For the next three weeks, Kids Drive NASCAR will celebrate and engage a new generation of NASCAR fans by engaging children and their families. Kids will go head-to-head with some of the sport’s top drivers in Kids vs. Drivers, a series of timed activity challenges on social media. Parents can share their children’s video responses to Busch, Kyle Larson and Joey Logano via Twitter or Instagram tagging #KidsDriveNASCAR and #Promotion, or upload them to the web site for a chance to have the drivers share the content. Meanwhile, kids attending NASCAR national series races will take part in live Kids vs. Drivers challenges, attend driver and crew chief meetings and autograph sessions, and receive behind-the-scenes garage tours.
Land O’Lakes unveiled the Land O’Lakes Farm Bowl, a collaboration as part of its Minnesota Super Bowl Host Committee programming to inspire “the next generation of young leaders to consider careers in food and agriculture.” Activation will pit teams of current and former professional football players and Land O’Lakes farmers against each other in a series of on-farm experiences and farm-themed challenges to demonstrate the skill, determination and grit required to succeed as a farmer today. Minnesota Vikings’ tight end Kyle Rudolph, Hall of Famer Jerome Bettis and former players Greg Jennings and Jason Brown are just a few of the players lending their talents to the effort on Feb. 1.
The NFL rebooted its digital strategy, unveiling a relaunch of NFL.com that offers a “sleek, intuitive design informed by extensive fan research and powered by a completely new back-end infrastructure “ with technology that improves speed and performance across all devices. “From an enhanced NFL.com fan profile page, optimized video across devices and easier access to live streaming video of NFL games, fans will notice a more robust experience whenever and wherever they interact with the League’s digital properties during the 2017-18 season and beyond,” the company told fans.
Twenty-five years after the Barcelona Olympics, the Olympic Channel will mark the occasion including full event replays of iconic moments, revisiting the city as it celebrates, an interactive retro game and robust social media activity. The retro 8-bit game allows fans to join the Olympic Torch Relay, where they must pass numerous obstacles related to the Barcelona 1992 Opening Ceremony and light the Olympic cauldron.
FOX Sports announced that Big Ten Network content is now available through the >FOX Sports GO app. All shows, games and content will be offered to stream on the app.
Professional Bull Riders and Ultracast are teaming up to stream this weekend’s PBR Real Time Pain Relief Velocity Tour event (July 28-29) in 360˚ and Virtual Reality from Big Sky, Montana. Both nights of competition will stream at 9p, exclusively on the Ultracast App.
Bluehole, developer and publisher of PlayerUnknown’s Battlegrounds, is partnering with ESL for a tournament set to take place atGamescom. The Gamescom PUBG Invitational Presented by Bluehole and ESL will run Aug. 23-26 and feature eighty of the world’s top PUBG players and influencers competing at the game’s first LAN event with a prize pool of $350,000. “From very early on we knew that the success of PUBG was reliant on the passion of its community. We want to celebrate this by inviting eighty of the top players from around the world to compete in the first offline invitational,” said Chang Han Kim, VP and Executive Producer, Bluehole Inc. “It’s been incredibly rewarding to see how quickly our community has grown, and can’t wait to hear about everyone’s experience this summer.”
Blizzard announced that it is teaming with Twitch for the Heroes Global Championship to launch a Cheering program that lets HGC fans support their favorite teams and organizations, while simultaneously unlocking loot for use on Twitch and in Heroes of the Storm. Fans who Cheer for teams can eventually access unique Twitch emotes along with in-game banners and other team-specific items for use in the game.
Millennial Esports is claiming a stake in Alt Tab Productions, a Paris-based esports company and the owner of OGaming.TV (“Alt Tab”). The deal will see the company own 38.46% of the platform with a call option agreement to purchase the remaining Alt Tab. ” As the global leading French-language Esports group, tournament organizer, content creator and broadcaster, Alt Tab is at the cutting edge of all things esports and is extremely well positioned in the esports ecosystem in continental Europe and elsewhere,” said Alex Igelman, CEO of Millennial.
Machinima announced details for BCF2 with Body Count Fighting featuring a series of Street Fighter V, Injustice 2, and Tekken 7 show matches. BCF2 will be held at Machinima Studios in Burbank today at 6p with Krizz Kaliko hosting and feature:
- Injustice 2 Title Match: Slayer (Champion) vs. Han Rashid
- Street Fighter V Title Match:Commander Jesse (Champion) vs. LPN
- Injustice 2 Feature Match: Awesomo vs. Krayzie
- Street Fighter V Feature Match:LowTierGod vs. KillerMiller
- Tekken 7 Feature Match: Princess Ling vs. SperoGin.
CSE Talent tapped industry veteran Dave Riggs as EVP of Talent Marketing for the company. Riggs will oversee the company’s expanding efforts in talent marketing, talent sourcing, corporate outreach and brand management. He joins CSE Talent after spending the last two years as a sports talent marketing agent at WME/IMG.
The CONCACAF Gold Cup Final sees US/Jamaica on FS1 at 9p.
