterministic data is data that can specifically and accurately identify a consumer for targeting ads. Such data might include visitors’ login info on a website, phone numbers, or credit card information.
Facebook’s brazen efforts to clone Snapchat’s core features have proven massively successful; it’s no surprise that Snap Inc. wants to hinder those efforts. As first reported by Bloomberg, Snap has quietly acquired the Swiss startup Strong.Codes, a company that specializes in protecting software from reverse engineering. In other words, the Strong.Codes team has been creating software that prevents outside entities from dismantling a product with the aim of learning how to rebuild or copy it. Now they’ll work for Snap.
Amazon founder Jeff Bezos has joined Instagram. His first post is a panoramic aerial video of the Blue Origin factory in Cape Canaveral, Florida.  Blue Origin, which Bezos founded back in 2000, is an aerospace manufacturer that ultimately aims to compete with SpaceX. Among other things, Blue Origin hopes to send rockets to the moon…and now you know why the Instagram video in question concludes with a shot of Bezos sitting atop the Blue Origin factory’s roof, holding a sign that reads “Rocket Factory Coming Soon.” You can check out the video here.
Fullscreen Media announced a new influencer event series. Sponsored by AT&T’s “thx2att,” the series will include nationwide bus tours, ticket giveaways to AT&T/Fullscreen subscribers, pop-up-meet and greets at AT&T stores around the country, and other events. The third annual edition of Fulslcreens’s Girls Night In franchise, which focuses on female YouTube creators, will kick off the event series. The Girls Night In tour will feature stars such as Kristen Hancher, Gavin Turek, Meg DeAngelis, and Lauren Giraldo. Fullscreen Media is owned by Otter Media, a joint venture between AT&T and The Chernin Group.
Newest Strategies for Branded Content
Branded content has enormous potential to really move the needle (if done correctly), which is why we’re excited to share the latest and greatest branded content strategies with you. Listen in on Tuesday, July 25, for Cynopsis’  Newest Strategies for Branded Content   webinar as we do a deep dive into winning branded content strategies with content experts at The New York Times, IFC and Branded Entertainment Network.
Complex Networks’ ‘Rated Red’ channel, a digital property geared toward red state millennials, is about to send a lot of content to Verizon’s Go90. Over the next few weeks, the ad supported mobile video platform will debut five new Rated Red shows, including For the Win, an unscripted series featuring digital star Brodie Smith (a specialist in frisbee trick shots), and Gnarkatz, which follows Eastbound and Down’s Bo Mitchell and his skateboarding crew. Complex Networks is jointly owned by Verizon and Hearst; they acquired the company last year.


The Comic-Con audience for a Netflix panel on upcoming superhero show The Defenders was in for a treat: an entire episode was shown in addition to the trailer. Series premieres on the streaming service August 18. Marvel head of television Jeph Loeb also announced the season 2 renewal of Iron Fist.

Podcast network Panoply Media announced a new partnership with Nielsen. Panoply will soon use Nielsen’s data management platform and audience segmentation to let marketers buy targeted ads for podcasts. Panoply produces podcasts, but also works on monetization. This will be the first time that the company has allowed for targeted audiences.
Hulu’s live TV service is now available for the Amazon Fire TV box and the Amazon Fire TV stick. Hulu subs who use one of those devices will automatically be upgraded to a new user interface, and will be offered the opportunity to subscribe to the TV service, which debuted in May. It was already available for Xbox One Apple TV, and iOS and Android mobile devices, and costs $39.99 per month.
Snap Inc. has begun selling Spectacles, its wearable camera product, at a pop-up shop in the London department store Harrods. It’s the first time that the Snapchat parent has sold the glasses through a human vendor. Previously, the device could only be purchased through “Snapbots” – wacky-looking yellow vending machines that started cropping up all over the country last year. Snap Inc., famously, has called itself a “camera company.”  
Video analytics company Tubular Labs released its rankings of the top online video brands and publishers for the month of June. Some of their findings:
– On Facebook, The LADbible Group came in at #1with 2.79 billion views, followed by UNILAD with 2.71 billion.  
On YouTube, Indian music label and movie studio T-Series took the #1 spot with 1.1 Billion views, followed by Ryan ToysReview with 827 Million.
In Tubular’s Media Property Leaderboards, Buzzfeed remained at #1, collecting 4.5 billion Facebook views and 567 million YouTube views. The Walt Disney Company took second place with 1.6 billion Facebook views and 2 billion YouTube views.
– In Tubular’s Brand Leaderboards, Red Bull maintained its #1 rank for the 11th straight month with 159 million Facebook views and 40 million YouTube views. Uber followed at #2 with 251 million YouTube views and 12 million Facebook views.
TV conglomerates are making an impact online. According to new data from comScore, several TV companies were among the top 50 digital media properties in June. NBCUniversal was the top TV property, placing sixth on the list with 155.3 million unique visitors. Others on the list included CBS Interactive (eighth, 148 million uniques) and Turner Digital (tenth, 131 million uniques). Hearst, Fox News, ESPN, Cox, ABC-Freeform, Tribune Media, and Scripps Networks Interactive also made the list. However, the usual suspects took the top five spots: Google, Facebook, Yahoo, Microsoft, and Amazon
… for the week of Monday, July 24 , through Sunday, July 30
– People Now at People.comMonday-Friday at 8:30a ET and 11:30a ET. Guests include TV personality Kelly Dodd (Bravo’s The Real Housewives of Orange County), TV personality Cheryl Burke (Lifetime’s Dance Moms), and actor James Wolk (CBS’s Zoo)
Acorn TV: Miniseries The Churchills debuts today, June 24
Acorn TV: Murdoch Mysteries: Once Upon a Murdoch Christmas, a new special, debuts today, July 24
Netflix: Joe Mande’s Award-Winning Comedy Special, a new stand-up special, debuts Tuesday, July 25
Seeso: Part one of the second season of HarmonQuest debuts Thursday, July 27
Netflix: Family-friendly animated series The Adventures of Puss in Boots debuts Friday, July 28
Netflix: Daughters of Destiny, a new documentary, debuts Friday, July 28
– Netflix: The Incredible Jessica James, a new romantic comedy film, debuts Friday, July 28
Amazon Video: The Last Tycoon, a new original series, debuts Friday, July 28
14-year-old Stranger Things’ star Finn Wolfhard had better be careful, or he may find himself getting permanently typecast in horror/fantasy roles. This fall, he’s slated to star in an adaptation of a Stephen King novel. Which one? (Email [email protected] with your answer and be sure to include your name, company, city and state.)
Our Last Trivia Question: David E. Kelley, the co-creator of Amazon’s ‘Goliath,’ has created roughly a zillion other TV dramas. Name three of them. Answer: Aside from Goliath, Kelley’s creator credits include Picket Fences, The Practice, Chicago Hope, Boston Public, Ally McBeal, Boston Legal, Harry’s Law, and Big Little Lies. Kudos to Andy Pittman-TAMU/TX, Susan Nessanbaum-Goldberg-M and S Entertainment/CA, Barbara Potasky-NBCUniversal/NY, Luke Watson-Essential TV/NY, Andrew Bellamy-Produers Guild of America/NY, David Westberg-SAG-AFTRA Federal Credit Union/CA, and Lorrie Shilling/CA
Eat, breathe and sleep media news? We’ve got you covered…

Join the Cynopsis inner circle and get a heads up about events, exclusive job postings, daily sports and TV and Media news, and educational webinars.

Like us on Facebook | Follow us on Twitter, Instagram, and Google+ |Add us on LinkedIn | Subscribe to us on YouTube


We take it for granted that even the poorest citizens of western countries can go to school; in India, it’s not a given. The new Netflix documentary Daughters of Destiny follows five Indian girls at a boarding school designed for children from impoverished families. It debuts July 28; check out the trailer here.
Roberta Caploe
Diane K Schwartz
Senior Vice President
Media Communications Group
Cynopsis Ad Sales
Mike Farina | 203-218-6480
VP, Sales
Cynopsis Job Listings Sales
Trish Pihonak | 203-899-8459
Director of Operations
CYNOPSISJOBS – For More jobs, please visit Cynopsis.com
JOB OPENING: DIRECTOR, ANALYTICS/GSN TV/Santa Monica: 5+ yrs in rsrch, data analytics/data science; Fam w/syndicated rsrch software. Analyze consumer data (quantitative/qualitative), incl: consumption trends, traffic patterns etc. BA deg statistics, math or applied quantitative field. Res/cover HERE (8/2)
JOB OPENING: RESEARCH MGR/Animal Planet/NY: Direct primary rsrch efforts/analysis of Nielsen data to inform ntwk dev/prod, mktg strtgies, etc. Turn data into stories w/ actionable results. Find insights to spprt aud building initiatives. Expert on changing TV biz . Prof w/ Nielsen data/systems & 5+ yrs mrkt rsrch exp reqd. Full info/apply HERE (8/2)

JOB OPENING: SALES PLANNER/MARATHON VENTURES: Join team-oriented leader in national direct response TV ad sales. Attention to detail, min. 2-3 yrs experience in TV traffic or sales support required. Wide Orbit, OSI or Broadway a plus. Resumes: HERE (8/2)

SR MANAGEMENT MEASUREMENT & INSIGHT/Fullscreen/NYC: Analyze/synthesize data to help support the brand group. Dvlp/execute dynamic measurement & insights prgrms for clients. 8 yrs exp w/in media or advertising rsrch. Exp w/social/video analytics tools & passion for You Tube. Full info/apply HERE (8/1)

DIRECTOR, STRATEGIC CONTENT & NEWS PARTNERSHIPS/CNBC/Englewood Cliffs NJ: Drive pioneering growth initiatives & partnerships for CNBC Bus. Day, Events, & Digital.  5+yrs exp at a news organization or other major media enterprise. Full info/apply HERE (7/28)

MANAGER, SALES ADMIN/NBCU/LA: Review and interpret deal summaries and license agreements in order to enter and maintain license terms in contract/availability management and inventory system. Full info/apply HERE (7/27) 

JOB OPENING: PRGRM ACQUISITIONS MGR/Films Media Group/NY: 3+yrs exp acquisi.; factual prgmng knwlg; solid ind contacts; exp: educ & learning; self-starter & deal-maker; BA/BS req, Res to: [email protected] EOE (7/27)

JOB OPENING: SR MANAGER, DIGITAL AD PRODUCTS/A+E Networks/NY: Help diversity A+E Networks ad product line up, by creating ground breaking ad products, certifying new partners, devices and points of distribution, and owning the product education, maintenance, and specification process. Full Info/Apply HERE (7/27)

JOB OPENING: PRODUCER, NEWS/NYC: Plan & coord production of NewsHourWeekend – story dev thru post-prod & delivery; min 4yrs multimed exp, incl exp in dealing w/a wide range of contemporary issues; news exp a must. Exceptional written/verbal comm & presentation skills. Full info/apply HERE (7/27)

JOB OPENING: SR ANALYST, TV RESEARCH/CAA/LA: Produce written analysis & presentations for represented properties for brdcst/cbl/synd/OTT programs. Min 3 yrs exp TV rsch related to synd TV pref’d. Brdcst/cble ntwk exp a +. BA deg required. Full info/apply HERE (7/27)

DIRECTOR PRESENTATION DESIGN & CREATIVE SERVICES/CBS/NYC: Design, produce & edit sales materials. Min 6 yrs industry exp. Ability to communicate media research. Advanced skills in PowerPoint, Photoshop, Illustrator & InDesign. Full info/apply HERE (7/26)

JOB OPENING: SR. PICTURE EDITOR/Photography/A+E/NY: Develop & evolve the photographic direction across all editorial platforms. 5+ yrs exp in either the photographic, design or art industries. Proficiency in Adobe Creative Suite. Est’d vendor relationships & contacts. Apply: HERE (7/26)  

JOB OPENING: MANAGER, INTEGRATED SPONSORSHIPS & SALES/PAC-12/LA: Drive team performance and sales of AE’s the LA office. You will also be an evangelist for, and successfully sell, all of Pac-12 Networks properties including national and local TV, digital, and sponsorships. For full posting/apply HERE (7/26)  

JOB OPENING: SR BUSINESS ANALYST/WIDE ORBIT/NYC: Gather requirements from customer re: new features. Create documentation and user stories. 5+ yrs of exp cable ntwrk ind w/focus in pricing & plan’g, and sales. Full info/apply HERE (7/25)

JOB OPENING: MGR, BUSINESS & LEGAL AFFAIRS/AMC Networks/NYC: Draft & negotiate high volume of content license agreements & interpreting contractual rights. 2+ yrs legal exp in-house or law firm drafting IP contracts. J.D. degree is pref. Full info/apply HERE (7/25)

JOB OPENING: DIGITAL AD OPERATIONS SENIOR ASSOCIATE/A+E Networks/NY: Coordinate detailed implementation for complex online campaigns across all A+E Networks non-linear properties, including desktop, mobile/tablet, OTT and STB-VOD. Full Info/Apply HERE (7/25)  

COMMUNITY PRESS MANAGER/NBCU/San Diego: Act as primary liaison to community groups and internal liaison with both NBC 7 & Telemundo 20 news, sales and promotion departments on community projects. Full info/apply HERE (7/25)

JOB OPENING: BRAND MARKETING COORD/NBCU/SYFY/NYC: Assist in the execution of all off-air marketing efforts and brand initiatives, including multi-platform media campaigns and cross promotions.1-2 yrs exp. Full info/apply HERE (7/25)
JOB OPENING: COORDINATOR/SR COORDINATOR/Sirius XM Radio/NYC: Assist Acct mgrs in maintaining client relationships. Research prospective clients & ad sales opps upon request. Min 2 yrs exp working in a sales or media/entertainment envir. Strong interest in sales & strong comm skills a must.  Full info/apply HERE (7/25)

Related Stories

06/02/23: “The Drew Barrymore Show” is the fastest-growing talker on TV

Friday June 2, 2023 Today’s Premieres Amazon: Deadloch; Shiny Happy People: Duggar Family Secrets; With Love Food: Guy’s All-American Road Trip at 9p HBO: Painting with John at 11p Hulu: Searching for Soul Food Netflix: Scoop; Valeria; Vortex Paramount+: Love Allways; Queen of the Universe Saturday’s Premieres HGTV: Vacation House Rules at 9p Weather Channel: […]

06/01/23: The start of North America’s League of Legends Championship Series Summer Split will be delayed by two weeks

  Thursday June 1, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. The start of North America’s League of Legends Championship Series Summer Split will be delayed by two weeks and might be in jeopardy for the entire summer following a player walkout supported by the LCS Players […]

06/01/23: Lisa Ling joins CBS News

Lisa Ling joins CBS News

Thursday June 1, 2023 Today’s Premieres Max: Naked. Loud. Proud. MTV: All Star Shore at 8p Netflix: LEGO Ninjago: Dragons Rising; The Days Paramount+: iCarly Travel: The Dead Files at 9p; Eli Roth Presents: The Legion of Exorcists at 10p Today’s Finale Paramount+: Grease: Rise of the Pink Ladies IN THE NEWS As a follow […]

05/31/23: Cynopsis Jobs


DIRECTOR, PRODUCTION LIFETIME/LMN MARKETING PRODUCTION OPERATIONS A+E NETWORKS Remote Lead campaign planning & production oversight, ensuring best-in-class creative. Direct Campaign Planning rollouts & ensure production readiness of marketing initiatives. Oversee production on high-end graphics/design/editorial projects. 7+ yrs working in a fast-paced, highly collaborative team, with relevant work exp. in production management. Full info

05/31/23: Fox plans LA pop-up

Fox plans LA pop-up

A CYNOPSIS MESSAGE FROM REELZ As a Top 25 Rated Network, REELZ is the Solution for Cable Primetime Replacement Impressions Now in 50MM Homes Full Slate of Uninterrupted Original Programming Consistent Delivery for Last 3 Quarters in All Primary Demos REELZ #1 CABLE NETWORK Friday & Saturday Nights Click here for source […]